REPORTS Comparison between Indonesia’s and Japan’s vegetable distribution system. Made by: Fiona Gita Safitri Jambi University, Indonesia
Indonesia’s vegetable distribution actually is a little bit different with Japan. The farmer collect their vegetables and then sell it to the wholesaler, and then the wholesaler could sell them again in a place called “pasar tradisional”. Pasar tradisional is an Indonesian word for traditional market but the reality is this market is so big. Different with Green Farm, each stall has their own cashier a.k.a the seller. But, there’s one problem that I’ve seen from this system. Because of so many wholesaler level, I believe that the farmer’s wealth is the lowest among all. For example, they sell their vegetables to the wholesaler 1 with their (farmer’s price), and then the wholesaler 1 sell them to the wholesaler 2 with the higher price and so on.. At this case, the farmer’s absolutely the one who get the lowest price of their own product. So it’s not surprising if in Indonesia, you will see so much market in the market who sell their own vegetables to the consumer directly without the middleman a.k.a the wholesaler. Different to Japan, the Indonesian vegetable farmers didn’t have this Green Farm system. So, I can tell you that Indonesian farmer’s wealth is quite low and the distribution happened with two ways: they sell (distribute) their products to the wholesaler or they sell their products by themselves in the market.