Eyefortravel - Travel Industry Summit - Distribution And E-marketing Russia & Cis

Be at the forefront of change and reap the rewards of the Russian and CIS travel market

Travel Industry Summit @ MITT

Distribution and e-Marketing Russia & CIS Moscow, Expo Centre, 18-19 March 2009

SAVE

€200

When you book by February 18

Target this lucrative and fast growing market at Russia’s largest meeting place for online travel executives 25 expert speakers, interactive workshops, and discussion roundtables all with the one goal - to reduce your distribution cost and sharpen your online sales practices.

Organised by

Sponsored by

The Summit will include: • The Importance of e-Commerce • Online brand building • 25+ top speakers • Industry focus: best practice panel debates • Online payment solutions and GDS • Marketing focus: secrets to success • Business strategy for times of changes • The opportunity to network with the Russian Travel Market leaders Attend to embrace the future of travel distribution, online marketing and maximise sales in Russian and CIS markets.

World class speakers at a glance

Mr. Vladimir Vorobiov President Natalie-tours

Mr. Stefan Scholle Head of Strategy & Business Development TUI AG

Mr. Alexey Volov Director of Global Sales & Marketing Russia & CIS IHG

Mr. Georgy Gorshkov Member of the Board, Director of Retail Business Dep. , VTB24

Mr. Boris Samaryanov General Director StarTravel

Hear from these key travel companies

Media Partners

WWW.NEXT-STOP.RU

Open the brochure NOW to see full speaker list

Vladislav Kostyukovski, Head of Web Business and New Ventures Thomas Cook

Maximum information. Maximum interaction. Maximum networking! Dear Colleagues, This is your invitation to join Russian international Travel Distribution and e-Marketing Summit thought-leaders in Moscow 18-19 March 2009. Through months of in-depth research Eyefortravel have developed an innovative and information-rich program based on what the industry wants. This event is designed to allow you to understand the hot issues inside out and to equip you with the knowledge and contacts to embrace the future of online travel distribution structure in Russia and CIS. Over the course of the two information-packed days, you will experience a wide range of thought-provoking sessions designed to stimulate and inform you about the latest trends in the industry. In times when technologies are developing rapidly and customer behaviour is changing unpredictably, the only thing that will give you a significant advantage in business effectiveness is an up-to-date understanding from leaders within the industry. The aim of the event is to provide its participants with clear overview of today’s Russian online and offline travel markets. We will have a closer look at available opportunities to implement online technologies, the importance of using new alternative distribution channels and the necessity of developing e-marketing initiatives to maximize sales and boost profits. You will hear professional tips which will help you to apply the right business strategy in times of financial uncertainty. During the marketing sessions we will cover quite new but very important topics for the Russian travel market - issues such as CRM and social media initiatives. Take a look inside at the comprehensive agenda that includes all the current top priority issues as well as providing the latest information from those companies who are already successfully tackling them. This is the only chance this year to hear from some of the best speakers in travel industry, all of whom are eager to share with you a wealth of knowledge and answer all your questions. Since 1997 we have been running our professional industry events around the world which enable all sectors of the travel industry to develop the best partnerships and strategies to boost revenues. EyeForTravel conferences have a proven track record for bringing together the finest audiences from leading industry key players, in a comprehensive format that focuses attention on delivering timely analysis on the toughest and most relevant issues challenging the travel industry today. It is not the first time EyeforTravel have partnered with world's leading travel exhibitions. Having previously held conferences alongside WTM and ITB this year we have partnered with Russian travel show MITT which attracts over 30,000 travel professionals. The unique event will give you the opportunity to understand this rapidly growing market as well as meet and do business with the most senior CIS decision-makers all looking to expand their online sales and reduce their distribution costs. We look forward to welcoming you to the Travel Distribution and e-Marketing summit in Moscow in March. Best regards, Mikhail Taratynov Regional Event Director Russia and CIS EyeForTravel

The only travel industry event in Russia to fully understand this fast-growing market

