Potatoeveburgerfinal-table-of-contents.docx

APPROVAL SHEET This business plan entitled “Potato Eve Burger”, prepared and submitted by JAMIE LOU F. BEJASA,HANNA BINOLO, JENUIENA ANGEL LYN BIRUNG, JENEL BODOY, JUSTINE BUROG, REA ANN JIELYN CALORA, ALLEAH KYLA CAMACHO, GRACE ANNE CAMACHO, BRYAN CASAS, JOVELLE DIGNOS, in partial fulfillment of the requirements for the subject of ENTREPRENEURSHIP, has been examined and is recommended for Oral Presentation.

NIÑA KATHERINA A. BLANCA, M.Ed Entrepreneurship Adviser

Approved by the Committee on Oral Examination with the grade of PASSED.

PANEL OF EXAMINERS

NIÑA KATHERINA A. BLANCA Chairman

CHRISTOPHER ROSALIO Member

KATHLEEN PANUELOS Member

Date of Oral Examination: January 30, 2019 Accepted and approved in partial fulfillment of the requirements for the subject ENTREPRENEURSHIP.

MRS. SALLY M. EVANGELISTA Secondary School Principal II

i

A BUSINESS PLAN OF POTATO EVE BURGER

ii

THE PROPONENTS

JAMIE LOU F. BEJASA She was born on November 23, 2000 in Kumintang Ilaya, Batangas City. She is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful Accountant is what she wants to be in the future.

HANNA MARGARETH M. BINOLO She was born on September 02, 2001 in San Miguel, and Batangas City. She is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful business woman is what she wants to be in the future.

JENUIENA ANGEL LYN L. BIRUNG She was born on July 17, 2001 in Lipa City, Batangas. She is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful Custom Broker is she wants to be in the future.

JENEL F. BODOY She was born on February 07, 2001 in Tinga Loboc, Batangas City. She is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful business woman is what she wants to be in the future.

iii

JUSTINE G BUROG He was born on June 13, 2001 in San Pedro, I Batangas City. He is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful businessman is what he wants to be someday.

REA ANN JIELYN S. CALORA She was born on July 07, 1999 in San Jose, Batangas. She is currently studying at Alangilan Senior High School as a Grade 12 ABM Student. To be a successful Accountant is what she wants to be in the future.

GRACE-ANNE E. CAMACHO She was born on April 26, 2001 in Brgy. 24 Poblacion, Batangas City. She is currently in studying at Alangilan Senior High School as a Grade 12 ABM Student. To be a successful business woman is what she wants to be someday.

.

ALLEAH KYLA A. CAMACHO

She was born on October 16, 1999 in Brgy. Malibayo, Batangas City. She is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful as business woman is what she wants to be in the future.

iv

Bryan Jake Casas He was born on June 14, 2000 in Tinga Itaas, Batangas City. He is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful businessman is what he wants to be someday.

JOVELLE DIGNOS She was born on June 29, 2000 in Naujan, Oriental Mindoro. She is currently studying for in Alangilan Senior High School as a Grade 12 ABM Student. To be a successful business woman is what she wants to be in the future.

.

v

TABLE OF CONTENTS TITLE PAGE ………………………………………………………… APPROVAL SHEET …………………………………………………... i COMPANY LOGO …………………………………………………. ii PROPONENTS / ENTREPRENEURS………………………………. iii TABLE OF CONTENTS ……………………………………………… vi EXECUTIVE SUMMARY …………………………………………….. ix CHAPTER I. BUSINESS SUMMARY 1.1 Name of the Business ………………… ……………….. 1.2 Goals of the Business ………………… ……………….. 1.3 Location of the Business …………….….…………….. 1.4 Brief Description of Business …………………………. 1.5 Mission …………………………………………………….. 1.6 Vision …………………………………………………….. 1.7 Core Values …………………………………...……….. 1.8 Objectives of the Study …….…………………..……….. a. Marketing Aspects ……….………………………….. b. Technical Aspects ………..……………………….. c. Management Aspects ………….……..………….. d. Financing Aspects ………….…………….…….. e. Financial Aspects ………..……………….…….. f. Socio-economic ………………….……………

1 1 2 3 4 4 4 5 5 6 6 6 7 7

CHAPTER II. MARKETING ASPECTS 2.1 Marketing Objectives …..…………………….…………… 8 2.2 Market Description …………………….……………….. 8 2.3 (4) P’s of Marketing Mix 2.3.1 Product …………………….……………. 9 a.1 Product Description………………..... 9 a.2 Business Logo…………………….….10 a.3 Business Tag Line…………..…...…. 10 a.4 Packaging ………….………………... 11 2.3.2 Pricing Strategy ………….…………...... 11 2.3.3 Place/ Distribution Channel ……...……12 2.3.4 Promotional Strategy………….…..…. 12 Advertising Materials……………..…… 13 b.1 Flyers and Tarpaulin ………….… 13 b.2 Special Menu …………………… 13 b.3 Facebook Page …..……..………. 14

vi

`

2.4 Unique Selling Proposition (USP) ………………………..… 14 2.5 Target Market / Consumers ………………………..… ……… 15 2.6 Players in the Market / Competition…………….…………… 17 2.6.1. Direct and Indirect Competitors………………………19

