October 2008 Issue
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October 2008 $2.50 US
FUTURE CEO STARS In This Issue A Shining Example
$40,000 college scholarships
C 9 A ; B L ; O < E K D : 7J ? E D Entrepreneurial Scholarship If you’re a high school student who is running a business, you could be eligible for a $40,000 college scholarship from the McKelvey Foundation. Winners of the Entrepreneurial Scholarship will enjoy being part of a larger networking community and will be given the opportunity to meet with other scholars and business professionals during our summer e-Venture program. To Learn More: Email: [email protected] Phone: 877-McKelvey (625-3583) Visit: www.mckelveyfoundation.org
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October 2008 In This Issue…
Celebrating Future CEO Stars!
5 A Shining Example NFIB YEF
The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students.
7 ...Try Teaching! Il Institute for Entre Ed 8 All Is Fair for Young Inventors.. Marketplace for Kids 11 Entrepreneurship Camp Arlene Childers 12 Five Stars NCEE 13 The Taste of Success Réseau des CJE du Québec 15 Ask GoVenture Media Spark 16 Raising Dough in Cuba, NY NY REAL 19 Chairs of the Board National Museum of Education 20 Expert Thinking? 21 Made in the Shade Buchholz Entre. Academy 23 Suits Me to a Tea! NFTE, Inc. 24 Honoring Veteran Entrepreneurs The Veterans Corporation 27 Our Spnsors
Correction The article entitled “Training Youth Take Charge” submitted by the Réseau des CJE du Québec was written by Jody Foisy and Sabella Titus. The writing staff is truly sorry for this omission.
Knowing that “experience is the best teacher”, we decided that who better to communicate with potential young entrepreneurs than young entrepreneurs themselves! Thus, Future CEO Stars was born. Future CEO Stars is a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set! Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream. Founder of National Entrepreneurship Week, the Consortium for Entrepreneurship Education is a non-profit collaborative representing 100+ member organizations from national, state and local levels. Together we represent over 40,000 teachers and more than two million students. Our common bond is the philosophy that “to be successful in the emergence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.” We invite readers to meet the Consortium members at: www.entre-ed.org/_contact Learn about the Young Inventors Hub at: www.younginventorshub.com
Join us!
To Subscribe go to www.futureceostars.com
Published by The Consortium for Entrepreneurship Education 1601 W Fifth Ave. #199 Columbus, OH 43212 www.entre-ed.org [email protected] Publisher: Dr. Cathy Ashmore Editor: Michael Ashmore Graphic Design: SPLASH Designs Publishing Advisors: Soorena Salari, Young Inventors Hub Al Abney, Consortium Advisory Council Annual Subscription Available - $25.00 Contact: [email protected]
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A Shining Example By Marcus Craft
E
ntrepreneurship is the practice of starting or revitalizing a business. I started my business in March of 2005, detailing cars. I called my business Mac’s Auto Detail. I was fifteen years old at the time and was completing my sophomore year in high school. I may not have been old enough to drive them, but I certainly could clean them. Age is not an issue unless you let it become one. During my high school years, I was a member of the William High School “Sound of the Braves” Wind Ensemble, the tennis team and an active member at my church. During the school week while I was occupied by practices and homework, I would also get phone calls pertaining to inquiries about vehicles being cleaned and detailed to pristine condition. When I got my homework done, I would call back my clients and schedule a time to detail their cars. I would also leave time in my schedule to clean cars for my neighbors, because they would see me working and want theirs done, too. I always made sure to leave a slot for them. Having a workable plan, and sticking to it is important for long term success.
With the exception of a few difficult customers and the occasional rainy day, I have had very few obstacles on my road to success. As I continue through college, everything I learn I try to apply to my business. No matter what field you are in, the bottom line is “business is dealing with people.” So as long as your customer can see the value in your product or service, it will lead to success. Believe in what you want to do. You never know, if you can find something you love to do and find a way to show others that there is value in your service, you may be able to start a business in high school and find an organization that awards scholarships. You, too, may be an NIFB Young Entrepreneur Award winner like me!! For More information on the NFIB yef Young Entrrepreneur Award program go to
www.nfib.com/yef
m e
I didn’t have it easy at first, though. I spent a lot of time making and printing business cards, flyers and brochures to give to every person I saw or met. I felt that would be the way to increase business. What makes my business unique was my pricing (which I kept as low as possible), my positive attitude, doing whatever it took to make a sale and going the he extra mile to make the client 110% satisfied Excellent en customer service doesn’t just mean providing a good product or service. It needs to reflect dp in everything you ou u do.
everything from vacuuming the vehicle to buffing and compounding. I chose this specific field of work to start a business because I had always loved cars and anything that dealt with cars. I got that from my father who also taught me how to clean and preserve a vehicle to pristine condition. I absolutely love cleaning cars. It really helps to have passion in your chosen field. It keeps you motivated toward always improving your performance and makes the work fun.
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I didn’t learn these ese see important business values overnight. I had to first learn arrn aarn rn how to detail cars, which involves ISSto Sto occkph ock ckkkp ph ho h otto.c to cco om
Future CEO Stars
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Imagess llic iccen icen nsseed from IStockphoto.com
You Think Being a Student is tough, TRY TEACHING! By Scott Steward
W
ho ever said teaching was fun and glamorous must have only been speaking of teachers during the summer months, with no commitments to teaching summer school. The reality is that teaching is very hard work and extremely time consuming. Some say I make it look way too easy. My name is Scott L. Steward, and I am the 2008 IIEE Teacher-Preneur of the year.
If someone would have told me 20 years ago that I would one day be teaching for Chicago Public Schools, I would have scoffed at the idea. There was no way I was ever going to walk the halls of CPS, and definitely not as a teacher. But as fate would have it, that’s exactly what I do. Today I am honored to teach entrepreneurship classes at Gwendolyn Brooks College Preparatory Academy on Chicago’s far South Side. I have the privilege of encouraging young people to pursue their dreams, or at the very least, create passionate dreams for themselves. Contrary to popular belief, every day is not a walk in the park, even at a selective enrollment school. My classes are 90 minutes each, so I am challenged with keeping the attention of young people while competing against their peers, fashion, the Internet, cell phones, iPods, and their own agendas in life. These challenges force me to be very creative and innovative in my approach to delivering lessons of entrepreneurship. Thanks to support from IIEE, the NFTE curriculum, and strategic partners like the Chicagoland Entrepreneurial Center (CEC), I am able to facilitate a class that is informative, creative and fun. In my class, students can engage with each other and display their entrepreneurial intellect; and its uber-cool. Students play with duct tape to create new products which helps them better understand product innovation. In some classes, students build Future CEO Stars
October 2008
Ida Manning, Ariel Buckingham, Scott Steward, Kandi Conda, and Cherie Russ
prototypes out of Lego’s to demonstrate the cost of goods sold; and I often use my own money to entice students to put their best foot forward, i.e. the Student of the Day gets a $5.00 McDonald’s Arch Card. But what’s most important is that each class is considered a family and I am the big uncle; like me or not, we’re family and we’re sticking together. This type of atmosphere gives us the space to develop trust and honesty with each other which is very important when it comes time to share business ideas and present business plans before the class. While I operate my class traditionally with lesson plans, homework, tests and quizzes, my class is much different than any other class because students make daily connections between entrepreneurial skills and their daily lives. I recently learned that my class has the longest waiting list of all classes offered at Gwendolyn Brooks. I attribute this anticipation to a slowing economy and young people’s desire to be self-sufficient. I am thrilled to see so many new business ideas such as sports management companies, women’s body products, hand-made organic lotions, mobile piano lessons, online magazines, green home renovation companies, party planners, computer tech services, web developers and on, and on.
ingredients to make a difference in the lives of so many young people. I am also busy with my own business, Break Bread Marketing and Media. Being involved with this helps me stay relevant to young people and makes teaching much easier. (www.webreakbread.blogspot.com)
The Illinois Institute for Entrepreneurship Education (IIEE) invites young entrepreneurs and their instructors to register for the 3rd Annual IIEE Young Entrepreneurs Conference to be held in May of 2009 in the Chicagoland area. Students from around the country participate in: Business Workshops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networking with adult and young entrepreneurs, presentations from nationally known Keynote Speakers and more! For more information go to www.iiee. org or call IIEE at (312)587-9296.
Most of us teachers long for the day when a student is appreciative for our efforts and it is very exciting for me to have the opportunity to be considered an inspiration to a young person, and to have that young person feel compelled to nominate me for such a prestigious award; and for that, I am forever grateful. Finally I want to say, thank you Ariel Buckingham, for allowing me to make a positive difference in your life; and thank you IIEE for giving me the necessary
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Images licensed from IStockphoto.com
ALL is FAIR for Young Inventors in North Dakota By Kaleene Grunefelder
O
n July 25, 2008, while at the North Dakota State Fair in Minot, ND, I interviewed some very imaginative kids who were displaying projects under the Co-op Tent sponsored by the North Dakota Coordinating Council for Cooperatives. Each individual was selected by volunteers from the Service Corp of Retired Executives (SCORE) at the Region 2 Marketplace for Kids Education Day program held on April 8, 2008, in Minot. They explained the projects and inventions they had on display and told me just what their plans are for them. Here are some of the things the Minot students shared with me. Riann S. and Casey E. made the Navigating Saddle, a horse saddle equipped with tools to make sure you never lose your way! They both said that a lot of people get lost trail riding and that a saddle that includes a compass, a clock, and a thermometer would be very beneficial to have. Their plans for the future would be to sell it in stores and advertise it on T.V. Shayla E. made the Frame 2, a holder for eyeglasses as well as pictures or photos. She came up with the idea when she lost her glasses one night and was almost late for school the next day. She figured out a way to put the idea together and now it hangs on her wall every night. She also said her plans include selling it in stores. Joby W. made the Window Wizard-Built in Window Cleaner that will automatically wash windows with the touch of a
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button. He thinks his project is very unique because it’s a window with a window cleaner built into it. He made it so people wouldn’t have to be on tall ladders and scaffoldings to wash windows, and also because he doesn’t like looking through dirty windows. His plans for the future would be to sell it in stores and advertise it on T.V. Alyssa K. made the Cat Toy Mobile that will entertain cats for hours! She said it’s unique because with the switch of a button, cats can play by themselves. People won’t loose the cat toys because they will hook onto the mobile. She loves animals and said this was a very great idea for them. Her plans are to keep the invention and use it. Travis W. made the Mother of all Mailboxes. He said the unique thing about this project was that it was easy to find and it makes good storage for garden hand tools. He said now his mom won’t lose her garden tools because this mailbox will be mounted in her garden. He also plans to keep his invention. Julie D. made the Count-N-Hoops with Timer. She attached a counter to a basketball backboard. Every time you make a basket, you get one point. You can also set the timer and see how many hoops you can make during a certain amount of time. She said that the most unique thing about her project is that it dealt with basketball and that now she doesn’t have to keep track of her brother’s score. She plans to sell it in stores. Future CEO Stars
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Images licensed fr from o IStockp pho h to.ccom
Ashley F. made the Paw Activated Dog Food Machine which will scan your dog’s paw and dispense food. She said the most unique thing about her project is that now dogs can feed themselves if people forget to feed them. She plans to keep the invention. Jessica C. made the Pocket Mitts that can carry small things right on your hands. She said the most unique things about her project is that it is something that can be worn while she is skating, it’s easy to find them, and the pocket is removable so it can be used on days when she doesn’t skate. She plans to keep the original one, patent it, and mass produce more like the original. Shelby B. of Makoti, ND, made the Cow-Zee Cart Cattle Feeder, a triangular cart to transport feed to her dad’s cattle. She said it helps her dad out a lot and now she doesn’t have to carry pails of feed to the cattle. She plans to make use of the invention herself. This experience was really interesting to me because these kids actually developed their ideas for the Marketplace for Kids Education Day program and put them out there for display. To see the projects on T.V. in the future would be really amazing! I would encourage young kids or adults to really sit down and think of an idea that will help others and invent it. Marketplace for Kids and Marketplace for Entrepreneurs and their organizing sponsors, U.S. Senator Kent Conrad and ND Agriculture Commissioner Roger Johnson, do a lot to encourage not only these young inventors, but anyone who has a potential idea for entrepreneurship or an invention. This is just a sample of what the imagination of a young kid plus the help of a parent can provide towards the beginning of a business or career.
