Kumpulan Zigot.docx

GROUP: AE11KPA-01 PPM3023 MARKETING ASSESSMENT FOR GROUP ASSIGNMENTS No.

Matric No.

Name

1.

D20172081197

Hasrizal Bin Haron

2.

D20172081214

Jasniazura Binti Monir

3.

D20172081202

Nur Fauzun Binti Adam

Assessment

Marks

Assignment 1 (10%) Forum & Present (10%) Assignment 2 (25%) Total marks (45%)

Assignment 1: Company’s Marketing Strategy (10%)

Submission date: _____________

Area of assessment

Marks

Content Clarity - The review is written in a very reader-friendly manner that models the clarity of expression. - thoroughly explored to produce reliable and valid information Creativity and innovation - Communication of the idea clear and interesting - Information presented shows thoughtful preparation and utilises a variety of resources to create something original. Total Marks

/10

Assignment 2: UPSI Video Explainer (25%) Area of assessment

1 (Poor) ----------------------------------------- 5 (Excellent)

1. Content

Content doesn’t make sense and unable to promote UPSI.

2. Ability to trigger response

Has no attempt to create awareness, knowledge, liking, preference and conviction of potential customer. Ineffective: unclear and hard to understand.

3. Presentation/ organisation 4. Video Quality

5. Creativity

Total Marks

Submission date: _____________

The video is made, but have very little if any editing. Many poor shots remain. The video was very fragmented and choppy with little to no audio reinforcement. Utilise an unattractive approach to promote UPSI.

Marks

Content is deeply thought out, well explained and presented in a way that persuades the audience to favour UPSI. Has successfully created awareness, knowledge, liking, preference and conviction of a potential customer. Highly effective: clear and easy to understand the communication of the main idea. The video has all the required elements. The video was well edited and moves smoothly from scene to scene with the proper use of transitions. Audio and other enhancements were well used. Utilise a variety of resources to create something original in promoting UPSI. /25

GROUP: AE11KPA-01 Forum and Presentation (10%) Area of assessment 1. Posture and Eye Contact

2.

Volume

3.

Speaking

4.

Teamwork

5.

Timeliness

6.

Presentation skills

Total marks

1 (Poor) ------------------------ 5 (Excellent) Does not face the audience and/or does not establish eye contact.

Volume is loud enough to be heard by all audience members 25% of the time or less. Some group members do not speak while speakers only mumble. Some of the team members do not contribute at all to the presentation. The presentation lasts less than 10 minutes or more than 15 minutes (inclusive of Q&A session). Worst presentation due to lack of readiness.

Marks

Stands up straight, looks relaxed and confident. Faces the audience and establishes eye contact. Volume is loud enough to be heard by all audience members throughout the presentation. All group members speak equally, clearly and distinctly all the time. Members contribute equally to the presentation. The presentation last between 10 to 15 minutes (inclusive of Q&A session). Presentation goes smoothly despite the problems faced. Wellprepared: have a backup plan and know how to handle /10

/10

/10

/10