Get Counted Consumer Panel Profile - April 2009
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GetCounted Consumer Panel Profile April 2009
Overview Total Base : 151,000+. Around 65%-70% are active at any point of time. 138,000+ Urban Members; represents 286 million Urban Indian Population, i.e., 84% of total 342 million Urban Indian Population. 13,000+ Rural Members; represents 417 million Rural Indian Population, i.e., 51% of total 816 million Rural Indian Population. New members are added every month. Possibly represents 100% branded Urban Indian Consumers.
Urban Representation
Based on 960 demographic combinations of the urban population (4 regional zones X 4 level of urban district classes X 5 urban SEC classes X 6 age groups X 2 genders)
Gender Gender
Count
M ale
Female
100%
Male
115,976
80% 61%
Female
22,105
60% 39% 40% 20% 0% Urban Pop. Representation (GetCounted Panel - Weighted)
M ale
100% 80% 60% 40% 20% 0%
52%
Female
48%
Census Representation
Age Age Up to 12 13-18
Count 244 6,821
Upto 12
13-18
19-24
49,273
36-45
45+
50% 40% 30%
19-24
25-35
20%
25-35
57,494
10%
36-44
15,134
0%
24% 18% 13%
17%
16%
13%
Urban Pop. Representation (GetCounted Panel - Weighted)
45+
9,116 Upto 12
50% 40% 30% 20% 10% 0%
13-18
16%
17%
19-24
27%
25-35
18%
Census Representation
36-45
11%
45+
11%
SEC* SEC
SEC-A
Count
SEC-B
SEC-C
SEC-D
SEC-E
50%
SEC A
64,670
SEC B
53,967
40% 30%
24%
10,999
SEC D
6,396
24%
17%
20%
SEC C
25%
10% 10% 0% Urban Pop. Representation (GetCounted Panel - Weighted)
SEC E
2,849
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and not on education & occupation of the ‘chief wage earner’
Education Education
Count
Up to SSC/HSC
20,088
Under Graduate
11,904
Up to SSC/HSC
Under Graduate
Graduate (Gen)
Graduate (Pro)
Post Graduate (Gen)
Post Graduate (Pro)
50% 40%
34% 29%
30%
Graduate (Gen) Graduate (Pro)
40,432
20%
30,969
10%
Post Graduate (Gen)
9,941
0%
Post Graduate (Pro)
24,748
13%
10%
7%
7%
Urban Pop. Representation (GetCounted Panel - Weighted)
Occupation Occupation
Count
Jr. Salaried Emp.
20,441
50%
Mid Salaried Emp.
23,632
40%
Sr. Salaried Emp.
9,074
30%
Self Employed
5,561
20%
Shop owners/Traders
3,190
10%
Businessmen
7,271
0%
Unemployed
5,538
Student
45,074
Retired
1,976
Housewife
5,012
Others
11,311
Jr level salaried emp Self Employed Prof Unemployed Housewife
M id level salaried emp Shop owner/ Traders Student Others
Sr level salaried emp Businessmen Retired
32% 20% 12%
9% 3%
3%
2%
3%
4%
2%
Urban Pop. Representation (GetCounted Panel - Weighted)
9%
Income Income (Rs.)
