Modul 12 (pk).pptx

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Lab. Managemen Finansial dan Pemasaran Agribisnis

Merek dan Produk

Manfaat Produk dan Pilihan Konsumen

Kepercayaan Komsumen pada elektronik Retailing Walzuch

Alur Kepercayaan Konsumen Terhadap Merek

Hubungan Brand Personality dan Consumer Personality

Dimensi Brand Personality

Peran Penting Faktor Brand Attitude dalam Perilaku Konsumen

Brand Knowledge: Asosiasi Brand Toyota Kijang

Perkembangan Dimensi-Dimensi Brand Equity

5 Karakteristik yang mendorong terbentuknya komunitas merek 1. Brand Image 2. Aspek Hedonisme 3. Sejarah 4. Konsumsi Publik 5. Persaingan yang tinggi

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