Mpm Services Catalogue



SERVICES Catalogue 2007

Date last updated: April 24, 2007

content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Summary Web Projects 2.1 Website Design and Development 2.2 Technical Training 2.3 Site Launch 2.4 Technical Support 2.5 Website Redesign 2.6 Web Presentation Development – Flash Programming 2.7 Website Development - HTML, PHP, Flash, CSS Programming 2.8 Content Management System (CMS) 2.9 Web Hosting Packages 2.10 Additional Web Services Public Relations 3.1 Services and Strategy Database E-Marketing 4.1 Loyalty Club Manager (LCM) Package 4.2 LCM Strategy E-marketing 5.1 Search Word Sponsorship – Pay Per Click (PPC) 5.2 Direct Sites 5.3 E-Mail Blasts 5.4 E-Marketing Management 5.5 Search Engine Optimization (SEO) 5.6 E-Marketing Packages 5.7 E-Marketing Packages for Vacation Rentals Graphic Design 6.1 Message and Image – Graphic Design and Institutional Image 6.2 Branding – Brand Management 6.3 Print Collateral Material Media Planning 7.1 Media Strategy 7.2 Payment Strategy Professional Photography Virtual Tours Mexican Pacific Eco–Adventure Guide Travel Radio Website Network About Mexican Pacific Marketing

Date last updated: April 24, 2007

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summary For the past six years, Mexican Pacific Marketing (MPM) has provided integrated marketing, advertising, public relations and internet campaign solutions mainly to the Mexican hospitality industry and also to the political, industrial and service sectors. With that, we’ve created systems that greatly reduce traditional advertising costs while obtaining excellent results in return. We’ve had to make up the rules as we go, testing and revising accomplishments at breakneck speed. What this means to you is that, not only have we figured out what works in your target market, we’ve also figured out what doesn’t work. We’ve watched our competition, and many marketing companies in general, fall by the wayside due to their inability to evolve their businesses to suit client needs. MPM has taken the lead in standardizing effective promotional systems, and what follows is a description of products and services that are quickly becoming a standard for successful company marketing. Each concept, system and program in this catalogue has been developed to meet these primary goals:

Create and reinforce brand identity

At great expense, your business has developed critical relationships with existing guests and clients. A professional, well-developed brand will reinforce your company’s identity.

Maximize income and increase revenue

Leveraged properly, a well-orchestrated web and e-marketing campaign will increase site traffic and revenue. These efforts will become a powerful sales tool that will positively impact seasonal highs and lows.

Improve communication with your clients

Through our e-marketing system, you will tap into sources that will generate traffic and visitors to your site. You will keep in touch while increasing sales. In short, your web site will help you to have a profitable yet affordable relationship with your clients.

Standardize and unify operations

Once a common set of underlying systems power your websites, you can stop worrying about “how” something gets done and focus more on “what” gets done. Data analysis (revenues, traffic, visitor profiles collected, etc.) becomes easy when it’s all in one format and all of the variables are the same. We are confident in that the best way to position your brand in both the national Mexican and international markets is through an integrated media campaign, including all of the services listed in our service offerings. This catalogue is divided into the following sections for your analysis: Website Projects Public Relations Marketing E-Marketing Additional Services

Date last updated: April 24, 2007



Web

projects In order to take full advantage of your web presence, your site needs to be designed to attract clients instead of scaring them off with loads of text or bombarding them with excessive images. Our complete line of web solutions includes an autoediting tool, where appropriate for your project, which allows you to update your information from anywhere in the world, whenever you want. We offer the solutions you need to design, develop and host your website. Our vast experience and cutting-edge technology will help turn your web presence project into a high-performance reality. Our web packages are designed to cover the full range of site options and if none of our packages meets your design or budget needs, just let us know. We’ll work to bring your vision to life. 

Date last updated: April 24, 2007

2.1 Website Design and Development Mexican Pacific Marketing (MPM) will take care of your tech support and development needs for a full year. Our designers and programmers work closely with you to design and develop a customized web portal which reflects the best image for your company. Once the design is authorized, our developers program the site and connect it to our Content Management System (CMS) in the case of those projects requiring such a system.

