Ppt Match.com

Match. Com by: Ashima Talwar Chandni Chani raj Deepika Dua Isha Gupta Isha kakaria Jasneet Saluja Sameer Shobit Saurav nenawati Surbhi Awasthi Sonam juneja

R u single Lonely Or just like to chat

Join Match.co m

•The World's Largest Online Dating Website

(Guinness World Records)

•Headed by Barry Dilller(CEO & Chairman) •Launched – April 21,1995. •Subsidy of ticket master- july 1997 •Tie ups with several website –Newyork magazine –Chicago magazine –swoon.com –Marsvenus.com

INTRODUCTION (Cont..) * Entered tapping the global market through allaiance with

MSN (UK) TISCALI (France, Spain) America on line (Japan and US) T-online (Germany)

* Conducted surveys to understand expectations and outlook on friendship, romance, long term relationships and marriage * Appreciated as the best site by Jupiter research

MARKETING MATCH.COM

When You’re Serious about LOVE..!!! It pioneered the concept of ONLINE DATING. It redefined the way people Meet and develop

Relationships. It helped in better understanding of their expectations from Dating, Friendship, Romance and Marriage. It helped its users to create good personal profiles.

Match.com going Global Match provided Online Dating Services on:

- MSN across Europe , Asia, the US, Latin America. - AOL in Japan and the US - Tiscali in France, Spain and Italy - Wanadoo in Spain - T-online in Germany

Marketing Techniques Strategic Tie-ups with New York Magazine and

Chicago Magazine websites in 2001. Partnerships with Swoon.com , a website that provided range of astrology related services. Agreement with John Gray’s relationship website that enhanced the image of Match Introduced Novel Services With Glamour Shoots that provided a free makeover and portrait session to its users.

ATTRACTIONS..!!

Strategies adopted by Match.Com for growth

Other features:

Generate a large customer base by:

Tie ups for growth: Match partnered with Mercedes Benz for an event

in Miami called ‘Wheels of Attraction’.

Partnered with mobile media company Enpocket

who offered mobile internet on Spirit Power Vision Phones. - allowed users to create profiles, upload photos, search profiles and to chat with like minded individuals. - wireless presence offers the individuals to connect with each other anytime, anywhere.

Major technical step to upgrade the site from the

classic Active Server pages to Microsoft ASP.NET

It was the most popular online dating site worldwide(15 million members across 6 continents) Operated more than 30 online dating sites in 18 local languages spanning more than 32 countries

Personal sites struggled to differentiate in their offerings and services to customers

Registered members could upload their profile free of cost

Did not conduct background checks or criminal checks of its members resulting in disappointment due to false information

Conducted Market Research of singles in Europe and US

Suffered from lack of advanced features on its international sites

Provided Profile assistance and other features like video e-mails, phone calls , 2-way matching system

Websites carried too many advertisements making it appear too revenue focused

Conducted regular Technical Up gradation of its site

STRENGTHS OPPORTUNITIES Conversion of free members into paid members

Technical advancement gave them opportunities to improve its existing products and innovate to bring in novel and user friendly services for

SWOT Analys is

WEAKNESS THREATS Competition from niche sites such as Gay.com, Christiancafe.com and eharmony.com Yahoo! Personals on the personality matching front

 The chart compares total site traffic to total active members for the

top online personal sites. By comparing these two numbers, its possible to see how factors such as acquisition efforts, site design, and audience impact site usage.  Mate1.com and True.com both do a terrific job of driving visitors to

their sites, but this traffic simply doesn’t convert. Members represent 13% and 24% of total visitors (respectively).  HotorNot.com members also make up a small share (21%) of total

visitors, but this results from the fact that visitors can rate members (the main draw of the site) without being a member themselves.  Plentyoffish.com, a service built on ad revenue. More visitors

become members because the service is completely free, and the site generates an a great deal more money because members consume considerably more pages.

 The chart above shows overall member involvement

(measured as the total number of times a member accessed each site). Since this metric is a function of both total members and member activity, it paints a more accurate picture of each site’s base.

 SinglesNet.com, ranked 4th in terms of UVs, ranks first in

total member visits at over 27 million . A fairly open platform and free trial membership helps encourage registration.

 PlentyofFish.com, despite having around 1/5 as many

visitors, nearly ties Yahoo Personals in terms of total visits. The entirely free service encourages users to communicate, and drives Plentyoffish members to visit the site an average of 14 times a month.