Alyssa K.’s cats can be entertained even when she’s not home.
Tanner Blair, Casey E., Riann S., Shayla E., Alyssa K., and Joby W. take a break outside the Co-op Tent at the ND State Fair.
Jessica C. uses her pocket mitts to hold hand warmers while she ice-skates.
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By Arlene Childers
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ilkes County students participated in a Youth Entrepreneurship Camp July 2125, 2008 at Wilkes Community College. Twenty three kids enjoyed a lively and interactive week that gave them hands-on experience with being an entrepreneur. The Youth Entrepreneurship Camp was sponsored by NC REAL (Rural Entrepreneurship through Action Learning) Enterprises, the Golden LEAF Foundation, the Northwest North Carolina Advanced Materials Cluster and Wilkes Community College. The Youth Entrepreneurship Camp focused on building future leaders as well as preparing youth for future careers. Using the Rural Entrepreneurship through Action Learning (REAL) Curriculum, which uses “hands-on” activities to build entrepreneurial skills, the camp provided youth with an exciting way to learn about staring their own businesses. All of the campers reported a great increase in their knowledge about entrepreneurship following the camp. The participants were divided into groups and asked to create a feasible business plan. To get
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their business started, the groups presented a financial plan to a local banker from the community to receive a “$10,000 loan.” They spent from 8:30 am – 3:30 pm each day learning business and marketing skills through a variety of activities, including the development of their own business plan and television commercial for their business. Throughout the week, campers enjoyed advanced materials activities and guest speakers from Wilkes Community College, the Society of the Plastics Industry and Martin Marietta Composites. On the last day of camp, the kids presented their business plans and commercials to a panel of judges from the community. After the business plan presentations, awards were presented to each group. The kids were very creative with their business ideas. The Best Enterprise award went to “International Meal Wheel,” which created a restaurant that provides a variety of international cuisine. Most Creative Presentation was awarded to a business called “Danng! That’s Hot!”. “Daisy’s Flower Shop” worked hard to earn the Best Marketing Plan award. The Most Feasible award
went to the “East Coast Buffet” restaurant. The kids enjoyed a fun and exciting week while learning entrepreneurial and financial literacy skills. One student commented, “I liked all of the activities and group projects. Making our own business was lots of fun.” Another camper stated “I like the experiments and projects, and not having to just sit here.” Camper evaluations revealed that all participants improved their knowledge of entrepreneurship, business and leadership skills. Every camper stated they would like to attend camp again next year and would be interested in taking future entrepreneurship classes in high school or college. We would like to express our appreciation to the sponsors who helped make the Youth Entrepreneurship Camp possible. One of the goals for the camp was to present entrepreneurship as a career option to youth in our community. There is a wealth of opportunity for small business in Wilkes County. After a week with these youth, the future of Wilkes County is in great hands. Thanks for a wonderful week!
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5 STARS!!! E
ntrePrep is the experience of a high school student’s lifetime, that is, if the student has an open mind to new experiences, can innovatively think and possesses leadership skills, determination and independence. The program is designed to teach students a real life experience in a business environment. My experience at EntrePrep did exactly that, and more.
We were given a week to develop and launch “A Business for a Day”. Collectively, BriAna, Salome, Aaron, Philip, and I created a unique service we could provide. Public Relations is a career field all five of us related with, so as 5 partners in business we created “5 Star Enterprises”, a boutique public relations firm. Summer sports and internships were taking place while we stayed at Rice University. We used the resources around us and came up with the idea to hire an on campus athlete as our first client. Philip, Salome, and BriAna scouted out a Varsity Rice Owl basketball player with plans to proceed to the European NBA after college. Our main focus was to take our client’s career to the next level, by promoting his professional ability. Execution of this plan would be done through media exposure over television, radio, newspaper, and word of mouth. We then planned a budget based on expenses of the 5 of us traveling with the player to Europe on a promotion trip. Some start up costs for the business included the Europe trip itself along with an office headquartered in Houston. We selected Houston because currently its PR options are very limited. Our thinking was, “up and coming” entertainers in the area would be more likely to give us a chance if they had fewer companies to choose from. High profile clients
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By Merritt Lackey
are needed due to the expensive fees for public relations services. Promotion isn’t cheap but it is critical for making it in many fields. Entering EntrePrep I thought I knew what the program had to offer. I expected to find teenagers talking about their hobbies and doing small activities. Was I ever wrong! I quickly learned the challenges I faced during the program were far from insignificant or familiar. I learned a lot through the entrepreneurs who spoke with us. I understood the materials presented and fully grasped the concepts that were taught. I did bring great attributes to my small business including communication skills, proper planning and the importance of time management; however my fellow students taught me a valuable lesson. Used to doing things for myself and by myself, I quickly learned the true value of teamwork. Our group excelled in leadership, yet no one wanted to tackle the minor details of the plan. Once we saw this problem for what it was and addressed it, there was no stopping us! EntrePrep was an awesome experience for me because I made friends with people who all have the same driving force of becoming entrepreneurs. As I came into EntrePrep I was indifferent about the program but afterward I found myself with a new self confidence. EntrePrep motivated me to further my studies in school and provided me with the drive to achieve my dreams!
Future CEO Stars
October 2008
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By Lucille Bélair
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n June 2008, the Youth Entrepreneurship Awareness Officer of the Carrefour jeunesseemploi du Pontiac and the Pontiac in Motion Coordinator from the Local Development Centre worked together with the 6th grade class of the Poupore Elementary School (11 and 12 years old students) on a project called “virage santé”. The goal of this project was to develop entrepreneurial knowledge and skills by developing a menu for the local arena that focused on offering a wide range of healthy foods. Not only has this project contributed to improving the quality of the food currently offered at the arena, it has also aimed to develop the students’ entrepreneurial spirit. Their collaboration was essential because they were basically in control of the whole project. During that time the Youth Entrepreneurship Awareness Officer presented a workshop that looked at the different entrepreneurial values that the kids were already aware of. The students showed creativity by designing posters that promoted their healthy choices that they Future CEO Stars
October 2008
made available. They improved their skills by making decisions, being leaders, developing their knowledge and using influence to encourage people to choose their healthier offerings. Throughout this project, they developed autonomy and gained new confidence in their abilities. The group consisted of 22 students, the teacher, the Pontiac in Motion Coordinator and the Youth Entrepreneurship Awareness Officer. The students were divided into five committees. Each committee had their own tasks: the organizing committee prepared a survey, distributed it to every student in the elementary school and gathered the results to find out what everyone’s choices were. The logistic committee, organized a grand opening event to introduce the new addition to the menu, they had to plan activities for the event, ask the parents for help and prepare the schedule of the day. The publicity committee had to publicize the event, write an article about the project for media distribution, invite the press to the grand opening and they
Lucie Langevin and Lucille Bélair were also interviewed by the local community radio station. The financial committee dealt with the requests of all the other groups and were responsible for the budget. The artistic committee had to find a local artist to make murals that promoted their new healthy choices and also worked with the artist to make a logo. The murals and logos are now posted everywhere at the arena in Fort-Coulonge. After a few meetings with the group, they were ready and willing to do their grand opening event. They added to the menu great foods such as panini’s, wraps, smoothies, fruits, veggies and more. The grand opening was a great success and parents are delighted that it is now a possibility to eat something healthy, instead of the usual junk, when going to the arena.
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Future CEO Stars
October 2008
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Future CEO Stars
October 2008
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Raising Dough In Cuba... New York! By Kip Doyle
I
t’s easy to forget the obvious fact that most people around the world associate the word “Cuba” with a Caribbean socialist nation, not the small village in Allegany County in New York State. Geraldine Rapino knew her family back in Puerto Rico would get a laugh from the photo she took of the painted “Welcome to Cuba” sign downtown in the village. Geraldine had been traveling the region looking for a place to retire. When she began to investigate Cuba, NY a little further, she found a friendly community rich with a golden opportunity for her son, Vincent Rapino. At the age of 15, Vincent started working at the Rapino family’s bakery in Puerto Rico. Vincent began in the business by making donuts and pastries. Then, Vincent did not have the strength to handle the 150 lb. balls of dough used to create numerous loaves of fresh bread each day. By the age of 25, Vincent was proficient in many areas of being a professional baker, had the strength to handle the demands of bread making, and
began to explore ideas about starting his own business. Vincent began to discuss opening a bakery in Cuba N.Y. as more than just a novelty concept of where to start a Latin American eatery. Then Vincent and Geraldine quickly identified that there is no bakery of it’s type within three counties of Cuba – a traditional Spanish bakery that bakes fresh from scratch daily. They had identified a unique entrepreneurial niche. The Latin Bakery and Deli opened in September 2008 on Main Street at the former Cuba National Bank building. “It wasn’t easy turning a bank into a bakery”, Mr. Rapino said. Vincent did much of the rehabilitation and construction work himself over several months. Mr. Rapino’s glad to change his focus to baking. “My passion is bread, believe me,” he said. Mr. Rapino and his wife, Virginia, make fresh bread, cakes, and deserts every day, along with an assortment of breakfast food and sandwiches. It is unique that we make Cuban sandwiches in Cuba! The biggest challenge Mr. Rapino has found is explaining and describing the food, which is often new to the customers. He said he still has a little English to learn. “I have a lot of explaining
to do. I have to explain the types of seasoning, candy, and sweets we use,” he said. Some of the bakery’s products don’t translate well to English. “There is no word in English for quesito, which (literally) means ‘little cheese’,” Mr. Rapino said. Environmental differences that effect baking have required some adjustment in technique as well. The cooler, dryer air in Cuba, NY requires more care with the dough and earlier mornings to heat up the oven. “It’s harder to prepare, because if it’s too cool, the dough doesn’t rise well. If it’s too dry, the top of the bread gets crusty”. The business has been welcomed by the community and made many friends since it’s launch. Many customers greeted the bakery with gifts, which is uncommon in Puerto Rico, but very much appreciated. The Latin Bakery and Deli is sure to be a rising success.