2.2 Technical Training MPM provides training to a selected member of your staff to effectively and efficiently manage the CMS with hands-on knowledge allowing you to publish, edit and modify the website’s content and use our e-marketing database Loyalty Club Manager (LCM) program.

2.3 Site Launch MPM provides a centralized hosting environment which will allow you to manage the site, accounting and reports, all with the flexibility necessary for a successful web portal.

2.4 Technical Support The MPM team will be available throughout the length of your contract to assist with all your technical support needs. (Requires an appointment/Please see prepayment rates for support time not included in web packages)

2.5 Website Redesign MPM offers a wide range of creative and marketing services, professional photography, website development and positioning, all designed to help you optimize your internet image. • We improve your existing images and also provide professional photos (some restrictions apply) • We provide consulting in the restructuring of your information • Analysis or your web image

Date last updated: April 24, 2007



2.6 Web Presentation Development – Flash Programming (see option A)

The objective of this project is the development of a modern, high-impact web presence which provides an informative look at your business: product descriptions, available services, prices, location and other relevant information. These types of presentations are recommended for promotional websites, personal websites, product launches and other promotions. In addition to the site’s statistics and technical support, the following features and characteristics may also be included: • High impact animated design in 100% Flash • Custom domain name (website name) • Web presentation in one language • 100+ megabyte hard drive space • Up to 10 pages • One contact form • Interactive map • Audio and video (edition not included) • Photo gallery • Includes 5 professional photographs from our stock

2.7 Web Development - HTML, PHP, Flash, CSS Programming (see option B) The objective of this project is the development of a fully-functional, modern web portal which provides quick and easy access to important information about your business: product descriptions, available services, prices, location, other relevant information and more. The integrated features include site statistics, tech support and may include some of the following features or characteristics: • Configuration of sections, categories and modules • Creation of articles and pages, up to 20 pages • Custom design in Cascading Style Sheet (CSS) format • Custom domain name (website name) • Modification of content for adaptation to site design (submitted by client in Word format or JPG files) • Installation and configuration in our servers or your server of choice • Bilingual: English/Spanish (translated by MPM, (see description table for number of words included in the translation) • 100+ megabytes of hard drive space • Includes 3 stages of revisions and changes during development • Unlimited POP3 e-mail accounts • One contact form • Interactive map • Integration of audio and video (edition not included) • Virtual tours • Photo gallery

Date last updated: April 24, 2007



• Includes 10 professional photographs from our stock • Section with links to other sites (optional) • Weather section • Instant free configuration • Graphic statistics, web positioning and more • Changes and modifications after site delivery will incur additional charges

2.8 Content Management System (CMS) (see options C and D) The Content Manager System (CMS) consists of a series of tools which allow you to update the format and content of the website on your own in real time from any internet connection, anywhere in the world, in minutes. This system is recommended for interactive sites, information portals, ecommerce sites, the hotel industry, media and publications, companies and institutions. The integrated features include site statistics, online help desk and may include some of the following features: • Agile instant real-time site-updating system: company news, social and executive events, etc. • Publication of online testimonials • Seasonal offers and special events calendars • Instant creation of web pages, including pages for the staff • Unlimited creation of pages and articles • Username and password protection for access to all editable areas • Customized domain name (website name) • Bilingual website (see description table for number of words included in the translation) • 100+ megabytes of hard drive space • Unlimited POP3 e-mail accounts • Unlimited question and answer forms • Unlimited contact sheets • Unlimited image galleries • Integration of photographic images and video clips (edition is extra) • 360º virtual tours • Includes professional photographs from our stock • Administrator of banners, tiles and special offers on the site • Content and image administrator • Site user registration and administration (club) • Unlimited mass e-mails and newsletter sending to site users • Survey and poll activation (optional) • Section with links to other sites (optional) • Weather section • Unlimited databases • Immediate free configuration

Date last updated: April 24, 2007



• Training • Graphic statistics, web positioning and more (changes and modifications after release the final product will have an extra charge)

Monthly Website License In addition to the design and development of the web portal, each website also includes a monthly payment which covers the license for the use of the interactive systems of the CMS. This monthly payment covers maintenance and upgrade costs. These payments also grants access to the CMS, the hosting service and technical support services from MPM which allows us to offer a 100% functional and self-editable web portal. (These services are described further in the sheet entitled “technical specifications”).

