R5 303 Mba Research Methodology Set1

R5

Code No: R5-303-MBA

M.B.A. III Semester Supplimentary Examinations, Apr/May 2008 RESEARCH METHODOLOGY ---Time: 3 hours Max Marks: 60 Answer any FIVE Questions All Questions carry equal marks ????? 1. What are the components of Scientific Approach? 2. What are the steps involved in the construction of schedules and questionnaires? 3. What are the major characteristics of a good instrument? 4. What are the different phases of a research design? 5. What does linear discriminant analysis do and what types of variables can be analysed with LDA? 6. Give guidelines for constructing questionnaire. 7. A manufacturer of household detergent is interested in determining consumer preferences among three sizes before launching a new giant pack of their popular brand detergent. A survey with 200 housewives revealed that 35% preferred 500g pack, 30% preferred 100g pack and the remaining 35% preferred the 2 kg giant or family pack. Does the survey data indicate any distinct preference? What test would you use to test the preference? Why? 8. What are the advantages and disadvantages of using a chronological structure for report writing? ?????

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