 While the represent major dating services in terms of total

visitors, both True.com and Mate1.com look like they compete more with Niche site BlackPeopleMeet when compared on the basis of member visits. Aggressive acquisition and sales tactics are prime factors in their equally low repeat visitation (around 5 times per month per

Online Dating Service

Features

Yahoo! Personals

Profile searchable or shared with people one chose, Anonymous messaging , compatibility testing

eHarmony.com

Detailed personality profile , e-mail

Plentyoffish.com

Chat forum, humorous videos, area to rate members , search by birth date , gender, zip, code, region.

Match.com

Video profiles ,instant messaging , e-mail, keyword searches, two way matching

SinglesNet

more features than any other free dating site, send and receive email as well as use their compatibility matching system. chat rooms and instant messaging with voice and

Matchmaker

video greetings , Assisting with filling out profile . Lavalife

Instant messaging , video clips, e-mail, online chat, three division – dating, relationships, intimate encounters.

Strategies Keep listening to customers and stay close to them. Provide superior customer service and experience. Take feedback

at regular intervals . Constantly review profiles and check for credibility of the customers. TV is still the biggest media out there and for most advertisers it's still the most effective. While Match.com was successfully finding love for its subscribers make the brand to live offline and attract new members.  Creates an online competition that allow a man and a woman to pitch for love, live on TV.

Getting better conversions from your dating

website is critical to overall profit of the site and competing against niches. Links Every external link on page may drive potential sign ups away. They may opt to visit the links instead. Remove all the irrelevant links basically, make them focus on your dating services. Content Content is king to have better conversions. What you say makes a BIG difference. The words on sign up page need to be the right words, So that it can compel a visitor to sign

Creating portfolio of different niches under the match Brand

name. As the brand equity of match.com is already established, create a portfolio of different segments or communities catering to particular niches and name them according to the niche created using the brand name of match.com such as matchblacks , matchcatholics etc. These separate compartments within the main site will provide features to the people who are looking for particular niches along with the basic services that the site offers.

Dangers of Online Dating The person you are communicating with may be

married. Many overseas women run scams against men. They pretend to get to know and like you and once you fall for them they start asking you for money Some people will email you instantly asking for your email address and as soon as you give it, you are inundated with dating spam while never hearing from that person again. Some members who sign up for adult online dating sites are simply seeking sexual partners. The person may not reveal some past mishaps or criminal records.

Safety measures by Dating Services Complete background check of person who

has become members Finding out the true status and intentions of the person Trying to remove or catch spammers. Make sure their site is not used for finding casual sex. Make sure that photos are exchanged pre hand

Safety measures advised to Members  Start Slow:-

Begin by communicating solely via Match.com email, then look for odd behavior or inconsistencies.  Guard Your Anonymity:Never include your last name, email address, home address, phone number, place of work or any other identifying information in your free profile or initial messages  Do A Little Digging:Match.com encourage members to do their own research on potential love matches. We recommend getting as much info as possible by asking questions.  Request A Photo:A photo will give you a good idea of the person’s appearance, which may prove helpful in achieving a gut feeling.  Meet In A Safe Place:Fix a place which is open and public. Do not meet in a private place as it might turn out to be risky

It was positioned to provide quick dates.

However the increasing number of casual daters led to dissatisfaction among existing members. It was positioned as a ‘personal dating for

everyone’. But it faced increasing threat from niche sites such as Gay.com, christiancafé.com

Match.com was percieved to position it self as

a revenue focused due to the increasing number of advertisements it carried. Ref. Exhibit IX: Match.com was positioned as

a costlier site than Yahoo!Personals,which led to a massive shift of the customers from Match to Yahoo!

Recommendations To conduct background/criminal checks of the

members To cater new markets like the South-Asian countries To provide advanced features like ‘Match Live and Travel’ on its international websites Single username should be functional on each website

Additional features like voice-mailing,

assistance of advisors should be available at affordable charges Too many advertisements on the websites makes Match appear too revenue-focused. Needs to extend its services to the gay and lesbian community Needs to be more innovative as huge competition exists between personal sites

THE ROAD AHEAD.. Laid emphasis on continuous improvement and constant innovation to attract customers Growth strategy adopted:  Continuous

innovation  Listening to the customers  Continue providing a superior customer experience

Developed free guide for registered members

“How to meet the right person in 90 days”

RECOMMENDATIONS  Full access without signing

up  Cancel or hide your profile easily  All singles ads are reviewed  Full featured member search  Aggressive Spam removal  Singles chat and forums incl uded  Real human member support  Minimal advertising  Fast loading pages and