Gazette Online Re Envision Suvery Analysis

Gazette Online Re-Envision Survey Analysis When designing this survey the main purpose was to reach people who never or rarely visit Gazette Online. This was a difficult task with Gazette Online receiving 192,000 unique visitorsa month. We received 199 total responses from have it posted on IowaBridalPlanner.com, EdgeBusinessMagazine.com, CorridorCareers.com, HooplaNow.com, IowaPrepSports.com, Sent out in KCRG.com’s news feed, KCRG’s Facebook page, KCRG’s Twitter feed, GazetteOnline’s Facebook page, and GazetteOnline’s Marketing Twitter feed. Out of those 199 people 56 never or rarely visit Gazette Online. Background information on people who never or rarely visit Gazette Online – •

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Age ○ 18-34 – 57% ○ 35-49 - 30% ○ 50-64 – 11.5% ○ 65+ - 1% Gender ○ Male – 50% ○ Female – 50% County ○ Linn -52% ○ Johnson – 30% ○ Benton -4.2% ○ Iowa ○ County ○ Iowa ○ Jones ○ Cedar -2% ○ Other – 11% Experience on the internet ○ Novice – 3% ○ Moderate – 37.5% ○ Expert – 59.4%

In this study people who rarely or never visit Gazette Onlineprefer to receive their news from a Website and then from the TV. They also check the news at least once a day. People like to get their news for 2-4 different sources. The people that don’t get their news from Gazette Online get it from KRCG.com or a National Site, the reason for using those sites is because they want breaking news coverage, local news coverage and national news. Being able to engage with the news stories was not important. Anything outside of Iowa is considered national news and local news is considered anything in eastern Iowa. What makes a good news site to these people is an up to date local news coverage site that is easy to navigate. Most

people find Gazette Online to be a trusted site but won’t feel comfortable spending more than 5 dollars on the site. Survey Questions Q2

How do you like to receive your news? 1. 2. 3. 4. 5. 6. 7.

Website – 50% Email – 1.8% RSS feeds – 7.1% Cell phone 1.8% Radio Newspaper – 17.9% TV – 21.4%

Q3 How often do you look at a news site? 1. 2. 3. 4. 5.

Never – 3.6% 1 to 3 times a week - 25% 4-6 times a week – 12.5% Daily – 28.6% More than once a day – 30.4%

Q4 How many different news sites do you get your news from? 1. 0 2. 1 3. 2 – 4. 3 – 5. 4 – 6. 5 – 7. 6 8. 7 – 9. 8+

21.7% 34.8% 30.4% 4.3% 4.3% - 4.3%

Q5 Please select the following local news sites that you visit on a regular basis: 1. DesMoinesRegister.com – 1.8% 2. Press-Citizen.com – 3.6%

3. DailyIowan.com

4. QCTimes.com 5. WCFCourier 6. THOnline.com – 3.6% 7. KWWL.com – 3.6% 8. KCRG.com – 35.7% 9. KGAN.com – 3.6% 10. National Sites (such as CNN, FoxNews, MSNBC, USAToday) – 21.4% 11. News Aggregator (such as Google News, Yahoo News, New Gator) –

7.1% Q6 What do you like about this site? 1. 2. 3. 4. 5.

Political Views – 3.6% Breaking News Coverage - 25% Local Coverage - 25% National/Internal News – 16.1% Video News – 3.6%

Q7 How important is the ability to interact and engage in news stories? 1. Very important – 17.4% 2. Somewhat important – 30.4% 3. Not very important – 52.2%

Q8 What do you consider National News? 1. 2. 3. 4.

Outside your county – 4.3% Outside the state of Iowa– 78.3% Outside the Midwest – 13% Anything that happens on the East or West coast – 4.3%

Q9 What do you consider Local News? 1. Your City – 4.3% 2. Your County – 17.4% 3. Eastern Iowa – 43.5%

4. Iowa – 34.8%

Q10 What makes a good online news site? Easy to navigate – 30.4% Up to date Local news – 43.5% Breaking News – 13.0% Up to date National news – 4.3% Ability to post my news stories – 4.3% 6. Ability to comment on and discuss news stories 7. Pictures– 4.3% 8. Video 1. 2. 3. 4. 5.

Q11 When on a news site what do you like to look at? Breaking news – 30.4% Local news – 34.8 % National news – 21.7% Sports – 4.3% 5. Food 6. Entertainment news 7. Local events 8. Weather – 4.3% 9. Blogs 10. Business / Financial news – 4.3% 11.Opinions 12.Obituaries 13.Classifieds 14.TV Listings 15.Jobs 16.Real Estate 17.Autos 18.Health 19.Other ___ 1. 2. 3. 4.

Q12 Would you view Gazette Online as trusted online site? 1. Yes – 69.6% 2. No - 30.4%

Q13 How much would you be comfortable spending on product from Gazette Online? 5 - 76% 10 -7.1% 20 – 8.9% 30 – 3.6% 40 – 1.8% 50 100 – 1.8% 8. 200 9. 300+ 1. 2. 3. 4. 5. 6. 7.