Final Presentation For English Class

LAGUNtr

AYU NOVITA SARI * FAIZA MIRANTI * RIZKI CHANDRA * STELLA RYANI

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LAGUNtr • Company Profile • Current Industry Performance

• The Breakthrough Strategy • Strategy Implementation • Conclusion

AGENDA

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LAGUNtr

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• Established in 1985 • One of Indonesia’s leading travel agent

• Highly educated and experienced • ISO 9001:2000 for Quality Management • Nominated

as

Indonesia’s

“Best

Backpaking Travel Agency” COMPANY PROFILE

LAGUNtr

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30%

24%

25% 20%

24%

19%

15% 10%

9%

10%

2001

2004

5% 0%

1995

1998

2008

Company Growth

LAGUNtr Lagun Travel 11%

Travel World 13%

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LAGUN TRAVEL IS THE 4TH IN THE INDUSTRY

Queen Travel 4% PANORAMA IS THE MARKET

Java Travel 24% Pavel Travel 6%

LEADER

Panorama 39%

MARKET SHARE

LAGUNtr

“ We

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do not eat

other’s pie……

LAGUNtr

“

…… we make a

new one”

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LAGUNtr

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Travelling as a share of Total Indonesia Personal Consumption Expenditures

LAGUNtr Number of Backpackers (million)

1994-1997

1998-2002

2003-2005

Years

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LAGUNtr

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LAGUNtr

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LAGUNtr

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OUR CONCEPT’S ADVANTAGES

Experience Not too Crowded Inexpensive LAGUNtr

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ACCOMODATIONS

Bus Train Ferry Airplane

Motel Local Housing Tent Hotel

LAGUNtr

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4 Days 3 Nights Ticket [ship] and Accommodation [motel] ONLY Rp. 1.300.000,-

4 Days 3 Nights

Ticket [Bus] and Accommodation [Local Housing] ONLY Rp. 600.000,-

4 Days 3 Nights Ticket [Ship] and Accommodation [Motel] ONLY Rp. 1.200.000,-

LAGUNtr

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• THE RACE IS FIERCE

=(

• NEED MORE PIE

=D~

• REVAMP OUR STRATEGIES

>__<

• BACKPACKING IS THE WAY

^__^b

• DIME NEAR YOUR HOME

0__0

LAGUNtr

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FLORES – EAST NUSA TENGGARA