Image licensed from IStockphoto.com Im
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Do You Want to See Your Story in Print? Well, if it works for our magazine, we will print it.
We want your story! R A T S O E C E R U T U F
S
Ar you running a successful Are bu business, or hope to, and wa to tell others about it? want Do D you want to give a acknowledgement or thanks to those that have helped y along the way? you
In This Issue
YOU
With the exception of cleaning up some grammar, spelling, and other technical stuff your English teacher wanted you to pay attention to, we’ll leave your message the way you send it to us. It is, after all, your message and this is your magazine. All we really need is one page (typed) with a picture or two (1500kb jpeg files or larger are best) about what you want to say. Of course, the articles and pictures you send become the property of the magazine and will not be returned. Also, they may be used for other promotional purposes by the magazine and its parent company, The Consortium for Entrepreneurship Education. If we use your story, we will get your final approval of all edits before we print it. To make it easy we even have a writing
C Could other students gain from l learning about your s successes or warnings about your mistakes?
instruction sheet to give you some suggestions on how to put your story together. Just write us (at the address below) and we’ll be glad to send it to you. What have you got to lose? Here is a free chance (there is absolutely no charge for students to submit their story) to get no cost advertising for your product, web page or service. Opportunities like this don’t happen often. This is your magazine. It’s reaching thousands of classrooms each month. This is your chance to help yourself and help others in the process. Change has to begin somewhere and often the best way to pay something back is to pay it forward!
Sincerely, Mike Ashmore Editor, Future CEO Stars Magazine [email protected] Future CEO Stars
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A Lesson in Entrepreneurship Finding Solutions to Problems Preparation: The graphic organizer for this lesson is available free for download at www.usatoday.com/educate/ceostars Introduction: This lesson will help you consider one career option that many people find risky, but appealing - becoming an entrepreneur. In this lesson you will: t Read about a problem that affects a lot of people. t Imagine a product or service that could help fix the problem. t Decide who might buy your new product or service and how you should market it. 1. As a class, define “entrepreneur.” 2. In groups of three, read aloud an article in USA TODAY that focuses on a problem many people are experiencing. s While you read, highlight the specifics of the problem. s Once you’re done reading about the problem, you’ll be finding a solution that you can sell. s The more people who experience the problem, the more likely it will be that you can make a profit on your solution. 3. On the graphic organizer, write the headline and a one-sentence summary of your article and fill in the problem column. 4. Imagine that the three of you are young entrepreneurs who are interested in solving the problem the article addresses. s Brainstorm a product or service that would fix the problem. s Make sure it is something that can be created and sold. s In the second column, write one sentence that describes the new product/service and gives a few details. 5. At the bottom of columns one and two, fill in the box that asks how your product or service will fix the problem. 6. In the target audience column, identify whom you would sell your product/service to and why. 7. Brainstorm how you would market your new product/service. How could you advertise while staying within your limited budget? 8. As a class, share the problems you read about and the solutions you devised. 9. On your own, think about and answer the final two questions on the graphic organizer. 10. As a class, identify all the different reading strategies you used in this lesson. How can you use them when reading for other classes or when taking test?
Learn more about USA TODAY Education! Call: (800) 872-3415 ext.5917 Visit: www.education.usatoday.com
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Future CEO Stars
October 2008
Chairs of “The BOARD” By Gay Evans
T
he Boardroom in any business is an important and often awesome place. It is where critical decisions are made that may alter the course of a business or change the direction of our world. To be a part of a national board, made up of young people, is a unique opportunity. Just such a rare event occurs twice a year in Akron, Ohio, when the National Gallery for America’s Young Inventors, Student Board of Advisors meets. Each year in August they convene in Akron, OH to handle the responsibility of selecting up to six inductees into the National Gallery for America’s Young Inventors. This two-day process is a demanding task, which requires skill in science, math and technology. The Student Board members individually read approximately 100 applications from entrants from K-12th grade, who have won a national science competition, have a patent or patent pending, or who are marketing their product nationwide. When evaluating the student inventions, the Board members use the criteria of “Creativity”, “Usefulness and Benefit to Society”, Practicality and Feasibility”, and “Cost Effectiveness and Marketability”. The students read silently for two days and rate the inventions in these four areas. Once they have finished the demanding requirement of reading and rating these often very technical entries, they work as a team to select their final six inductees. The Student Board of Advisors functions like any group in a Boardroom situation. One Board member rises to the dry erase board to indicate the top ten rated entries. Then the discussions, evaluations, and Future CEO Stars
October 2008
Front - BongBi Vue, Blake Alfson Middle - Sara Lute, Spencer Whale Back - Brian Clement, Karoline Evin McMullen (advisor), Sujay Tyle
personal convictions begin to play into the conclusions. It is amazing to watch this process when young people take the floor to stand up for and defend their choices. This opportunity to function in such a setting is unusual. When students from 14-18 years old debate the benefit of one invention over another, one can see the development of skills which cannot be taught in a classroom. These students are placed in a rare setting where they must work with other Board members who come from different states, different backgrounds, and different value systems. They will eventually, however, come to a consensus and choose six inductees whose inventions they feel embody the qualities needed to become marketable products and/or change the world.
opportunity that does not exist elsewhere in America for young people.
Their responsibility does not end with Selection Weekend. These Board members return on October 25th, 2008 for the National Gallery for America’s Young Inventors Induction Ceremony and Benefit. This semi-formal, blacktie ceremony is totally emceed by the Student Board members. With only one rehearsal on Friday night, they professionally handle themselves to carry the awards program, which is filmed with a 3-camera process by Time Warner.
These six Board members have carved out a part of history. They have helped, through their hard work and dedication, to archive and preserve the outstanding inventions and products of six more of America’s finest young inventors. This Board is the model for other schools and institutions to follow. It is the preparation for future essential business and negotiating skills.
When the Student Board finishes its two visits to Akron- first for the Selection Weekend, and then for the Induction Ceremony, they are no longer strangers. They have learned a great deal about functioning in a Boardroom, about how to evaluate a product, and how to convey their own wishes in a professional and skillful way. During the Induction Ceremony these Board members take the roles of leadership, which they have earned. They each award one inductee with the first-ever “Tommy” Award, from the Thomas Edison Foundation, and they hang a medallion around the inductees’ necks.
Each year a new group of students comes to Akron as strangers. They know that they have a responsibility and a task to perform. They learn the skills of selecting inventions which may already be products or have the potential for marketing or altering research. They interact and debate until they have a unified Board decision. To observe this process is awesome, and it is an
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EXPERT THINKING? D
o you know any people who appear to be experts; someone who seems to be perfect and has all the answers? This is a goal that a lot of people strive for. To become an expert in this field or that, for some reason, is desirable for many. It appears that this unattainable goal drives a lot of folk’s motivation. Unfortunately it also drives some of them crazy! Believe it or not, there are several problems with being “perfect” and in reality it is not all it is “cracked up” to be. As an Entrepreneur, becoming an expert has many downsides. Here are a few……. Limited Thinking – Being your own boss requires having skills in many areas. This takes having a “macro” view of your skills and abilities. Experts tend to be “micro” thinkers. They focus on just one, or a limited few, areas of expertise and ignore the rest. This can be devastating to an entrepreneurial venture. For example, you might have the absolute best pies in town. You set up shop just knowing that the world will beat a path to your door just to get a whiff of them. You have focused all your efforts toward baking perfection and none toward customer service, promotion, personnel management, or accounting. Well, I hope you really like your pies because you are going to be eating a lot of them!
Closed Mind – Being an Entrepreneur requires staying open to new ideas and being able to quickly adapt to changes as they come along. Experts have all the answers, or at least they think they do. Unfortunately, if they don’t see a change coming themselves, they probably are not going to hear it from another source. Well, they might hear it, but they won’t listen. After all, they have all the answers so what is the point in listening to anyone else? This is a hard lesson often learned too late by many who have once been “experts”. No one knows everything. If you think you do, you will miss opportunities to learn from others. There is something to learn from absolutely everyone you meet every day. Even if it’s “what NOT to do”, don’t miss the chance. Unattainable Goal – Experts tend to think they are “Perfect”. Perfection, in reality, doesn’t exist. There is always room for improvement. Also there is usually someone who is better, faster, smarter, or “more perfect” somewhere. As mentioned, the goal to achieve perfection means other important areas are often neglected. Another similar area of neglect can be the specific area of expertise itself. If you believe you are an “expert” it means you believe you have achieved “perfection”. Once this is obtained, advancement or improvement
comes to a grinding halt. After all, you are the expert so there obviously is no need or room for improvement right? WRONG! Progress is the desirable goal, not perfection. If you are not moving forward then you probably are being passed up. Not A Lot of Fun – Another name for “Expert” is “Know it All”. Experts love the sound of their own voice. Unfortunately, those around them typically don’t hear its beauty. Everyone likes to feel important, smart, and needed. However, since we have two ears and only one mouth could it be possible that listening is twice as important as talking? It is not possible to learn from what you already know but you can learn from others. If you are busy talking you are just spreading what you think you already know and might be missing an opportunity to hear something you need to learn. Let others feel important too and they might not walk away when they see you coming. The bottom line is this: in life we all can be both teachers and students. If you don’t agree you might want to examine why, or you will probably end up learning the hard way. The only “Expert” worth being is an “Expert Student”. Learn from everywhere and everyone you can. Even learn from other “Experts” even if the lesson is only “what not to be”!
