Journey in building Indonesia Largest FinTech “Conquering The Unpredictable Era” Indonesia Digital Innovation Conference 2018
11 Dec 2018
Pg. 1
Our agenda for today
Content
• Opportunity and Challenges in FinTech Indonesia • How we build OVO for Indonesia
Pg. 2
Brief overview on opportunity and challenges of Fintech in Indonesia Opportunity and Challenges Opportunity • • • • • • • • • • • •
4th largest population (265 Mio) Middle class increase 2x by 2030 GDP/capita increase 60% by 2030 Urban pop. increase 30% by 2030 >133 mio internet users >370 mio mobile subscriptions >90 mio active mobile social users Affordable mobile data (50% from peer ASEAN) Expected e-commerce boom at 40Bio USD by 2022 Share of digitally active consumers in banked population grew faster than Asia and more than doubled in 4 years # country in finance app download growth Regulator has tried to be more of accelerator today
Challenges • • • • • • • • •
Offline shopping and cash behavior Multiple loyalty cards Multiple and frequent visits to banks Incumbent banks are unprepared for the digital shift Digital ambition far excess the reality in most cases Many start-ups are build- focusing mainly still on Payment- huge opportunity to expand to other financial services High regulatory barries to entry Infrastructure in Indonesia is still considered underdeveloped as compared to our neighbors Government planned to build strong infrastructure but it takes time and is delayed unfortunately Pg. 3
The rise of fintech has impacts across all stakeholders
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Set regulations that reflect today’s technology Foster but not hinder
Regulators -
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Build digital capability
Retailers
Banks
Tweak their offerings to stay relevant Seek to collaborate with disruptors
Rise of Fintech -
Equip the future generations with necessary skills & knowledge
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Employees
Schools
More convenient and safer way to pay
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Upgrade skills & knowledge for changing business requirements New opportunities
Consumers Pg. 4
Our agenda for today
Content
• Opportunity and Challenges in FinTech Indonesia • How we build OVO for Indonesia
Pg. 5
How we create OVO to digitalize financial services in Indonesia? 1
2
3
Identify opportunity
Develop idea -
Is there: - Problem to solve? - Need yet to be satisfied?
8
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Monetisation Optimising cost Maximising revenue
Test the idea
Need not be generally accept business ideas Think about durability, trustworthiness and sustainability
7 Achieve Profitability
4 Examples: - Survey - Interview/ Discuss with mentors - Focus Group/ Research
6
Develop product/service
Scale Gain acceptance through: - Disruptive marketing - Education - Strategic partnerships
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Start with a MVP Iterate, iterate & ITERATE
Key Ingredients to succeed: - Strong collaboration among key stakeholders (employees, business partners, regulators, etc) - Determination - Creativity - Speed
Build business plan May include: - Resource planning - Market strategy - Ops plan - Design plan
5 Build the right team Desirable characteristics: - Similar vision - Grit & drive - Collaborative - Mixture of experience
Pg. 6
OVO is an all-in-one e-payment, e-loyalty and e-financial services platform E-payment - Pay using a mobile phone: Simple, fast and safe
E-loyalty - Earn and redeem OVO points across many use cases - Customised deals/vouchers/tactical programs for users
E-financial services - Invest, budget and transfer money at the snap of a finger Pg. 7
OVO is the leader, Number 1 digital payment in Indonesia
>1m
Largest
transactions per day
use cases and offline acceptance network
#1
digital payment in Indonesia
Pg. 8
Thank You
Pg. 99