Why attend: Times are tough! However you will be impressed how easy it is to sell travel online to the Russian market. This year's program will tackle the hottest issues challenging YOUR company both now and in the future. If you are interested in selling and distributing travel to the online Russian Travel market you should attend this event. You will have the unique opportunity to have face-to-face meetings with the leaders in the region. It is by far the best way to plan how you should enter this growing and lucrative market. • Hear expert predictions on the future of the growing online travel market and how it will impact the whole travel market. • Discover effective strategies to reduce your distribution costs and increase sales using the latest technology offered for travel market. • Get the most up-to-date industry statistics on customer behaviour • Network with the experts in the industry and make the partnerships you need to succeed. • Meet with key players in the industry and find solutions to create more effective relationships between tour operators, airlines, hotels, intermediates, associations and government organisations. • Predict the future of the travel market in the post-crisis period.

Hear from the key Russian travel industry executives Mr. Stefan Scholle, Head of Strategy & Business Development, TUI AG Mr. Vladislav Kostyukovski, Head of web business & new ventures, Thomas Cook Mr. Vladimir Vorobiov, President, Natalie-tours Mr. Frank Zehle, VP Brand Marketing, Marriott Hotel Holding Mr. Niklas Andreen, Managing Director Eastern Europe, Travelport Ms. Fariza Gurieva, Director of distribution and technology department Aeroflot Mr. Alexey Volov, Director of Global Sales & Marketing, Russia & CIS IHG Mr. Georgy Gorshkov, Member of the Board, Director of Retail Business, VTB24 Ms. Maria Yurchenko, Agency Account Manager, British Airways Russia Mr. Tim Gunstone, Managing Director, EyeforTravel Mr. Vladimir Bredikhin, General Director, I-Globe Mr. Sergey Tolchin, General Director, Intourist (retail sector) Mr. Oleg Dmitriev, IT Director of tour operator, NEVA Mr. Alexander Galinovsky, Director of Sales and Services, Megatech Mr. Vladimir Komlev, General Director, UCS Mr. Mikhail Ushakov, General Director Nota Bena, Hotels.su Mr. Fedor Virin, Director of Research, Mail.Ru Ms. Anastasiya Partysheva, General Director, Travel.ru Mr. Eduard Kuznetsov, General Director, Megapolus tour Mr. Vitaly Golovin, First Deputy of General Director, KD-Avia Mr. Nikolai Shestakov, Director of Customer Services Department, Yandex Mr. Vladimir Kaganer, General Director, Tez-tour Mr. Vadim Mazine, Direct Sales Manager, Air France Ms. Oxana Krotova, Director of International Sales, Accor Russia Ms. Anastasiya Lavrenuk, Head of Sabre Travel Network Russia Mr. Boris Samaryanov, General Director, STAR Travel Mr. Andrey Sebrant, Marketing Director, Yandex Mr. Petr Busalov, Director of online Technology Department, Capital Tour Mr. Andrey Ozolon, Founder and Chief Editor, Tonkosti Prodazh Ms. Irina Voroshilova, Director, Tourism-Advertising-Internet Mr. Sergey Rumyantsev, Commercial Director, Svyaznoi Mr. Alexandr Komarnitsky, General Director, Kuda.ru Mr. Dmitry Gorin, General Director, RZD-Tour Mr. Igor Morachaev, Commercial Director, Russia Airlines Mr. Anton Nikolsky, Managing Director, National Association of E-commerce Mr. Max Trukhin, Managing Director of the social networking web-site, Mamaba

Simultaneous interpretation from Russian language to English will be available

A unique opportunity for learning and networking Day one: Wednesday 18 March 2009 10:00-18:30 Opening session

Industry focus

Marketing focus

The outlook for online travel distribution in emerging markets including the huge potential of the Russian online travel market.

Hotel distribution strategies – the next generation in sales and e-marketing techniques.

The future of e-commerce. Understand the needs of Russian travel customers. How to increase ROI from your online marketing initiatives?

