How To Use Giving To Make Profit 1202850311995452 3

SoG WWW.STRATEGY

of G I V I N G . C O M

GIVING as a STRATEGIC TOOL B

Y

M

I

I

K

K

A

L

E

I

N

O

N

E

N

SoG WWW.STRATEGY

of G I V I N G . C O M

Giving
initiates
a
movement.
 A
company
that
has
 generated
movement
 in
the
recipients
can
then
 direct
this
energy.

SoG WWW.STRATEGY

of G I V I N G . C O M

A
company
that
gives can
quite
literally
get
 the
world’s
resources
 to
work
for
its
benefit.

GIVING? SoG WWW.STRATEGY

of G I V I N G . C O M

BUT WHAT IS

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of G I V I N G . C O M

WWW.STRATEGY

Giver

of G I V I N G . C O M

Receiver

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of G I V I N G . C O M

WWW.STRATEGY

of G I V I N G . C O M

Giving is
divided
in
two
 consecutive
 processes.

WWW.STRATEGY

of G I V I N G . C O M

GIVING PROCESS

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of G I V I N G . C O M

GIVING PROCESS REDEMPTION

PROCESS

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of G I V I N G . C O M

Both
of
which
can
 be
further
divided
 into
two
parts.

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of G I V I N G . C O M

The
first
part
in
giving
 is
the
most
distinct
and
the
 most
visible.
At
the
same
 time,
it
is
the
hardest.

WWW.STRATEGY

of G I V I N G . C O M

Giving
process
is
 only
actualized
 when
the
receiver
 accepts
it.

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of G I V I N G . C O M

Receiving
a
gift
always
 triggers
a
motion
 in
the
receiver
that
ignites
 the
redemption
process.

WWW.STRATEGY

of G I V I N G . C O M

Giver
needs
to
be
ready
 to
receive
and
utilize
 the
surfaced
motion,
 whatever
its
form.

SoG WWW.STRATEGY

of G I V I N G . C O M

How
can
this
be
 turned
into
 a
strategy?

SoG WWW.STRATEGY

of G I V I N G . C O M

Think backwards.

WWW.STRATEGY

of G I V I N G . C O M

WWW.STRATEGY

of G I V I N G . C O M

How
are
we
hoping
to
 change
the
thinking
or
 behavior
of
the
receiver?

Y

WWW.STRATEGY

of G I V I N G . C O M

What
does
the receiver
want?

Z

WWW.STRATEGY

of G I V I N G . C O M

X What
do
we
need
to
give
 to
get
the
results
we
are
 looking
for?

WWW.STRATEGY

of G I V I N G . C O M

Simply...

WWW.STRATEGY

of G I V I N G . C O M

WWW.STRATEGY

of G I V I N G . C O M

The
motion
generated in
the
receiver

WWW.STRATEGY

of G I V I N G . C O M

The
needs
of the
receiver

The
motion
generated in
the
receiver

WWW.STRATEGY

The
given object

of G I V I N G . C O M

The
needs
of the
receiver

The
motion
generated in
the
receiver

WWW.STRATEGY

of G I V I N G . C O M

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