MD´S PROFESSIONAL PROFILE CARD MD TELEPHONE ADDRESS
SECRETARY AUTO (BRAND, YR, COLOR) MEDICAL COLLEGE
OFFICE DAYS OFFICE HOURS BEST TIME TO VISIT APPOINTMENT: YES: NO: WAITING: BETWEEN PATIENTS: PATIENTS, FIRST; REPS, LAST: HOSPITAL AFILIATION: FACTORS THAT INFLUENCE PRESCRIBING: ADOPTION STYLE: INNOVATOR:
SPECIALTY VOLUME OF PATIENTS PATIENTS ECON. CLASS INLUENCE: BRAND VERSUS GENERICS CATEGORY: INTERMEDIATE:
CONSERVATIVE
SOCIAL STYLE: AMIABLE: TIPS:
ANALITICAL:
DRIVER:
EXPRESSIVE:
ATITUDE TOWARDS CLINICAL PAPERS ATITUDE TOWARDS THE COMPANY: ATITUDE TOWARDS THE MED. REP: RANKING OF MEDICAL REP: USE OF COMPETITIVE PRODUCTS: NO. 1 NSAID: NO. 1. ANALGESIC: NO. 1 ANTIALERGIC NO. 1 ACE INHIBITOR USE OF THE COMPANY´S PRODUCTS: PRODUCT A: AIDATPPC INDICATION: PRODUCT B: AIDATPPC INDICATION:: PRODUCT C: AIDATPPC INDICATION:: PRODUCT D: AIDATPPC INDICATION: PERCEPTUAL MAPPING PRODUCT A: EFICACY PRODUCT B: EFICACY PRODUCT C: EFICACY PRODUCT D: EFICACY STRATEGIES
AND
RAPPORTMETER
WHY? WHY? WHY? WHY? OPORTUNITY: OPORTUNITY OPORTUNITY: OPORTUNITY:
LEADING COMPETITION: SAFETY DOSE CONVENIENCE SAFETY DOSE CONVENIENCE SAFETY DOSE CONVENIENCE SAFETY DOSE CONVENIENCE
VERSUS THE
TACTICS
TO
PRICE: PRICE: PRICE: PRICE:
IMPROVE SALES:
Designed by Perri Cebedo: Please call for permission to reproduce or copy: 1-408-257-6502
Designed by Perri Cebedo: Please call for permission to reproduce or copy: 1-408-257-6502