M10 Sales Solicitation

2010 Core Set July 17th, 2009

Product Release Date: July 17th, 2009

More Than Core Product Type: Target Audience: Packaging:

Trading Card Game MagicTMplayers. Age 13+. See Ordering Information for SKU breakout (last page).

KEY SELLING POINTS

 The 2010 Core Set is the cornerstone of Magic and the first core set to feature new content (50% new!) in addition to a host of classic cards.

 The 2010 Core Set will resonate with fantasy fans as it features classic creatures from the genre, such as Vampires, Dragons, & Sphinx.

 Because of the new content the 2010 Core Set will be the first core set to be supported  

by Prerelease and Launch Parties The 2010 Core Set will be fully utilized in high-level organized play; including Summer Grand Prix events. The 2010 Core Set will also be the first core set to contain Planeswalkers.

SET SIZE AND PRODUCT OFFERINGS

 There are 249 black-bordered cards in the 2010 Core Set. (15 Mythic Rare, 53 rare, 60 uncommon, 101 common, 20 basic lands)

 The 2010 Core Set will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 



booster packs). The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster packs. 6-card Booster packs will besold in gravity feeds. Each booster pack contains 1 uncommon, 3 commons, 1 land, and one card that will either be a rare/mythic rare, uncommon, or common card.

All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.

2010 Core Set July 17th, 2009

MARKETING SUPPORT Organized Play

 Worldwide Pre-release Tournaments (July 11th - 12th, 2009)  Worldwide Launch Parties (July 17th - 19th, 2009)  2010 Core Set cards are legal in Constructed OP events immediately upon release (July 17th, 2009). Promotions

 In store merchandising program beginning early-June. Materials will include: sell sheets, posters, and other POP.

 Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties. High-Frequency Advertising

 Internet Advertising will be used between the months of December-January on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.

 Magicthegathering.com ○ Dedicated 2010 Core Set mini-site launch in July. ○ Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set.

○ Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.

All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.

2010 Core Set July 17th, 2009

Item

Contents

Product Code 250350000

UPC

ISBN

MSRP

Size

Weight

6 53569 38861 6

978-078695206-9

3.99

2.56” x4.75” x0.18”

0.06 lbs

Booster

15 cards

Booster Display

36 boosters

XXXXX

6 53569 38862 3

978-078695207-6

143.64

7.93” x2.68” x4.93”

2.36 lbs

Booster Master Carton

6 displays

XXXXX

XXXXX

XXXXX

861.84

6.12” x15.37” x8.56”

16 lbs

Intro Pack

1 premium card, 40-card deck, 1 booster, learnto-play insert, 1 Strategy insert

250360000

6 53569 38874 6

978-078695212-0

12.29

3.81”

0.35 lbs

Intro Pack Display

5 Intro Packs

XXXXX

6 53569 38875 3

978-078695213-7

61.45

7.18” x6.87” x3.93”

1.9 lbs

Intro Pack Master Carton

6 displays

XXXXX

XXXXX

XXXXX

368.7

8.12” x20.87” x7.25”

13 lbs

Fat Pack

8 boosters, card box, player’s guide, learn-to-play insert, land pack, an excerpt from "The Purifying Fire"

250370000

6 53569 38913 2

978-078695218-2

34.99

3.5”

1.8 lbs

1 booster

250380000

Booster Blister

x6.87” x1.06

x6.43” x7.43”

6 53569 39220 0

978-078695229-8

3.99

4.31"x 8"x 0.37"

All trademarks are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.

0.08 lbs