Ideagoras Paving The Way For Social Marketing In Healthcare

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aving the Way for Social Marketing in Healthcare

Angel Gonzalez, Keynote: Social Media in Healthcare & Wellness, Madrid 21st of October 09

4/5 bloggers escriben en sus posts acerca de las marcas

Ser marcas abiertas, dispuestas a dejar el “storytelling” en manos de las comunidades

La Publicidad evoluciona ya de la lógica de la interrupción a la de la Invitación

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Vivimos en medio de un cambio de paradigma Mass Media

Personal Media

TV

The Web

Living room

Everywhere

Watch, Consume

Participate, Create

Few and large

Many and small

Paul Saffo keynote WIF NYC May ’09

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Paciente diagnosticado de Cáncer

de la conspiración del silencio...

...a la conversación

http://socialapproach.com/surviving-cancer

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http://beatcancereverywhere.com/

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Dr. Dean Ornish Founder & President of the Preventive Medicine Research Intitute in Sausalito (California)

Source: Wieden + Kennedy claim

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aving the Way for Social Marketing in Healthcare

Angel Gonzalez, Keynote: Social Media in Healthcare & Wellness, Madrid 21st of October 09

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