November 2008 Issue
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November 2008 $2.50 US
FUTURE CEO STARS In This Issue Extreme Social Entrepreneur J.T. Robertson
COMING THIS FALL
Johnny Money Online Game Introduce your students (JMOG) is an interactive to entrepreneurship small business simulation through my small business designed to enhance high simulation game. school students’ exploration of entrepreneurship. The game allows youth to learn about day-to-day functions of an entrepreneur and operating a small business. ® An engaging and modern educational supplement ® Internet based for easy incorporation into existing lesson plans ® Use in-class or as a homework assignment ® Great addition to homeroom, advisory or after school programs
B R O U G H T T O Y O U B Y:
IN CONJUNCTION WITH:
Visit www.NFIB.com/eitc or call 1.800.552.6342 for more information.
November 2008
Celebrating Future CEO Stars! In This Issue… 5 My “Master” Plan NFTE, Inc. 7 Rising Stars in Ohio Ohio Dept. of Education 8 Extreme Social Entrepreneur NY REAL 11 Change Today..... University of Florida 13 Kaileigh Kirton National Museum of Education 14 Incubating Success Réseau des CJE du Québec 17 Ask GoVenture Media Spark 19 The Fab Five NCEE 20 Entrepreneurial Edge Il Institute for Entrepreneurship Ed 21 What Did You “REALLY” Say? 23 Marketplace Talent Search Marketplace for Kids 24 Minna Made It! NFIB YEF 27 Our Spnsors
The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students. Knowing that “experience is the best teacher”, we decided that who better to communicate with potential young entrepreneurs than young entrepreneurs themselves! Thus, Future CEO Stars was born. Future CEO Stars is a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set! Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream. Founder of National Entrepreneurship Week, the Consortium for Entrepreneurship Education is a non-profit collaborative representing 100+ member organizations from national, state and local levels. Together we represent over 40,000 teachers and more than two million students. Our common bond is the philosophy that “to be successful in the emergence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.” We invite readers to meet the Consortium members at: www.entre-ed.org/_contact Learn about the Young Inventors Hub at: www.younginventorshub.com
Join us!
To Subscribe go to www.futureceostars.com
Published by The Consortium for Entrepreneurship Education 1601 W Fifth Ave. #199 Columbus, OH 43212 www.entre-ed.org [email protected] Publisher: Dr. Cathy Ashmore Editor: Michael Ashmore Graphic Design: SPLASH Designs Publishing Advisors: Soorena Salari, Young Inventors Hub Al Abney, Consortium Advisory Council Annual Subscription Available - $25.00 Contact: [email protected]
The National Foundation for Teaching Entrepreneurship’s How to Start & Operate a Small Business 10th Edition NFTE’s new, improved and enhanced version of the 9th edition curriculum, the 2002 winner of the prestigious Golden Lamp Award for Books, given by the Association of Educational Publishers (AEP). This 50 chapter, 10-unit, hardbound, full-color textbook covers the essential business and entrepreneurial concepts of how to start and operate a small business enterprise. Complex business concepts are presented in clear, simple, and easy to understand language and essential skills are reinforced in a relevant and highly readable context. The text is particularly useful as a tool to engage students in learning because the topic of owning a business is highly motivating. It is ideal for high school students in grades 9-12.
Also available ■
Teacher's Edition with CD-ROM
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Student Workbook
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Overhead Transparency Masters
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ExamView Test Bank
About NFTE
Real world connections make business education come to life for your students.
The National Foundation for Teaching Entrepreneurship is a 501 (c) (3) nonprofit organization, whose mission is to provide entrepreneurship education programs to young people from low-income communities.
New Skills Mean Success activities in each chapter address academic standards in math, reading, writing, and technology.
You can view the Table of Contents at http://store.nfte.com/bookstore For a sample copy, contact Sabrina Singh at 212-232-3333 x361 [email protected]
THE NATIONAL FOUNDATION FOR TEACHING ENTREPRENEURSHIP 120 Wall Street, 29th Floor, New York, NY 10005 212-232-3333 800-FOR-NFTE (800-367-6383) www.nfte.com BALTIMORE
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BAY AREA
NEW ENGLAND
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CHICAGO
NEW YORK METRO
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GREATER DALLAS
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FAIRCHESTER
GREATER PITTSBURGH
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SOUTH FLORIDA
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GREATER WASHINGTON, DC
GREATER LOS ANGELES
My “Master” Plan By Evan Kaufman
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recently turned eighteen and I run my own company, have dozens of clients, tens of thousands of dollars in revenue, two part-time employees, compete in varsity athletics, hang out with friends, and am looking forward to college. This is exactly the life I dreamed of. Hello, my name is Evan Kaufman owner of GrassMasters, LLC, a lawn care and landscaping business operating in Newton and Wichita Kansas. I am a senior in high school and am enrolled in the Young Entrepreneurs of Kansas course, a licensed partner of The National Foundation for Teaching Entrepreneurship. In an area full of competition and an economy on the brink of depression, my company continues to expand. This has been a result of the ability to keep my business “Reliable, Affordable and Personal.” When I was 12 years old I got the idea that many 12 year olds have…make lots of money and be what you want to be. Being 12, I could not apply for a job and even if I could, the pay would be minimal. I quickly figured out that this wasn’t going to get me where I wanted to be. I always loved the idea of creating a product and selling it to make money and connections. One Saturday morning it hit me. I found the way to make good money at a young age. It took a few minutes, but once agreed I had sealed my first deal to mow a yard; $15 per week to cut my dad’s lawn. In the fall of 2006 I got really serious about my business. I used some of Future CEO Stars
November 2008
my savings and “collected” donated lawnmowers from my family to get started on my own. I have added over 20 different residential lawn maintenance jobs, several routine business contracts with construction companies, nailed a subcontracting job with one of the largest HUD foreclosed home companies in the U.S. and have landscaped homes all over my town. With some of my profits I purchased more equipment for the business, and I was also able to invest the rest of my profits in stocks and savings in order to increase my capital outlay. In 2007 I registered my company as an LLC and gave it a proffesional look. First I designed a logo then purchased shirts, business cards, and signs. In my business, to be professional you have to look the part. During this past summer I was approved for a $7,000 business loan, thanks to the presentation and business plan that I created through the YEK/ NFTE program. The investment went towards the purchase of a 2008 Commercial Hustler Z mower. This has allowed my company to increase productivity by over 80% and offer a better cut than the competition. Now I have re-vamped my plan to show future expansion into a much larger loan that will allow my company to further its reach in the landscaping sector. All of my business purchases have been done through local suppliers to help support the community and re-invest in the community. I have been able to
increase sales by going door-to-door and offering consultations, something that no other lawn company does in town. This has allowed me to gain many new clients. I’ve also set up a website, www.grassmastersks.com. The best part about owning by own company is that there is a direct connection between how hard I work and what I get out of it. If you work hard in my industry you can easily make five to six times the money you could make elsewhere at my age. There is also a networking aspect that can’t be experienced in the classroom. You have to get out there and get your feet wet. The entrepreneurial and YEK/NFTE opportunities that I have gained have been vital in giving me the skills needed to get out there and work. Since starting my own business I have learned that to succeed it helps to step out of your comfort zone once in a while. Instead of just talking about what you are “going” to do, or what you “might” do, you need to get out there and do it! Put your plans into action. It is also good to treat your customers like family. Paying attention to what they want will lead you further than you ever imagined.
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RISING STARS IN OHIO By Erica Heyside
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So impressed is Perry that he and his colleague Jean Getz now have another forty students participating in the Program.
Being the best leader you can be starts with really looking inside and recognizing who you truly are, what your attitudes are and how you can grow and develop. We give students the opportunity to participate in our Rising Stars Program so they can really shine with experience and confidence.
Seniors are not the only students developing these self-leadership skills. 7th and 8th graders at St Dominic School in Shaker Heights, Ohio have experienced the Rising Stars Program and it has not only altered their attitudes in the classroom but also at home and in the community. “These students are more confident, stand up straighter, smile more and communicate better,” says Principal Kathy Cherney. “Numerous parents have shared their approval of the program outcomes with me. They say they have seen such an impressive change in their children. The skills which they have developed will be of huge value for each of them throughout their lives”.
’m Erica Heyside. My partner, Flo Brett and I are both from England and have created the Effective Leadership Academy. We are busy developing future leaders with middle and high school students by helping them identify and fulfill their dreams and goals. Students also recognize the importance of creating a well-balanced life while nurturing an innate selfbelief to take personal responsibility for their decisions and actions.
Based in Shaker Heights, The Effective Leadership Academy is a non-profit company which Brett and Heyside launched together as their mutual passion for harnessing the potential of young people has grown. Both being parents of teenagers, they recognize the value of bringing today’s youth into society and the workforce as healthy, productive contributors. “I get so much personal satisfaction from guiding these wonderful young people as they literally blossom in front of me” says Flo Brett. “It is a privilege to inspire them to achieve their full potential. Many parents tell us that they wish they had encountered such a Program as Rising Stars when they were in school. It’s truly a lesson for life”. This innovative ten week program has already had a profound impact on 38 seniors at Beachwood High School who recently graduated from the Program. Head of Marketing Studies Greg Perry is greatly impressed with the outcomes of Rising Stars that his students attended for 1-½ hours each week. “Throughout the sessions I watched my students evolve in front of me. It impacted their self-esteem and confidence, leadership skills, goal setting abilities, time management and networking skills. It also affected their project management strategies and professionalism.”