Made In The Shade!! By Lucy Sapp Imag Im agge lilice cens ce nsed ns ed ffro rom ro m ISt ISSto tockkph phot oto. o.co com com co
M
y name is Lucy Sapp and I am a freshman at Santa Fe College, Gainesville, Florida, majoring in Business Administration. I have been preparing to be a business owner for at least the last four years, starting with enrolling as a freshman in the Academy of Entrepreneurship at Buchholz High School. While I was progressing through their four-year program, learning more and more about running a business every year, my mom was also taking on the challenge of buying a business. As I watched her establish her business I learned some things to do and other things definitely not to do. When I was a senior, I was chosen to be the Chief Operations Officer for our school store, and that definitely helped me learn about managing a business.
effect. Our customers like to know that they can come and go as they choose; it’s that freedom that keeps them coming back. Secondly, when a client purchases a new multi-session package we offer them a free sample-size lotion or a discount on a full-size bottle of the same. This helps encourage repeat business because customers will come back just for this “deal”. Finally, we give away gift certificates to Maui Teriyaki (a local restaurant) for clients who purchase our larger multi-session packages.
I love basically everything about my business. I love the atmosphere, the flexibility, and the interaction with the wide variety of clients. Our future is quite bright. Through word of mouth from satisfied customers we are already seeing considerable growth. Our future This past summer I was presented with the opportunity plans include adding spray tanning to our service line. to become part owner of a tanning business. My mom’s This certainly will add new challenges to overcome, but business partner wanted to branch out into the tanning isn’t that what being an entrepreneur is all about? business and was looking for a partner and manager she could trust. When she talked with me about it, I My experience at Buchholz Entrepreneurship Academy has been invaluable. Knowing what you are getting into, jumped at the chance. before you find yourself in the middle of it, certainly Our business, Chic Tanning, offers affordable rates for makes finding solutions considerably easier. It’s great to college students who seem to always be low on cash. be your own boss. Having the knowledge to do the job With that said, the majority of our target market, right makes it even better! obviously, is college students. However, our target market is not limited solely to students; we also reach the older crowd because of our high pressure bed, which provides a guaranteed no burn tan and it also helps protect your skin from wrinkles and dryness. We have five different types of tanning beds so we meet the needs of new tanners as well as more experienced ones. To differentiate our business from our competition we have three strategies. First of all, we do not lock our clients into a contract. This may seem as though we would lose clientele but it actually has the reverse Future CEO Stars
October 2008
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ENTREPRENEURSHIP Suits Me To A TEA! By Gabrielle Green
I
am Gabrielle Green, a sixteen year-old junior at the Marymount School in New York. I used to associate entrepreneurship with “Wall Street Types,” those men and women in great suits who seemed to be the brains behind the world’s newest and most innovative products and services. While this may in part be true, when I took the Prep for Prep/National Foundation for Teaching Entrepreneurship/ Goldman Sachs intensive summer program in 2007, I began to grasp a true understanding of what it means to be an entrepreneur. I was right, initially, to believe that entrepreneurs were the harbingers of skillful innovation. They are not, however, concentrated only in the Wall Street area but instead are from all over, and come from various walks of life. The local delis and supermarkets, that chic boutique that has all this season’s “musthaves”, and even the hot-dog cart on the street are all entrepreneurial enterprises. Sooner or later, I knew I was going to join that group.
program. Ever since, my premium, organic, whole-leaf, customizable tea-selling business has been up and running from Brooklyn. While my teas are sold to individuals, the goal of my company is to get into hotels, spas, and tea salons. My teas offer “liquid luxury” and should be sold in a venue that properly reflects this image. My main obstacle has been coming up with the perfect packaging my product deserves. It is essential that a product’s packaging be right on target and directly aimed at specific customers. As I learned from my entrepreneurship class, products need a brand that is recognizable and one that establishes a personal connection with the buyer. My packaging, I must admit, is still not perfect, but it is well on its way!
business the chances of success are increased exponentially. Next, security in your numbers is always a good thing to have. Steve Mariotti, founder or NFTE, is concerned with the economics of one unit for a reason. It is the backbone of your venture—a blue print that largely determines future financial success and efficiency. Finally, as a rule of thumb: high risk = high return. There is no need to take a risk and do something that you will regret—this is not that type of risk I mean. Dare to be innovative. Dare to be different. Think outside, and sometimes inside, the box! Dare to be moved by your business just as I was and I am sure that other entrepreneurs will be sipping to the “longevity” of that!
Every day and every time I work on my plan, I fall more and more in love with my business. I feel fulfilled with seeing it reach each new and distinctive level of success. Three suggested tips from my experience may be somewhat The idea for my company, Longevi- cliché but are essential all the same: Teas™ began to brew in the summer of never give up—it is true that some 2007 when I had to create a business business ventures are not set up for plan as the final project for the success but if you believe in your Future CEO Stars
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FIRST PLACE, Ages 12-14 Essay Submitted by: Drexel Allen Shockey Membreno Nominee for Veteran Entrepreneur of the Year: Robert Drexel Shockey, Grandfather also pictured are Drexel’s proud parents. Believing in and assisting those who put their lives on the line to defend our freedom is The Veterans Corporation’s purpose and should be all of America’s number one concern. The Veterans Corporation is a federally chartered non profit organization designed to provide all Veterans with the tools necessary to become successful in business. Their assistance includes access to capital, access to business services, entrepreneurial education, surety bonding, prescription coverage and much more. The Veteran’s Corporation is proud to honor Drexel Allen Shockey Membreno, a winner of The Veteran’s Corporation Essay Contest “Honoring America’s Veteran Entrepreneurs”. This contest allows students to recognize and honor a parent or grandparent who is both a United States Veteran and an entrepreneur. United States students, ages 12 to 18, are to write an original essay telling us why their parent or grandparent, who is a Veteran of the United States Armed Forces or a member of the National Guard or Reserve, as well as an entrepreneur or business owner, should be named “Veteran Entrepreneur of the Year”. For complete contest rules, information on last year’s winner and to download the official contest entry form,
visit www.veteranscorp.org
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Future CEO Stars
October 2008
Drexel’s Award Winning Essay My Grandfather / My Hero My grandfather should be this year’s “Veteran Entrepreneur of the Year” because he exhibits all the qualities that make me proud to be an American and his grandson. My grandfather joined the army when he was 17 years old. I am not sure he really knew what he was getting himself into because before that time, he had never been anywhere outside Wolfe County, Kentucky. I do believe, however, that he was looking for an adventure and he certainly found one. He spent time in Germany and at 19 he volunteered to go to Korea. I think the training my grandfather got in the Army has been paramount to his success in business today. His superiors obviously had the management skills necessary to instill the much needed discipline I am certain my grandfather needed without breaking his spirit. He learned from them to be fair but firm and to lead by example while never misusing that position of power. Thus, they gained his respect and motivated him to surpass his own expectations.
diversity. Living and working in close quarters with a variety of men allowed him to understand, firsthand, the heart and mind of individuals he might have, in another place and time, found no connection with. By understanding their background, their culture and their life experiences, his perspective and assumptions changed as did his value for each individual’s uniqueness. At the same time, he discovered many areas of common ground among his fellow soldiers including a love of country and freedom. One of the most valuable lessons I learned on putting diversity in perspective came from my grandfather’s story of being injured while out on patrol one evening in Korea. He stepped on a land mine which blew his foot off and riddled his body with shrapnel. He lay there for hours while going in and out of consciousness and questioning as to whether he was dead or alive.
Eventually, my grandfather was rescued by another soldier who picked him up and carried him out of enemy territory back to his unit. What he did not mention, From his comrades, he learned in previous accounts, was that his to appreciate the strength of rescuer was African American. When I asked my grandfather
Future CEO Stars
October 2008
why he had never mentioned that before, he looked puzzled and replied, “Why would it matter?” I thought about it for a moment and realized it did not. His rescuer was simply, at that moment, another American comrade fighting for a common cause and belief. Nothing else mattered. Today my grandfather runs a business that is known and respected throughout the world. He is determined, tenacious and a true motivator of people. He never falters in the face of adversity; always believing that justice will prevail. He sees a blessing in some of the most unlikely predicaments and always gives of his time and money to those less fortunate and/or struggling. Those are qualities I believe he developed while an American soldier. He wears his purple heart with pride and that ever-so-slight limp in his walk never slows him down or prevents him from pressing on. There is no one I admire more and there is no one that makes me more proud to be an American. I wear his name with pride and I only hope I live to be half the man and entrepreneur he is. I believe if you meet him, you too will be proud.
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Does your class need money? Is your teacher looking for an effective way to raise funding for a class project? Are you tired of selling cookies or candy? Do you want to avoid the hassle of having to deliver what you sell?
image licensed from iStock photo
We have your solution! For more information have your teacher contact The Consortium for Entrepreneurship Education: [email protected]
The Consortium for Entrepreneurship Education is a qualified 501(c3) non profit corporation and, therefore follows all rules, laws, and requirements pertaining to
Our Sponsors When an organization really cares,
it shows!!! W
e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please feel free to visit their websites listed below.
Appalachian Regional Commission
www.arc.gov
Buchholz High School
www.bhs.sbac.edu
The Coleman Foundation
www.colemanfoundation.org
E*TRADE Financial
www.etrade.com
Illinois Institute for Entrepreneurship Education
www.iiee.org
Marketplace for Kids
www.marketplaceforkids.org
MediaSpark Inc
www.mediaspark.com
National Council on Economic Education
www.ncee.net
National Museum of Education
www.nmoe.org
NFIB Young Entrepreneur Foundation
www.nfib.com/yef
National Foundation for Teaching Entrepreneurship
www.nfte.com
NY REAL
www.nyreal.org
Réseau des CJE du Quebec
www.cjereseau.org
University of Florida
www.cei.ufl.edu
Yourhomework.com
www.yourhomework.com
USA Today
www.usatoday.com/educate
Small Business Development Center
www.ohiosbdc.com
AdVanz, LLC Ohio Department of Education
Future Fu utu t re CEO O SStars t rs ta
O October c ob ct o er e 20 2008 08
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FUTURE CEO STARS In This Issue A Shining Example
$40,000 college scholarships
C 9 A ; B L ; O < E K D : 7J ? E D Entrepreneurial Scholarship If you’re a high school student who is running a business, you could be eligible for a $40,000 college scholarship from the McKelvey Foundation. Winners of the Entrepreneurial Scholarship will enjoy being part of a larger networking community and will be given the opportunity to meet with other scholars and business professionals during our summer e-Venture program. To Learn More: Email: [email protected] Phone: 877-McKelvey (625-3583) Visit: www.mckelveyfoundation.org
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October 2008 In This Issue…
Celebrating Future CEO Stars!
