R5 305 Mba Retailing Management

R5 Code No: R5-304/MBA M.B.A. III-Semester Examinations, December-2007. RETAILING MANAGEMENT Time: 3 hours

Max. Marks: 60 Answer any FIVE questions All questions carry equal marks ---

1.

What do you mean by “The Wheel of Retailing” Explain.

2.

Discuss the steps involved in developing a Retail strategy.

3.

What employee needs would a retailer consider while determining the benefits packaging and setting the employment in metro India.

4.

What is the concept of merchandise Planning? Explain the implications of merchandise planning.

5.

What are the different modes of retail sales promotion aimed at consumers?

6.

What is the role of visual communications in a retail store?

7.

Explain the concepts of demand density and supply density. Why are they important retail decision making?

8.

Using the five force model of Michael Porter make an analysis of retailing industry in India and suggest a strategy formulation. ---