Count
Up to 6,250/-
17,498
6,250/- to 12,500/-
30,111
12,500/- to 25,000/-
Less than Rs 6,250 Rs 25,000 - Rs 40,000 M ore than Rs 100,000
30,306 17,105
40,000/- to 80,000/-
11,543
80,000/- to 100,000/-
4,889
100,000/- +
3,775
Rs 12,500 - Rs 25,000 Rs 80,000- Rs 100,000
50% 40%
34%
30%
30% 20%
25,000/- to 40,000/-
Rs 6,250 - Rs 12,500 Rs 40,000 - Rs 80,000
10%
19% 8%
4%
3%
2%
0% Urban Pop. Representation (GetCounted Panel - Weighted)
Urban District Class Town Class Upto 1 Lakh
Count 24,504
Upto 1 Lakh
(by population size) 1-5 Lakhs
5 Lakhs+
M etros
100% 80%
1 Lakh – 5 Lakhs
27,625
51%
60%
5 Lakhs + Metros
26,652 59,300
40% 20%
24%
22%
3%
0% Urban Pop. Representation (GetCounted Panel - Weighted)
60% 50% 40% 30% 20% 10% 0%
52% 24%
22%
2%
Census Representation
Region Region North
Count 36,534
North
12,945
South
53,168
West
35,434
South
West
50% 40%
East
East
35%
30%
24%
20%
28%
13%
10% 0% Urban Pop. Representation (GetCounted Panel - Weighted)
50% 40% 30% 20% 10% 0%
24%
29% 15%
Census Representation
32%
Most Expensive Vehicle Bi-Cycle M id-Size/Sedan Car No Vehicle
Count Bi-Cycle
19,024
Motor-Cycle/Scooter
75,335
Small/Compact Car
13,445
M otor-Cycle/Scooter Premium/Luxury car
Small/Compact Car Others
50% 37%
40% 30%
26%
23%
20%
Mid-Size/Sedan Car
6,653
Premium/Luxury Car
2,054
Others
2,571
No Vehicle
19,000
10%
6%
2%
2%
3%
0% Urban Pop. Representation (GetCounted Panel - Weighted)
Rural Representation
Based on 576 demographic combinations of the rural population (4 regional zones X 3 village classes based on the distance from the nearest town X 4 rural SEC classes X 6 age groups X 2 genders)
Gender Gender
Count
M ale
Female
100%
Male Female
12,183 1,117
80%
68%
60% 40%
32%
20% 0% Rural Pop. Representation (GetCounted Panel - Weighted)
Age Age
Count
Up to 12
123
13-18
795
Upto 12
13-18
19-24
25-35
36-45
45+
50% 40%
35%
30%
19-24
6,154
25-35
4,873
10%
36-44
990
0%
45+
465
16%
20% 9%
15%
15%
11%
Rural Pop. Representation (GetCounted Panel - Weighted)
SEC* SEC
SEC-R1
Count
SEC-R2
SEC-R3
SEC-R4
50%
SEC R1
7,854
40%
35% 30%
SEC R2
3,463
30% 20%
SEC R3
1,229
SEC R4
754
17%
18%
10% 0% Rural Pop. Representation (GetCounted Panel - Weighted)
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and not on education & occupation of the ‘chief wage earner’
Education Education
Count
Up to SSC/HSC
2,469
Under Graduate
1,509
Up to SSC/HSC
Under Graduate
Graduate (Gen)
Graduate (Pro)
Post Graduate (Gen)
Post Graduate (Pro)
50% 40%
33% 28%
30%
Graduate (Gen) Graduate (Pro)
3,657
20%
3,084
10%
Post Graduate (Gen)
922
0%
Post Graduate (Pro)
1,659
13%
11%
8%
8%
Rural Pop. Representation (GetCounted Panel - Weighted)
Occupation Occupation
Count
Jr. Salaried Emp.
327
50%
Mid Salaried Emp.
720
40%
Sr. Salaried Emp.