Mr. Tim Gunstone, EyeforTravel

The future of online travel distribution in Russia and CIS. Understand the changing relationship between suppliers, intermediaries and 3rd party. • Hear statistics and purchasing trends for the Russian travel market. What % of travel is sold online and how will it impact on the market? Which distribution model will dominate? • In times when suppliers are working on increasing direct business from consumers, on what basis should they continue to work with 3rd party sites? • How will the growth of online sales affect the future of the Russian travel market? • How to successfully invest in the Russian Travel Market - strategic overview and business model. • How different are the Russian and Western markets? Which ideas and strategies can be borrowed and must we take into account the regional specific of the Russian market? Mr. Stefan Scholle, TUI AG Mr. Vladimir Vorobiov, Natalie-tours

Online Vs Offline. • The high dynamic growth of the Russian online market is redefining existing business strategies. The growth of Russian internet users in 2008 will be registered at a rate of 27-30%. There are currently 32 million internet users in Russia over 18 years old. The share of e-reservations is 10% and sales made online are just 2-3%. • Which channels are worth investing in and what travel products have the best prospects in Russia? • Evaluate the cost of going direct compared with the cost of selling through intermediaries. • Despite the rapid growth of the online market, customers in Russia use the internet to gather information but traditionally book offline. Is it likely to change and how are online habits evolving? • What is the difference of using internet in cities and regions across the country? How can you increase customer retention and effectively deliver the information to your customers using the right combination of online and offline strategies? Mr. Vladislav Kostyukovski, Thomas Cook Mr. Boris Samaryanov, STAR Travel Mr. Sergey Tolchin, Intourist Mr. Vladimir Bredikhin, I-Globe Mr. Vladimir Kaganer, Tez-tour

• How fast are hotel online bookings growing in Russia? What opportunities are offered on the market to increase your internet sales and what changes we are facing in the future? • Direct sales vs. intermediary distribution. How can profitable partnerships with intermediaries be maintained? • Hear best pratices from western hotel chains’ on their e-marketing strategies. How can you keep customers and encourage them to stay in your hotel again and again? • How can domestic hotels compete with the international hotels chains? • How do you manage prices across multiple channels? How can you make sure you have an effective online distribution strategy, maximize prices and not lose your customers. • How can you achieve the right selling price when you sell packages? Mr. Frank Zehle, Marriott Hotel Holding Mr. Alexey Volov IHG Russia Mr. Mikhail Ushakov, Nota Bena - Hotels.su Ms. Oxana Krotova, Accor Hotels Group Russia

Payment solutions Implementation of online payment technologies into your business. How will it impact sales and how quickly can you get your investments back? Are we ready for massive online payment initiatives?

• Which customer segment makes most internet inquiries and what strategy should you apply to maximise customers’ influence. • Is there any regional specific in measuring customers’ behaviour? Do you know customers’ preferences in searching and booking online? • CRM in travel. Find out how to successfully manage customer experiences for different customer profiles and how to use your CRM data to leverage the best marketing strategy. • Hear professional tips that will help in promoting your brand online. • Hear what impact web 2.0 can have on your CRM process. • Where should you spend your e-marketing budget to boost your sales? Mr. Petr Busalov, Capital Tour Mr. Andrey Ozolon, «Tonkosti Prodazh» Mr. Andrey Sebrant, «Yandex» and «Internet Marketing» magazine

How can you move your business online? • Lots of info, pictures, video, prices… what design and content do you need to ensure the best traffic rates and the best booking experience of your customers? • How will user generated content eventually impact customer loyalty and retention?

• Hear information and statistics for online sales, analysis of trends and customer needs.

• E-CRM. When customers experience problems with your website you risk losing them. How you can make sure that your website is always current informative and user friendly?

• How can you avoid problems at the stage of implementing online payment into your business?

• When things get nasty – how do you deal with negative publicity on the Web and ensure one angry customer doesn’t ruin your brand.

• Do new technologies guarantee you enough security, convenience and simplicity of operation?

