Final Synopsis.docx

PROJECT SYNOPSIS ON: COMPARATIVE STUDY OF PRODUCT RANGE AFFERED BY SYSKA AND PHILIPS SUBMITED FOR THE: BACHELOR OF BUSINESS ADMINISTATION SPECIALIZATION SUBJECT: MARKETING SUBMITED BY: DEVENDRA.N. CHANDANI SUPERVISOR: Dr. JASVINDER KAUR

G.H. RAISONI COLLEGE OF COMMERCE, SCIENCE & TECHNOLOGY

INTRODUCTION LG Electronics India Pvt Ltd LG Electronics India Pvt Ltd is started in the year 1958. It is South Korean MNC company headquartered in Yeouido-dong, Seoul, South Korea. It is part of LG Group. LG comprises four business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components, with Station India as its main production vendor for refrigeration and washing machines in the Indian sub-continent. It is global company serving worldwide. LG Electronics’ products include televisions, home theater systems, refrigerators, washing machines, computer monitors, wearable devices, smart appliances, and smartphones. MIRC Electronics Ltd (ONIDA) MIRC Electronics Ltd (ONIDA) was founded in the year 1981. It is offering a huge range of products including LCD, Plasma, Televisions, DVD, Air Conditioners, Washing Machines, Microwaves Ovens, Mobile Phones, LED TV, LCD Monitor, LCD TV and smartphones. It is among the most trusted brands in India. It is headquartered in Mumbai, Maharashtra. Panasonic India Pvt Ltd Panasonic India Pvt Ltd was founded in the year 1918. It is formerly referred as Matsushita Electric Industrial Co., Ltd. It is Japanese MNC electronics company headquartered in Kadoma, Osaka, Japan. It is one of the largest consumer’s durable product manufacturing companies in India. Philips India Ltd Philips India Ltd is one of the top consumer durables companies in India. It was founded in the year 1891. It is being established by Gerard Philips. It is serving worldwide. It is offering a range of products including Home Appliances, lighting, medical equipment and audio equipment. Samsung India Electronics Pvt Ltd Samsung India Electronics Pvt Ltd was founded in the year 1969. It is headquartered in South Korea. The leading consumer durable companies in flagship division of Samsung Group. Samsung electronics is manufacturing a range of electronics components batteries, chips, flash memory, semiconductors and hard drive devices. It has marked its worldwide presence. It is one of the world’s largest manufacturer of smartphone and mobile phones. It is among the top 10 consumer durable companies in India. It is world’s top manufacturer of mobile phones and smartphones. Sony India Pvt Ltd

Sony India Pvt Ltd was founded in the year 1994. It is headquartered in New Delhi, India. The company is Indian subsidiary of Japan’s Sony Corporation headquartered in Tokyo. In India, Sony has its footprint across all major towns and cities in the country through a distribution network. Sony’s principal Indian businesses include Marketing, Sales and After-Sales Service of electronic products & software exports Products. TTK Prestige Ltd TTK Prestige is leading consumer durable companies in India. It was founded in year 1955. The leading consumer durable company is headquartered in 1955. It was founded by TT Krishnamachari in the year 1928. It was incorporated as a private limited company in the year 1955. Then it became a public limited company in 1988. Its product range includes kitchen appliances.

Usha International Ltd Usha International Ltd (the Company), a constituent of the Siddharth Shriram group, was formed in 1934 and started doing business under the brand name, USHA. Over the decades, this brand name has become a household name in India while the Company has diversified into the business of new age home appliances, sewing machines, fans, power products, water cooler, water dispensers, modern farm equipment and auto components. Videocon Industries Ltd Videocon Industries Limited is a large diversified Indian company headquartered in Mumbai. The group has 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. Whirlpool of India Ltd The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan. Shree Sant Kripa Appliances Pvt. Ltd. (Syska) Syska Led Lights Private Limited is a Private incorporated on 15 May 2012. It is classified as Non-govt company and is registered at Registrar of Companies, Pune. Its authorized share capital is Rs. 30,000,000 and its paid up capital is Rs. 23,545,000.It is involved in Manufacture of electric lamps and lighting equipment Directors of Syska Led Lights Private Limited are Rajesh Jeevan Uttamchandani, Govind Jeevan Uttamchandani

