Presented By:: •ashutosh Gupta •deepanshu Nigam •deepika Chauhan •deepti Kawatra

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Presented By: •Ashutosh Gupta •Deepanshu Nigam •Deepika Chauhan •Deepti Kawatra

“It is the means by which behaviour is modified, change is effected, information is made productive, and goals are achieved” [Koontz et al 1984:526] 

Communication in business context means the exchange of messages between organisational people for bringing about desirable and targetoriented results.

      

Challenges stemming out of Individual Personality Perceptual Error Noise Language Routine Lies & Distortion Impression Management Cultural Challenges

When an INDIVIDUAL is Low on: Extroversion / Introversion  Agreeableness (amicability, cordiality)  Conscientiousness (carefulness, precision)  Emotional Stability  Flexibility 

Stereotyping: a belief or image held by a group of people, based upon insufficient evidence or knowledge. Suppose: Gul Pandit hails from a small village in the Jammu District and as her professional record testifies, she is hard working and dynamic. Hari Tiwari, who has born and brought up in Delhi, always thinks that he knows better than her, and this combination of gender and regional stereotyping has disastrous consequences for their day to day communication.

Projection Error:

Assuming the person’s characteristics on the basis of their own characteristics.

Suppose: When a owner assumes that his subordinates should also give in the same quantity and quality of efforts in his organisation then this can be termed as Projection Error.

Halo Effect:

Making belief based on one characteristics rather than analysing the whole character.

Suppose: If a manager sees his one of the subordinate donating money to an old beggar and assumes him to be generous and helpful in nature, then this belief or assumption can be said as Halo Effect.

Contrast Effect:

Based on one’s comparison to other not to the parameter.

Suppose: A Finance Manager of a company who is working for last 10years in Finance Industry assumes same kind of expertise in forecasting the share markets from his subordinates who are not so experienced as he is, then this kind of assumption is called Contrast Effect.



Physiological Noise:

Fatigueness, body

ache.

 Physical

Noise: Noise in environment.  Psychological Noise: Noise in Mind  Semantic Noise: Jargons

WELCOME in different Languages

Words commonly used by a person in between while giving speech or normally talking. Example: You Know?? Understood?? Got It?? Yes, Listen to me First, Etc.



Sycophancy:

Sweet or smooth talk or

praise

Self

Promotion: appreciating

oneself in exaggerated manner

Face

Saving: Making excuses

Lies & Distortion are much common nowadays. While reporting something to a superior the subordinate may lie in between. Distortion happens when an information is excessively filtered for own benefits.

Culture is the system of shared beliefs, ideas, customs, a common pattern of behaviour of a people. Types of Culture: Corporate, Social, Religious, ethnic etc.. Differences in culture can bring conflicts. Like ethnocentrism, etc..

Adopt an audience centred approach  Foster an Open Communication Channel (free communication, modify hierarchy, 

facilitate feedback)

 Coming

to ethical communication

(formulising code of ethics, ethics audit, setting good ethical examples)

 Create

lean efficient messages

distractions)

 Don’t

speak when emotionally instable.

(minimise

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