2.9 Web Hosting Packages Our web hosting service offers a network under constant supervision by highly-trained personnel. The availability of the server is verified every 5 minutes from different locations around the world. • 100+ megabytes of hard drive space • Unlimited POP3 e-mail accounts • Graphic statistics, e-commerce and more

2.10 Additional Web Services The following services can also be included: • Introduction with Flash animation • CD and interactive presentations • 3D animated logos • Animated Flash menus • Design of banner and tile ads

Date last updated: April 24, 2007



TECHNICAL Specifications table SERVICES

A

B

C

D

Programming hours

10

10

20

35

Design hours

10

10

20

35

Pages – Programming of content and HTML

20

20

40

55

Pages total

10

20

unlimited

unlimited

2,000

3,000

4,000

5,000

Website configuration in 2 languages: Design and programming (English/ Spanish)

Maximum number of words translated English-Spanish, Spanish-English (additional words at translation rate mentioned in pricing table)



Content Manager System (CMS): installation, unlimited pages, HTML, PHP and Flash programming HTML, PHP, CSS and Flash programming Content Management: organizes more than 40 digital file formats (JPG, GIF, FLASH, MPEG, XLS, PDF, etc.) Pages and portal navigation: controllable and auto-editable through the content management system Custom forms: fillable auto-response forms Contact Sheet: PHP, Flash o HTML PHP, Flash or HTML programming Databases: registry of site users 360° Virtual tours: includes 5 QuickTime virtual tours

Date last updated: April 24, 2007

1

2

unlimited

unlimited

unlimited

unlimited

SERVICES Photographs: images from our stock

A

B

C

D

5

10

15

25

unlimited

unlimited

Audio and video (video edition not included) Interactive map: links to the company’s photos and virtual tours E-brochure – electronic brochure in PDF format in 2 languages Photo gallery – easy to manage photo galleries

10 Content: updated in English/Spanish

Staff training: 1 day on-site or remote

Website hosting in CMS

25 MB

50 MB

4

5

FTP site: up to 150 megabytes of storage Unlimited e-mail accounts – inboxes

Client service and technical support

Hours of monthly content maintenance by the MPM team (extra hours)

Date last updated: April 24, 2007

3

3

Public

RELATIONS Our goal is to attract and keep the attention of the media, and increase the recognition and buzz of our clients on the radar screens of the public. The objective is achieved through direct and constant contact with mainstream media outlets, personalized follow up and relationship building with our network of writers and editors, and to aid in pitching creative stories that cater to each media’s particular style and coverage, as well as organize made-to-measure familiarization (fam) trips for the hospitality and other industries. We are affiliated with a network of over 400 press contacts, travel writers and editors in the US, Canada and Mexico. Direct communication with travel writers, editors and press includes the following important points. 11

