Pat Mcgraw: Professional Profile

410.977.7355

[email protected]

www.mcgrawmarketing.com

Professional Profile Pat McGraw is a marketing executive with more than 20 years experience in developing and executing highly successful multi-channel integrated sales and marketing campaigns targeting business-to-consumer and business-to-business audiences in global markets. He is a datadriven and creative innovator with a proven ability to develop and leverage resources in order to build strong, differentiated brands that attract, engage and retain profitable customers. Key Skills Web 2.0, Social Networking, Blogging, Webcasts, Podcasts, Email Marketing, SEO and SEM Market Research and Competitive Intelligence Database Marketing including CRM Strategic and Tactical Market Planning New Product Introduction and Launches Budget Planning with P&L Responsibility Customer Retention and Loyalty Marketing Data Analytics and Business Intelligence Market-Based Pricing Strategies and ROI Online and Offline Promotional Campaigns Strategic Alliances and Partnerships Creative Branding, Positioning, Messaging and Offers Direct Response Marketing Channel Marketing Product Management Media Relations Internal Communications Career History Integrated Marketing Consultant (2001 to present) providing clients with practical solutions to attract, engage and retain profitable customers through highly effective multi-channel lead generation, lead nurturing, customer loyalty/retention and reactivation programs. Director of Marketing (2007 to 2009), Walden University, Baltimore, Maryland. Responsible for developing global marketing strategies and directing marketing operations which generated revenue growth from $40 to $60 million. Director of Market Research and Intelligence (2005 to 2006) and Assistant Director/Consultant (2001 to 2005), University of Maryland University College, Adelphi, Maryland. Responsible for developing the University’s global marketing and enrollment strategic plan and directing global operations resulting in more than $150 million in revenue. Group Account Director (1998 to 1999), Frequency Marketing Inc., Cincinnati, Ohio. Responsible for developing and directing loyalty/retention programs for Cracker Barrel Family Restaurants, Exxon Mobil, Grainger, AutoNationUSA that generated more than $25 million in incremental revenue. Vice President, Account Supervisor (1997 to 1998), Barry Blau and Partners, Baltimore, Maryland. Responsible for developing and implementing multi-channel direct marketing campaigns for Hechinger, Kmart, Travelers, and Bermuda Department of Tourism that consistently surpassed program objectives. Marketing Operations Manager (1993 to 1997), Insight, Tempe, Arizona. Responsible for developing and directing global marketing operations including direct response lead generation and management, retention and referral programs that increased revenue from $150 to more than $400 million. President (1991 to 1993), Cirino McGraw Inc., Phoenix. Arizona. Responsible for developing and implementing integrated direct marketing campaigns for C.W. Marketing, Coventry Homes and other clients.

“I have had the pleasure of working with Pat for several years and have found Pat to be a true professional. Pat’s strategic business and education insights have proved to be valuable for the organization on many occasions. Pat acutely understands how to recognize and quickly capitalize on these opportunities. In addition, Pat is adept at building internal and external partnerships. If you want to accelerate your business objectives, Pat is an excellent resource and a great person to have on board.” Steven Owlett Chief Executive Officer GEON Inc. “We hired Pat at UMUC to bring a fresh look at how we branded ourselves and, subsequently, marketed that brand to the world. Pat brought energy, creativity, integrity and … most important … results.” Dr. Robert Myers former Executive Vice President and COO University of Maryland University College “Without reservation, I strongly recommend Pat to any organization that is searching for an executive who can improve their marketing and achieve profitable growth over the short and long-term.” Dr. Gerald Heeger President American College of Education “I worked with Pat for several years at a public nonprofit institution. Pat ran a strong and effective marketing organization that produced some of the highest growth in the institution’s history. He is a strong team player and an excellent colleague.” Bob Gay Vice President, Enrollment Management The New School “Double digit growth in new student enrollments, stronger student retention and a more profitable and productive enrollment management effort. Pat has helped us (UMUC) build a student recruitment and retention process around our resources and our culture as well as the needs and expectations of our prospective and active students.” David Freeman Vice President, Marketing Strayer University “Pat possesses a unique combination of strategic marketing skills and tactical know how to get the job done.” Bernie Joyce Vice President, Major Brands Harte-Hanks Direct Marketing