Nr 305 Mba Retailing Management

NR Code No: NR-304/MBA M.B.A. III-Semester Examinations, December-2007. RETAILING MANAGEMENT Time: 3 hours

Max. Marks: 60 Answer any FIVE questions All questions carry equal marks ---

1.

Describe the concept of Life cycle in Retail.

2.

“Merchandise planning a key area merchandise Management” Discuss.

3.

Explain the recruitment organizations.

4.

Explain the difference between the role of a buyer and the merchandiser.

5.

What is the importance of integrated communication strategy for retail promotion? What are the aspects to be considered in this context?

6.

How does one take into account customer’s expectation in planning exterior and interior design of store in retailing?

7.

What are the factors that need to be taken into account while choosing a location for a retail store?

8.

Compare the inter regional growth of retailing in India.

and

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selection

process

in

retail