Budget
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BUDGET
Menurut Tom Duncan Dalam menyusun anggaran marketing komunikasi, dapat menggunakan kombinasi dari metode-metode : 2.Percentage-of-sales 3. Objective-and-task 4. Share-of-category spanding 5. Return-on-investment
Menurut Kotler Perusahaan dalam memutuskan membuat anggaran promosi, menggunakan metode : 2.Affordable methode 3. Percentage-of-sales methode 4. Competitive-parity methode 5. Objective-and-task methode
Menurut Tom Duncan Dalam menyusun anggaran marketing komunikasi, dapat menggunakan kombinasi dari metode-metode : 2.Percentage-of-sales 3. Objective-and-task 4. Share-of-category spanding 5. Return-on-investment
Menurut Kotler Perusahaan dalam memutuskan membuat anggaran promosi, menggunakan metode : 2.Affordable methode 3. Percentage-of-sales methode 4. Competitive-parity methode 5. Objective-and-task methode
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