1,608
30%
Self Employed
1,381
20%
Shop owners/Traders
461
10%
Businessmen
525
0%
Unemployed
878
Student
3,482
Retired
2,441
Housewife Others
272 1,205
Jr level salaried emp Self Employed Prof Unemployed Housewife
M id level salaried emp Shop owner/ Traders Student Others
Sr level salaried emp Businessmen Retired
25%
7%
6%
8%
7%
10% 3%
2%
14%
13% 3%
Rural Pop. Representation (GetCounted Panel - Weighted)
Income Income (Rs.) Up to 6,250/-
Less than Rs 6,250 Rs 25,000 - Rs 40,000 M ore than Rs 100,000
Count 4,485
6,250/- to 12,500/-
3,842
12,500/- to 25,000/-
2,120
25,000/- to 40,000/-
705 364
80,000/- to 100,000/-
183
100,000/- +
209
Rs 12,500 - Rs 25,000 Rs 80,000- Rs 100,000
60% 50%
49%
40% 30% 20% 10%
40,000/- to 80,000/-
Rs 6,250 - Rs 12,500 Rs 40,000 - Rs 80,000
28% 16% 4%
2%
1%
1%
0% Rural Pop. Representation (GetCounted Panel - Weighted)
Distance from nearest town Distance Less than 5 Km
Count 1,984
Less than 5 km
5-10 Km
100% 80%
5 – 10 Km
7,721
More than 10 Km
3,595
M ore than 10 km
66%
60% 40% 20%
25% 9%
0% Rural Pop. Representation (GetCounted Panel - Weighted)
Region Region North
Count 2,795
North
50%
East
South
West
43%
40%
East
1,382
South
7,192
West
1,929
30% 20%
25% 17%
15%
10% 0% Rural Pop. Representation (GetCounted Panel - Weighted)
Most Expensive Vehicle Bi-Cycle M id-Size/Sedan Car No Vehicle
Count Bi-Cycle
3, 697
Motor-Cycle/Scooter
6,726
Small/Compact Car
777
M otor-Cycle/Scooter Premium/Luxury car
Small/Compact Car Others
50% 40%
33%
34%
30% 17%
20%
Mid-Size/Sedan Car
231
Premium/Luxury Car
117
Others
246
No Vehicle
1,507
10%
7%
4%
4%
1%
0% Rural Pop. Representation (GetCounted Panel - Weighted)
Asset Ownerships
Physical Asset Ownerships Among Panel Members Asset Ownerships
Count
% Owning
Colour TV
137,756
91%
Mobile Phone
127,159
84%
Fridge
115,049
76%
Computer/Laptop
112,021
74%
VCD/DVD Player
95,369
63%
Washing Machine
89,314
59%
Music System
78,718
52%
Regular Camera
60,552
40%
Digital Camera
54,497
36%
Ipod/MP3 player/Walkman
51,469
34%
Air Conditioner
42,386
28%
Microwave
42,386
28%
Video Camera/ Camcorder
33,304
22%
Financial Asset Ownerships Among Panel Members Asset Ownerships
Count
% Owning
Bank Account
122,618
81%
Debit Card
92,342
61%
Life Insurance
89,314
59%
Credit Card
52,983
35%
Medical Insurance/CGHS
48,442
32%
Fixed Deposits
46,928
35%
Mutual Funds
39,359
26%
Stock/Shares
37,845
25%
Thank You!
Overview Total Base : 151,000+. Around 65%-70% are active at any point of time. 138,000+ Urban Members; represents 286 million Urban Indian Population, i.e., 84% of total 342 million Urban Indian Population. 13,000+ Rural Members; represents 417 million Rural Indian Population, i.e., 51% of total 816 million Rural Indian Population. New members are added every month. Possibly represents 100% branded Urban Indian Consumers.
Urban Representation
Based on 960 demographic combinations of the urban population (4 regional zones X 4 level of urban district classes X 5 urban SEC classes X 6 age groups X 2 genders)
Gender Gender
Count
M ale
Female
100%
Male
115,976
80% 61%
Female
22,105
60% 39% 40% 20% 0% Urban Pop. Representation (GetCounted Panel - Weighted)
M ale
100% 80% 60% 40% 20% 0%
52%
Female
48%
Census Representation
Age Age Up to 12 13-18
Count 244 6,821
Upto 12
13-18
19-24
49,273
36-45
45+
50% 40% 30%
19-24
25-35
20%
25-35
57,494
10%
36-44
15,134
0%
24% 18% 13%
17%
16%
13%
Urban Pop. Representation (GetCounted Panel - Weighted)
45+
9,116 Upto 12
50% 40% 30% 20% 10% 0%
13-18
16%
17%
19-24
27%
25-35
18%
Census Representation
36-45
11%
45+
11%
SEC* SEC
SEC-A
Count
SEC-B
SEC-C
SEC-D
SEC-E
50%
SEC A
64,670
SEC B
53,967
40% 30%
24%
10,999
SEC D
6,396
24%
17%
20%
SEC C
25%
10% 10% 0% Urban Pop. Representation (GetCounted Panel - Weighted)
SEC E
2,849
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and not on education & occupation of the ‘chief wage earner’
Education Education
Count
Up to SSC/HSC
20,088
Under Graduate
11,904
Up to SSC/HSC
Under Graduate
Graduate (Gen)
Graduate (Pro)
Post Graduate (Gen)
Post Graduate (Pro)
50% 40%
34% 29%
30%
Graduate (Gen) Graduate (Pro)
40,432
20%
30,969
10%
Post Graduate (Gen)
9,941
0%
Post Graduate (Pro)
24,748
13%
10%
7%
7%
Urban Pop. Representation (GetCounted Panel - Weighted)
Occupation Occupation
Count
Jr. Salaried Emp.
