Zendikar Sales Solicitation
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Zendikar™
October 2nd, 2009
Magic: The Gathering®
Product Release Date: October 2, 2009
Deadly Perils, Priceless Treasures. Product Type: Target Audience: Packaging:
Trading Card Game MagicTM players. Age 13+. See Ordering Information for SKU breakout (last page).
KEY SELLING POINTS
Zendikar is a new world for Magic: The Gathering. This set was designed around a theme that has never been done in a Magic set before! The set features new Planeswalkers, including Nissa Revane, the popular face of the Xbox LIVE® Arcade title Duels of the Planeswalkers™. The set introduces new mechanics and has one returning favorite.
SET SIZE AND PRODUCT OFFERINGS
There are 249 black-bordered cards in Zendikar. (15 Mythic Rare, 53 rare, 60 uncommon, 101 common, 20 basic lands). Zendikar will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 booster packs). Starting with Zendikar Intro Pack Displays will contain 10 Intro Packs instead of 5. The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster packs.
MARKETING SUPPORT Organized Play
Worldwide Pre-release Tournaments (September 26th - 27th, 2009) Worldwide Launch Parties (October 2nd - 4th, 2009) Worldwide Game Day (October 31st, 2009) Zendikar cards are legal in Constructed OP events immediately upon release (October 2nd, 2009).
Zendikar™
October 2nd, 2009 Magic: The Gathering, Magic, Duels of the Planeswalkers, and Zendikar are property of Wizards of the Coast LLC in the USA and other countries. Xbox LIVE is a trademark of the Microsoft group of companies. © 2009 Wizards.
Promotions
In-store merchandising program beginning early-September. Materials will include: sell sheets, posters, and other POP. Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties. In addition, a unique promotional PlanechaseTM plane card will be given out with participation at Zendikar Prereleases.
High-Frequency Advertising
Internet advertising will run between the months of September-November on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.
Magicthegathering.com o Dedicated Zendikar mini-site launch in September. o Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set. o Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.
Zendikar™
October 2nd, 2009
Zendikar and Planechase are property of Wizards of the Coast LLC in the USA and other countries. Other trademarks are property of their respective owners. © 2009 Wizards.
Item
Contents
Product Code
UPC
ISBN
MSRP
250900000
6 53569 43132 9
978-078695331-8
3.99
Size 2.56” x4.75” x0.18” 7.93” x2.68” x4.93” 6.12” x15.37” x8.56” 3.81”
Weight
Booster
15 cards
0.06 lbs
Booster Display
36 boosters
XXXXX
6 53569 43133 6
978-078695332-5
143.64
Booster Master Carton
6 displays
XXXXX
XXXXX
XXXXX
861.84
Intro Pack
1 premium card, 40-card deck, 1 booster, learn-toplay insert, 1 strategy insert
250910000
6 53569 43155 8
978-078695337-0
12.29
Intro Pack Display
10 Intro Packs
XXXXX
6 53569 43156 5
978-078695338-7
122.90
6.732” x6.929” X6.730
3.8 lbs
Intro Pack Master Carton
3 displays
XXXXX
XXXXX
XXXXX
368.70
12.6 lbs
Fat Pack
8 boosters, card box, player’s guide, learn-toplay insert, land pack, an excerpt from "Path of the Planeswalker"
250930000
6 53569 43189 3
978-078695345-5
34.99
8.425” x21.575” x7.953” 3.5”
Booster Blister
1 booster
250920000
Path of the Planeswalker Graphic Anthology Path of the Planeswalker Graphic Anthology Case
2.36 lbs
16 lbs
0.35 lbs
x6.87” x1.06
1.8 lbs
x6.43” x7.43” 6 53569 43188 6
978-078695344-8
3.99
1 -192 page book
978-078695367-7
14.95
20 – 192 page books
978-078695367-7
299.00
4.31"x 8"x 0.37" 6.625"x 10.1875"
0.08 lbs
10 7/8" x 7 1/4" x 11 3/8"
29.8 lbs
1.49 lbs
Zendikar™
October 2nd, 2009 Magic: The Gathering and Zendikar are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.
