Final Findings
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Final Findings as PDF for free.
More details
- Words: 273
- Pages: 23
Ashok Leyland - Lucknow
CUSTOMER PROFILING Private Bus Market - Lucknow
Perceived Market Share
Performance –Expectation GAP
Continued …..
S.T.A Permit Holders
Tourist
DRIVERS OF SATISFACTION
S.T.A Permit Holders
School Bus Operators
Tourist Bus Owners
FINAL CLUSTER ANALYSIS OUTPUT
CLUSTER CUSTOMER
1.
USER /
NO. OF
BUYING
TYPE
NONUSER
VEHICLES
DECISION
School
Non-user
1-5
Owner
DOMINANT FACTOR
Service post warranty
2.
STA
Non-user
6 and above
Owner
Resale, maintenance cost and dealer cooperation.
3.
School
User
6 and above
Committee Resale,
maintenance cost and dealer cooperation. Availability of parts 4.
STA
Non-user
1-5
Owner
and mechanics with retailer
Recommendations The recommendation can be basically categorized under the two sub headings those are – Improvement in certain aspects of the company operations. • Parts and Mechanics availability with retailer. • Availability of Fully built vehicles. • Improvement in the distribution channel of leyparts. • Reducing the service time. • Better tie ups with financers. – Awareness about the improved services among bus owners. • Helping dealer to maintain relationships better. • Focus on small bus operators.
Training of mechanics…
OUTCOME :More mechanics will be available which will help us in pursuading the people of the respective places to go for AL vehicles.
Resale value…
OUTCOME:1.Retaining the AL customers as they are planning to shift due to low resale value of AL vehicles. 2.Retained customers will spread a good word of mouth which will help AL in the long run.
Unavailability of spare parts…
OUTCOMES :1.Change of brand perception of customers. 2.Will have a good word of mouth from the targeted customers which will help in enhancing the market share of AL vehicles.
THANK YOU
CUSTOMER PROFILING Private Bus Market - Lucknow
Perceived Market Share
Performance –Expectation GAP
Continued …..
S.T.A Permit Holders
Tourist
DRIVERS OF SATISFACTION
S.T.A Permit Holders
School Bus Operators
Tourist Bus Owners
FINAL CLUSTER ANALYSIS OUTPUT
CLUSTER CUSTOMER
1.
USER /
NO. OF
BUYING
TYPE
NONUSER
VEHICLES
DECISION
School
Non-user
1-5
Owner
DOMINANT FACTOR
Service post warranty
2.
STA
Non-user
6 and above
Owner
Resale, maintenance cost and dealer cooperation.
3.
School
User
6 and above
Committee Resale,
maintenance cost and dealer cooperation. Availability of parts 4.
STA
Non-user
1-5
Owner
and mechanics with retailer
Recommendations The recommendation can be basically categorized under the two sub headings those are – Improvement in certain aspects of the company operations. • Parts and Mechanics availability with retailer. • Availability of Fully built vehicles. • Improvement in the distribution channel of leyparts. • Reducing the service time. • Better tie ups with financers. – Awareness about the improved services among bus owners. • Helping dealer to maintain relationships better. • Focus on small bus operators.
Training of mechanics…
OUTCOME :More mechanics will be available which will help us in pursuading the people of the respective places to go for AL vehicles.
Resale value…
OUTCOME:1.Retaining the AL customers as they are planning to shift due to low resale value of AL vehicles. 2.Retained customers will spread a good word of mouth which will help AL in the long run.
Unavailability of spare parts…
OUTCOMES :1.Change of brand perception of customers. 2.Will have a good word of mouth from the targeted customers which will help in enhancing the market share of AL vehicles.
THANK YOU
Related Documents
Final Findings
June 2020 4
Findings
June 2020 17
Findings
April 2020 13
Epa Greenhouse Gas Final Findings
July 2020 8
Hallmark Findings
May 2020 6