Internship Presentation On Channel Development At Max New York Life Under guidance of: Presented By: MR.AJAI SINGH Ranjan Dwivedi
Associate Manager Agency Recruitment MBA Ist Sem. Max New York Life, Lucknow Sec.- C Roll No. -8148
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1. PROJECT TITLE: • EXPANS ION OF DI ST RIBUTI ON CHA NN EL AT MA X NEW YORK LI FE
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2. Company Details: 1.
Max New York Life is joint venture between Max India Ltd. And Newyork Life. 2. New York life is ranked 78 in Fortune 200 companies list. 3. Max was founded in 1985 and is public Ltd company in NSE and BSE of India with over 26000 share holders. 4. Today Max India is Multi Business corporate driven by the sprit of enterprise, focused on knowledge, people and service oriented businesses of Health Care (Max Healthcare), Life Insurance (Max New York Life Insurance), Clinical Research (Neeman Medical Intrernational). 5. Rajesh Sud, Managing Director & CEO, MNYL 6. Mr. Analjit Singh, Chairman Max New York Life Insurance 7. Over 506 offices across 321 cities. 8. Over 16000 employees. 9. Agent advisor strength is 61500. 10. First life insurance company in India to be awarded ISO 9001:2000 certification 11. First company to start toll free line for agent services. 12. Among top 3 in Asia Life Insurance Company of the Year Award RanjanInsurance Dwivedi 2007 instituted by Asia Review 03/03/09 3 Internship Presentation
3. Project Activity Ø P-50 Ø Name gathering : PO, Calling to CoI & Nominator Ø Tele calling to prospects for recruitment process § Initial Screening/Short-term Interview § Career Seminar § P-200 Evaluation § Career Interview § IRDA training & exam (2 weeks) § Getting feedback from screening 03/03/09
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4. Recruitment Criteria POINT SYSTEM 2) AGE :-
POINTS
III. BELOW 25 YRS. : IV. 25-35 YRS.: V.
ABOVE 35 YRS:
1 2 3
8) SEX :-
MALE: 2 FEMALE: 3 9) QUALIFICATION:UNDERGRADUATE: 1 GRADUATE: 2 10) MARITAL STATUS:- UNMARRIED : 1 MARRIED : 2 11) RECIDENT OF LKO:- NOT MORE THAN 03/03/09
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5. Problem Faced • During PO • During telecalling to CoI/prospects • Points problem • Collection of training fee from screening • Specifiation of right place for data collection 03/03/09
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6. Learning from the Project v Organizational culture
v 3 P’s of Insurance : Passion, Patience & Persuation. v Behaviour of customers v Significance of team work v Improved interpersonal skills
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7. BENEFIT TO COMPANY FROM THE PROJECT • PROMOTION • DATA/PROSPECT MARKET • GOOD QUALITY AGENT ADVISORS • EXPANSION OF CHANNEL & DEVELOPMENT
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8. Recommendations to company • Recruitment criteria should be flexible. • Training fee should be less . • Highlight the core strengths of the company like oldest firm in insurance sector, highest paid up capital, etc. • Increase awareness among the Ranjan Dwivedi 03/03/09
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THANK YOU
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