October 2nd, 2009
Magic: The Gathering®
Product Release Date: October 2, 2009
Deadly Perils, Priceless Treasures. Product Type: Target Audience: Packaging:
Trading Card Game MagicTM players. Age 13+. See Ordering Information for SKU breakout (last page).
KEY SELLING POINTS
Zendikar is a new world for Magic: The Gathering. This set was designed around a theme that has never been done in a Magic set before! The set features new Planeswalkers, including Nissa Revane, the popular face of the Xbox LIVE® Arcade title Duels of the Planeswalkers™. The set introduces new mechanics and has one returning favorite.
SET SIZE AND PRODUCT OFFERINGS
There are 249 black-bordered cards in Zendikar. (15 Mythic Rare, 53 rare, 60 uncommon, 101 common, 20 basic lands). Zendikar will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 booster packs). Starting with Zendikar Intro Pack Displays will contain 10 Intro Packs instead of 5. The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster packs.
MARKETING SUPPORT Organized Play
Worldwide Pre-release Tournaments (September 26th - 27th, 2009) Worldwide Launch Parties (October 2nd - 4th, 2009) Worldwide Game Day (October 31st, 2009) Zendikar cards are legal in Constructed OP events immediately upon release (October 2nd, 2009).
Zendikar™
October 2nd, 2009 Magic: The Gathering, Magic, Duels of the Planeswalkers, and Zendikar are property of Wizards of the Coast LLC in the USA and other countries. Xbox LIVE is a trademark of the Microsoft group of companies. © 2009 Wizards.
Promotions
In-store merchandising program beginning early-September. Materials will include: sell sheets, posters, and other POP. Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties. In addition, a unique promotional PlanechaseTM plane card will be given out with participation at Zendikar Prereleases.
High-Frequency Advertising
Internet advertising will run between the months of September-November on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.
Magicthegathering.com o Dedicated Zendikar mini-site launch in September. o Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set. o Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.
Zendikar™
October 2nd, 2009
Zendikar and Planechase are property of Wizards of the Coast LLC in the USA and other countries. Other trademarks are property of their respective owners. © 2009 Wizards.
Item
Contents
Product Code
UPC
ISBN
MSRP
250900000
6 53569 43132 9
978-078695331-8
3.99
Size 2.56” x4.75” x0.18” 7.93” x2.68” x4.93” 6.12” x15.37” x8.56” 3.81”
Weight
Booster
15 cards
0.06 lbs
Booster Display
36 boosters
XXXXX
6 53569 43133 6
978-078695332-5
143.64
Booster Master Carton
6 displays
XXXXX
XXXXX
XXXXX
861.84
Intro Pack
1 premium card, 40-card deck, 1 booster, learn-toplay insert, 1 strategy insert
250910000
6 53569 43155 8
978-078695337-0
12.29
Intro Pack Display
10 Intro Packs
XXXXX
6 53569 43156 5
978-078695338-7
122.90
6.732” x6.929” X6.730
3.8 lbs
Intro Pack Master Carton
3 displays
XXXXX
XXXXX
XXXXX
368.70
12.6 lbs
Fat Pack
8 boosters, card box, player’s guide, learn-toplay insert, land pack, an excerpt from "Path of the Planeswalker"
250930000
6 53569 43189 3
978-078695345-5
34.99
8.425” x21.575” x7.953” 3.5”
Booster Blister
1 booster
250920000
Path of the Planeswalker Graphic Anthology Path of the Planeswalker Graphic Anthology Case
2.36 lbs
16 lbs
0.35 lbs
x6.87” x1.06
1.8 lbs
x6.43” x7.43” 6 53569 43188 6
978-078695344-8
3.99
1 -192 page book
978-078695367-7
14.95
20 – 192 page books
978-078695367-7
299.00
4.31"x 8"x 0.37" 6.625"x 10.1875"
0.08 lbs
10 7/8" x 7 1/4" x 11 3/8"
29.8 lbs
1.49 lbs
Zendikar™
October 2nd, 2009 Magic: The Gathering and Zendikar are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.
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