5 A Shining Example NFIB YEF
The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students.
7 ...Try Teaching! Il Institute for Entre Ed 8 All Is Fair for Young Inventors.. Marketplace for Kids 11 Entrepreneurship Camp Arlene Childers 12 Five Stars NCEE 13 The Taste of Success Réseau des CJE du Québec 15 Ask GoVenture Media Spark 16 Raising Dough in Cuba, NY NY REAL 19 Chairs of the Board National Museum of Education 20 Expert Thinking? 21 Made in the Shade Buchholz Entre. Academy 23 Suits Me to a Tea! NFTE, Inc. 24 Honoring Veteran Entrepreneurs The Veterans Corporation 27 Our Spnsors
Correction The article entitled “Training Youth Take Charge” submitted by the Réseau des CJE du Québec was written by Jody Foisy and Sabella Titus. The writing staff is truly sorry for this omission.
Knowing that “experience is the best teacher”, we decided that who better to communicate with potential young entrepreneurs than young entrepreneurs themselves! Thus, Future CEO Stars was born. Future CEO Stars is a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set! Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream. Founder of National Entrepreneurship Week, the Consortium for Entrepreneurship Education is a non-profit collaborative representing 100+ member organizations from national, state and local levels. Together we represent over 40,000 teachers and more than two million students. Our common bond is the philosophy that “to be successful in the emergence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.” We invite readers to meet the Consortium members at: www.entre-ed.org/_contact Learn about the Young Inventors Hub at: www.younginventorshub.com
Join us!
To Subscribe go to www.futureceostars.com
Published by The Consortium for Entrepreneurship Education 1601 W Fifth Ave. #199 Columbus, OH 43212 www.entre-ed.org [email protected] Publisher: Dr. Cathy Ashmore Editor: Michael Ashmore Graphic Design: SPLASH Designs Publishing Advisors: Soorena Salari, Young Inventors Hub Al Abney, Consortium Advisory Council Annual Subscription Available - $25.00 Contact: [email protected]
COMING THIS FALL
Johnny Money Online Game Introduce your students (JMOG) is an interactive to entrepreneurship small business simulation through my small business designed to enhance high simulation game. school students’ exploration of entrepreneurship. The game allows youth to learn about day-to-day functions of an entrepreneur and operating a small business. ® An engaging and modern educational supplement ® Internet based for easy incorporation into existing lesson plans ® Use in-class or as a homework assignment ® Great addition to homeroom, advisory or after school programs
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A Shining Example By Marcus Craft
E
ntrepreneurship is the practice of starting or revitalizing a business. I started my business in March of 2005, detailing cars. I called my business Mac’s Auto Detail. I was fifteen years old at the time and was completing my sophomore year in high school. I may not have been old enough to drive them, but I certainly could clean them. Age is not an issue unless you let it become one. During my high school years, I was a member of the William High School “Sound of the Braves” Wind Ensemble, the tennis team and an active member at my church. During the school week while I was occupied by practices and homework, I would also get phone calls pertaining to inquiries about vehicles being cleaned and detailed to pristine condition. When I got my homework done, I would call back my clients and schedule a time to detail their cars. I would also leave time in my schedule to clean cars for my neighbors, because they would see me working and want theirs done, too. I always made sure to leave a slot for them. Having a workable plan, and sticking to it is important for long term success.
With the exception of a few difficult customers and the occasional rainy day, I have had very few obstacles on my road to success. As I continue through college, everything I learn I try to apply to my business. No matter what field you are in, the bottom line is “business is dealing with people.” So as long as your customer can see the value in your product or service, it will lead to success. Believe in what you want to do. You never know, if you can find something you love to do and find a way to show others that there is value in your service, you may be able to start a business in high school and find an organization that awards scholarships. You, too, may be an NIFB Young Entrepreneur Award winner like me!! For More information on the NFIB yef Young Entrrepreneur Award program go to
www.nfib.com/yef
m e
I didn’t have it easy at first, though. I spent a lot of time making and printing business cards, flyers and brochures to give to every person I saw or met. I felt that would be the way to increase business. What makes my business unique was my pricing (which I kept as low as possible), my positive attitude, doing whatever it took to make a sale and going the he extra mile to make the client 110% satisfied Excellent en customer service doesn’t just mean providing a good product or service. It needs to reflect dp in everything you ou u do.
everything from vacuuming the vehicle to buffing and compounding. I chose this specific field of work to start a business because I had always loved cars and anything that dealt with cars. I got that from my father who also taught me how to clean and preserve a vehicle to pristine condition. I absolutely love cleaning cars. It really helps to have passion in your chosen field. It keeps you motivated toward always improving your performance and makes the work fun.
c sed ed d o
I didn’t learn these ese see important business values overnight. I had to first learn arrn aarn rn how to detail cars, which involves ISSto Sto occkph ock ckkkp ph ho h otto.c to cco om
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Help promote Future CEO Stars magazine and earn cash in the process. Every fourth subscription you sell puts $25 in your pocket. Limited time offer so check it out now. For more info go to
www.FutureCEOStars.com or write to [email protected] with subject line “3 + 1 offer”
Imagess llic iccen icen nsseed from IStockphoto.com
You Think Being a Student is tough, TRY TEACHING! By Scott Steward
W
ho ever said teaching was fun and glamorous must have only been speaking of teachers during the summer months, with no commitments to teaching summer school. The reality is that teaching is very hard work and extremely time consuming. Some say I make it look way too easy. My name is Scott L. Steward, and I am the 2008 IIEE Teacher-Preneur of the year.
If someone would have told me 20 years ago that I would one day be teaching for Chicago Public Schools, I would have scoffed at the idea. There was no way I was ever going to walk the halls of CPS, and definitely not as a teacher. But as fate would have it, that’s exactly what I do. Today I am honored to teach entrepreneurship classes at Gwendolyn Brooks College Preparatory Academy on Chicago’s far South Side. I have the privilege of encouraging young people to pursue their dreams, or at the very least, create passionate dreams for themselves. Contrary to popular belief, every day is not a walk in the park, even at a selective enrollment school. My classes are 90 minutes each, so I am challenged with keeping the attention of young people while competing against their peers, fashion, the Internet, cell phones, iPods, and their own agendas in life. These challenges force me to be very creative and innovative in my approach to delivering lessons of entrepreneurship. Thanks to support from IIEE, the NFTE curriculum, and strategic partners like the Chicagoland Entrepreneurial Center (CEC), I am able to facilitate a class that is informative, creative and fun. In my class, students can engage with each other and display their entrepreneurial intellect; and its uber-cool. Students play with duct tape to create new products which helps them better understand product innovation. In some classes, students build Future CEO Stars
October 2008
Ida Manning, Ariel Buckingham, Scott Steward, Kandi Conda, and Cherie Russ
prototypes out of Lego’s to demonstrate the cost of goods sold; and I often use my own money to entice students to put their best foot forward, i.e. the Student of the Day gets a $5.00 McDonald’s Arch Card. But what’s most important is that each class is considered a family and I am the big uncle; like me or not, we’re family and we’re sticking together. This type of atmosphere gives us the space to develop trust and honesty with each other which is very important when it comes time to share business ideas and present business plans before the class. While I operate my class traditionally with lesson plans, homework, tests and quizzes, my class is much different than any other class because students make daily connections between entrepreneurial skills and their daily lives. I recently learned that my class has the longest waiting list of all classes offered at Gwendolyn Brooks. I attribute this anticipation to a slowing economy and young people’s desire to be self-sufficient. I am thrilled to see so many new business ideas such as sports management companies, women’s body products, hand-made organic lotions, mobile piano lessons, online magazines, green home renovation companies, party planners, computer tech services, web developers and on, and on.
ingredients to make a difference in the lives of so many young people. I am also busy with my own business, Break Bread Marketing and Media. Being involved with this helps me stay relevant to young people and makes teaching much easier. (www.webreakbread.blogspot.com)
The Illinois Institute for Entrepreneurship Education (IIEE) invites young entrepreneurs and their instructors to register for the 3rd Annual IIEE Young Entrepreneurs Conference to be held in May of 2009 in the Chicagoland area. Students from around the country participate in: Business Workshops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networking with adult and young entrepreneurs, presentations from nationally known Keynote Speakers and more! For more information go to www.iiee. org or call IIEE at (312)587-9296.
