My Media Kit All

2008 MEDIA KIT CLEAR CHANNEL TAXI MEDIA

New York

• Taxis dominate Times Square and 5th Avenue • Close proximity to Point Of Purchase • Saturate hip and trendy areas • Constant airport and convention presence • Awesome Wall Street & Broadway theatre coverage • In-taxi, captive audience exclusivity

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BENEFITS OF TAXI ADVERTISING

EXPOSURE 24 HOURS A DAY, 7 DAYS A WEEK

LOWEST COST OF MAJOR MEDIA

THEY GO WHERE PEOPLE WORK, LIVE, SHOP & ENTERTAIN

IMPACT CONSUMERS AT THE POINT OF PURCHASE

NEVER ZONED OUT

REACH DECISION MAKERS

EYE-LEVEL ILLUMINATED EXPOSURE

HIGH REACH & FREQUENCY

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New York’s Taxi Entertainment Network Captive…Flexible…Targeted…Measurable! • Full

motion digital video with audio plays on bright LCD screen facing passengers. • Program only plays when there are passengers • NBC-Universal content to engage the viewer • Captive audience and unchallenged environment • Equal

distribution of ads

• Ads can be video, flash or still execution • Ads can be run only in specific geographic areas • Ads can be scheduled by Time-of-Day • Interactive real-time tickers can be sponsored • Comprehensive measurement and reporting system • Fast turn-around…as little as two days lead time!

[Sample Program Schedule] Commercial breaks are kept short and uncluttered so your message stands out with impact! Introduction Loop with message from city Content: WNBC Local Headlines, Sports & Weather Fixed position Ad

0:15

Content: Comedy (SNL, Conan, Tonight Show) Ads Content: Financial Feature (Mad Money. Donny Deutsch) Ads Content: Sports Feature Ads Content: NBC Nightly News Story Ads Content: Movie Reviews (Reel Talk) Ads Content: LXTV Open House Ads Content: NBC Prime Time behind the scenes Ads Content: LXTV First Look: NYC places Ads Content: NYC Weather Ads Content: Lifestyle Feature Ads Payment Options Loop

1:00 :30 1:00 :30 1:00 :30 :45 :30 1:45 :30 1:15 :30 1:30 :30 1:30 :30 1:15 :30 :30 :30 1:00 :30

Intro Loop starts when the meter is turned on

Program Loop starts where the previous fare ended, so all ads get fair distribution. The average taxi ride is 13.4 minutes.

Starts when the meter is turned off

DIGITAL SMART TOPS: ENGAGING PEOPLE ON THE GO

CLEAR CHANNEL TAXI MEDIA’S DIGITAL SMART TOPS PROVIDES ADVERTISERS WITH ONE OF THE MOST UNIQUE AND FLEXIBLE ADVERTISING MEDIUMS AVAILABLE: AVAILABLE IN NEW YORK AND BOSTON

Programmable LCD Digital Smart Tops bring digital media to a mobile out-of-home format. Web banner-type ads, including Flash and Full Motion Video, provide flexibility, targetability and accountability. • Digital - 32 inch LCD 2-sided Taxi Top with the ability to play both Flash animation and full color video files in high resolution. • Command Attention – Digital content is a more engaging form of media. • Flexibility – Display multiple messages by day-part or geo-targeted location. Option to display a static ad when cab travels above a certain speed. • Audience Delivery – Each taxi will deliver approximately 130,000 fifteen second ads per month. That’s less than $.02 per ad. • GPS Targeting – Micro-target messages by location, city block, or zip code. • Efficient – Run ads when and where you want. Change ads at no additional cost. • Customized Measurement – We report to you where and when each specific ad ran. • Ask about customized Event Marketing Programs and Bluetooth Capabilities

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2 SIDED TOPS

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Now Showing on a Taxi near you in Manhattan

Showing is a percentage of the Manhattan population you will reach every day. #25 showing = 200 taxi tops #50 showing = 400 tops

November 2008 # 100 Showing 1-800 Flowers

# 25 Showing Aldo

# 75 Showing Less Than 25 Espirit

Wicked

American Airlines

Nobel Son

#50 Showing

Hooters

Chase DVF Capitol One

NEW YORK - SHOWING LEVELS

SHOWING

#25

#50

#75

#100

TAXIS

200

400

600

800

DAILY IMPRESSIONS /PER TAXI

10,986

10,986

10,986

10,986

TOTAL DAILY IMPRESSIONS

2.2MM

4.4MM

6.6MM

8.8MM

123MM

185MM

246MM

TOTAL MONTHLY 61.5MM IMPRESSIONS

A “Showing” is the percentage of the population in our taxi media coverage area that we reach daily. A #25 showing reaches 25% of the total population each day.

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TAXI STAGING

• Your advertising becomes a “buzz-stirring event” • Get incredible attention and excitement with your ads when you surround a location and dominate any event for maximum impact • Line up taxis to create a “Wall of Ads.” Create a caravan or roadblock with your ads…. give personal transportation to customers and clients • All are possible with our unique ability to put Taxis to work for you in an innovative “Taxi Staging” • Benefit from spectacular visual coverage and personalized impact that will impress consumers and clients • Taxi Staging is idea for store openings, new product launches and other special events • Implement guerilla marketing to upstage a competitor

visit our website: clearchanneltaximedia.com

(Example pricing)

2-sided taxi top pricing Package A - 50 taxi tops for $225 per top - Production cost of $2200 - Total Monthly Net Investment: $13,450 Package B - 100 taxi tops for $215 per top - Production cost of $3,960 - Total Monthly Net Investment: $25,460 Package C - 200 taxi tops for $205 per top - Production cost of $7,200 - Total Monthly Net Investment: $48,200 Package D - 800 taxi tops for $195 per top - Production cost of $17,000 - Total Monthly Net Investment: $173,000

Digital taxi top pricing 100% of the digital tops - $1,500 per month A 25% share of the digital top - $350 per month

TOTALS PER MONTH % Network

# Screens

Total # Ads :30 video($.0325 per ad)

:15 video ($.02 per ad)

10% 25% 50% 75% 100%

500 1,250 2,500 3,750 5,000

322,000 805,000 1,610,000 2,415,000 3,220,000

$ 6,440 $ 16,100 $ 32,200 $ 48,300 $ 57,960

$ $ $ $ $

10,465 26,163 52,326 78,489 94,187

-Ads played based on an average of 23 plays per day x 28 days per month x # of taxi’s purchased.