COMPANY PROFILE

PHILIPS Koninklijke Philips N.V. (literally Royal Philips, stylized as PHILIPS) is a Dutch multinational technology company headquartered in Amsterdam currently focused in the area of healthcare and lighting. It was founded in Eindhoven in 1891 by Gerard Philips and his father Frederik, with their first products being light bulbs. It was once one of the largest electronic conglomerates in the world and currently employs around 74,000 people across 100 countries.[7] The company gained its royal honorary title in 1998 and dropped the "Electronics" in its name in 2013.[8] Philips is organized into two main divisions: Philips Consumer health and well-being (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care) and Philips Professional Healthcare (formerly Philips Medical Systems). The lighting division was spun off as a separate company, Signify N.V. (formerly Philips Lighting prior to 2018). The company started making electric shavers from 1939 under the Philishave brand, and post-war they developed the Compact Cassette format and co-developed the Compact Discformat with Sony, as well as several other technologies. As of 2012, Philips was the largest manufacturer of lighting in the world measured by applicable revenues. Philips has a primary listing on the Euronext Amsterdam stock exchange and is a component of the Euro Stoxx 50 stock market index.[9] It has a secondary listing on the New York Stock Exchange. Acquisitions include that of Signetics and Magnavox. They also have had a sports club since 1913 called PSV Eindhoven.

COMPANY PROFILE SHREE SANT KRIPA APPLIANCES PVT. LTD. (SYSKA) The SSK Group was started under the guidance of the Late Shree Jeevan Uttamchandani. Taking forward his ideals and goals, the dynamic duo of brothers, Mr. Govind Uttamchandani (B. Tech-Chemical Engineering, MBA) and Mr. Rajesh Uttamchandani (B. E- Mechanical Engineering) lead the company today with their rich experience spanning over 22 years. Team SSK is a set of vibrant and skilled go-getters. The Group’s top management ensures that the company’s workforce is motivated to aim higher and perform beyond expectations. Expertise and enthusiasm are an integral part of SSK’s DNA. The Uttamchandani brothers, known for their superior people and management skills always aim for perfection. With them at the helm, the Company is confidently moving towards even greater success.Mr. Govind Uttamchandani - Managing Director Mr. Rajesh Uttamchandani - Director Ms. Honey Uttamchandani – Director • 1000 employees direct on rolls of SSK and 1882 ISD's (In shop Demonstrators) • Controlling 148 Regional Distributors and 22000 dealers across the western region of India. • We have an ASM (Area Sales Manager) at each district place, a TSM reporting to the ASM and SE reporting to TSM. • Mr. Govind Uttamchandani (MD) has direct relationship with all the 22,000 dealers and distributors. He is traveling almost 25 days in a month. • We are committed on our targets and payments • We have a zero claim with the dealers.

AIMS AND OBJECTIVE 1. To know how marketing strategies technique is useful to maintain good relation to its customer 2. To know how people were attracted towards product adopted by company. 3. To identify the factor influencing consumer purchase decision in India 4. To compare the policies adopted by the two company on new product development 5. Who is given priority and on what basis while the emergence of new product 6. To study the behavior of consumer of basis of the launch of new product by the companies

HYPOTHESIS .

1. H0: Philips Company strategic for long – term tie –ups with key and critical auxiliary manufacture, Philips provides its customers many benefits. H1: syska Company strategic for short term tie – ups with key and critical auxiliary manufacture syska does not provides its customer many benefits 2. H0: The market share of Syska company are rising up H1: The market share of Philips company are falling down 3. H0: The policies of Syska are more effective and the product is more consumer oriented than Philips H1: The policies of syska are effective than Philips and the product is more consumer oriented than Philips

Research and Methodologies

Data collection The information needed to proceed in the project will be collected through primary data and secondary data with help of internet PRIMARY DATA For the purpose of collecting primary data survey and research the area of focus will be  Authorized dealers of both companies  Information about their launching of new product  Feedback from the customers SECONDARY DATA The source of secondary data will be information that already exist somewhere internet and various data centers and research already done. (secondary data was collected from various journals magazines internet)

PROPOSED CHAPTER SHCEME Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8

INTRODUCTION COMPANY PROFILE AIMS AND OBJECTIVE HYPOTHESIS RSEARCH MTHODLOGIES DATA ANALYSIS & INTERPRETATION CONCLUSION BIBLOGRAPHY ANNEXURES

CONCLUSION After the data will be collected and analysis and findings will be made the conclusion will be drawn on basis of the same. Also it will be proven which hypothesis was correct. Also all the objective will be met which are mentioned earlier some suggestion may also be drawn

BIBLIOGRAPHY www.philips.com http://syskaledlights.com http://syskaaccessories.com http://sskgroup.in