Ion Of Marketing Reasearch

True and False: (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n) (o) (p) (q) (r) (s) (t)

The essential characteristics of a researchable question are that it includes a hypothesis. Ethical consideration is not an essential component of a good research question. A research problem is the focus of a research investigation. Test book is a good example of a secondary source of information. Information found on the World Wide Web is often unreliable. Ti is unusual to state a research problem as a question. The term relationship as used in research refers to the connection as association between characteristic. A constitutive definition uses additional terms to clarify meaning. Research question always suggest a relationship to be investigated. Primary sources are those publications in which researchers report the result to their investigations. The advantage of informal interviews is that they are easy to analyze. Naturalistic observation can be done using any of the four observes roles. The term observes effect the presence of an observer can have on the behaviour on the subjects or observers bias in the data reported. The use of audio and video taping is especially helpful in guarding against observes effected. A simulation is an artificially created situation in which subjects are asked to act out certain roles. A case study is a detailed studies of one or (at most) a classroom a school or a neighborhood. Ethical concerns affect qualitative research as much as any other types of research. Researchers doing qualitative observational research usually use a random sample. Convert participation occurs when the observer is a complete participant. One major problem is all observational research is that much that goes on may be missed technical recording can be of great help with this problem.

Fill in the blanks:

[a] Any statistical data can be classified under two categories i.e ……… …..&……………… [b] ………. Are statistics not gathered for the immediate study at hand but for some other purpose? [c] ……………… may be described as those data that have been observed and recorded by the researchers for the first time to their knowledge. [d] …………. Is an activity of a person which sense and assimilates the knowledge of the phenomenon or the recording of data using instrument. [e] The ……….. of collecting data involves presentation of oral – verbal stimuli and reply in terms of oral – verbal reposes. [f] A……….. is face to face communication with the respondent. [g] the mail interview place a great deal of important on the construction of the ………….. because there is no interviews in mail survey to ask question and record answers. [h] The ………… is a list of questions to be asked from the respondents.It also contains a suitable space where the answer can be recorded. [I] When reply to a question is to be given in terms of any one of two alternatives, the question is called as……………. [j] In ……………the respondent have freedom to give reply according to their own choice and in their own words . [K]the schedule refers to a device for securing answer to question and is filled by the enumerator in a ……… situation with the respondent. [l] …………… are usually postal sized cards, which are used by dealers of consumer durables to collect information regarding their products. [m] ……………. consists of analyzing the content of documentary materials such as books, magazines newspapers and the contents of all other verbal materials, which can be either spoken or printed. [n] A …………………is simply the framework or plan for a study that is used as a guide in collecting and analyzing the data. It is blueprint that is followed in comoleting a study. [o] The ………………….method is a technique by which individual factor whether it be an institution or just an episode in the life of an individual or a group is analyzed in its relationship to any other in the group . [p] Cross- sectional studies are of two types ……………….. and………… … .

[q]A………………focuses on the discovery of ideas and is generally based on secondary data. It is preliminary investigation, which does not have a rigid design. [r] A ……………….is undertaken when the researcher wants to know the characteristics of certain groups such as age , sex , education level income , occupation etc. [s]A ………………..is undertaken when the researcher is interested in knowing the causes and effect relationship between two or more variables. [t] ……………..Operation is usually done at this stage through which the categories of data are transferred into symbols that may be tabulated and counted. [u]………………..Is the procedure that improves the quality of the data for coding. [v] …………….. is a part of the technical procedure where in the classified data are put in the form of tables.

3. MULTIPLE CHOICE QUESTIONS [a] A factorial design is one in which……………… 1. Only one independent variable is studied to Determine its effect on the dependent variabie 2. One two independent vaeiable are simuttaneously studied to determine these independent and interactive effection the dependnt variable. 3. Two or more independent variable is simultaneously studies to determine ther independent and interactive effect on the dependended variable. 4. Two depended variable are studiesd to determine their instructive effects (b) The primary purpose of descriitve research is to 1. describe the way things are . 2. Predict the way things will be based on the way thing are 3. identify relationship between variable. 4. Find cause and effect relationship. (c) Descriptive research is important because it. 1. can be used to influence opinions 2. is useful for investigating a variety of education problems 3. is easily and frequenctly used 4. All of the above (d) Qualitative research and descriptive research are similar in that both.

1.examine topic primarily from participants perspectives. 2.use observaton and interviews . 3.are guided by predetermined variable to study. have large samples. (e) which of the following is necessary component of .descriptive research? identify a problem. reviewing the literature . collecting and analyzing data. all of the above. (f) An ambiguous item on a questionnaire is likely to affect reliability. response rate. respondents understanding the question . All of the above. (g) Multiple case study design can be criticized because 1. The research will collect too much data. 2. The researcher pays less attention to specific context. 3. It costs too much money. 4. It takes to much time. (h) The main source of Primary data include 1. Experimentation 2. Published study reports 3. Interview respondent 4. Internal Company record. (i) Data integrity refers to the 1. Simplicity of Data 2. Privacy of data 3. Validity of data 4. Internal company record. (j) Marketing research data is gathered by 1. Observation 2. In-debth Interviews 3. controlled experiment 4. All of the above.

(k) The types of Data is 1. Primary Data 2. Secondary Data 3. Descriptive data 4. All of the above. (l) Questionnaires can address events and characteristics taking places when 1. In the past (retrospective questions) 2. In the present (Current time questions) 3. In the future (prospective questions) 4. All of the above. (m) Which of the following are principles of questionnaire construction? 1. (a) Consider using multiple methods when measuring abstract constructs. 2. (b) Use multiple items to measure abstract constructs. 3. (c) Avoid double –Barreled questions 4. (d) All of the above. (n) Which of these is not a method of data collection ? 1. Questionnaires 2. Interviews 3. Experiments 4. Observations. (o) Secondary/ existing data may include which of the following ?\ 1. Official documents 2. Archived research data 3. Personal documents 4. All of the above. (p) Open ended questions provided primarily data 1. Confirmatory data. 2. Qualitative data. 3. Predictive data. 4. None of these.

ANSWER True and False:

a) False b) True c) True d) True e) True f) False g) True h) False i) False j) True k) False l) True m) True n) True o) True p) True q) True r) False s) True t) True

Fill in the blanks: a) Primary Data, Secondary Data b) Secondary Data c) Primary Data d) Observation e) Interview method f) Personal interview g) Questionnaire h) Questionnaire i) Dichotomous j) Open end questions k) Face to face l) Warranty cards m) Content analysis n) Research design o) Case study p) Field studies, surveys q) Exploratory research r) Descriptive study

s) t) u) v)

Casual research Coding editing Tabulation

MULTIPLE TYPE QUESTION: (c) (a) (d) (b) (d) (d) (b) (c) (c) (d) (d) (d) (d) (c) (d) (b)