Most of us teachers long for the day when a student is appreciative for our efforts and it is very exciting for me to have the opportunity to be considered an inspiration to a young person, and to have that young person feel compelled to nominate me for such a prestigious award; and for that, I am forever grateful. Finally I want to say, thank you Ariel Buckingham, for allowing me to make a positive difference in your life; and thank you IIEE for giving me the necessary
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Images licensed from IStockphoto.com
ALL is FAIR for Young Inventors in North Dakota By Kaleene Grunefelder
O
n July 25, 2008, while at the North Dakota State Fair in Minot, ND, I interviewed some very imaginative kids who were displaying projects under the Co-op Tent sponsored by the North Dakota Coordinating Council for Cooperatives. Each individual was selected by volunteers from the Service Corp of Retired Executives (SCORE) at the Region 2 Marketplace for Kids Education Day program held on April 8, 2008, in Minot. They explained the projects and inventions they had on display and told me just what their plans are for them. Here are some of the things the Minot students shared with me. Riann S. and Casey E. made the Navigating Saddle, a horse saddle equipped with tools to make sure you never lose your way! They both said that a lot of people get lost trail riding and that a saddle that includes a compass, a clock, and a thermometer would be very beneficial to have. Their plans for the future would be to sell it in stores and advertise it on T.V. Shayla E. made the Frame 2, a holder for eyeglasses as well as pictures or photos. She came up with the idea when she lost her glasses one night and was almost late for school the next day. She figured out a way to put the idea together and now it hangs on her wall every night. She also said her plans include selling it in stores. Joby W. made the Window Wizard-Built in Window Cleaner that will automatically wash windows with the touch of a
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button. He thinks his project is very unique because it’s a window with a window cleaner built into it. He made it so people wouldn’t have to be on tall ladders and scaffoldings to wash windows, and also because he doesn’t like looking through dirty windows. His plans for the future would be to sell it in stores and advertise it on T.V. Alyssa K. made the Cat Toy Mobile that will entertain cats for hours! She said it’s unique because with the switch of a button, cats can play by themselves. People won’t loose the cat toys because they will hook onto the mobile. She loves animals and said this was a very great idea for them. Her plans are to keep the invention and use it. Travis W. made the Mother of all Mailboxes. He said the unique thing about this project was that it was easy to find and it makes good storage for garden hand tools. He said now his mom won’t lose her garden tools because this mailbox will be mounted in her garden. He also plans to keep his invention. Julie D. made the Count-N-Hoops with Timer. She attached a counter to a basketball backboard. Every time you make a basket, you get one point. You can also set the timer and see how many hoops you can make during a certain amount of time. She said that the most unique thing about her project is that it dealt with basketball and that now she doesn’t have to keep track of her brother’s score. She plans to sell it in stores. Future CEO Stars
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Images licensed fr from o IStockp pho h to.ccom
Ashley F. made the Paw Activated Dog Food Machine which will scan your dog’s paw and dispense food. She said the most unique thing about her project is that now dogs can feed themselves if people forget to feed them. She plans to keep the invention. Jessica C. made the Pocket Mitts that can carry small things right on your hands. She said the most unique things about her project is that it is something that can be worn while she is skating, it’s easy to find them, and the pocket is removable so it can be used on days when she doesn’t skate. She plans to keep the original one, patent it, and mass produce more like the original. Shelby B. of Makoti, ND, made the Cow-Zee Cart Cattle Feeder, a triangular cart to transport feed to her dad’s cattle. She said it helps her dad out a lot and now she doesn’t have to carry pails of feed to the cattle. She plans to make use of the invention herself. This experience was really interesting to me because these kids actually developed their ideas for the Marketplace for Kids Education Day program and put them out there for display. To see the projects on T.V. in the future would be really amazing! I would encourage young kids or adults to really sit down and think of an idea that will help others and invent it. Marketplace for Kids and Marketplace for Entrepreneurs and their organizing sponsors, U.S. Senator Kent Conrad and ND Agriculture Commissioner Roger Johnson, do a lot to encourage not only these young inventors, but anyone who has a potential idea for entrepreneurship or an invention. This is just a sample of what the imagination of a young kid plus the help of a parent can provide towards the beginning of a business or career.
Alyssa K.’s cats can be entertained even when she’s not home.
Tanner Blair, Casey E., Riann S., Shayla E., Alyssa K., and Joby W. take a break outside the Co-op Tent at the ND State Fair.
Jessica C. uses her pocket mitts to hold hand warmers while she ice-skates.
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By Arlene Childers
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ilkes County students participated in a Youth Entrepreneurship Camp July 2125, 2008 at Wilkes Community College. Twenty three kids enjoyed a lively and interactive week that gave them hands-on experience with being an entrepreneur. The Youth Entrepreneurship Camp was sponsored by NC REAL (Rural Entrepreneurship through Action Learning) Enterprises, the Golden LEAF Foundation, the Northwest North Carolina Advanced Materials Cluster and Wilkes Community College. The Youth Entrepreneurship Camp focused on building future leaders as well as preparing youth for future careers. Using the Rural Entrepreneurship through Action Learning (REAL) Curriculum, which uses “hands-on” activities to build entrepreneurial skills, the camp provided youth with an exciting way to learn about staring their own businesses. All of the campers reported a great increase in their knowledge about entrepreneurship following the camp. The participants were divided into groups and asked to create a feasible business plan. To get
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their business started, the groups presented a financial plan to a local banker from the community to receive a “$10,000 loan.” They spent from 8:30 am – 3:30 pm each day learning business and marketing skills through a variety of activities, including the development of their own business plan and television commercial for their business. Throughout the week, campers enjoyed advanced materials activities and guest speakers from Wilkes Community College, the Society of the Plastics Industry and Martin Marietta Composites. On the last day of camp, the kids presented their business plans and commercials to a panel of judges from the community. After the business plan presentations, awards were presented to each group. The kids were very creative with their business ideas. The Best Enterprise award went to “International Meal Wheel,” which created a restaurant that provides a variety of international cuisine. Most Creative Presentation was awarded to a business called “Danng! That’s Hot!”. “Daisy’s Flower Shop” worked hard to earn the Best Marketing Plan award. The Most Feasible award
went to the “East Coast Buffet” restaurant. The kids enjoyed a fun and exciting week while learning entrepreneurial and financial literacy skills. One student commented, “I liked all of the activities and group projects. Making our own business was lots of fun.” Another camper stated “I like the experiments and projects, and not having to just sit here.” Camper evaluations revealed that all participants improved their knowledge of entrepreneurship, business and leadership skills. Every camper stated they would like to attend camp again next year and would be interested in taking future entrepreneurship classes in high school or college. We would like to express our appreciation to the sponsors who helped make the Youth Entrepreneurship Camp possible. One of the goals for the camp was to present entrepreneurship as a career option to youth in our community. There is a wealth of opportunity for small business in Wilkes County. After a week with these youth, the future of Wilkes County is in great hands. Thanks for a wonderful week!
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5 STARS!!! E
ntrePrep is the experience of a high school student’s lifetime, that is, if the student has an open mind to new experiences, can innovatively think and possesses leadership skills, determination and independence. The program is designed to teach students a real life experience in a business environment. My experience at EntrePrep did exactly that, and more.
We were given a week to develop and launch “A Business for a Day”. Collectively, BriAna, Salome, Aaron, Philip, and I created a unique service we could provide. Public Relations is a career field all five of us related with, so as 5 partners in business we created “5 Star Enterprises”, a boutique public relations firm. Summer sports and internships were taking place while we stayed at Rice University. We used the resources around us and came up with the idea to hire an on campus athlete as our first client. Philip, Salome, and BriAna scouted out a Varsity Rice Owl basketball player with plans to proceed to the European NBA after college. Our main focus was to take our client’s career to the next level, by promoting his professional ability. Execution of this plan would be done through media exposure over television, radio, newspaper, and word of mouth. We then planned a budget based on expenses of the 5 of us traveling with the player to Europe on a promotion trip. Some start up costs for the business included the Europe trip itself along with an office headquartered in Houston. We selected Houston because currently its PR options are very limited. Our thinking was, “up and coming” entertainers in the area would be more likely to give us a chance if they had fewer companies to choose from. High profile clients
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By Merritt Lackey
are needed due to the expensive fees for public relations services. Promotion isn’t cheap but it is critical for making it in many fields. Entering EntrePrep I thought I knew what the program had to offer. I expected to find teenagers talking about their hobbies and doing small activities. Was I ever wrong! I quickly learned the challenges I faced during the program were far from insignificant or familiar. I learned a lot through the entrepreneurs who spoke with us. I understood the materials presented and fully grasped the concepts that were taught. I did bring great attributes to my small business including communication skills, proper planning and the importance of time management; however my fellow students taught me a valuable lesson. Used to doing things for myself and by myself, I quickly learned the true value of teamwork. Our group excelled in leadership, yet no one wanted to tackle the minor details of the plan. Once we saw this problem for what it was and addressed it, there was no stopping us! EntrePrep was an awesome experience for me because I made friends with people who all have the same driving force of becoming entrepreneurs. As I came into EntrePrep I was indifferent about the program but afterward I found myself with a new self confidence. EntrePrep motivated me to further my studies in school and provided me with the drive to achieve my dreams!
Future CEO Stars
October 2008
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By Lucille Bélair
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n June 2008, the Youth Entrepreneurship Awareness Officer of the Carrefour jeunesseemploi du Pontiac and the Pontiac in Motion Coordinator from the Local Development Centre worked together with the 6th grade class of the Poupore Elementary School (11 and 12 years old students) on a project called “virage santé”. The goal of this project was to develop entrepreneurial knowledge and skills by developing a menu for the local arena that focused on offering a wide range of healthy foods. Not only has this project contributed to improving the quality of the food currently offered at the arena, it has also aimed to develop the students’ entrepreneurial spirit. Their collaboration was essential because they were basically in control of the whole project. During that time the Youth Entrepreneurship Awareness Officer presented a workshop that looked at the different entrepreneurial values that the kids were already aware of. The students showed creativity by designing posters that promoted their healthy choices that they Future CEO Stars
October 2008
made available. They improved their skills by making decisions, being leaders, developing their knowledge and using influence to encourage people to choose their healthier offerings. Throughout this project, they developed autonomy and gained new confidence in their abilities. The group consisted of 22 students, the teacher, the Pontiac in Motion Coordinator and the Youth Entrepreneurship Awareness Officer. The students were divided into five committees. Each committee had their own tasks: the organizing committee prepared a survey, distributed it to every student in the elementary school and gathered the results to find out what everyone’s choices were. The logistic committee, organized a grand opening event to introduce the new addition to the menu, they had to plan activities for the event, ask the parents for help and prepare the schedule of the day. The publicity committee had to publicize the event, write an article about the project for media distribution, invite the press to the grand opening and they
Lucie Langevin and Lucille Bélair were also interviewed by the local community radio station. The financial committee dealt with the requests of all the other groups and were responsible for the budget. The artistic committee had to find a local artist to make murals that promoted their new healthy choices and also worked with the artist to make a logo. The murals and logos are now posted everywhere at the arena in Fort-Coulonge. After a few meetings with the group, they were ready and willing to do their grand opening event. They added to the menu great foods such as panini’s, wraps, smoothies, fruits, veggies and more. The grand opening was a great success and parents are delighted that it is now a possibility to eat something healthy, instead of the usual junk, when going to the arena.
