Importance of Criteria in Business Writing Skills 1) Quality 2) K.I.S.S., 15-20 words per sentence, clear, concise, professional 3) Short sentences combined using ‘and’, ‘but’, ‘because’ and ‘so’ 4) Think in English 5) Consider from the reader’s point of view 6) Plan/Draft/Format 7) Avoid sending angry and shouting emails that you do not wish to receive by yourself and other people. No Capital Letter wordings 8) Review/Edit upon Completion 9) Quotes: Leaders are ranked based on their communication skills.