Date last updated: April 24, 2007

3.1 Services and Strategy Create brand awareness through direct contact with media in a manner that generates interest, coverage in their publications, and the promotion of stories and press releases: • One monthly press release on timely and relevant news to be written and distributed among appropriate publications for editorial coverage in English/ Spanish (additional press releases have an extra charge). • Follow up in the form of telephone calls and e-mails to editors and writers with a special concentration in publications and target markets. • Actively pursue inclusion of promotions, packages and specials in lastminute bulletins and travel publications offering travel tips for the hospitality industry. • Create and maintain a minimum stock of 20 press kits in English and Spanish with press releases, up-to-date fact sheets and destinations, copies of media coverage. • Press guide with story ideas, up-to-date company information and access to published press coverage, backdated press releases, digital photos, and information on the latest press trips. • Independently pitch travel stories on property and surrounding area to editors and publications. • Respond to press inquiries (e-mail, special rate/comp requests). • Posting story ideas and familiarization (fam) trips on several online journalist newsgroups and community boards bringing PR professionals and travel writers together (hosting press trip and identifying journalist attendee lists at extra cost to be quoted per project) One important thing to remember is that with PR and media placement, overnight success is rare. Longevity and perseverance is necessary to building recognition. With our aggressive and consistent strategy plan, MPM has the mission of generating measurable interest in successful, published story placements starting after the first six months of consistent campaigning.

Date last updated: April 24, 2007

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Database

E-MARKETING 4.1 Loyalty Club Manager (LCM) Database marketing is an indispensable tool for the promotion of your company. Once the Loyalty Club Management (LCM) system has been adequately implemented, an effective e-mail campaign will serve as a potent sales and marketing tool, bringing more site traffic in both high and low seasons. For hotel and vacation rental properties, this results in greater room night booking. For non-hospitality clients, it results in conversion from site visitor to client. The LCM program facilitates the development of campaigns on a local, national or international level through e-bulletins, newsletters and campaigns focused on national and international travel agencies, incentive planners, weddings, groups and conventions and other specific demographic categories. Each visitor will be converted to a member of your database as they sign up to receive information about your development, either in person or through the website. The system will be programmed to work in conjunction with your operations system to ensure that each visitor is automatically integrated into the database. • Build a relationship with your clients through direct and effective communication 24/7/365 • Program your communications to coincide with important sales cycles • Profile your best customers • Generate an immediate return on investment (ROI) by eliminating traditional direct mail costs • Generate online surveys and client testimonials • Filter your database and program targeted campaigns to specific market segments • Program automatic greeting cards and messages to your clients • Focus your campaigns on those clients most likely to respond

Content and Programming Our editors will program all your content (birthday greetings, anniversaries, return invitations, thank-you cards, surveys and testimonials, etc.), everything you need to get your Loyalty Database Marketing fully functional.

Date last updated: April 24, 2007

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4.2 LCM Strategy Online marketing initiatives cover a gamut of services that can be provided to the site visitor in order to encourage a repeat visit and to convert the visitor to a buyer of services. Developing a community membership is vital to site sales success. Through LMC it is possible to create personalized and mutually-beneficial relationships that bring this program to the forefront of the overall sales strategy for the company. Part of the LCM strategy involves developing an effective and targeted monthly newsletter that will be of interest to consumers, containing both information they could not obtain elsewhere as well as information that keeps them wanting to come back. An example of such content would be unbeatable deals, invitations to special, exclusive events, or a reward for being a loyal customer. Another means of enhancing the customer experience is to fully employ the LCM resources to stay in touch, proving pre-arrival information as well as post-stay e-mails in order to provide valuable information, obtain opinions and satisfaction-driven criteria from clients, and, in general, keeping up with what clients really need and not what the company may assume that the client wants. By distributing a portion of the advertising budget to LCM tools, a minimal investment can help to keep the company in tune with its clients as well as providing the clients with unbeatable service and loyalty, as loyalty needs to come from the company as well as from the consumer.

Date last updated: April 24, 2007

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E-Marketing campaign

Once your website is live and optimized web systems are implemented, your business strategists will need to undertake a vigorous and effective e-marketing strategy to promote its property online. Planned placement of advertising on industry sites combined with aggressive search engine tactics, generating public interest in the site services, producing site traffic and sales opportunities both directly and indirectly. According to the necessities of your website, e-marketing budgets may vary. Included in this catalogue are proposed budgets suggested by Mexican Pacific Marketing (MPM) to generate massive exposure for your site. After you have approved a website e-marketing plan, we will manage it for you on a monthly fee basis. 15

Date last updated: April 24, 2007

5.1 Search Word Sponsorship – Pay Per Click (PPC) One of the fastest and most effective approaches to building an online presence for a company and its site is through the inclusion of paid ads on search engines. Numerous surveys show that the majority of internet users today rely on search engines to locate information on the web. MPM will provide the ultimate in search engine coverage with monthly position maintenance. Once we develop a list of keywords relevant to your site, we query the search engines for the top pages for that keyword. We then determine the characteristics the pages have in common. This process is repeated for each keyword (Google, MSN, Yahoo).