Ms. Irina Voroshilova, TRI

• High rates and commissions? How can you reduce the cost of taking online payments and where can you find profitable online payment solutions? After the integration, when can you expect to get your investments back? • An overview of payment providers. Which payment solution suits the size of your business? • Hear from experts on the legal side of e-commerce in Russia. • Step by step recommendation on how to implement online payment on your web-site. Mr. Anton Nikolsky, Association of E-commerce Mr. Georgy Gorshkov, VTB24 Mr. Maxim Morozov, UCS Mr. Sergey Rumyantsev, Svyaznoi

Networking at the Travel Distribution & e-Marketing Summit Over 120 of CIS’s leading travel executives will be in the same room as you - all eager to do business and share knowledge. The design of the event maximizes networking time with over 10 hours applied over 2 days. The highlight being the networking reception after the close of business in Day One of the Summit.

Reserve your place today - CALL +44 207 3757502

Maximum information. Maximum interaction. Maximum networking! Day two: Thursday 19 March 2009 10:30-17:30 Social media and search

Industry focus

Social online marketing and UserGenerated Content in Russia.

Airline Distribution and Marketing strategies.

Tour Operators and Travel Agents online distribution and marketing strategies.

• Social media as a distribution channel - how big can it get?

• Future of online distribution. How are the traditional airlines developing their online strategies?

• Customers rely on offline markets so traditional travel agencies have always been an important distribution channel in Russia and CIS. Is this likely to change and what you can do in order not to reduce your sales level?

• The future of User-Generated Content. Find out how Social Media is taking the industry by storm and who you need to work with to develop a comprehensive web 2.0 strategy. • How can you aggregate content from multiple sources and syndicate your own content to other sites (such as meta-search sites)? • Blogs and how they affect the industry. Will blogs dictate consumer trends? • User-generated content has transformed the traditional channels of communication between business and consumers. Do such techniques translate into increased sales? How can you ensure your product is at the forefront of B2C/C2C communication? • Future of social online marketing in Russia. Mr. Fedor Virin, Mail.Ru Ms. Anastasiya Partysheva, Travel.ru Mr. Max Trukhin, “Mamaba”

Travel search optimisation in Russia. How can you ensure your customers find you before your competitors online? • Are there any distinctive regional factors that you should take into account when promoting your company via search engines? • How can you measure the quality of traffic driven to your site and control your investments in internet marketing? • Search Engine Optimization vs. PPC (pay per click) CPA (cost per acquisition) marketing. Where should you spend your valuable marketing budget and how? • What search engine optimization strategies work and how can you apply effective strategies across multiply products? • Meta-search in Russia - Western experts’ perspective and experience. Mr. Alexey Amelushenko, «Yandex»

Face to face meetings Book your delegate pass today and you will get a chance to arrange meetings in advance with any of the attending companies.

• How to imply international standards of reservations and sales. Western experts’ perspective and experience. • How can airlines increase their direct sales and still ensure a profitable working partnership with intermediaries? • Changing relationship with intermediaries. How flexible will airlines be with tour-agents in terms of payment settlement especially in times of financial uncertainty? • How can you compete with low-cost airlines? • With a growing online audience, what are the opportunities for airline websites to sell ancillary products to their direct customers? • How can you integrate an ancillary product or service into your web-site and what extra opportunities this may open for airlines, intermediaries and customers? • Offer insurance for non-refundable tickets to you customers and see how you can increase the sales level in this segment. • Service and security for online payment modules. Hear expert advice on how to minimize cost and effort. Ms. Maria Yurchenko, BA Russia Ms. Fariza Gurieva, Aeroflot Mr. Vadim Mazine, Air France Mr. Vitaly Golovin, «KD-Avia» Mr. Igor Morachaev, Russia Airlines

Russian railways and car rentals. Business development and online initiatives. • Innovative online distribution strategy. • Being a huge government owned and red-tape structure, how Russian Railways is going to change their relationship with intermediaries to boost their sales and to increase the customer service quality. • How to increase sales using ancillary strategy? We are currently recruiting speakers for this section. Please, visit www.eyefortravel.com/ru for details.

Online contact centre We will run an online contact centre to enable you to organize meetings in advance and touch base with those crucial contacts.