Programs are tailored to each individual schools needs. Further information can be found by contacting : The Effective Leadership Academy flo@effectiveleadershipacademy.com 216 543 2367 erica@effectiveleadershipacademy.com 216 543 6294
He went on to say “Business and industry is demanding that its workforce has these skills but where and when do students learn them? I believe these students have a competitive advantage that applies to their future educational and professional opportunities. The Rising Stars curriculum is essential”. Future CEO Stars
November 2008
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EXTREME SOCIAL ENTREPRENEUR By Kip Doyle Photographs by Matt Williamson J. T. Robertson with the “Make A Difference” Express
J
on Thomas (J.T.) Robertson, a 12-year-old boy from Cuba, New York has garnered national attention several times for his highly effective social projects. For the past several years, he has helped celebrate Make A Difference Day in very unique ways. Through several can collecting and recycling campaigns, he has helped fund trips on the historic Arcade and Attica Railroad in Arcade, NY. J.T.’s efforts enable hundreds of chronically ill and disadvantaged children and their parents to ride the rails on the Make a Difference Day Express! J.T. was honored on the April 2007 cover of USA Weekend magazine for collecting over 14,000 cans and using the return deposit to take a group of 84 disadvantaged children, who otherwise couldn’t afford to ride, on the Make a Difference Day Express on the rail line . As part of USA Weekend Made A Difference Day campaign, actor Paul Newman donated $10,000 to J.T.’s project. With the assistance of the local Cattaraugus County United Way, funds were made available through mini grants to others who want to get involved in their communities. Applicants were asked to match the grant funding either financially or through volunteerism or services. It was intended that projects might increase knowledge and enthusiasm towards learning; promote opportunities for children to participate in the arts, music, museums, and cultural and educational events; increase youth involvement in the community; bring aware-
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ness to environmental or conservation efforts; or support recreational activities for seniors. Jon Thomas was not done yet! This year he planned to raise funds to purchase all the tickets on the entire train. However, previous trips weren’t always smooth. Because the passenger cars are almost 100 years old, they weren’t designed for the disabled. J. T. turned a problem into an opportunity. His new mission was inspired by his favorite TV show, “Extreme Makeover.” His idea was that the train needed an Extreme Train Makeover. He decided to write the host, Ty Pennington, to help. In the meantime, J.T. set about raising funds for his passengers. During two months leading up to the 2008 presidential election, ABC television’s Good Morning America’s (GMA) Diane Sawyer, Robin Roberts, Chris Cuomo, and Sam Champion reported stateto-state via an antique train car. J.T.’s charitable campaign caught the attention of GMA producers. They invited him to appear on a show broadcast from Niagara Falls, New York during “It’s the Whistle Stop Tour from Good Morning America”. Ty Pennington, made a surprise appearance on GMA during J.T.’s interview. Mr. Pennington announced that the Extreme Makeover crew would dedicate a show to updating the train, so all riders can enjoy the trip. Making a difference is what Jon Thomas is all about.
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November 2008
J.T. at Niagra Falls with Good Morning America Ty and his staff fixed up the train depot, put in a wheelchair lift and re-furbished the train cars with windows, flooring, paint, and safety harnesses for the wheelchairs. J.T.’s The Make a Difference Day Express project purchased all 728 seats on the train for a great group of young students and their parents to enjoy. For more information on Make A Difference Day and Jon Thomas’s efforts as a social entrepreneur, please follow the links below. http://makeadifferencedayexpress.blogspot.com/ http://www.jtsmission.org/ http://www.allaboardthetrain.org/
Ty Pennington Expresses his Appeciation
J.T. and the Extreme Makeover Crew
Paige Hemmis climbing high Future CEO Stars
November 2008
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Change Today for a Better Tomorrow By Arian Rezaei “Be the change you wish to see...”
I
had a vague sense of what it meant to be an entrepreneur before this past summer. We always hear of successful entrepreneurs in the news, from Steve Jobs to Oprah Winfrey, and I, like most people, associate these people with one core attribute – wealth. However, due to the Young Entrepreneurs for Leadership and Change (YELC) program at the University of Florida which I attended last summer, I have entirely changed my views on entrepreneurship for the better and have increased my potential for success. The YELC summer program features two six-week courses focusing on entrepreneurship and social problem solving. At first you may think these courses have no relation to each other, but there are a rising number of social entrepreneurs who change the world by helping others. Social Entrepreneurship is the practice of using business tactics to solve real world problems such as poverty, hunger, and disease. So in essence, I learned that entrepreneurship does not need to be only about revenues and profits; it can be about helping others. I have learned more than I could have ever imagined from this program. One example includes the idea that an entrepreneur does not simply accumulate wealth; instead, they bring change to an industry or community. Probably the greatest lesson I learned was successful entrepreneurs actually bring change to the world. And that is what I am planning to do – it is my goal now. My intention is to launch an Entrepreneurship Club at my high school during the coming year to evaluate new ways to fundraise for non-profit organizations instead of the old approaches of asking for donations and selling candy. In fact, in just two short weeks we have Future CEO Stars
November 2008
developed a plan which allows students to “personalize” their parking spot for a small fee with drawings in chalk or paint. In addition we have developed competitions to determine the best athlete in school, and of course, there is an entrance fee! I am optimistic that my entire generation will bring positive change to their local communities and beyond. Our future has a bright outlook with many individuals who have the resources and opportunities to gain more knowledge and create more positive change than ever before. Creating an Entrepreneurship Club at my high school is just the first step in empowering young people to be change-makers. At the beginning of the summer program, one of our professors shared with us a quote by Mohandas Gandhi, “Be the change you wish to see in the world.” When I first heard this, I thought it was the old stereotypical mantra that was cliché and meaningless. However, as I continued through the program, I realized that our generation is the future, and it is up to us to make change happen. The time has come for us to change the world and it is up to us to do it. We need to solve today’s problems for a better tomorrow, and the YELC program has equipped me with the knowledge and resources of how to become a successful entrepreneur that is socially aware.
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Future CEO Stars
November 2008
Incubating Success !!! By Sam Asmar Welcome to the Incubator!!!!
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roups of five tenth graders from four schools in Montreal came to the CBC broadcasting facility to be the first students to participate in the launch of the recently completed entrepreneurial toolkit called The Incubator: Your Project Launching Workshop. “Create, make, resuscitate, do what you want...it’s YOUR project Launcher.” These were the first words that kicked off the DVD introduction that would give MTV a run for its money…after that, the Incubator was a non-stop ride that guided the students through the ten step workshop to market their talents and abilities, create entrepreneurial opportunities based on them, develop solid plans, make effective sales pitches, defend their projects, and get a sense of what position they should play in it all! Garret Dophlin explains “I was just trying to get everyone onto the same idea, because everyone had so many, so we just tried to get them all together. Everyone gave their opinion and then we all came together in a click- just like that! We got it, jotted it down and started from there. Riverdale High School has come up with a proposal and plan to implement a program to replace Styrofoam® with bio-degradable materials in their school cafeteria. The Beaconsfield High School group wants to raise $10,000 for breast cancer research by holding a “Shave to Save” event
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in which 5 students and one teacher will shave their heads after collecting sponsorship money from friends and family. Royal Vale will host a Fun Fair to raise money for a fund dedicated to an ex-student that lost her life in a violent attack at a local college. Lakeside Academy wants to fill a perceived “studentlife” void by re-opening the VAULT- a room in the school that was formerly a supervised recreational room with games and activities for students to go to in their free time. According to Douglas Paquette, a student who took part in the project, “We came because we wanted to make a difference in our school. Now we feel like we actually have some tools to make it happen. So far it’s pretty amazing knowing that just by writing down all of our interests and finding out things we have in common, we were able to build a project in a short amount of time”. The Incubator is a four-part workshop designed to guide participants through a dynamic, interactive series of activities to incubate solid project ideas to launch in their schools or communities. The best part is it’s a plug and play, “learn it by doing it” tool! Teachers wanting to launch projects or teach project development skills to their students require no training to use the toolkit. Two young hosts on the DVD give instructions to the students while cool music and animations play in the background. Plus, live segments with students going through the workshop make it perfectly clear. Future CEO Stars
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The Incubator will be distributed to all the English High Schools in Quebec starting in November 2008. Carrefour jeunesse-emploi West Island, where the kit was developed, plans to expand into the rest of Canada in 2009. The Incubator was also presented at the 26th Annual Entrepreneurship Education Forum, where it was well received, encouraging expansion into the US market.
The Incubator encourages Students to Speak Up
Royal Vale HS cut down 20 ideas to their top 3
Getting ready to Present!