20,441
50%
Mid Salaried Emp.
23,632
40%
Sr. Salaried Emp.
9,074
30%
Self Employed
5,561
20%
Shop owners/Traders
3,190
10%
Businessmen
7,271
0%
Unemployed
5,538
Student
45,074
Retired
1,976
Housewife
5,012
Others
11,311
Jr level salaried emp Self Employed Prof Unemployed Housewife
M id level salaried emp Shop owner/ Traders Student Others
Sr level salaried emp Businessmen Retired
32% 20% 12%
9% 3%
3%
2%
3%
4%
2%
Urban Pop. Representation (GetCounted Panel - Weighted)
9%
Income Income (Rs.)
Count
Up to 6,250/-
17,498
6,250/- to 12,500/-
30,111
12,500/- to 25,000/-
Less than Rs 6,250 Rs 25,000 - Rs 40,000 M ore than Rs 100,000
30,306 17,105
40,000/- to 80,000/-
11,543
80,000/- to 100,000/-
4,889
100,000/- +
3,775
Rs 12,500 - Rs 25,000 Rs 80,000- Rs 100,000
50% 40%
34%
30%
30% 20%
25,000/- to 40,000/-
Rs 6,250 - Rs 12,500 Rs 40,000 - Rs 80,000
10%
19% 8%
4%
3%
2%
0% Urban Pop. Representation (GetCounted Panel - Weighted)
Urban District Class Town Class Upto 1 Lakh
Count 24,504
Upto 1 Lakh
(by population size) 1-5 Lakhs
5 Lakhs+
M etros
100% 80%
1 Lakh – 5 Lakhs
27,625
51%
60%
5 Lakhs + Metros
26,652 59,300
40% 20%
24%
22%
3%
0% Urban Pop. Representation (GetCounted Panel - Weighted)
60% 50% 40% 30% 20% 10% 0%
52% 24%
22%
2%
Census Representation
Region Region North
Count 36,534
North
12,945
South
53,168
West
35,434
South
West
50% 40%
East
East
35%
30%
24%
20%
28%
13%
10% 0% Urban Pop. Representation (GetCounted Panel - Weighted)
50% 40% 30% 20% 10% 0%
24%
29% 15%
Census Representation
32%
Most Expensive Vehicle Bi-Cycle M id-Size/Sedan Car No Vehicle
Count Bi-Cycle
19,024
Motor-Cycle/Scooter
75,335
Small/Compact Car
13,445
M otor-Cycle/Scooter Premium/Luxury car
Small/Compact Car Others
50% 37%
40% 30%
26%
23%
20%
Mid-Size/Sedan Car
6,653
Premium/Luxury Car
2,054
Others
2,571
No Vehicle
19,000
10%
6%
2%
2%
3%
0% Urban Pop. Representation (GetCounted Panel - Weighted)
Rural Representation
Based on 576 demographic combinations of the rural population (4 regional zones X 3 village classes based on the distance from the nearest town X 4 rural SEC classes X 6 age groups X 2 genders)
Gender Gender
Count
M ale
Female
100%
Male Female
12,183 1,117
80%
68%
60% 40%
32%
20% 0% Rural Pop. Representation (GetCounted Panel - Weighted)
Age Age
Count
Up to 12
123
13-18
795
Upto 12
13-18
19-24
25-35
36-45
45+
50% 40%
35%
30%
19-24
6,154
25-35
4,873
10%
36-44
990
0%
45+
465
16%
20% 9%
15%
15%
11%
Rural Pop. Representation (GetCounted Panel - Weighted)
SEC* SEC
SEC-R1
Count
SEC-R2
SEC-R3
SEC-R4
50%
SEC R1
7,854
40%
35% 30%
SEC R2
3,463
30% 20%
SEC R3
1,229
SEC R4
754
17%
18%
10% 0% Rural Pop. Representation (GetCounted Panel - Weighted)
*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and not on education & occupation of the ‘chief wage earner’
Education Education
Count
Up to SSC/HSC
2,469
Under Graduate
1,509
Up to SSC/HSC
Under Graduate
Graduate (Gen)
Graduate (Pro)
Post Graduate (Gen)
Post Graduate (Pro)
50% 40%
33% 28%
30%
Graduate (Gen) Graduate (Pro)
3,657
20%
3,084
10%
Post Graduate (Gen)
922
0%
Post Graduate (Pro)
1,659
13%
11%
8%
8%
Rural Pop. Representation (GetCounted Panel - Weighted)
Occupation Occupation
Count
Jr. Salaried Emp.
