Mark Turrell Imaginatik Keynote "collective Intelligence & Healthcare" At The Ideagoras Conference

Collective Intelligence Mark Turrell CEO, Imaginatik plc

?

© Imaginatik plc 2009 | www.imaginatik.com

!

Agenda  Introducing Imaginatik  There is a new Power – Human Brainpower  Collective Intelligence • What is it • Where can it be applied • How does it work  Case Studies from Healthcare  Implications for Enterprises  Special issues  Suggested next steps

2

© Imaginatik plc 2009 | www.imaginatik.com

Introducing Imaginatik •

Imaginatik provides Services & Software for Collective Intelligence and Collaborative Innovation

•

Typical Clients – Allianz, Boeing, Bombardier Aerospace, Capital One, Cargill, Chevron, Chubb, CSC, Dow Chemical, General Electric, Grace Chemicals, IBM, Merck, Mayo Clinic, Nokia, Reed Elsevier, Royal Mail, Solvay, The Hartford, UCB, Whirlpool, Xerox

•

3

About the Company – 40 employees (Boston, MA & Winchester, UK) – World Economic Forum Technology Pioneer – Clinton Global Initiative Member – Public company

© Imaginatik plc 2009 | www.imaginatik.com

There is a Power – Human Brainpower

4

© Imaginatik plc 2009 | www.imaginatik.com

There is a Power

There is a powerful force at play in organizations today, as powerful as the notion of democracy in society. The confluence of many factors, from the use of enterprise social networking tools, to the demographic changes in the workforce, are creating new opportunities for firms to tap into the Collective Intelligence of large numbers of people at scale and speed impossible with traditional techniques.

5

© Imaginatik plc 2009 | www.imaginatik.com

6

© Imaginatik plc 2009 | www.imaginatik.com

The Old Way

7

© Imaginatik plc 2009 | www.imaginatik.com

8

© Imaginatik plc 2009 | www.imaginatik.com

What is Collective Intelligence?

9

© Imaginatik plc 2009 | www.imaginatik.com

What is Collective Intelligence?  Collective Intelligence is a shared or group intelligence that emerges from various forms of collaboration of many individuals, directed towards a common issue  Collective Intelligence leverages the insight, experience and knowledge of a large and diverse group of people inside, and often outside, the organization

?

10

© Imaginatik plc 2009 | www.imaginatik.com

!

Where can it be used?

Usually augments existing process by adding new capabilities

11

© Imaginatik plc 2009 | www.imaginatik.com

Accelerating the Innovation Process

STRATEGIC CONTEXT

Revealing problems Idea generation Organization The Alignment ‘Problem behind the Problem’ Idea voting Concept validation from multiple Channel /Validating CustomerProblems Engagement Collective ‘eyes and ears’ Problem solving Assumption & Hypothesis angles gathering Idea elaboration & building Concept testing (internal & PROBLEMS consumers) IDEATION LAUNCH CONCEPTS PROJECTS EXPAND / FIELD OF Viral marketing PLAY Consumer / channel engagement Eyes & Ears (competitive response, problem solving) Identify opportunities to expand the platform into new INNOVATION PORTFOLIO areas INNOVATION FOUNDATIONS

Based on Imaginatik ‘Innovation Pipeline’ White Paper 12

© Imaginatik plc 2009 | www.imaginatik.com

Key Components

13

© Imaginatik plc 2009 | www.imaginatik.com

Why does it work – the Science

 Abundance  Intersections  Networks  Focus

14

© Imaginatik plc 2009 | www.imaginatik.com

Case Studies

15

© Imaginatik plc 2009 | www.imaginatik.com

Collective Intelligence in Healthcare

16

© Imaginatik plc 2009 | www.imaginatik.com

Pfizer: Idea Farm Chemistry Design: Improving Structural Alerts CoE mission and value: New HTS ideas Tapping expertise: Ask the Enzymologists

17

© Imaginatik plc 2009 | www.imaginatik.com

Pfizer – ChemBioConnect – Visualization Space

Entering an Idea ChemDraw plugin is light green in edit mode

View Ideas note popup preview of structure, automatic selection tools, status bar graphs, search capability

Reading an Idea ChemDraw plugin is white in read-only mode

18

© Imaginatik plc 2009 | www.imaginatik.com

Mayo Clinic

1919

www.imaginatik.com

© Imaginatik plc 2009 | www.imaginatik.com

Merck

2020

www.imaginatik.com

© Imaginatik plc 2009 | www.imaginatik.com

Collective Intelligence in the Enterprise

21

© Imaginatik plc 2009 | www.imaginatik.com

Enterprise Implications      

22

Security / restrictions Intellectual property creation and protection Focus Link to internal ‘back-end’ processes & organization Leadership style Cultural barriers – not invented here

© Imaginatik plc 2009 | www.imaginatik.com

Next Steps 1. Make investment in people, process and technology • Suggest either committed deployment, or scale in to gain experience

1. Experiment with different types of use, inside and outside the organization across the Innovation Pipeline 2. Engage a trusted partner – you need to learn from other people’s mistakes • Imaginatik & our partners have over 10 years experience providing services & technology in the area of Collective Intelligence & Collaborative Innovation 23

© Imaginatik plc 2009 | www.imaginatik.com

Thank You! Mark Turrell CEO Imaginatik plc www.imaginatik.com [email protected]

Collective Intelligence | Collaborative Innovation

24

© Imaginatik plc 2009 | www.imaginatik.com