5.2 Direct Sites An effective and well-planned placement on specific sites, combined with an aggressive presence in search engines will attract more public interest. We determine what your development needs and create a custom campaign with strategies and sites selected based on your budget.

5.3 E-Mail Blasts Reach your markets directly with direct e-mail. We can target direct interactive promotions to your most important markets and segments. Each e-mail blast has a specific promotion for the market in question and includes reports for exactly how many times they are viewed by potential clients.

5.4 E-Marketing Management The internet is changing daily and the resulting marketing opportunities are changing along with it. Your company can benefit from our expertise and experience in this area. Monthly or bi-monthly reports will track the goals and production of the corresponding periods. With the confidence of knowing your site is being promoted by the experts, you can focus more on your current and potential clients.

5.5 Search Engine Optimization (SEO) Having a web site optimization strategy accomplishes the goal of creating a fully-optimized site and improving the user experience, making the site search-engine friendly and increasing sales through online purchases. In addition to these improvements, web site optimization also increases conversion rates converting from site visitor to client on a steadily improving return on investment (ROI). In essence, optimization of the site addresses issues such as renaming and reorganizing images and files, creating meta-tags and meta-descriptions, keywords that help the site be found by search engines and thus by those looking for companies in the competitive set. By analyzing the market of visitors to the site, the segmentation of the company’s consumers, a strategy for managing online customer service matters will be greatly build trust and confidence, will develop a loyal consumer following and will lead to increased conversion rates.

Date last updated: April 24, 2007

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5.6 E-Marketing Packages The packages outlined below will be charged monthly Bronze Package Search engine keyword inclusion** • PPC (pay per click) budget of $250 USD* • PPC campaign management • Limited keyword generation and ad creations, etc. Gold Package Search engine keyword inclusion** • PPC (pay per click) budget of $400 USD* • PPC campaign management • Basic keyword generation and ad creations, etc. Search engine optimization • Search engine inclusion, meta tags, keywords, etc Platinum Package Search engine keyword inclusion** • PPC (pay per click) budget of $600 USD* • PPC campaign management • Unlimited keyword generation and ad creations, etc. Search engine optimization • Search engine inclusion, meta tags, keywords, etc * An unlimited amount can be used for any package at no extra cost besides the added budget. ** We can include ads in any search engine, but we recommend going with Google, Yahoo and/or MSN. Different rates apply if inclusion is made to more than one search engine.

5.7 E-Marketing Packages for Vacation Rentals The packages outlined below will be charged yearly Bronze Package MexicanPacific.com ad inclusion with • Preliminary searchable outline with basic details of the property • Link to full description of the actual house • Link to the Mexican Pacific real estate directory website (promotional content)

Date last updated: April 24, 2007

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Silver Package Mexican Pacific • Same as Bronze Package Vacation Rental By Owner (VRBO) • One year membership fee in VRBO which includes 3 photos with the option to add 9 more at extra cost Beach House • Property details including: rental prices, address, description, amenities list, policies, and bedroom configurations • 4 photos (preferred JPG format 300 x 300 pixels, 72 dpi) • 750 characters of text storage for description, amenities, and policy information Google AdWords • $100 USD in Google credit to promote the site • 50 keywords used on the campaign • Reports on impressions and clicks received Gold Package Mexican Pacific • Same as Silver Package plus: • Tile ads on the side of the Mexican Pacific web site VRBO (Vacation Rental By Owner) • One year membership fee in VRBO which includes 3 photos with the option to add 9 more at extra cost Beach House • Same as Silver Package plus: • 4 more photos for a total of 8 • Up to 1500 characters of text storage for description, amenities, and policy information • Link to you personal website or calendar Google AdWords • $200 USD in Google credit to promote the site • 100 keywords used on the campaign • Reports on impressions and clicks received