Beaconsfield prepares for their Big Pitch
Future CEO Stars
November 2008
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A Lesson in Entrepreneurship Finding Solutions to Problems Preparation: The graphic organizer for this lesson is available free for download at www.usatoday.com/educate/ceostars Introduction: This lesson will help you consider one career option that many people find risky, but appealing - becoming an entrepreneur. In this lesson you will: t Read about a problem that affects a lot of people. t Imagine a product or service that could help fix the problem. t Decide who might buy your new product or service and how you should market it. 1. As a class, define “entrepreneur.” 2. In groups of three, read aloud an article in USA TODAY that focuses on a problem many people are experiencing. s While you read, highlight the specifics of the problem. s Once you’re done reading about the problem, you’ll be finding a solution that you can sell. s The more people who experience the problem, the more likely it will be that you can make a profit on your solution. 3. On the graphic organizer, write the headline and a one-sentence summary of your article and fill in the problem column. 4. Imagine that the three of you are young entrepreneurs who are interested in solving the problem the article addresses. s Brainstorm a product or service that would fix the problem. s Make sure it is something that can be created and sold. s In the second column, write one sentence that describes the new product/service and gives a few details. 5. At the bottom of columns one and two, fill in the box that asks how your product or service will fix the problem. 6. In the target audience column, identify whom you would sell your product/service to and why. 7. Brainstorm how you would market your new product/service. How could you advertise while staying within your limited budget? 8. As a class, share the problems you read about and the solutions you devised. 9. On your own, think about and answer the final two questions on the graphic organizer. 10. As a class, identify all the different reading strategies you used in this lesson. How can you use them when reading for other classes or when taking test?
Learn more about USA TODAY Education! Call: (800) 872-3415 ext.5917 Visit: www.education.usatoday.com
Ask GoVenture
“
I know I need to update my company’s marketing tools, from our website right down to our business cards, but I simply can’t afford the expense. What’s your advice on how I can keep my costs down while I update our materials?
Take it one step at a time. The first and most important step is drafting well-written copy to describe your business and the features and benefits of your product or service. Then start replacing your old materials with the new, starting with what
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you use most. For a brochure, laser print a basic black and white or color document. For your website, lay out the new copy well, and include a “coming soon” message. Remember, “simple and elegant” is often more effective than “bells and whistles.”
GoVenture Activity Crossword Puzzle In This Issue Marketing Principles Find the marketing principlerelated terms that match the crossword clue to fill in the puzzle. 5
GoVenture Educational Games and Simulations
for entrepreneurship, business, marketing, accounting, personal finance, investing, math, economics, career and life skills, and more! Perfect for home or school. Visit our website for product information, demo videos, free trials, and more!
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2 3
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ACROSS:
DOWN:
1.
The _____ is how much money customers pay you for the product
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The process of generating exposure for a product/service.
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A _______ _______ is a type of marketing research activity that uses group input.
2.
The name, design, or symbol that identifies a product or service.
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A tangible thing a company sells.
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An intangible thing a company sells.
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The transaction where money is exchanged for a product.
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Another type of market research tool.
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A paid form of communicating a message to promote products and services.
9.
A group of people who purchase a product or service.
10. A ______ is someone purchases a product or service.
who
11. A _____ is a unique visual identifier.
may
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Across: 1. PRICE, 3. FOCUS GROUP, 7. PRODUCT, 8. SALE, 10. CONSUMER, 11. LOGO Down: 1. PROMOTION, 2. BRAND, 4. SERVICE, 5. SURVEY, 6. ADVERTISING, 9. MARKET
Do You Want to See Your Story in Print? Well, if it works for our magazine, we will print it.
We want your story! RS A T S O E C E R U T U F
YOU
Are you running a successful business, or hope to, and want to tell others about it? Do you want to give acknowledgement or thanks to those that have helped you along the way?
In This Issue
Wi h the With h exception i off cleaning l i up some grammar, spelling, lli and d other technical stuff your English teacher wanted you to pay attention to, we’ll leave your message the way you send it to us. It is, after all, your message and this is your magazine. All we really need is one page (typed) with a picture or two (1500kb jpeg files or larger are best) about what you want to say. Of course, the articles and pictures you send become the property of the magazine and will not be returned. Also, they may be used for other promotional purposes by the magazine and its parent company, The Consortium for Entrepreneurship Education. If we use your story, we will get your final approval of all edits before we print it. To make it easy we even have a writing
Could other students gain from learning about your successes or warnings about your mistakes?
iinstruction sheet to give you some suggestions on how to put your story together. Just write us (at the address below) and we’ll be glad to send it to you. What have you got to lose? Here is a free chance (there is absolutely no charge for students to submit their story) to get no cost advertising for your product, web page or service. Opportunities like this don’t happen often. This is your magazine. It’s reaching thousands of classrooms each month. This is your chance to help yourself and help others in the process. Change has to begin somewhere and often the best way to pay something back is to pay it forward!
Sincerely, Mike Ashmore Editor, Future CEO Stars Magazine [email protected]
The Fab Five By Jasmin Auzenne
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ot just another brick in the road is how I would describe my experience at EntrePrep. On my way to EntrePrep to check in, I was very nervous. I didn’t know what to expect. I was hoping there wouldn’t be too many people and that I would make some new friends. On top of all that, I was wondering if I was even going to enjoy the camp itself. My questions were soon answered. It was definitely nothing like I expected. It greatly exceeded my expectations. During EntrePrep we were asked to pick our own groups, and then create a business. That was only the beginning. After we created our business we had to generate a business plan. Throughout the week, guest speakers came to share with us the ups and downs of their businesses. Some of the guest speakers included a restaurant owner, a real estate agent, and a banker. At the end of the week, we gave a presentation about the business plan we produced. The business my group chose was called Whole Village Youth Center. It was a non-profit organization that rewarded kids for making good grades. We decided to not limit our business only to those students who were making good grades, but to include students who were struggling in school as well. This would be accomplished through a tutoring program we would offer. Students with good grades would receive free tokens to play arcade games. Students taking tutoring would receive a few free tokens after every hour of tutoring. We would also have restaurant space for rent to help fund the youth center.
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November 2008
Kimberly Branch, Tatiana Charlot, Jillesa Bly-Myers, Erica White, and Jasmin Auzenne
Education about entrepreneurship was not the only thing I gained from Entreprep. I made new friendships that could last a lifetime. My business group was composed of five girls. We became such good friends we decided to give ourselves a name. We called ourselves the Fab 5. EntrePrep was a great experience for me and I will remember it for the rest of my life. Ever since I was a little girl I have always had a passion for being an entrepreneur. EntrePrep instilled more knowledge and experience in me, and it will help me to become a very successful entrepreneur in the future.
Special thanks to: Ewing Marion Kauffman Foundation National Council on Economic Education Carrie McIndoe Texas Council on Economic Education Tim Shaunty Rice University Beverly Roy
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Entrepreneurial Edge By Calvin Pappas L
ast May, I took part in the IIEE Young Entrepreneur’s Conference and competed in the Business Showcase with my website development company DigitalEdge. The competition required a three minute sales presentation on your business. Three judges, as well as the entire conference, voted on the performance.
in the room and although that was only about twenty five people, I was very nervous. I messed up several times, but my competitors, as well as the IIEE staff, were very supportive and gave me tips on how to make it flawless that night. I owe them quite a bit for that because I received a perfect score from the judges and tied for first place with two other groups.
I decided to incorporate the technology aspect of my life and business by creating a commercial to present to everyone. The two weeks prior to the conference were spent working on concepts, filming several versions, editing, and adding finishing touches to my project. The commercial was ready, but I didn’t know what to expect from the conference.
The experience of speaking in front of hundreds of people, as well as seeing their faces smile, laugh, and applaud my work was amazing. That night alone truly gave me the extra boost to work harder as a young entrepreneur. Although tying for first place in the Business Showcase and having everybody appreciate what I did was probably the best part of the conference, it was far from the only thing I took away. There were speeches planned out under different areas of expertise that we were able to go and listen to given by entrepreneurs in that field. I attended the technology course and learned about the growing industry, niche markets underutilized and in high demand, as well as how to get started and run an actual business. Through that workshop, I met dozens of other entrepreneurs that I networked with and still keep in
The conference started on May 1 with introductions about the competition as well as a lot of information to benefit student entrepreneurs. My competition was planned for the second evening, with rehearsals the same afternoon. I was surprised and awed by the size of the conference at first. During the rehearsal, only the Showcase contestants were allowed
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touch with. I even proposed some business ventures to one of them, and we have worked together on a couple projects. I am definitely pleased that I attended and competed at the IIEE conference, and wouldn’t miss it this year for the world. If you have an opportunity to attend it as well, don’t miss this chance; it is definitely worth it!
The Illinois Institute for Entrepreneurship Education (IIEE) invites young entrepreneurs and their instructors to register for the 3rd Annual IIEE Young Entrepreneurs Conference to be held in May of 2009 in the Chicagoland area. Students from around the country participate in: Business Workshops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networking with adult and young entrepreneurs, presentations from nationally known Keynote Speakers and more! For more information go to www.iiee. org or call IIEE at (312)587-9296.
Future CEO Stars
November 2008
Image licensed from IStockphoto.com
What Did You “REALLY” Say? T
o be successful as an entrepreneur requires being able to work with all types of people in all types of situations. Have you ever noticed that some people fit right in to any social event or group while others have a tougher time at it? These people seem to just automatically be accepted regardless of who they are with or where they are. Well, there isn’t anything “automatic” about it. Just like in school, every situation that requires interaction with other people has a set of accepted behaviors that should be followed. When you are talking with your friends you use certain slang and terms that you might not use with your parents or adults. This is true in the business world as well, but it goes beyond just the words you use. In fact, up to 94% of all communication is actually non-verbal. Even if we are not aware of it, most people pick up on both verbal and nonverbal “cues” and are affected by them. To be successful it is best to send the right message. The following tips might help you do just that. What’s Your Face Saying? Your words might say “It’s nice to meet you”, but it isn’t very convincing if your face is saying “I wish I were anywhere else but here!” Be aware of the expressions you use. Smiling actually takes less muscle power than frowning but apparently many people think their face muscles need a work out. SMILE…it isn’t difficult to do but can make a huge difference.
