Internetworking for Business Functions Kudang B. Seminar
What Are Business Functions? Accounting Finance HRM (Human Resource Management) Production & Operations Management Marketing Resource (buildings, equipment, tools) Planning & Management
What Are Operational Business Functions? Operating & Executing Tasks Reporting Scheduling Observing
Characteristics of Operational Business Functions
Covering short-term period Involving short & quick analysis Observing current information Requiring fast, secure, & easy data access from internal sources Covering regular & structured actions Involving a small group of specialized people
What Are Managerial Business Functions?
Monitoring & Analyzing Directing & Controlling Validating & Securing Generating & Selecting Alternatives Planning & Forecasting Maintaining, Retrieving, & Distributing Crucial Information Brainstorming
Characteristics of Managerial Business Functions
Covering short-, medium-, & long-term period Involving comprehensive analysis Observing past, current, & future information Requiring fast, secure, & easy data access from internal & external sources Covering regular & irregular (ad-hoc) actions Involving group of inter- discipline, department, division, background & interest, culture, role, & expertise
Accounting Order Processing Inventory Control Accounts Receivable Accounts Payable Payroll General Ledger
Finance Cash Management Credit Management Investment Management Capital Budgeting Financial Forecasting
HRM Compensation Analysis Employ Skills Inventory Personnel Requirement Forecasting Merit Systems Recruitment Education, training, and upgrading
Production Operations
Manufacturing Resource Planning Manufacturing Execution Systems Process Control Operation Scheduling Quality Control
Marketing Marketing Info. Systems
Interactive Marketing
Market Research & Forecasting
Sales Force Automation
Mass Marketing
Advertising & Promotion
Direct Marketing
Sales Management
Product Management
Customer Service & Support
Modes of Marketing Mass Marketing
Direct Marketing
Interactive Marketing
Distribution Channels
Broadcast & print media
Postal service
Internet, Extranet, Intranet
Market Strategy
High volume
Targeted goods
Targeted audience
Enabling Technology
Story boards & desktop publishing
Databases & statistical tools
Web servers & browsers, netcasting, discussion forums
Author of Marketing Materials
Ad agencies
Ad agencies & companies
Companies & consumers
Expected Outcome
Volume sales
Profitable sales, data for analysis
Data for analysis, relationships, new product ideas, profitable volume sales
Channels for Improving Business Functions Collaboration & participation Distribution & coordination Communication Concurrency/Parallelism Resource Sharing Re-engineering
Examples of Internetworking that Supports Reengineering of Business Process
Prospect tracking and management systems using corporate intranets Portable sales force automation systems using the Internet & Extranets Portable networking for field and customer site communication via Internet or Extranet Web-based Expert systems for configuration, shipping, and pricing Predictive modeling for continuous product replenishment based on broad market needs Customer, supplier, product & production databases …