Date last updated: April 24, 2007

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Platinum Package Mexican Pacific • Same as Gold Package plus: • Inclusion of banners on MexicanPacific.com VRBO (Vacation Rental By Owner) • One year membership fee in VRBO which includes 3 photos with the option to add 9 more at extra cost Beach House • Same as Gold Package plus: • 4 more photos for a total of 12 • Up to 10,000 characters of text storage for description, amenities, and policy information • Primary placement in search results • Exclusive Beachhouse.com email address and mailbox available • Map of the area (US) • Extensive reporting • Candidate for House of the Week • Your property featured on one of our beach city travelogues and submitted directly to top search engines Google AdWords • $300 USD in Google credit to promote the site* • Unlimited keywords used on the campaign • Full reports and statistics on impressions, clicks, cost per click, conversions and detailed graphics for the campaign * An unlimited budget can be used for the Platinum Package at no extra cost besides the added budget.

Date last updated: April 24, 2007

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Graphic DESIGN

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Defining the personality of your company Every business needs a solid corporate identity which reflects its spirit and philosophy. From the color to the graphics, your logo speaks volumes about the types of services you offer and the professionalism of your company. The Mexican Pacific Marketing (MPM) design team is expert in interpreting the personality of a company in order to create an appropriate corporate image, from the concept to an idea to the development of a logo, company collateral and printed publicity.

Date last updated: April 24, 2007

6.1 Message and Image – Graphic Design and Institutional Image The perfect balance When you want to transmit a strong, unforgettable message, a picture is worth a thousand words. That’s why we offer integrated graphic design and corporate image services, with years of experience in creating successful campaigns which capture the essence of your business. Our creative team specializes in corporate identity, print collateral and website design, customized to help your business evolve.

6.2 Branding – Brand Management Mexican Pacific Marketing is well recognized for its work in the Mexican industry. Our publicity and marketing materials are specially designed and created from the beginning to provide your company all the necessary tools. We offer graphic design and brand development services to help position your company. From logo creation to sales material complemented by photo sheets, press releases, brochures, flyers, catalogues, cards and ads for magazines and other publications, etc. 21

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Branding strategy Working together with your company to identify objectives and ideals, we will be able to define the strategy to use in the creation of your brand and the collateral material which will reinforce your growth capabilities and capture consumer attention.

Brand development With a defined strategy in hand, we can create, develop and manage an effective and unified corporate image. The perception of the uniqueness of your company will be reflected in all the print material and other applications. We understand the hopes and needs of your clients and we will provide you with promotional materials specially designed to generate brand loyalty and market presence. • Logo / identity • Identity manual –guidelines for logo r reproduction, specifications, etc. (10+ pages) • Print material manual – guidelines for print material reproduction (10+ pages) • Web materials manual –guidelines for reproduction of banner, tile and skyscraper ads (1+ pages). • Print collateral – brochure, photo sheet, folders, letterhead and business cards. Establishing and maintaining a clear and solid identity is a key element in the success of any company. Well-developed applications, tools and established standards will facilitate the production of a solid corporate identity.

6.3 Print Collateral Material Support material necessary to successfully position your business Companies that wish to improve their image depend on promotional material to achieve this goal. The advertising tools have to be clear and concise, without boring the client or saturating them with unnecessary information. That’s why the MPM creative team designs collateral material and information packages with clean and direct designs so your customer can easily absorb the message your company wants to transmit.