Be Polite. If you are seated and someone approaches you, stand up. It is the polite thing to do and it tells the person who obviously wants to talk with you that they are welcome to join you. If you remain seated it says that they are not important enough for you to even be bothered standing up for. This is a simple trick but amazingly effective. Give it a try.
What’s Your Body Saying? They call it “body language” for a reason. You want people to think you are open to what they have to say and your body should say just that. If you are not standing up straight and your arms are crossed you are saying “I really don’t care what you can do for me and I’m not letting you in.” Stand tall, face the person you are talking with, keep your arms open, and don’t be too aggressive with your hand gestures and you will be amazed at the difference it makes.
Actively listen. Often, when someone else is talking, the brain tends to wander instead of focusing on what we should be hearing. Repetition is a part of life. We hear things we already know over and over again. We get so used to silently saying in our brains “I know, I know, I know” that we may “I know” something we didn’t. The person you are talking with may have critical information to help your future and you will miss it if you are not listening. You have two ears and one mouth so maybe you should listen twice as much.
Who are you looking at? Are you really pleased to meet your shoes? Well, that’s how it appears when you are meeting someone new but you are staring at your feet. Eye contact is critical for success. If you don’t make it and maintain it, it looks like you are hiding something. People automatically don’t trust someone who doesn’t look them in the eye. Be careful here because it is not a staring contest and incorrect eye contact can appear as an act of aggression. When you make eye contact make sure your eyes are smiling.
Pay Attention! You are not the only one sending messages without actually saying them. If you notice that the person you are talking with reacts to something you say, either positively or negatively, you may need to adjust your message. For instance, if something you say makes them cross their arms and drop their smile, you probably just said something that didn’t go over as well as you had hoped. This being the case, it might be a good idea to adjust your message until those arms uncross.
These are just a few suggestions on a subject that is covered by thousands of books. It might be a good idea to look into this subject further on your own. It is important to become a student of human behavior and reactions if you want to really become good at communication. If 94% of communication is nonverbal, what are you really saying? Future CEO Stars
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November 2008
By Samantha Riehl
W
e are all born with a passion, a passion that drives us to be our true selves. For me, Samantha Riehl, that passion has been music. Growing up on a dairy farm in the rural town of Raleigh, North Dakota, I always wondered how I would ever see my dreams come to pass. I wanted to make a collision with the lives of others through the songs that I write and the message that is spoken through those songs. One thing I’ve learned is to never let any opportunity go to waste. When I was younger, I was always fearful when it came to singing in front of people. My parents had to practically force me to sing for special events at church. It wasn’t necessarily the fear of making mistakes, but instead I felt I was showing off. This may sound strange, but even at that young age, I knew that music was more than a tool for entertainment. As time went by, however, I realized that if I wanted to touch others, I simply needed to learn how to sing while not letting my pride get in the way. I have always been a very competitive person, and I am still working on humility. But my advice to others is to never let a good opportunity pass you by. If you maintain a humble attitude, the things that you do will shine brighter than if you do them with a prideful heart. The gifts we possess should never be thought of as a means to make ourselves look good. Instead, they should be seen as a way to impact and to serve others.
shines a spotlight on these participants. It is a program that wants to help turn people’s dreams into reality. I also taught a composition class on how young people can turn their talent into successful entrepreneurial activities at a Marketplace for Kids Education Day. Being a part of these experiences has given me the confidence that I do have the ability to be whatever I choose to be. My passion is music and I love songwriting, however, not wanting to make my passion an obligation, I am now pursuing an Accounting degree at Jamestown College, in Jamestown, North Dakota. In my opinion, fame is not worth chasing after. Instead, my goal is to collide with others in a way that will leave a lasting impact. One doesn’t have to be famous to make a difference. I am still pursuing my musical career on the side which has included producing a demo CD and singing at small events in Kansas City and Seattle. Every opportunity is a chance to make a difference. Don’t pass them up. Whatever the future holds, God only knows, but I am ready for the adventure. Life is too short to be ordinary. Run after your dreams and don’t let anybody tell you they are too big. After all, I’m just a young girl from a dairy farm and I can honestly say that I have found success in my dreams.
With this attitude in mind, I have experienced many great opportunities. A couple of them include Marketplace for Entrepreneurs and Marketplace for Kids. I was a finalist in the 2007 Marketplace Talent Search which is a statewide vocal competition that promotes entrepreneurial success. This competition proves that North Dakota has some very talented people and Marketplace Talent Search Future CEO Stars
November 2008
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Minna Made It By Malynda Mesler Images licensed from IStockphoto.com
“M
om, I want to make jewelry to sell,” I stated firmly. That was eight years ago. I was eleven years old without a clue of how to make it happen. And making jewelry was an expensive hobby. I was the fourth child of six in a busy family living in Fairhope, Alabama. The odds were definitely not in my favor. However, it was two small blocks of clay that propelled me to success. For Christmas, my mom gave me a block of black clay and one of white. I used that clay to create my very own zebra beads. Ultimately, my ability to design and create a variety of animal print beads launched me into business without trying. I had visited two bead shops looking for beads to complement the ones I had made, and when the shops saw my beads they asked to buy some. With the money I made, I bought more clay and jewelry supplies. I also made my first business decision. Although there was a market for beads, I still really wanted to make jewelry. Minna Made It. I named my business after my nickname, Minna, and I got right to work. After spending hours making and baking beads and designing bracelets and necklaces, I was fortunate enough to make my first big business transaction. My mom drove me to my favorite local jewelry store where I presented my jewelry, and the owner bought $400 worth! I immediately started looking for a place to sell more jewelry. My target became arts and crafts shows. I entered a show with an entry fee of
Future CEO Stars
November 2008
only $60. Here I suffered my first setback. After two days in excruciating heat, I didn’t sell enough to cover the entry fee. Several children stopped at my booth, though, and I discovered that my jewelry had a market for children as well as adults. I decided to make my jewelry so economical that even the littlest shopper could afford it. Despite the lack of sales that weekend, I resolved not to give up and to just try a different craft show. Just one month after my twelfth birthday, I participated in the “Art in the Park” show in Foley, Alabama. I was the youngest person to ever exhibit there as far as anyone knew. Of course my biggest concern was to sell enough to cover the cost of my $80 entry fee. Within an hour I had made a profit. When the show was over, I had sold a good bit over $1000, which was almost my entire inventory. My mom approached me after that weekend and asked “Would you like to make jewelry just for fun now?” My answer was an unwavering “NO.” I entered Art in the Park again the next year, and was also invited to sell my jewelry year round at the Performing Art Center and at a yearly event called “Trim-A-Tree”. After that, I received numerous offers. Ultimately, I sold my jewelry in seven different locations, including a coffee shop where I’ve sold my jewelry for the past five years. In addition, I’ve entered five art shows, taught a jewelry making class, and demonstrated my craft at an art museum.
Running my own business has taught me many practical skills, such as bookkeeping, sales, purchasing supplies, keeping track of inventory, and the ability to relate to others. These skills have been very helpful when it comes to running a business. However, the biggest lesson I learned has been gratitude. I am so thankful for the opportunities and encouragement that people gave me along the way, and even more grateful to God, who has blessed me. I am nineteen years old now, and I have been designing handmade jewelry for eight years. My specialty has become earrings, and each is a designer’s piece; no two pairs are alike. I am in college, at Samford University. The NFIB scholarship has helped with college expenses enabling me to focus on my business. I hope to branch out into different venues, particularly an online jewelry store that sells jewelry designed with a Christian theme. I am very grateful to NFIB for encouraging me and helping to make that possible.
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Does your class need money? Is your teacher looking for an effective way to raise funding for a class project? Are you tired of selling cookies or candy? Do you want to avoid the hassle of having to deliver what you sell?
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We have your solution! For more information have your teacher contact The Consortium for Entrepreneurship Education: [email protected]
The Consortium for Entrepreneurship Education is a qualified 501(c3) non profit corporation and, therefore follows all rules, laws, and requirements pertaining to
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e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please feel free to visit their websites listed below.