• Traditional tour operators are tending to increase their direct sales. Taking this into account, are travel agents keeping up with the latest trend? How the relationship between operators and agents will develop? • How will the travel market react on rising financial guarantee deposit by the government? • Changing relationship between tour-operators, tour-agents and GDS providers. • How can you sell effectively packages online? • Online travel agencies. Western experts’ experience and live recommendations on how to do business online. Mr. Oleg Dmitriev, tour operator Neva Mr. Alexandr Komarnitski, KUDA.RU Mr. Eduard Kuznetsov, Megapolus tour

High Travel Technology session Latest technology in online distribution. Get a market update about the latest technology and what opportunities exist to create a successful sales and marketing strategy. • What advantages of entering online sales market. Which solutions are currently available and how much do they cost. • The pros and cons of available solutions from Russian and Western providers. Which technology will function better in the Russian market in your size of business? • Overview of GDS available for suppliers of services and intermediaries that guarantee them effective business relationship. • Hear expert suggestions for available GDS technologies that minimize the cost and effort for its users. Mr. Niklas Andreen, Travelport Mr. Alexander Galinovsky, Megatech Ms. Anastasiya Lavrenuk, Sabre Travel Network Russia

Closing session Travel market strategies in times of financial uncertainty. • How will the crisis affect the consolidation of the Russian Travel market? • One year travel market forecasts and sales incentives strategy for the times when business activities are slowing down. • Are there any alternatives of borrowings from a bank? • Which business strategy does it makes sense to apply in times of financial uncertainty? Group discussion

Reserve your place today - call +44 (0) 207 375 7502

“Great conference with a lot of inspirational ideas excellent inputs for new out of the box thinking. A must for all online travel agencies!”

“The first EyeforTravel conference had answered lots of my questions and allow me to sign several important for company contracts”

“The most advanced event recently organised for Russian travel market”

Mr. Christian Foged, Online Sales Chef DTF Travel

What we guarantee to deliver...

1

The Topics

Ms. Natalia Sharavina e-marketing manager Balchug Kempinski Hotel

Ms. Larisa Kravchuk, Director of e-Sales Department, AeroSvit Ukraine Airline

Statistic: over 6,000 senior travel professionals have attended 23 EyeforTravel events in 2008 worldwide.

After months of research with top travel executives, the topics are exactly what you’ve asked for. If we have missed anything off, you can add it to the agenda by suggesting we hold a round table on the subject. Email [email protected] for more info.

42% intermediaries (tour-operators and travel agents)

The Speakers

11% academic and research companies, press, PR

2

The highest-level industry speakers from leading travel companies, hotels, airlines, banks and technology providers. You will profit from their vision and take away powerful new strategies and solutions to give fresh impetus to the way you tackle the challenges you face.

3

28% suppliers (airlines, hotels, car rentals, railways) 17% marketing and technology solutions providers

5 Easy Ways to Register:

No More Sales Pitches

The Travel Distribution and e-Marketing Summit is an independent event. Every single presentation will go through a rigorous review process in advance to ensure consistent high quality presentations for all speakers including sponsors. You will get the chance to hear from the sponsors in the expo room, not the conference hall.

4

Case Studies

Learn through a proven strategy of marketing and distribution in Russia and CIS, with take away best practice techniques. No other event can deliver such knowledgeable insights and answers to key travel challenges you face.

5

The Networking

During the 10+ hours of dedicated networking, you’ll rub shoulders with the sharpest minds in travel. No other event in Russia can provide you with 2 days of business focused networking with some of the most influential people in sales and marketing.

6

E-mail: Online: Fax: Call: Mail:

Email your full contact details with 'BOOKING RUSSIA' in the subject line to [email protected] Register online today at www.eyefortravel.com/ru +44 (207) 375 7200 Mikhail Taratynov on +44 (0)207 3757502 Mail this form to Registrations, EyeforTravel, 7-9 Fashion Street, London, E1 6PX, UK

Registration fees:

Register by 18.02.09

Register after 18.02.09

€895

€1095

€795

€995

Gold Pass: • 2 Day full access pass • Full event video recording Silver Pass: • 2 Day full access pass

Delegate Details:

The Venue and Atmosphere

This year Eyefortravel has partnered with MITT to produce a unique conference that gives you the opportunity to meet and do business with the most senior CIS decision makers all looking to expand their online sales and reduce their distribution costs. We are holding the event in the brand new conference-room of the Expo Centre conveniently located in the business city of Moscow in just 15 min travelling time from the Kremlin.