Chapter III. TECHNICAL ASPECTS 3.1 Technical Objectives …………………………………… 21 3.2 Technical Description of Products/ Services……………….. 21 3.3 Technical Description of Process ……………………………. 22 3.4 Process Flow Chart……………………………………………… 25 3.5 Production Paradigm …………………………………………… 26 3.6 Description of Machinery and Equipment…………………… 27 3.7 Suppliers of Raw Materials …………………………………….. 28 3.8 Plant Location and Layout of Facilities….…………………… 30 CHAPTER IV. MANAGEMENT ASPECTS 4.1 Management Objectives …………………….……….…… 32 4.2 Management Description …………………….…………….…. 32 4.3 Company Policies ………………….……………………….. 33 4.4 Process of Securing Licenses and Permits …………….…. 34 4.5 Forms of Business Organization and Ownership ………… 36 4.6 Organizational Structure …………………….…………….. 37 4.7 Personnel Job Analysis …………………….…………………. 38 4.7.1 Job Description ………………………………….……..38 4.7.2 Job Specification ……...…………………….…………. 42 CHAPTER V. FINANCING ASPECTS 5.1 Financing Objectives ………………….……………………. 47 5.2 Source of financing ……………………………….……….47 5.4 Alternative sources …….……………………………………48 CHAPTER VI. FINANCIAL ASPECTS 6.1 Objectives of the Study ………..…………….………………. 49 6.2 Capital Requirement …….………………………………..49 6.3 Total Project Cost …………………….…………….……….50 6.4 Projected Statement of Changes in Equity ………………..51 6.5 Projected Income Statement …………………………………51 6.6 Projected Cash Flows …………………………………………52 6.7 Projected Statement of Financial Position ………………..53

vii

CHAPTER VII. SOCIO-ECONOMIC ASPECT 7.1 Socio -Economic Objectives…………………….…………… 54 7.2 Contribution to the Customer ………………………………. 54 7.3 Contribution to the Community ……………….………… 55 7.4 Contribution to the Government …………….…………… 56 7.5 Contribution to the Employees …….…………………… 58 7.6 Contribution to the To the Environment …….…………… 58 LIST OF CHARTS AND TABLES Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8

Competitors Analysis………………… 17 Comparison of Competitors Price…... 19 Suppliers of Raw Materials………….. 29 Capital Requirements ………………… 49 Total Project Cost…………………….. 50 Projected Statement of Changes in Equity 51 Projected Statement of Cash Flows 51 Projected Statement of Financial Position 52

LIST OF FIGURES Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6 Figure 7 Figure 8 Figure 9 Figure 10 Figure 11

Logo Design………………………… 10 Product Container/ Packaging……… 11 Channel of Distribution……………… 12 Flyers & Tarpaulin…………………… 13 Facebook page………………………. 14 Percentage of Target Market……….. 15 Process Flow Chart ………………… 25 Production Paradigm ………………….26 Plant Size & Layout of Facilities……. 30 Plant Location………………………… 31 Organizational Structure…………….. 37

LIST OF APPENDICES A. Cost and Expense Schedule…………………………. …61 B. Notes to Financial Statement…………………………….68 C. Business Implementation Report ……………………….71 D. Narrative……………………………………………………74 E. Photo Documentation……………………………………..77 F. Business Implementation Evaluation (ABM CARAVAN 2019)78

viii

EXECUTIVE SUMMARY Title

: POTATO EVE BURGER

Authors

: Jamie Lou F. Bejasa, Hanna Binolo, Jenuiena Angel Lyn Birung, Jenel Bodoy, Justine Burog, Rea Ann Jielyn Calora, Alleah Kyla Camacho, Grace Anne Camacho, Bryan Casas, Jovelle Dignos

Course : Senior High School (Accountancy, Business and Management Year

: 2019

Adviser

: Niña Katherina A. Blanca, LPT, M.Ed.

Innovation had brought the world to a lot of changes. It seems that people's creative minds had ruled as different discoveries and creations had been made. Due to these, people were now experiencing the alteration in every aspect of their lifestyle. One of these is their preferences when it comes to the food that they eat. People are certainly more health conscious as they age or they want to avoid health issues. These are the reasons why they put a lot of care in choosing the food that they eat. Potato Eve Burger took the opportunity to come up with an idea of creating a new sustainable food. It was established last November 22, 2018 and is located in Alangilan, Batangas City. It was under partnership which was being managed by the young entrepreneurs of G-12 Proprietorship. The company serves healthy burgers with homemade burger patties which were mainly made of potato and

ix

gabi that they eventually named as "Potato Eve Burger". It is a cart business which is suited for market areas such as malls, schools or even parks. Potato Eve Burger is a product wherein students, teachers, and other utility persons will benefit when it comes to a healthy food. It has different varieties which they can choose in accordance to their taste. These are the regular burger, cheese burger and special (burger with vegetable and cheese). Customers can also partner it by a healthy and refreshing beverage by availing their "Mango Gulaman Juice". Clearly the competitive edge of Potato Eve Burger is its reputation for quality food and affordability. Their homemade recipes are fresh and delicious. In addition, their products are taken straight out of the ground and used in a way that is sustainable for the earth, and healthful for everyone. The business is seeking grant funding in the amount of P500, 000.00. The funding will be used to cover its expansions, new equipment, and to hire additional staffs.

x