Appalachian Regional Commission
www.arc.gov
Buchholz High School
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The Coleman Foundation
www.colemanfoundation.org
E*TRADE Financial
www.etrade.com
Illinois Institute for Entrepreneurship Education
www.iiee.org
Marketplace for Kids
www.marketplaceforkids.org
MediaSpark Inc
www.mediaspark.com
National Council on Economic Education
www.ncee.net
National Museum of Education
www.nmoe.org
NFIB Young Entrepreneur Foundation
www.nfib.com/yef
National Foundation for Teaching Entrepreneurship
www.nfte.com
NY REAL
www.nyreal.org
Réseau des CJE du Quebec
www.cjereseau.org
University of Florida
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Yourhomework.com
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AdVanz, LLC Ohio Department of Education
Future CEO Stars
November 2008
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$40,000 college scholarships
C 9 A ; B L ; O < E K D : 7J ? E D Entrepreneurial Scholarship If you’re a high school student who is running a business, you could be eligible for a $40,000 college scholarship from the McKelvey Foundation. Winners of the Entrepreneurial Scholarship will enjoy being part of a larger networking community and will be given the opportunity to meet with other scholars and business professionals during our summer e-Venture program. To Learn More: Email: [email protected] Phone: 877-McKelvey (625-3583) Visit: www.mckelveyfoundation.org
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FUTURE CEO STARS In This Issue Extreme Social Entrepreneur J.T. Robertson
COMING THIS FALL
Johnny Money Online Game Introduce your students (JMOG) is an interactive to entrepreneurship small business simulation through my small business designed to enhance high simulation game. school students’ exploration of entrepreneurship. The game allows youth to learn about day-to-day functions of an entrepreneur and operating a small business. ® An engaging and modern educational supplement ® Internet based for easy incorporation into existing lesson plans ® Use in-class or as a homework assignment ® Great addition to homeroom, advisory or after school programs
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November 2008
Celebrating Future CEO Stars! In This Issue… 5 My “Master” Plan NFTE, Inc. 7 Rising Stars in Ohio Ohio Dept. of Education 8 Extreme Social Entrepreneur NY REAL 11 Change Today..... University of Florida 13 Kaileigh Kirton National Museum of Education 14 Incubating Success Réseau des CJE du Québec 17 Ask GoVenture Media Spark 19 The Fab Five NCEE 20 Entrepreneurial Edge Il Institute for Entrepreneurship Ed 21 What Did You “REALLY” Say? 23 Marketplace Talent Search Marketplace for Kids 24 Minna Made It! NFIB YEF 27 Our Spnsors
The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students. Knowing that “experience is the best teacher”, we decided that who better to communicate with potential young entrepreneurs than young entrepreneurs themselves! Thus, Future CEO Stars was born. Future CEO Stars is a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set! Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream. Founder of National Entrepreneurship Week, the Consortium for Entrepreneurship Education is a non-profit collaborative representing 100+ member organizations from national, state and local levels. Together we represent over 40,000 teachers and more than two million students. Our common bond is the philosophy that “to be successful in the emergence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.” We invite readers to meet the Consortium members at: www.entre-ed.org/_contact Learn about the Young Inventors Hub at: www.younginventorshub.com
Join us!
To Subscribe go to www.futureceostars.com
Published by The Consortium for Entrepreneurship Education 1601 W Fifth Ave. #199 Columbus, OH 43212 www.entre-ed.org [email protected] Publisher: Dr. Cathy Ashmore Editor: Michael Ashmore Graphic Design: SPLASH Designs Publishing Advisors: Soorena Salari, Young Inventors Hub Al Abney, Consortium Advisory Council Annual Subscription Available - $25.00 Contact: [email protected]
The National Foundation for Teaching Entrepreneurship’s How to Start & Operate a Small Business 10th Edition NFTE’s new, improved and enhanced version of the 9th edition curriculum, the 2002 winner of the prestigious Golden Lamp Award for Books, given by the Association of Educational Publishers (AEP). This 50 chapter, 10-unit, hardbound, full-color textbook covers the essential business and entrepreneurial concepts of how to start and operate a small business enterprise. Complex business concepts are presented in clear, simple, and easy to understand language and essential skills are reinforced in a relevant and highly readable context. The text is particularly useful as a tool to engage students in learning because the topic of owning a business is highly motivating. It is ideal for high school students in grades 9-12.
Also available ■
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Student Workbook
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About NFTE
Real world connections make business education come to life for your students.
The National Foundation for Teaching Entrepreneurship is a 501 (c) (3) nonprofit organization, whose mission is to provide entrepreneurship education programs to young people from low-income communities.
New Skills Mean Success activities in each chapter address academic standards in math, reading, writing, and technology.
You can view the Table of Contents at http://store.nfte.com/bookstore For a sample copy, contact Sabrina Singh at 212-232-3333 x361 [email protected]
THE NATIONAL FOUNDATION FOR TEACHING ENTREPRENEURSHIP 120 Wall Street, 29th Floor, New York, NY 10005 212-232-3333 800-FOR-NFTE (800-367-6383) www.nfte.com BALTIMORE
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My “Master” Plan By Evan Kaufman
I
recently turned eighteen and I run my own company, have dozens of clients, tens of thousands of dollars in revenue, two part-time employees, compete in varsity athletics, hang out with friends, and am looking forward to college. This is exactly the life I dreamed of. Hello, my name is Evan Kaufman owner of GrassMasters, LLC, a lawn care and landscaping business operating in Newton and Wichita Kansas. I am a senior in high school and am enrolled in the Young Entrepreneurs of Kansas course, a licensed partner of The National Foundation for Teaching Entrepreneurship. In an area full of competition and an economy on the brink of depression, my company continues to expand. This has been a result of the ability to keep my business “Reliable, Affordable and Personal.” When I was 12 years old I got the idea that many 12 year olds have…make lots of money and be what you want to be. Being 12, I could not apply for a job and even if I could, the pay would be minimal. I quickly figured out that this wasn’t going to get me where I wanted to be. I always loved the idea of creating a product and selling it to make money and connections. One Saturday morning it hit me. I found the way to make good money at a young age. It took a few minutes, but once agreed I had sealed my first deal to mow a yard; $15 per week to cut my dad’s lawn. In the fall of 2006 I got really serious about my business. I used some of Future CEO Stars
November 2008
my savings and “collected” donated lawnmowers from my family to get started on my own. I have added over 20 different residential lawn maintenance jobs, several routine business contracts with construction companies, nailed a subcontracting job with one of the largest HUD foreclosed home companies in the U.S. and have landscaped homes all over my town. With some of my profits I purchased more equipment for the business, and I was also able to invest the rest of my profits in stocks and savings in order to increase my capital outlay. In 2007 I registered my company as an LLC and gave it a proffesional look. First I designed a logo then purchased shirts, business cards, and signs. In my business, to be professional you have to look the part. During this past summer I was approved for a $7,000 business loan, thanks to the presentation and business plan that I created through the YEK/ NFTE program. The investment went towards the purchase of a 2008 Commercial Hustler Z mower. This has allowed my company to increase productivity by over 80% and offer a better cut than the competition. Now I have re-vamped my plan to show future expansion into a much larger loan that will allow my company to further its reach in the landscaping sector. All of my business purchases have been done through local suppliers to help support the community and re-invest in the community. I have been able to
increase sales by going door-to-door and offering consultations, something that no other lawn company does in town. This has allowed me to gain many new clients. I’ve also set up a website, www.grassmastersks.com. The best part about owning by own company is that there is a direct connection between how hard I work and what I get out of it. If you work hard in my industry you can easily make five to six times the money you could make elsewhere at my age. There is also a networking aspect that can’t be experienced in the classroom. You have to get out there and get your feet wet. The entrepreneurial and YEK/NFTE opportunities that I have gained have been vital in giving me the skills needed to get out there and work. Since starting my own business I have learned that to succeed it helps to step out of your comfort zone once in a while. Instead of just talking about what you are “going” to do, or what you “might” do, you need to get out there and do it! Put your plans into action. It is also good to treat your customers like family. Paying attention to what they want will lead you further than you ever imagined.
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RISING STARS IN OHIO By Erica Heyside
I
So impressed is Perry that he and his colleague Jean Getz now have another forty students participating in the Program.
Being the best leader you can be starts with really looking inside and recognizing who you truly are, what your attitudes are and how you can grow and develop. We give students the opportunity to participate in our Rising Stars Program so they can really shine with experience and confidence.
Seniors are not the only students developing these self-leadership skills. 7th and 8th graders at St Dominic School in Shaker Heights, Ohio have experienced the Rising Stars Program and it has not only altered their attitudes in the classroom but also at home and in the community. “These students are more confident, stand up straighter, smile more and communicate better,” says Principal Kathy Cherney. “Numerous parents have shared their approval of the program outcomes with me. They say they have seen such an impressive change in their children. The skills which they have developed will be of huge value for each of them throughout their lives”.
’m Erica Heyside. My partner, Flo Brett and I are both from England and have created the Effective Leadership Academy. We are busy developing future leaders with middle and high school students by helping them identify and fulfill their dreams and goals. Students also recognize the importance of creating a well-balanced life while nurturing an innate selfbelief to take personal responsibility for their decisions and actions.
Based in Shaker Heights, The Effective Leadership Academy is a non-profit company which Brett and Heyside launched together as their mutual passion for harnessing the potential of young people has grown. Both being parents of teenagers, they recognize the value of bringing today’s youth into society and the workforce as healthy, productive contributors. “I get so much personal satisfaction from guiding these wonderful young people as they literally blossom in front of me” says Flo Brett. “It is a privilege to inspire them to achieve their full potential. Many parents tell us that they wish they had encountered such a Program as Rising Stars when they were in school. It’s truly a lesson for life”. This innovative ten week program has already had a profound impact on 38 seniors at Beachwood High School who recently graduated from the Program. Head of Marketing Studies Greg Perry is greatly impressed with the outcomes of Rising Stars that his students attended for 1-½ hours each week. “Throughout the sessions I watched my students evolve in front of me. It impacted their self-esteem and confidence, leadership skills, goal setting abilities, time management and networking skills. It also affected their project management strategies and professionalism.”