327
50%
Mid Salaried Emp.
720
40%
Sr. Salaried Emp.
1,608
30%
Self Employed
1,381
20%
Shop owners/Traders
461
10%
Businessmen
525
0%
Unemployed
878
Student
3,482
Retired
2,441
Housewife Others
272 1,205
Jr level salaried emp Self Employed Prof Unemployed Housewife
M id level salaried emp Shop owner/ Traders Student Others
Sr level salaried emp Businessmen Retired
25%
7%
6%
8%
7%
10% 3%
2%
14%
13% 3%
Rural Pop. Representation (GetCounted Panel - Weighted)
Income Income (Rs.) Up to 6,250/-
Less than Rs 6,250 Rs 25,000 - Rs 40,000 M ore than Rs 100,000
Count 4,485
6,250/- to 12,500/-
3,842
12,500/- to 25,000/-
2,120
25,000/- to 40,000/-
705 364
80,000/- to 100,000/-
183
100,000/- +
209
Rs 12,500 - Rs 25,000 Rs 80,000- Rs 100,000
60% 50%
49%
40% 30% 20% 10%
40,000/- to 80,000/-
Rs 6,250 - Rs 12,500 Rs 40,000 - Rs 80,000
28% 16% 4%
2%
1%
1%
0% Rural Pop. Representation (GetCounted Panel - Weighted)
Distance from nearest town Distance Less than 5 Km
Count 1,984
Less than 5 km
5-10 Km
100% 80%
5 – 10 Km
7,721
More than 10 Km
3,595
M ore than 10 km
66%
60% 40% 20%
25% 9%
0% Rural Pop. Representation (GetCounted Panel - Weighted)
Region Region North
Count 2,795
North
50%
East
South
West
43%
40%
East
1,382
South
7,192
West
1,929
30% 20%
25% 17%
15%
10% 0% Rural Pop. Representation (GetCounted Panel - Weighted)
Most Expensive Vehicle Bi-Cycle M id-Size/Sedan Car No Vehicle
Count Bi-Cycle
3, 697
Motor-Cycle/Scooter
6,726
Small/Compact Car
777
M otor-Cycle/Scooter Premium/Luxury car
Small/Compact Car Others
50% 40%
33%
34%
30% 17%
20%
Mid-Size/Sedan Car
231
Premium/Luxury Car
117
Others
246
No Vehicle
1,507
10%
7%
4%
4%
1%
0% Rural Pop. Representation (GetCounted Panel - Weighted)
Asset Ownerships
Physical Asset Ownerships Among Panel Members Asset Ownerships
Count
% Owning
Colour TV
137,756
91%
Mobile Phone
127,159
84%
Fridge
115,049
76%
Computer/Laptop
112,021
74%
VCD/DVD Player
95,369
63%
Washing Machine
89,314
59%
Music System
78,718
52%
Regular Camera
60,552
40%
Digital Camera
54,497
36%
Ipod/MP3 player/Walkman
51,469
34%
Air Conditioner
42,386
28%
Microwave
42,386
28%
Video Camera/ Camcorder
33,304
22%
Financial Asset Ownerships Among Panel Members Asset Ownerships
Count
% Owning
Bank Account
122,618
81%
Debit Card
92,342
61%
Life Insurance
89,314
59%
Credit Card
52,983
35%
Medical Insurance/CGHS
48,442
32%
Fixed Deposits
46,928
35%
Mutual Funds
39,359
26%
Stock/Shares
37,845
25%
Thank You!
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