2% financial sector (banks, investments companies, analysts)

85% of our delegates are senior and top-management level

First name:

Last name:

Company: Title: Phone:

E-mail:

Address:

Payment: Please, invoice my company. I enclose a cheque payable to First Conferences Ltd Credit Card:

AMEX

Visa

Mastercard

Credit Card Number: Expires:

Secure your place now and

save up to 300 Euro. Early bird discount available only until 18th of February.

Security Code:

Name on Card: Signature: Terms & Conditions All conference places are fully transferable without any charge. Cancellations received before 5pm (GMT) time on 5 March 2009 will not incur a penalty (credit card registrations are subject to a 5% administration fee). If written confirmation of a cancellation is not received by 5pm (GMT) time on Thursday 5 March 2009, we will be obliged to charge the full fee. Please note - you must inform the conference desk in writing of any cancellations on: [email protected] Whilst every effort is made to maintain the advertised agenda, the organisers reserve the right to make changes without notice. EyeforTravel is a division of First Conferences Ltd.

Russia’s Leading Forum for Online Travel Marketers Global penetration of online technologies into travel

industry is not something inaccessible for Russia

nowadays. The high dynamic growth of the internet

has redefined travel distribution in Russia, giving huge opportunities for business development and changing the relationship between suppliers and

intermediaries. Companies are competing to be more effective in terms of sales and marketing, increasing

is still relatively small. A whole range of issues such

citizens, travel industry experts are predicting that

internet payment commissions are seriously slowing

most probably happen by scenario of emerging

as visa barriers, imperfect legislation and high cost of down the market.

markets like Brazil, China and India where over the

Over the past two years the share of e-bookings increased from 3 to 43 per cent*

direct sales. At the same time customers have an even

However looking at the government’s high priority

options to buy, more ways in which to book, and the

the country’s e-commerce industry, the arrival of

bigger choice of travel products and prices, more possibility to get services from suppliers directly. However the proportion of e-sales in Russian travel

the Russian e-market will continue growing. It will

politic in developing both national inbound tourism, winter Olympic 2014, and an increasing number of countries that don’t require visas from Russian

past two years the share of e-bookings increased from 3 to 43 per cent*.

With a 7% economic growth rate, 141 million

potential customers and internet penetration growth rates of 803.2% over the last 7 years, every major

travel corporation would be foolish not to target this unique market. EyeforTravel



*Financial Times

The Russian-CIS online travel market is exploding - EyeforTravel’s

Travel Distribution and e-Marketing Summit

gives you the knowledge and tools to deal with this growth head on, making it a must-attend calendar highlight for travel’s most prominent figures and executives. Co-located with

Distribution futures

e-Marketing

Online distribution is set to explode. Be on the forefront of change and reap the rewards. Understand the prospective of online travel distribution in emerging markets and the huge potential of the Russian online travel market. Overview of today’s Russian online and offline travel markets. A closer look at the opportunities available to implement online technologies into the business, and importance of using new alternative distribution channels.

Online, offline, search, web 2.0, Blogs, e-mail, Video, web 3.0, Podcasts, Mobile, Social-media, Affilates, RSS... with so many options at your disposal, all with their own benefits and pitfalls, it’s never been harder to map out a powerful marketing strategy that squeezes full value from everything what you spend.

Benchmark your business! Free expert confidential assessment of your existing strategy

Official partner

CRM and loyalty programs

More often marketing people from all industries keep mentioning three magic letters CRM, but only a few Russian companies are realising how important CRM could be for business. How many extra customers can be brought by one of your satisfied client and how many customers can you lose by having just one unhappy buyer? Understand the needs of Russian travellers and how to increase ROI from your online marketing initiatives.

• 2 days of interacting • 7 round tables • 10 hours of networking • 25+ speakers Main media partner

• 150+ delegates ...and more then 1000 new ideas for your business

For more information visit www.eyefortravel.com/ru

Online media partner