Programs are tailored to each individual schools needs. Further information can be found by contacting : The Effective Leadership Academy flo@effectiveleadershipacademy.com 216 543 2367 erica@effectiveleadershipacademy.com 216 543 6294
He went on to say “Business and industry is demanding that its workforce has these skills but where and when do students learn them? I believe these students have a competitive advantage that applies to their future educational and professional opportunities. The Rising Stars curriculum is essential”. Future CEO Stars
November 2008
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EXTREME SOCIAL ENTREPRENEUR By Kip Doyle Photographs by Matt Williamson J. T. Robertson with the “Make A Difference” Express
J
on Thomas (J.T.) Robertson, a 12-year-old boy from Cuba, New York has garnered national attention several times for his highly effective social projects. For the past several years, he has helped celebrate Make A Difference Day in very unique ways. Through several can collecting and recycling campaigns, he has helped fund trips on the historic Arcade and Attica Railroad in Arcade, NY. J.T.’s efforts enable hundreds of chronically ill and disadvantaged children and their parents to ride the rails on the Make a Difference Day Express! J.T. was honored on the April 2007 cover of USA Weekend magazine for collecting over 14,000 cans and using the return deposit to take a group of 84 disadvantaged children, who otherwise couldn’t afford to ride, on the Make a Difference Day Express on the rail line . As part of USA Weekend Made A Difference Day campaign, actor Paul Newman donated $10,000 to J.T.’s project. With the assistance of the local Cattaraugus County United Way, funds were made available through mini grants to others who want to get involved in their communities. Applicants were asked to match the grant funding either financially or through volunteerism or services. It was intended that projects might increase knowledge and enthusiasm towards learning; promote opportunities for children to participate in the arts, music, museums, and cultural and educational events; increase youth involvement in the community; bring aware-
8
ness to environmental or conservation efforts; or support recreational activities for seniors. Jon Thomas was not done yet! This year he planned to raise funds to purchase all the tickets on the entire train. However, previous trips weren’t always smooth. Because the passenger cars are almost 100 years old, they weren’t designed for the disabled. J. T. turned a problem into an opportunity. His new mission was inspired by his favorite TV show, “Extreme Makeover.” His idea was that the train needed an Extreme Train Makeover. He decided to write the host, Ty Pennington, to help. In the meantime, J.T. set about raising funds for his passengers. During two months leading up to the 2008 presidential election, ABC television’s Good Morning America’s (GMA) Diane Sawyer, Robin Roberts, Chris Cuomo, and Sam Champion reported stateto-state via an antique train car. J.T.’s charitable campaign caught the attention of GMA producers. They invited him to appear on a show broadcast from Niagara Falls, New York during “It’s the Whistle Stop Tour from Good Morning America”. Ty Pennington, made a surprise appearance on GMA during J.T.’s interview. Mr. Pennington announced that the Extreme Makeover crew would dedicate a show to updating the train, so all riders can enjoy the trip. Making a difference is what Jon Thomas is all about.
Future CEO Stars
November 2008
J.T. at Niagra Falls with Good Morning America Ty and his staff fixed up the train depot, put in a wheelchair lift and re-furbished the train cars with windows, flooring, paint, and safety harnesses for the wheelchairs. J.T.’s The Make a Difference Day Express project purchased all 728 seats on the train for a great group of young students and their parents to enjoy. For more information on Make A Difference Day and Jon Thomas’s efforts as a social entrepreneur, please follow the links below. http://makeadifferencedayexpress.blogspot.com/ http://www.jtsmission.org/ http://www.allaboardthetrain.org/
Ty Pennington Expresses his Appeciation
J.T. and the Extreme Makeover Crew
Paige Hemmis climbing high Future CEO Stars
November 2008
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Change Today for a Better Tomorrow By Arian Rezaei “Be the change you wish to see...”
I
had a vague sense of what it meant to be an entrepreneur before this past summer. We always hear of successful entrepreneurs in the news, from Steve Jobs to Oprah Winfrey, and I, like most people, associate these people with one core attribute – wealth. However, due to the Young Entrepreneurs for Leadership and Change (YELC) program at the University of Florida which I attended last summer, I have entirely changed my views on entrepreneurship for the better and have increased my potential for success. The YELC summer program features two six-week courses focusing on entrepreneurship and social problem solving. At first you may think these courses have no relation to each other, but there are a rising number of social entrepreneurs who change the world by helping others. Social Entrepreneurship is the practice of using business tactics to solve real world problems such as poverty, hunger, and disease. So in essence, I learned that entrepreneurship does not need to be only about revenues and profits; it can be about helping others. I have learned more than I could have ever imagined from this program. One example includes the idea that an entrepreneur does not simply accumulate wealth; instead, they bring change to an industry or community. Probably the greatest lesson I learned was successful entrepreneurs actually bring change to the world. And that is what I am planning to do – it is my goal now. My intention is to launch an Entrepreneurship Club at my high school during the coming year to evaluate new ways to fundraise for non-profit organizations instead of the old approaches of asking for donations and selling candy. In fact, in just two short weeks we have Future CEO Stars
November 2008
developed a plan which allows students to “personalize” their parking spot for a small fee with drawings in chalk or paint. In addition we have developed competitions to determine the best athlete in school, and of course, there is an entrance fee! I am optimistic that my entire generation will bring positive change to their local communities and beyond. Our future has a bright outlook with many individuals who have the resources and opportunities to gain more knowledge and create more positive change than ever before. Creating an Entrepreneurship Club at my high school is just the first step in empowering young people to be change-makers. At the beginning of the summer program, one of our professors shared with us a quote by Mohandas Gandhi, “Be the change you wish to see in the world.” When I first heard this, I thought it was the old stereotypical mantra that was cliché and meaningless. However, as I continued through the program, I realized that our generation is the future, and it is up to us to make change happen. The time has come for us to change the world and it is up to us to do it. We need to solve today’s problems for a better tomorrow, and the YELC program has equipped me with the knowledge and resources of how to become a successful entrepreneur that is socially aware.
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Future CEO Stars
November 2008
Incubating Success !!! By Sam Asmar Welcome to the Incubator!!!!
G
roups of five tenth graders from four schools in Montreal came to the CBC broadcasting facility to be the first students to participate in the launch of the recently completed entrepreneurial toolkit called The Incubator: Your Project Launching Workshop. “Create, make, resuscitate, do what you want...it’s YOUR project Launcher.” These were the first words that kicked off the DVD introduction that would give MTV a run for its money…after that, the Incubator was a non-stop ride that guided the students through the ten step workshop to market their talents and abilities, create entrepreneurial opportunities based on them, develop solid plans, make effective sales pitches, defend their projects, and get a sense of what position they should play in it all! Garret Dophlin explains “I was just trying to get everyone onto the same idea, because everyone had so many, so we just tried to get them all together. Everyone gave their opinion and then we all came together in a click- just like that! We got it, jotted it down and started from there. Riverdale High School has come up with a proposal and plan to implement a program to replace Styrofoam® with bio-degradable materials in their school cafeteria. The Beaconsfield High School group wants to raise $10,000 for breast cancer research by holding a “Shave to Save” event
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in which 5 students and one teacher will shave their heads after collecting sponsorship money from friends and family. Royal Vale will host a Fun Fair to raise money for a fund dedicated to an ex-student that lost her life in a violent attack at a local college. Lakeside Academy wants to fill a perceived “studentlife” void by re-opening the VAULT- a room in the school that was formerly a supervised recreational room with games and activities for students to go to in their free time. According to Douglas Paquette, a student who took part in the project, “We came because we wanted to make a difference in our school. Now we feel like we actually have some tools to make it happen. So far it’s pretty amazing knowing that just by writing down all of our interests and finding out things we have in common, we were able to build a project in a short amount of time”. The Incubator is a four-part workshop designed to guide participants through a dynamic, interactive series of activities to incubate solid project ideas to launch in their schools or communities. The best part is it’s a plug and play, “learn it by doing it” tool! Teachers wanting to launch projects or teach project development skills to their students require no training to use the toolkit. Two young hosts on the DVD give instructions to the students while cool music and animations play in the background. Plus, live segments with students going through the workshop make it perfectly clear. Future CEO Stars
November 2008
The Incubator will be distributed to all the English High Schools in Quebec starting in November 2008. Carrefour jeunesse-emploi West Island, where the kit was developed, plans to expand into the rest of Canada in 2009. The Incubator was also presented at the 26th Annual Entrepreneurship Education Forum, where it was well received, encouraging expansion into the US market.
The Incubator encourages Students to Speak Up
Royal Vale HS cut down 20 ideas to their top 3
Getting ready to Present!
