Maruti Suzuki India Limited

PRESENTATION ON Maruti Suzuki India Limited

Submitted to

Submitted By

Mr.Rajiv P.Kumar

Aashish Sharma MBA 1st Roll no : 2028

Company Profile History:

In the early 1980s, the Indian

Government decided to produce a small car, which would be within the buying reach of the Indian middle class. Maruti Udyog was incorporated in 1981. Suzuki Motor Corporation and the government reached an agreement under which Maruti Suzuki Automobile was floated as a 70:30 joint venture company between Maruti Udyog and

Organization Structure  Name

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MR. R. C. BHARGAVA MR. SHINZO NAKANISHI MR. AMAL GANGULI MR. TSUNEO OHASHI

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MR. OSAMU SUZUKI

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 Designation  Chairman   

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Managing Director & CEO Director Director & Managing Executive Officer Director

Products 

Offers 14 models of cars such as:

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Maruti 800 launched - 1983 Maruti Omni launched -1984 Maruti Gypsy launched -1985 Maruti Zen launched -1990 Maruti Alto launched -2000 Maruti Wagon-R launched -2002 Maruti Versa launched -2003 Maruti Grand Vitara launched -2004 Maruti Suzuki Swift launched -2005 Maruti Zen Estilo launched -2006 Maruti Suzuki SX4 launched -2007 Maruti Swift Dzire launched -2008 Maruti A-Star launched -2008 Maruti Suzuki Ritz launched -2009

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In spite of all these models, Baleno failed to meet the customer expectations.

Sales & Growth    

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The sales figure for the year 1993 reached up to 1,96,820 vehicles. The company reached a total production of one million vehicles in March 1994. “The first Indian Company to cross this milestone”. Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of 13.3% compared to 6,74,924 vehicles sold in 2006-07. This includes the company’s exports. Their sales in the domestic market during march 2008 is 64,421 units. Maruti has more than 5 million satisfied customers in India and is currently having a share of around 54%in the domestic passenger car market where most major international automobile manufacturers are present. Maruti ranked highest in customer satisfaction with after-sales service its total volume sold in 2008-09 fiscal year to 7,92,167 UNITS.

NETWORK Maruti has a network of 391 sales outlets across 230 cities all over India.  The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets.  Maruti ranked highest in customer satisfaction with aftersales service. True value Driving school Authorized service station Insurance Genuine accessories 3rd largest small car manufacturer in the World 

Industry Profile  COMPETITORS  Tata

Motors  Hyundai  Ford  FIAT  General Motors  Honda

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Recent Developments 

15-MAY-09 The company today unveiled the much awaited Ritz. 05-MAY-09 The car maker is going to launch Ritz, India's first BS-IV compliant passenger on May 15, 2009.

14-APR-09 The company unveiled its new Ritz K12M engine at Gurgaon plant. 

The Haryana government, under the leadership of Chief Minister Shri Bhupinder Singh Hooda, has allotted 700 acres of land to India's largest car manufacturer Maruti Suzuki India Limited (MSIL) for the company's proposed Research and Development Complex in Rohtak

CONTRIBUTION IN ECONOMY  Maruti

Suzuki India has recently announced that it expects a sales growth up to 5 percent in the 2009-2010 fiscal year. The company has revealed the target on the back of a strong demand in the rural areas as well as foreign market.  Maruti Suzuki India recorded 3.57% rise in its total volume sold in 2008-09 fiscal year to 7,92,167 units, a record sales for Maruti Suzuki in India in a fiscal year. Only in March, Maruti Suzuki sold 85,669 units, 21.87 % up from yearround.

Thank You