Date last updated: April 24, 2007

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Media

PLANNING Development, design and placement In order to have a greater impact in the market and directly upon the consumer, you need to invest in strategically planned publicity, prepared in advance, with the right media to ensure you do not lose out on any opportunity to promote your image and services. Mexican Pacific Marketing (MPM) can draw on our vast experience in designing intelligent publicity campaigns and media planning, from forecasting studies, organizing your production calendar, negotiating the contract costs for each medium, ad placement, production control, payments and statistics. We detect your company’s needs based on your size, services and products, then create a customized campaign, taking into account all strategies and media channels. Based on your company’s needs, we recommend a budget to ensure you get adequate promotion. The publicity is directed to your market and includes specialized media for your potential markets.

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7.1 Media Strategy MPM will develop a Canada-USA-Mexico media plan and design and place your ads, just like a traditional ad agency.

Production and insertion of ads Supported by our design team, we will develop illustrative and creative ideas, based on the corporate image, which allow us to transmit emotions and interest to the potential client which can result in a periodic increase in sales.

Ad documentation – Clippings We receive a copy of each and every one of your ads from the newspaper, magazine, radio or other medium which we will pass on to you, allowing you to build an accurate library of your publicity campaigns.

Development of a production calendar Once the media are decided, we proceed with the establishment of strategic dates (with the highest audiences) in which your message will have the greatest impact, in those months when you need to boost sales. (Mexican Pacific Marketing will absorb the agency commissions paid by the publications)

7.2 Payment Strategy We help coordinate an appropriate payment process between our clients and suppliers. We support you in closing the circle in your negotiations with each medium.

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Develop a payment calendar to accompany the production calendar Provided on either a bi-weekly or monthly basis (depending on the best fit for your operations and budget control) with precise information on: • Which medium is to be paid • The date of publication of the ad • The amount due • Banking information for the supplier (including their banking transfer information) • Payment due date

Control of invoicing and payments to media We receive the invoice from each ad published via e-mail, and then retransmit to you for processing while waiting for the supplier to send the original. This process will ensure that the invoice is paid within the appropriate fiscal month, thus avoiding any imbalance in your fiscal records.

Bimestrial status reports on the campaign development and budget This tool will allow you to determine exactly how your publicity campaign and budget are working, as well as the dates for your upcoming insertions and payment status, i.e.: published ads awaiting payment and an estimate of the ads in pesos/dollars scheduled for future publication.

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Professional

PHOTOGRAPHY

We understand what sells to the audience your company is trying to reach, and thus we can get the best out of a professional photo shoot by implementing a “marketing eye” to art direction. We know what companies are looking for in an image and since we specialize in bringing attention to the best side of a company, we make sure our photography showcases and emphasizes the visual highlights and selling points for your company. Our photography services provide clean and easy-to-market photography that captures the essence of you company, allowing proper marketing to the company’s various target markets.

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Date last updated: April 24, 2007

Virtual TOURS

A virtual tour (or virtual reality tour) is virtual reality simulation of an actually existing location, usually comprising 2D panoramic images, a sequence of hyperlinked still or video images, and/or image-based models of the real location, as well as other multimedia elements such as sound effects, music, narration, and text. A virtual tour is accessed on a personal computer (typically over the internet). It does not require travel, but ideally, virtual tour viewing evokes an experience of moving through the represented space. Virtual Tours have changed the way properties are presented on the internet. Clients can check every detail of the property as well as each room of it without ever leaving their home. Virtual tours present the advantage of viewing a 360degree panorama of any location. 27

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Mexican Pacific ECO-ADVENTURE GUIDE

The print version of our Award Winning Travel Portal, MexicanPacific.com, which received the “Lente de Plata” from the Secretariat of Tourism (SECTUR) at Tianguis Turístico Acapulco 2004 for best tourism website, has a free annual circulation of 200,000 glossy page magazines divided into four editions of two separate destination magazines: one for Los Cabos/La Paz and the other for Manzanillo/Costalegre. Distribution is in the top hotels, local businesses and condominium/residential neighborhoods, ensuring the highest circulation area publication of its kind on the Mexican Pacific Coast. The insertion in each of these publications helps cross promote the company in different regions to the traveling public. The publicity also includes banner and tile ads online on the MexicanPacific.com website (Included contracting up to ¼ page).