Beaconsfield prepares for their Big Pitch
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A Lesson in Entrepreneurship Finding Solutions to Problems Preparation: The graphic organizer for this lesson is available free for download at www.usatoday.com/educate/ceostars Introduction: This lesson will help you consider one career option that many people find risky, but appealing - becoming an entrepreneur. In this lesson you will: t Read about a problem that affects a lot of people. t Imagine a product or service that could help fix the problem. t Decide who might buy your new product or service and how you should market it. 1. As a class, define “entrepreneur.” 2. In groups of three, read aloud an article in USA TODAY that focuses on a problem many people are experiencing. s While you read, highlight the specifics of the problem. s Once you’re done reading about the problem, you’ll be finding a solution that you can sell. s The more people who experience the problem, the more likely it will be that you can make a profit on your solution. 3. On the graphic organizer, write the headline and a one-sentence summary of your article and fill in the problem column. 4. Imagine that the three of you are young entrepreneurs who are interested in solving the problem the article addresses. s Brainstorm a product or service that would fix the problem. s Make sure it is something that can be created and sold. s In the second column, write one sentence that describes the new product/service and gives a few details. 5. At the bottom of columns one and two, fill in the box that asks how your product or service will fix the problem. 6. In the target audience column, identify whom you would sell your product/service to and why. 7. Brainstorm how you would market your new product/service. How could you advertise while staying within your limited budget? 8. As a class, share the problems you read about and the solutions you devised. 9. On your own, think about and answer the final two questions on the graphic organizer. 10. As a class, identify all the different reading strategies you used in this lesson. How can you use them when reading for other classes or when taking test?
Learn more about USA TODAY Education! Call: (800) 872-3415 ext.5917 Visit: www.education.usatoday.com
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you use most. For a brochure, laser print a basic black and white or color document. For your website, lay out the new copy well, and include a “coming soon” message. Remember, “simple and elegant” is often more effective than “bells and whistles.”
GoVenture Activity Crossword Puzzle In This Issue Marketing Principles Find the marketing principlerelated terms that match the crossword clue to fill in the puzzle. 5
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ACROSS:
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The _____ is how much money customers pay you for the product
1.
The process of generating exposure for a product/service.
3.
A _______ _______ is a type of marketing research activity that uses group input.
2.
The name, design, or symbol that identifies a product or service.
7.
A tangible thing a company sells.
4.
An intangible thing a company sells.
8.
The transaction where money is exchanged for a product.
5.
Another type of market research tool.
6.
A paid form of communicating a message to promote products and services.
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A group of people who purchase a product or service.
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Across: 1. PRICE, 3. FOCUS GROUP, 7. PRODUCT, 8. SALE, 10. CONSUMER, 11. LOGO Down: 1. PROMOTION, 2. BRAND, 4. SERVICE, 5. SURVEY, 6. ADVERTISING, 9. MARKET
Do You Want to See Your Story in Print? Well, if it works for our magazine, we will print it.
We want your story! RS A T S O E C E R U T U F
YOU
Are you running a successful business, or hope to, and want to tell others about it? Do you want to give acknowledgement or thanks to those that have helped you along the way?
In This Issue
Wi h the With h exception i off cleaning l i up some grammar, spelling, lli and d other technical stuff your English teacher wanted you to pay attention to, we’ll leave your message the way you send it to us. It is, after all, your message and this is your magazine. All we really need is one page (typed) with a picture or two (1500kb jpeg files or larger are best) about what you want to say. Of course, the articles and pictures you send become the property of the magazine and will not be returned. Also, they may be used for other promotional purposes by the magazine and its parent company, The Consortium for Entrepreneurship Education. If we use your story, we will get your final approval of all edits before we print it. To make it easy we even have a writing
Could other students gain from learning about your successes or warnings about your mistakes?
iinstruction sheet to give you some suggestions on how to put your story together. Just write us (at the address below) and we’ll be glad to send it to you. What have you got to lose? Here is a free chance (there is absolutely no charge for students to submit their story) to get no cost advertising for your product, web page or service. Opportunities like this don’t happen often. This is your magazine. It’s reaching thousands of classrooms each month. This is your chance to help yourself and help others in the process. Change has to begin somewhere and often the best way to pay something back is to pay it forward!
Sincerely, Mike Ashmore Editor, Future CEO Stars Magazine [email protected]
The Fab Five By Jasmin Auzenne
N
ot just another brick in the road is how I would describe my experience at EntrePrep. On my way to EntrePrep to check in, I was very nervous. I didn’t know what to expect. I was hoping there wouldn’t be too many people and that I would make some new friends. On top of all that, I was wondering if I was even going to enjoy the camp itself. My questions were soon answered. It was definitely nothing like I expected. It greatly exceeded my expectations. During EntrePrep we were asked to pick our own groups, and then create a business. That was only the beginning. After we created our business we had to generate a business plan. Throughout the week, guest speakers came to share with us the ups and downs of their businesses. Some of the guest speakers included a restaurant owner, a real estate agent, and a banker. At the end of the week, we gave a presentation about the business plan we produced. The business my group chose was called Whole Village Youth Center. It was a non-profit organization that rewarded kids for making good grades. We decided to not limit our business only to those students who were making good grades, but to include students who were struggling in school as well. This would be accomplished through a tutoring program we would offer. Students with good grades would receive free tokens to play arcade games. Students taking tutoring would receive a few free tokens after every hour of tutoring. We would also have restaurant space for rent to help fund the youth center.
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November 2008
Kimberly Branch, Tatiana Charlot, Jillesa Bly-Myers, Erica White, and Jasmin Auzenne
Education about entrepreneurship was not the only thing I gained from Entreprep. I made new friendships that could last a lifetime. My business group was composed of five girls. We became such good friends we decided to give ourselves a name. We called ourselves the Fab 5. EntrePrep was a great experience for me and I will remember it for the rest of my life. Ever since I was a little girl I have always had a passion for being an entrepreneur. EntrePrep instilled more knowledge and experience in me, and it will help me to become a very successful entrepreneur in the future.
Special thanks to: Ewing Marion Kauffman Foundation National Council on Economic Education Carrie McIndoe Texas Council on Economic Education Tim Shaunty Rice University Beverly Roy
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Entrepreneurial Edge By Calvin Pappas L
ast May, I took part in the IIEE Young Entrepreneur’s Conference and competed in the Business Showcase with my website development company DigitalEdge. The competition required a three minute sales presentation on your business. Three judges, as well as the entire conference, voted on the performance.
in the room and although that was only about twenty five people, I was very nervous. I messed up several times, but my competitors, as well as the IIEE staff, were very supportive and gave me tips on how to make it flawless that night. I owe them quite a bit for that because I received a perfect score from the judges and tied for first place with two other groups.
I decided to incorporate the technology aspect of my life and business by creating a commercial to present to everyone. The two weeks prior to the conference were spent working on concepts, filming several versions, editing, and adding finishing touches to my project. The commercial was ready, but I didn’t know what to expect from the conference.
The experience of speaking in front of hundreds of people, as well as seeing their faces smile, laugh, and applaud my work was amazing. That night alone truly gave me the extra boost to work harder as a young entrepreneur. Although tying for first place in the Business Showcase and having everybody appreciate what I did was probably the best part of the conference, it was far from the only thing I took away. There were speeches planned out under different areas of expertise that we were able to go and listen to given by entrepreneurs in that field. I attended the technology course and learned about the growing industry, niche markets underutilized and in high demand, as well as how to get started and run an actual business. Through that workshop, I met dozens of other entrepreneurs that I networked with and still keep in
The conference started on May 1 with introductions about the competition as well as a lot of information to benefit student entrepreneurs. My competition was planned for the second evening, with rehearsals the same afternoon. I was surprised and awed by the size of the conference at first. During the rehearsal, only the Showcase contestants were allowed
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touch with. I even proposed some business ventures to one of them, and we have worked together on a couple projects. I am definitely pleased that I attended and competed at the IIEE conference, and wouldn’t miss it this year for the world. If you have an opportunity to attend it as well, don’t miss this chance; it is definitely worth it!
The Illinois Institute for Entrepreneurship Education (IIEE) invites young entrepreneurs and their instructors to register for the 3rd Annual IIEE Young Entrepreneurs Conference to be held in May of 2009 in the Chicagoland area. Students from around the country participate in: Business Workshops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networking with adult and young entrepreneurs, presentations from nationally known Keynote Speakers and more! For more information go to www.iiee. org or call IIEE at (312)587-9296.
Future CEO Stars
November 2008
Image licensed from IStockphoto.com
What Did You “REALLY” Say? T
o be successful as an entrepreneur requires being able to work with all types of people in all types of situations. Have you ever noticed that some people fit right in to any social event or group while others have a tougher time at it? These people seem to just automatically be accepted regardless of who they are with or where they are. Well, there isn’t anything “automatic” about it. Just like in school, every situation that requires interaction with other people has a set of accepted behaviors that should be followed. When you are talking with your friends you use certain slang and terms that you might not use with your parents or adults. This is true in the business world as well, but it goes beyond just the words you use. In fact, up to 94% of all communication is actually non-verbal. Even if we are not aware of it, most people pick up on both verbal and nonverbal “cues” and are affected by them. To be successful it is best to send the right message. The following tips might help you do just that. What’s Your Face Saying? Your words might say “It’s nice to meet you”, but it isn’t very convincing if your face is saying “I wish I were anywhere else but here!” Be aware of the expressions you use. Smiling actually takes less muscle power than frowning but apparently many people think their face muscles need a work out. SMILE…it isn’t difficult to do but can make a huge difference.
Be Polite. If you are seated and someone approaches you, stand up. It is the polite thing to do and it tells the person who obviously wants to talk with you that they are welcome to join you. If you remain seated it says that they are not important enough for you to even be bothered standing up for. This is a simple trick but amazingly effective. Give it a try.