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Future CEO Stars
October 2008
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Future CEO Stars
October 2008
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Raising Dough In Cuba... New York! By Kip Doyle
I
t’s easy to forget the obvious fact that most people around the world associate the word “Cuba” with a Caribbean socialist nation, not the small village in Allegany County in New York State. Geraldine Rapino knew her family back in Puerto Rico would get a laugh from the photo she took of the painted “Welcome to Cuba” sign downtown in the village. Geraldine had been traveling the region looking for a place to retire. When she began to investigate Cuba, NY a little further, she found a friendly community rich with a golden opportunity for her son, Vincent Rapino. At the age of 15, Vincent started working at the Rapino family’s bakery in Puerto Rico. Vincent began in the business by making donuts and pastries. Then, Vincent did not have the strength to handle the 150 lb. balls of dough used to create numerous loaves of fresh bread each day. By the age of 25, Vincent was proficient in many areas of being a professional baker, had the strength to handle the demands of bread making, and
began to explore ideas about starting his own business. Vincent began to discuss opening a bakery in Cuba N.Y. as more than just a novelty concept of where to start a Latin American eatery. Then Vincent and Geraldine quickly identified that there is no bakery of it’s type within three counties of Cuba – a traditional Spanish bakery that bakes fresh from scratch daily. They had identified a unique entrepreneurial niche. The Latin Bakery and Deli opened in September 2008 on Main Street at the former Cuba National Bank building. “It wasn’t easy turning a bank into a bakery”, Mr. Rapino said. Vincent did much of the rehabilitation and construction work himself over several months. Mr. Rapino’s glad to change his focus to baking. “My passion is bread, believe me,” he said. Mr. Rapino and his wife, Virginia, make fresh bread, cakes, and deserts every day, along with an assortment of breakfast food and sandwiches. It is unique that we make Cuban sandwiches in Cuba! The biggest challenge Mr. Rapino has found is explaining and describing the food, which is often new to the customers. He said he still has a little English to learn. “I have a lot of explaining
to do. I have to explain the types of seasoning, candy, and sweets we use,” he said. Some of the bakery’s products don’t translate well to English. “There is no word in English for quesito, which (literally) means ‘little cheese’,” Mr. Rapino said. Environmental differences that effect baking have required some adjustment in technique as well. The cooler, dryer air in Cuba, NY requires more care with the dough and earlier mornings to heat up the oven. “It’s harder to prepare, because if it’s too cool, the dough doesn’t rise well. If it’s too dry, the top of the bread gets crusty”. The business has been welcomed by the community and made many friends since it’s launch. Many customers greeted the bakery with gifts, which is uncommon in Puerto Rico, but very much appreciated. The Latin Bakery and Deli is sure to be a rising success.
Image licensed from IStockphoto.com Im
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Future CEO Stars
October 2008
Do You Want to See Your Story in Print? Well, if it works for our magazine, we will print it.
We want your story! R A T S O E C E R U T U F
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Ar you running a successful Are bu business, or hope to, and wa to tell others about it? want Do D you want to give a acknowledgement or thanks to those that have helped y along the way? you
In This Issue
YOU
With the exception of cleaning up some grammar, spelling, and other technical stuff your English teacher wanted you to pay attention to, we’ll leave your message the way you send it to us. It is, after all, your message and this is your magazine. All we really need is one page (typed) with a picture or two (1500kb jpeg files or larger are best) about what you want to say. Of course, the articles and pictures you send become the property of the magazine and will not be returned. Also, they may be used for other promotional purposes by the magazine and its parent company, The Consortium for Entrepreneurship Education. If we use your story, we will get your final approval of all edits before we print it. To make it easy we even have a writing
C Could other students gain from l learning about your s successes or warnings about your mistakes?
instruction sheet to give you some suggestions on how to put your story together. Just write us (at the address below) and we’ll be glad to send it to you. What have you got to lose? Here is a free chance (there is absolutely no charge for students to submit their story) to get no cost advertising for your product, web page or service. Opportunities like this don’t happen often. This is your magazine. It’s reaching thousands of classrooms each month. This is your chance to help yourself and help others in the process. Change has to begin somewhere and often the best way to pay something back is to pay it forward!
Sincerely, Mike Ashmore Editor, Future CEO Stars Magazine [email protected] Future CEO Stars
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A Lesson in Entrepreneurship Finding Solutions to Problems Preparation: The graphic organizer for this lesson is available free for download at www.usatoday.com/educate/ceostars Introduction: This lesson will help you consider one career option that many people find risky, but appealing - becoming an entrepreneur. In this lesson you will: t Read about a problem that affects a lot of people. t Imagine a product or service that could help fix the problem. t Decide who might buy your new product or service and how you should market it. 1. As a class, define “entrepreneur.” 2. In groups of three, read aloud an article in USA TODAY that focuses on a problem many people are experiencing. s While you read, highlight the specifics of the problem. s Once you’re done reading about the problem, you’ll be finding a solution that you can sell. s The more people who experience the problem, the more likely it will be that you can make a profit on your solution. 3. On the graphic organizer, write the headline and a one-sentence summary of your article and fill in the problem column. 4. Imagine that the three of you are young entrepreneurs who are interested in solving the problem the article addresses. s Brainstorm a product or service that would fix the problem. s Make sure it is something that can be created and sold. s In the second column, write one sentence that describes the new product/service and gives a few details. 5. At the bottom of columns one and two, fill in the box that asks how your product or service will fix the problem. 6. In the target audience column, identify whom you would sell your product/service to and why. 7. Brainstorm how you would market your new product/service. How could you advertise while staying within your limited budget? 8. As a class, share the problems you read about and the solutions you devised. 9. On your own, think about and answer the final two questions on the graphic organizer. 10. As a class, identify all the different reading strategies you used in this lesson. How can you use them when reading for other classes or when taking test?
Learn more about USA TODAY Education! Call: (800) 872-3415 ext.5917 Visit: www.education.usatoday.com
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Future CEO Stars
October 2008
Chairs of “The BOARD” By Gay Evans
T
he Boardroom in any business is an important and often awesome place. It is where critical decisions are made that may alter the course of a business or change the direction of our world. To be a part of a national board, made up of young people, is a unique opportunity. Just such a rare event occurs twice a year in Akron, Ohio, when the National Gallery for America’s Young Inventors, Student Board of Advisors meets. Each year in August they convene in Akron, OH to handle the responsibility of selecting up to six inductees into the National Gallery for America’s Young Inventors. This two-day process is a demanding task, which requires skill in science, math and technology. The Student Board members individually read approximately 100 applications from entrants from K-12th grade, who have won a national science competition, have a patent or patent pending, or who are marketing their product nationwide. When evaluating the student inventions, the Board members use the criteria of “Creativity”, “Usefulness and Benefit to Society”, Practicality and Feasibility”, and “Cost Effectiveness and Marketability”. The students read silently for two days and rate the inventions in these four areas. Once they have finished the demanding requirement of reading and rating these often very technical entries, they work as a team to select their final six inductees. The Student Board of Advisors functions like any group in a Boardroom situation. One Board member rises to the dry erase board to indicate the top ten rated entries. Then the discussions, evaluations, and Future CEO Stars
October 2008
Front - BongBi Vue, Blake Alfson Middle - Sara Lute, Spencer Whale Back - Brian Clement, Karoline Evin McMullen (advisor), Sujay Tyle
personal convictions begin to play into the conclusions. It is amazing to watch this process when young people take the floor to stand up for and defend their choices. This opportunity to function in such a setting is unusual. When students from 14-18 years old debate the benefit of one invention over another, one can see the development of skills which cannot be taught in a classroom. These students are placed in a rare setting where they must work with other Board members who come from different states, different backgrounds, and different value systems. They will eventually, however, come to a consensus and choose six inductees whose inventions they feel embody the qualities needed to become marketable products and/or change the world.
opportunity that does not exist elsewhere in America for young people.
Their responsibility does not end with Selection Weekend. These Board members return on October 25th, 2008 for the National Gallery for America’s Young Inventors Induction Ceremony and Benefit. This semi-formal, blacktie ceremony is totally emceed by the Student Board members. With only one rehearsal on Friday night, they professionally handle themselves to carry the awards program, which is filmed with a 3-camera process by Time Warner.
These six Board members have carved out a part of history. They have helped, through their hard work and dedication, to archive and preserve the outstanding inventions and products of six more of America’s finest young inventors. This Board is the model for other schools and institutions to follow. It is the preparation for future essential business and negotiating skills.
When the Student Board finishes its two visits to Akron- first for the Selection Weekend, and then for the Induction Ceremony, they are no longer strangers. They have learned a great deal about functioning in a Boardroom, about how to evaluate a product, and how to convey their own wishes in a professional and skillful way. During the Induction Ceremony these Board members take the roles of leadership, which they have earned. They each award one inductee with the first-ever “Tommy” Award, from the Thomas Edison Foundation, and they hang a medallion around the inductees’ necks.
Each year a new group of students comes to Akron as strangers. They know that they have a responsibility and a task to perform. They learn the skills of selecting inventions which may already be products or have the potential for marketing or altering research. They interact and debate until they have a unified Board decision. To observe this process is awesome, and it is an
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EXPERT THINKING? D
o you know any people who appear to be experts; someone who seems to be perfect and has all the answers? This is a goal that a lot of people strive for. To become an expert in this field or that, for some reason, is desirable for many. It appears that this unattainable goal drives a lot of folk’s motivation. Unfortunately it also drives some of them crazy! Believe it or not, there are several problems with being “perfect” and in reality it is not all it is “cracked up” to be. As an Entrepreneur, becoming an expert has many downsides. Here are a few……. Limited Thinking – Being your own boss requires having skills in many areas. This takes having a “macro” view of your skills and abilities. Experts tend to be “micro” thinkers. They focus on just one, or a limited few, areas of expertise and ignore the rest. This can be devastating to an entrepreneurial venture. For example, you might have the absolute best pies in town. You set up shop just knowing that the world will beat a path to your door just to get a whiff of them. You have focused all your efforts toward baking perfection and none toward customer service, promotion, personnel management, or accounting. Well, I hope you really like your pies because you are going to be eating a lot of them!
Closed Mind – Being an Entrepreneur requires staying open to new ideas and being able to quickly adapt to changes as they come along. Experts have all the answers, or at least they think they do. Unfortunately, if they don’t see a change coming themselves, they probably are not going to hear it from another source. Well, they might hear it, but they won’t listen. After all, they have all the answers so what is the point in listening to anyone else? This is a hard lesson often learned too late by many who have once been “experts”. No one knows everything. If you think you do, you will miss opportunities to learn from others. There is something to learn from absolutely everyone you meet every day. Even if it’s “what NOT to do”, don’t miss the chance. Unattainable Goal – Experts tend to think they are “Perfect”. Perfection, in reality, doesn’t exist. There is always room for improvement. Also there is usually someone who is better, faster, smarter, or “more perfect” somewhere. As mentioned, the goal to achieve perfection means other important areas are often neglected. Another similar area of neglect can be the specific area of expertise itself. If you believe you are an “expert” it means you believe you have achieved “perfection”. Once this is obtained, advancement or improvement
comes to a grinding halt. After all, you are the expert so there obviously is no need or room for improvement right? WRONG! Progress is the desirable goal, not perfection. If you are not moving forward then you probably are being passed up. Not A Lot of Fun – Another name for “Expert” is “Know it All”. Experts love the sound of their own voice. Unfortunately, those around them typically don’t hear its beauty. Everyone likes to feel important, smart, and needed. However, since we have two ears and only one mouth could it be possible that listening is twice as important as talking? It is not possible to learn from what you already know but you can learn from others. If you are busy talking you are just spreading what you think you already know and might be missing an opportunity to hear something you need to learn. Let others feel important too and they might not walk away when they see you coming. The bottom line is this: in life we all can be both teachers and students. If you don’t agree you might want to examine why, or you will probably end up learning the hard way. The only “Expert” worth being is an “Expert Student”. Learn from everywhere and everyone you can. Even learn from other “Experts” even if the lesson is only “what not to be”!