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Travel Our mission at Mexican Pacific Travel is to offer our clients a wide variety of options in the hospitality services of the Mexican Pacific. Our lineup includes more than 50 beautiful properties which, in addition to majestic architecture, unforgettable sunsets, exotic flora and privileged beaches, provide an unmatched level of service and personalized attention, each one with a wide variety of activities certain to offer a memorable experience.

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We know all about the different tastes in the vacation market and as such we offer entertaining and safe family hotels in european plan (food not included) or luxury all inclusive. For those customers looking for a romantic getaway, our exclusive collection of enchanting boutique hotels in the Costalegre, Vallarta and Los Cabos will thrill and excite. For business travelers, the majority of our resorts offer the latest technology, spacious meeting rooms and incredible open-air spaces for those important events and conventions.

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So give yourself a break and escape for a weekend, get far away from the daily grind and allow yourself the enjoyment of the wide variety of alternatives that Mexican Pacific Travel offers. Our public rates are net rates which means the price you see is the price you pay. This will allow you to obtain the right rates for your budget, since we do not add taxes, service charges etc. We also do not charge quotas for processing your reservations and we are constantly revising our lists of published rates in order to offer the best prices possible. We take your reservations online in real time. Our Secure Socket Layer (SSL) technology offers you the peace of mind to enter your credit card details knowing you will only be charged the amount indicated in your reservation. We protect your information, both through our SSL technology and our handling of the personal data you provide. You can rest assured that Mexican Pacific Travel will never double charge and you won’t have any hidden or extra charges appearing on your credit card statement from us. The information that a client provides is confidential and its use is restricted exclusively to the personnel assign to this area. This guarantees the safety and security of our service and we guarantee a clear and transparent usage of the information in our operations. 30

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Radio Website

NETWORK

Our network, with more than 2,000 radio station websites throughout the USA and Europe allows us to reach a massive audience for online positioning. Your banner and tile ads will be seen in all the principal marketing sectors of the USA. Although not as precise as the search word sponsorship, our experience affirms that advertising on this network will provide a great lift in traffic to your website, generating an improvement in your positioning in search engines, as well as increasing your market presence. The increase in traffic will also serve as recognition of the increase in your database.

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About

MEXICAN PACIFIC MARKETING

Mexican Pacific Marketing (MPM) is a marketing and public relations firm providing integrated marketing, internet and media services, training and consulting, currently serving the hotel, travel and tourism industry, as well as traditional businesses in the US, Canada and Mexico. MPM has applied its combined years of hotel, marketing and internet experience to the creation of state-of-theart website design and development, including scalable, business-critical backend systems; database marketing and guest profiling technologies; Return On Investment (ROI) programs; as well as industry-specific and technical training, customer service and more.

Products and Services MPM has designed its products to serve hotel and tourist destinations and other companies anywhere in the Mexican tourism market, regardless of their budgetary cycle, from simple, easy-to-use websites, to sophisticated, integrated media campaigns and loyalty marketing. In addition, many of MPM’s tools can be “added on” to expand existing promotional efforts and websites, and instill greater flexibility as marketing initiatives grow. MPM provides a range of design, PR and creative services, from quick-to-market brochures and print collateral, to sophisticated, custom-designed websites and integrated marketing and media campaigns. In every case we provide our clients the “raving fans” customer service for which MPM is known.

Ownership Privately held with corporate offices in Manzanillo, Colima, Mexico, with satellite offices in Los Cabos, México, and Irvine, CA, USA.

Client Base MPM’s current hotel and business clients include Hilton Los Cabos, Barceló Kármina Palace in Manzanillo, EcoTulum Resorts & Spa in Tulúm and Chile, Mezzanine hotel | restaurant | lounge in Tulúm, Clinica Amicef, Fraccionamiento La Punta, Team Dazon, Casa Dos Puentes, Restaurante Don Emiliano, Real Estate Insiders, among others.

Date last updated: April 24, 2007

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