What’s Your Body Saying? They call it “body language” for a reason. You want people to think you are open to what they have to say and your body should say just that. If you are not standing up straight and your arms are crossed you are saying “I really don’t care what you can do for me and I’m not letting you in.” Stand tall, face the person you are talking with, keep your arms open, and don’t be too aggressive with your hand gestures and you will be amazed at the difference it makes.
Actively listen. Often, when someone else is talking, the brain tends to wander instead of focusing on what we should be hearing. Repetition is a part of life. We hear things we already know over and over again. We get so used to silently saying in our brains “I know, I know, I know” that we may “I know” something we didn’t. The person you are talking with may have critical information to help your future and you will miss it if you are not listening. You have two ears and one mouth so maybe you should listen twice as much.
Who are you looking at? Are you really pleased to meet your shoes? Well, that’s how it appears when you are meeting someone new but you are staring at your feet. Eye contact is critical for success. If you don’t make it and maintain it, it looks like you are hiding something. People automatically don’t trust someone who doesn’t look them in the eye. Be careful here because it is not a staring contest and incorrect eye contact can appear as an act of aggression. When you make eye contact make sure your eyes are smiling.
Pay Attention! You are not the only one sending messages without actually saying them. If you notice that the person you are talking with reacts to something you say, either positively or negatively, you may need to adjust your message. For instance, if something you say makes them cross their arms and drop their smile, you probably just said something that didn’t go over as well as you had hoped. This being the case, it might be a good idea to adjust your message until those arms uncross.
These are just a few suggestions on a subject that is covered by thousands of books. It might be a good idea to look into this subject further on your own. It is important to become a student of human behavior and reactions if you want to really become good at communication. If 94% of communication is nonverbal, what are you really saying? Future CEO Stars
November 2008
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November 2008
By Samantha Riehl
W
e are all born with a passion, a passion that drives us to be our true selves. For me, Samantha Riehl, that passion has been music. Growing up on a dairy farm in the rural town of Raleigh, North Dakota, I always wondered how I would ever see my dreams come to pass. I wanted to make a collision with the lives of others through the songs that I write and the message that is spoken through those songs. One thing I’ve learned is to never let any opportunity go to waste. When I was younger, I was always fearful when it came to singing in front of people. My parents had to practically force me to sing for special events at church. It wasn’t necessarily the fear of making mistakes, but instead I felt I was showing off. This may sound strange, but even at that young age, I knew that music was more than a tool for entertainment. As time went by, however, I realized that if I wanted to touch others, I simply needed to learn how to sing while not letting my pride get in the way. I have always been a very competitive person, and I am still working on humility. But my advice to others is to never let a good opportunity pass you by. If you maintain a humble attitude, the things that you do will shine brighter than if you do them with a prideful heart. The gifts we possess should never be thought of as a means to make ourselves look good. Instead, they should be seen as a way to impact and to serve others.
shines a spotlight on these participants. It is a program that wants to help turn people’s dreams into reality. I also taught a composition class on how young people can turn their talent into successful entrepreneurial activities at a Marketplace for Kids Education Day. Being a part of these experiences has given me the confidence that I do have the ability to be whatever I choose to be. My passion is music and I love songwriting, however, not wanting to make my passion an obligation, I am now pursuing an Accounting degree at Jamestown College, in Jamestown, North Dakota. In my opinion, fame is not worth chasing after. Instead, my goal is to collide with others in a way that will leave a lasting impact. One doesn’t have to be famous to make a difference. I am still pursuing my musical career on the side which has included producing a demo CD and singing at small events in Kansas City and Seattle. Every opportunity is a chance to make a difference. Don’t pass them up. Whatever the future holds, God only knows, but I am ready for the adventure. Life is too short to be ordinary. Run after your dreams and don’t let anybody tell you they are too big. After all, I’m just a young girl from a dairy farm and I can honestly say that I have found success in my dreams.
With this attitude in mind, I have experienced many great opportunities. A couple of them include Marketplace for Entrepreneurs and Marketplace for Kids. I was a finalist in the 2007 Marketplace Talent Search which is a statewide vocal competition that promotes entrepreneurial success. This competition proves that North Dakota has some very talented people and Marketplace Talent Search Future CEO Stars
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Minna Made It By Malynda Mesler Images licensed from IStockphoto.com
“M
om, I want to make jewelry to sell,” I stated firmly. That was eight years ago. I was eleven years old without a clue of how to make it happen. And making jewelry was an expensive hobby. I was the fourth child of six in a busy family living in Fairhope, Alabama. The odds were definitely not in my favor. However, it was two small blocks of clay that propelled me to success. For Christmas, my mom gave me a block of black clay and one of white. I used that clay to create my very own zebra beads. Ultimately, my ability to design and create a variety of animal print beads launched me into business without trying. I had visited two bead shops looking for beads to complement the ones I had made, and when the shops saw my beads they asked to buy some. With the money I made, I bought more clay and jewelry supplies. I also made my first business decision. Although there was a market for beads, I still really wanted to make jewelry. Minna Made It. I named my business after my nickname, Minna, and I got right to work. After spending hours making and baking beads and designing bracelets and necklaces, I was fortunate enough to make my first big business transaction. My mom drove me to my favorite local jewelry store where I presented my jewelry, and the owner bought $400 worth! I immediately started looking for a place to sell more jewelry. My target became arts and crafts shows. I entered a show with an entry fee of
Future CEO Stars
November 2008
only $60. Here I suffered my first setback. After two days in excruciating heat, I didn’t sell enough to cover the entry fee. Several children stopped at my booth, though, and I discovered that my jewelry had a market for children as well as adults. I decided to make my jewelry so economical that even the littlest shopper could afford it. Despite the lack of sales that weekend, I resolved not to give up and to just try a different craft show. Just one month after my twelfth birthday, I participated in the “Art in the Park” show in Foley, Alabama. I was the youngest person to ever exhibit there as far as anyone knew. Of course my biggest concern was to sell enough to cover the cost of my $80 entry fee. Within an hour I had made a profit. When the show was over, I had sold a good bit over $1000, which was almost my entire inventory. My mom approached me after that weekend and asked “Would you like to make jewelry just for fun now?” My answer was an unwavering “NO.” I entered Art in the Park again the next year, and was also invited to sell my jewelry year round at the Performing Art Center and at a yearly event called “Trim-A-Tree”. After that, I received numerous offers. Ultimately, I sold my jewelry in seven different locations, including a coffee shop where I’ve sold my jewelry for the past five years. In addition, I’ve entered five art shows, taught a jewelry making class, and demonstrated my craft at an art museum.
Running my own business has taught me many practical skills, such as bookkeeping, sales, purchasing supplies, keeping track of inventory, and the ability to relate to others. These skills have been very helpful when it comes to running a business. However, the biggest lesson I learned has been gratitude. I am so thankful for the opportunities and encouragement that people gave me along the way, and even more grateful to God, who has blessed me. I am nineteen years old now, and I have been designing handmade jewelry for eight years. My specialty has become earrings, and each is a designer’s piece; no two pairs are alike. I am in college, at Samford University. The NFIB scholarship has helped with college expenses enabling me to focus on my business. I hope to branch out into different venues, particularly an online jewelry store that sells jewelry designed with a Christian theme. I am very grateful to NFIB for encouraging me and helping to make that possible.
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Does your class need money? Is your teacher looking for an effective way to raise funding for a class project? Are you tired of selling cookies or candy? Do you want to avoid the hassle of having to deliver what you sell?
image licensed from iStock photo
We have your solution! For more information have your teacher contact The Consortium for Entrepreneurship Education: [email protected]
The Consortium for Entrepreneurship Education is a qualified 501(c3) non profit corporation and, therefore follows all rules, laws, and requirements pertaining to
Our Sponsors When an organization really cares,
it shows!!! W
e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please feel free to visit their websites listed below.
Appalachian Regional Commission
www.arc.gov
Buchholz High School
www.bhs.sbac.edu
The Coleman Foundation
www.colemanfoundation.org
E*TRADE Financial
www.etrade.com
Illinois Institute for Entrepreneurship Education
www.iiee.org
Marketplace for Kids
www.marketplaceforkids.org
MediaSpark Inc
www.mediaspark.com
National Council on Economic Education
www.ncee.net
National Museum of Education
www.nmoe.org
NFIB Young Entrepreneur Foundation
www.nfib.com/yef
National Foundation for Teaching Entrepreneurship
www.nfte.com
NY REAL
www.nyreal.org
Réseau des CJE du Quebec
www.cjereseau.org
University of Florida
www.cei.ufl.edu
Yourhomework.com
www.yourhomework.com
USA Today
www.usatoday.com/educate
Small Business Development Center
www.ohiosbdc.com
AdVanz, LLC Ohio Department of Education
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November 2008
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$40,000 college scholarships
C 9 A ; B L ; O < E K D : 7J ? E D Entrepreneurial Scholarship If you’re a high school student who is running a business, you could be eligible for a $40,000 college scholarship from the McKelvey Foundation. Winners of the Entrepreneurial Scholarship will enjoy being part of a larger networking community and will be given the opportunity to meet with other scholars and business professionals during our summer e-Venture program. To Learn More: Email: [email protected] Phone: 877-McKelvey (625-3583) Visit: www.mckelveyfoundation.org
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