Made In The Shade!! By Lucy Sapp Imag Im agge lilice cens ce nsed ns ed ffro rom ro m ISt ISSto tockkph phot oto. o.co com com co
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y name is Lucy Sapp and I am a freshman at Santa Fe College, Gainesville, Florida, majoring in Business Administration. I have been preparing to be a business owner for at least the last four years, starting with enrolling as a freshman in the Academy of Entrepreneurship at Buchholz High School. While I was progressing through their four-year program, learning more and more about running a business every year, my mom was also taking on the challenge of buying a business. As I watched her establish her business I learned some things to do and other things definitely not to do. When I was a senior, I was chosen to be the Chief Operations Officer for our school store, and that definitely helped me learn about managing a business.
effect. Our customers like to know that they can come and go as they choose; it’s that freedom that keeps them coming back. Secondly, when a client purchases a new multi-session package we offer them a free sample-size lotion or a discount on a full-size bottle of the same. This helps encourage repeat business because customers will come back just for this “deal”. Finally, we give away gift certificates to Maui Teriyaki (a local restaurant) for clients who purchase our larger multi-session packages.
I love basically everything about my business. I love the atmosphere, the flexibility, and the interaction with the wide variety of clients. Our future is quite bright. Through word of mouth from satisfied customers we are already seeing considerable growth. Our future This past summer I was presented with the opportunity plans include adding spray tanning to our service line. to become part owner of a tanning business. My mom’s This certainly will add new challenges to overcome, but business partner wanted to branch out into the tanning isn’t that what being an entrepreneur is all about? business and was looking for a partner and manager she could trust. When she talked with me about it, I My experience at Buchholz Entrepreneurship Academy has been invaluable. Knowing what you are getting into, jumped at the chance. before you find yourself in the middle of it, certainly Our business, Chic Tanning, offers affordable rates for makes finding solutions considerably easier. It’s great to college students who seem to always be low on cash. be your own boss. Having the knowledge to do the job With that said, the majority of our target market, right makes it even better! obviously, is college students. However, our target market is not limited solely to students; we also reach the older crowd because of our high pressure bed, which provides a guaranteed no burn tan and it also helps protect your skin from wrinkles and dryness. We have five different types of tanning beds so we meet the needs of new tanners as well as more experienced ones. To differentiate our business from our competition we have three strategies. First of all, we do not lock our clients into a contract. This may seem as though we would lose clientele but it actually has the reverse Future CEO Stars
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ENTREPRENEURSHIP Suits Me To A TEA! By Gabrielle Green
I
am Gabrielle Green, a sixteen year-old junior at the Marymount School in New York. I used to associate entrepreneurship with “Wall Street Types,” those men and women in great suits who seemed to be the brains behind the world’s newest and most innovative products and services. While this may in part be true, when I took the Prep for Prep/National Foundation for Teaching Entrepreneurship/ Goldman Sachs intensive summer program in 2007, I began to grasp a true understanding of what it means to be an entrepreneur. I was right, initially, to believe that entrepreneurs were the harbingers of skillful innovation. They are not, however, concentrated only in the Wall Street area but instead are from all over, and come from various walks of life. The local delis and supermarkets, that chic boutique that has all this season’s “musthaves”, and even the hot-dog cart on the street are all entrepreneurial enterprises. Sooner or later, I knew I was going to join that group.
program. Ever since, my premium, organic, whole-leaf, customizable tea-selling business has been up and running from Brooklyn. While my teas are sold to individuals, the goal of my company is to get into hotels, spas, and tea salons. My teas offer “liquid luxury” and should be sold in a venue that properly reflects this image. My main obstacle has been coming up with the perfect packaging my product deserves. It is essential that a product’s packaging be right on target and directly aimed at specific customers. As I learned from my entrepreneurship class, products need a brand that is recognizable and one that establishes a personal connection with the buyer. My packaging, I must admit, is still not perfect, but it is well on its way!
business the chances of success are increased exponentially. Next, security in your numbers is always a good thing to have. Steve Mariotti, founder or NFTE, is concerned with the economics of one unit for a reason. It is the backbone of your venture—a blue print that largely determines future financial success and efficiency. Finally, as a rule of thumb: high risk = high return. There is no need to take a risk and do something that you will regret—this is not that type of risk I mean. Dare to be innovative. Dare to be different. Think outside, and sometimes inside, the box! Dare to be moved by your business just as I was and I am sure that other entrepreneurs will be sipping to the “longevity” of that!
Every day and every time I work on my plan, I fall more and more in love with my business. I feel fulfilled with seeing it reach each new and distinctive level of success. Three suggested tips from my experience may be somewhat The idea for my company, Longevi- cliché but are essential all the same: Teas™ began to brew in the summer of never give up—it is true that some 2007 when I had to create a business business ventures are not set up for plan as the final project for the success but if you believe in your Future CEO Stars
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FIRST PLACE, Ages 12-14 Essay Submitted by: Drexel Allen Shockey Membreno Nominee for Veteran Entrepreneur of the Year: Robert Drexel Shockey, Grandfather also pictured are Drexel’s proud parents. Believing in and assisting those who put their lives on the line to defend our freedom is The Veterans Corporation’s purpose and should be all of America’s number one concern. The Veterans Corporation is a federally chartered non profit organization designed to provide all Veterans with the tools necessary to become successful in business. Their assistance includes access to capital, access to business services, entrepreneurial education, surety bonding, prescription coverage and much more. The Veteran’s Corporation is proud to honor Drexel Allen Shockey Membreno, a winner of The Veteran’s Corporation Essay Contest “Honoring America’s Veteran Entrepreneurs”. This contest allows students to recognize and honor a parent or grandparent who is both a United States Veteran and an entrepreneur. United States students, ages 12 to 18, are to write an original essay telling us why their parent or grandparent, who is a Veteran of the United States Armed Forces or a member of the National Guard or Reserve, as well as an entrepreneur or business owner, should be named “Veteran Entrepreneur of the Year”. For complete contest rules, information on last year’s winner and to download the official contest entry form,
visit www.veteranscorp.org
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Drexel’s Award Winning Essay My Grandfather / My Hero My grandfather should be this year’s “Veteran Entrepreneur of the Year” because he exhibits all the qualities that make me proud to be an American and his grandson. My grandfather joined the army when he was 17 years old. I am not sure he really knew what he was getting himself into because before that time, he had never been anywhere outside Wolfe County, Kentucky. I do believe, however, that he was looking for an adventure and he certainly found one. He spent time in Germany and at 19 he volunteered to go to Korea. I think the training my grandfather got in the Army has been paramount to his success in business today. His superiors obviously had the management skills necessary to instill the much needed discipline I am certain my grandfather needed without breaking his spirit. He learned from them to be fair but firm and to lead by example while never misusing that position of power. Thus, they gained his respect and motivated him to surpass his own expectations.
diversity. Living and working in close quarters with a variety of men allowed him to understand, firsthand, the heart and mind of individuals he might have, in another place and time, found no connection with. By understanding their background, their culture and their life experiences, his perspective and assumptions changed as did his value for each individual’s uniqueness. At the same time, he discovered many areas of common ground among his fellow soldiers including a love of country and freedom. One of the most valuable lessons I learned on putting diversity in perspective came from my grandfather’s story of being injured while out on patrol one evening in Korea. He stepped on a land mine which blew his foot off and riddled his body with shrapnel. He lay there for hours while going in and out of consciousness and questioning as to whether he was dead or alive.
Eventually, my grandfather was rescued by another soldier who picked him up and carried him out of enemy territory back to his unit. What he did not mention, From his comrades, he learned in previous accounts, was that his to appreciate the strength of rescuer was African American. When I asked my grandfather
Future CEO Stars
October 2008
why he had never mentioned that before, he looked puzzled and replied, “Why would it matter?” I thought about it for a moment and realized it did not. His rescuer was simply, at that moment, another American comrade fighting for a common cause and belief. Nothing else mattered. Today my grandfather runs a business that is known and respected throughout the world. He is determined, tenacious and a true motivator of people. He never falters in the face of adversity; always believing that justice will prevail. He sees a blessing in some of the most unlikely predicaments and always gives of his time and money to those less fortunate and/or struggling. Those are qualities I believe he developed while an American soldier. He wears his purple heart with pride and that ever-so-slight limp in his walk never slows him down or prevents him from pressing on. There is no one I admire more and there is no one that makes me more proud to be an American. I wear his name with pride and I only hope I live to be half the man and entrepreneur he is. I believe if you meet him, you too will be proud.
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Does your class need money? Is your teacher looking for an effective way to raise funding for a class project? Are you tired of selling cookies or candy? Do you want to avoid the hassle of having to deliver what you sell?
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We have your solution! For more information have your teacher contact The Consortium for Entrepreneurship Education: [email protected]
The Consortium for Entrepreneurship Education is a qualified 501(c3) non profit corporation and, therefore follows all rules, laws, and requirements pertaining to
Our Sponsors When an organization really cares,
it shows!!! W
e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please feel free to visit their websites listed below.
Appalachian Regional Commission
www.arc.gov
Buchholz High School
www.bhs.sbac.edu
The Coleman Foundation
www.colemanfoundation.org
E*TRADE Financial
www.etrade.com
Illinois Institute for Entrepreneurship Education
www.iiee.org
Marketplace for Kids
www.marketplaceforkids.org
MediaSpark Inc
www.mediaspark.com
National Council on Economic Education
www.ncee.net
National Museum of Education
www.nmoe.org
NFIB Young Entrepreneur Foundation
www.nfib.com/yef
National Foundation for Teaching Entrepreneurship
www.nfte.com
NY REAL
www.nyreal.org
Réseau des CJE du Quebec
www.cjereseau.org
University of Florida
www.cei.ufl.edu
Yourhomework.com
www.yourhomework.com
USA Today
www.usatoday.com/educate
Small Business Development Center
www.ohiosbdc.com
AdVanz, LLC Ohio Department of Education
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