PRESENTATION on
PAKISTAN INTERNATIONAL AIRLINES By: MUHAMMAD MOEEN AKHTAR Exam No. 488 BBA(HONORS)
DBA GOMAL UNIVERSITY D.I.KHAN.
INTRODUCTION BACK GROUND OF STUDY PURPOSE OF THE STUDY SCOPE OF STUDY METHODOLOGY OF STUDY
HISTORICAL BACKGROUND OF PIA Birth of a Nation, Birth of an Airline Orient Airways Takes to the Skies A New National Flag Carrier for Pakistan PIA’s First International Service New Planes, New Directions, New
Management Historic Firsts and Unbroken Records
The Pursuit of Excellence Through
Technology and Quality Control Ushering In a New Era of Growth and
Development HISTORIC ACHIEVEMENTS OF PIA
Corporate Vision To be a World Class Airline exceeding Customer Expectations through Dedicated Employees Committed to Excellence.
Corporate Mission Employee teams will contribute towards making PIA a global airline of choice: Offering quality customer services and innovative products Participating in global alliances Using state-of-the-art technologies Ensuring cost-effective measures in procurement and operations
Corporate Values • Customer Expectations (Convenience, Care and Competitive tariff)
• Service (Personalized and Courteous)
• Innovation (Cherishing new ideas, translating into actions)
• Reliability (Loyalty and Consistency)
• Safety (Passengers, Employees, Environment and Health)
• Cohesiveness (Respect for individuals, Team Work and Effective __Communication)
• Integrity (Business Ethics, Accountability and Transparency)
Fleet
CURRENT FLEET OF PIAC
Type Airbus A310-300 ATR 42-500 Boeing 737-300 Boeing 747-200 Boeing 747-300 Boeing 777-200ER Boeing 777-200LR Boeing 777-300ER Total
Numbers 10 7 6 2 6 4 2 3 40
ORGANIZATIONAL STRUCTURE OF PIA CHAIRMAN PIAC SA to Chairman
Secretary PIAC
Managing Director Director Precision Engineering
Director Airport Services
Chief Operating Officer
Director Administration
Director Flight Services
Director Finance
Director Cargo Sale & Service
Director Marketing
Director Coordination/ SA to MD
Director Flight Operation’s
Director Network & Route Planning
Director Engineering
ORGANIZATION STRUCTURE – PIAC ISLAMABAD OFFICE
Admin Officer
DISTRICT MANAGER
Ticket Officer Manager
Passenger Sales Manager
Public Relation Manager
Manager Tours Promotion
Finance Manager
Cargo Sales Manager
DOMESTIC NETWORK OF PIAC
INTERNATIONAL NETWORK OF PIAC
DEPARTMENTS OF PIAC
Network & Route Planning Administration Finance Marketing Engineering Flight Operations Airport Services Cargo Sales & Services Precision Engineering Complex Flight Services Coordination
FINANCE DEPARTMENT OF PIAC
Planning
Budgets
Controlling
Department of Finance PIAC Islamabad Revenue • • • • •
Cash Sales Credit Card Sales Sales to Defence Personal against voucher Incentive Ticket to different Client and Agents Staff Rebate Tickets.
Agency Sales General Sales Agents
Passenger sales Agent IATA Agent
Refund Unit Accounting Unit Sales Unit Disbursement Unit
TYPES OF REPORTS Report No 1 (R1) Counter Pax Sale Report No 2 (R2) Counter Cargo Sale Report No 3 (R3) Other Station Cargo Sale Report No 4 (R4) Miscellaneous Receipts Report No 5 (R5) Credit for Embassy & Customers Report No 6 (R6) Refund Report No 7 (R7) Due Payments Report No 8 (R8) Sales on Credit
Report No 9 (R9) Programmed Reports Transferred
into R-9, from R-1, R-2 Report No 10 (R10) Agent’s Reports
Revenue Composition Revenue Composition
Passangers 87%
Cargo 8% Others 5%
Operating Expenses Composition 10% 7%
0% 4%2% 4% 10%
7%
Passenger Services Distribution and Advertisement Flight Equipment Rentals Others Aircraft Fuel
16% 40%
Salaries and Wages Amortization and Depreciation
HUMAN RESORUCE MANAGEMENT AT PIAC ISLAMABAD/RAWALPINDI My experience and Observation at PIA
Rawalpindi Administration Department in PIA Administration Department At Rawalpindi Station Office Procedures Manager Administration Recruitment and Selection Other Human Resource Management functions The PIA training centre
Latest Products by PIA
Boeing -777 Operating to Middle East! Flight Barcelona! Linking Abu Dhabi and Rahim yar Khan! Flights from D.I.Khan to Peshawar and Islamabad! Earlier buy cheaper fly ! Bradford- Islamabad Non Stop! Pak & Glasgow! Flight from Multan and D.G.Khan to Dubai! Lowest Business Class Fare Pakistan Dubai! Connecting Multan and Quetta, Islamabad with
Chitral and Nawabshah with Hyderabad! Promoting Web Ticketing and SMS booking, Ticketing delivery at Door step!
SWOT Analysis-Internal Factor Strengths Status of Being Flag Carrier Network Presence all around Automated System Superior Operating Structure Hub airport at Karachi Weakness Over Staffing Charging of Higher fare
SWOT Analysis-External Factor Opportunities
Huge Potential Market for Middle East and Europe! Demand for low cost airlines Shifting customer needs Good Market for Growth in Web reservation and Mobile reservation
Threats Law and Order Situation in the country Grounding of Planes Competitors at Domestic and International Routes
PROBLEMS AND SUGGESTIONS AB0UT PIAC
Transparent policy for recruitment Marketing policies Up Gradation of fleet Overstaffing in PIAC Policies to over come losses New Products for Market, IT experts
needed
WE WILL RISE AGAIN!!!
THANKS