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Travel Distribution Summit N. America 2009
September 16-17, The Westin, Michigan Avenue, Chicago
on your 0 Confere nce Pas s! Re gister
before
July 3
How to Cut Costs and Grow Profits in the Changing World of Online Travel Seize Opportunities, Create Innovative Campaigns and Steal Market Share North America’s key networking event for online travel suppliers and distributors. Meet and do business with 700+ of your potential customers and partners in just 2 days! • Latest Distribution Trends: What’s new when it comes to managing your channels, evaluating ROI and achieving significant cost reduction?
ORGANIZED BY:
Senior speakers from the world’s biggest travel brands
Matthew Crummack, SVP Lodging, Expedia
Scott Hyden, President, STA Travel
Virginia Suliman, VP Web Design & Development, Hilton Hotels Corporation
Cory Garner, Director of Merchandising Strategy, American Airlines
Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines
Glenn Fogel, EVP Corporate Development, Priceline.com
Tammy Peter, VP Channel Management, Wyndham Hotel Group
Noreen Courtney-Wilds, VP Sales, JetBlue Airlines
Ted Souder, Head of Travel – Central Region, Google
Jeff Davidoff, CMO, Orbitz Worldwide
• Customer Behavior: What can you do differently to engage potential customers? • Consolidation & Convergence: As major players attack one another’s space, who will win? And how do you profit? • Airline Focus: How are the GDSs adapting to the new fare structures – and how are the airlines looking to boost their ancillary revenues? • Direct vs Indirect Distribution: Who’s got more leverage now, suppliers or OTAs? • Search Engine Marketing: What simple changes can you make to increase conversion rates? • Social Media & Trip Planning Tools: Can you demonstrate the ROI and tangible benefits to key stakeholders? • Holistic Distribution: What are the practicalities of broadcasting a consistent message across all channels to maximize sales and minimize costs? • Vacation Rentals: Can you cash in on a booming sector? SPONSORS
One Pass Gives You Unlimited Access to 3 Conferences Travel Distribution Summit
Revenue Management and Pricing
Mobile Strategies for Travel
Reinventing your Revenue Management Strategies: How can US travel businesses profit from the worst recession since The Great Depression? Reserve your place at the Conference that shows you how to help your business survive – and thrive – during the economic crisis… and prepare for the green shoots of recovery 2009 will go down as the year that Revenue Managers in travel industry firms across America realized their forecasts based on historical data were no longer worth the paper they were printed on. So what now? The name of the game is reinvention. Quietly yet confidently, a small percentage of travel Revenue Managers are switching strategies. By thinking differently – and acting differently – they are turning economic challenge into brilliant opportunity. It makes the timing of this year’s Revenue Management and Pricing in Travel USA Conference better than ever before. Because this year, our mission is to show you how to: • Adapt fast to today’s enormously tough business climate • Get ready for the economic upturn – and have your own RM Recovery Plan waiting in the wings Make sure you understand why Revenue Managers can be more valuable now than ever before Quite simply, the value of Revenue Managers does not need to plummet during hard times.
On the contrary. Effective RM processes can still make all the difference to your organization’s bottom line – and perhaps now, a bigger difference ever. The fact is, you need to give direction not take direction. To positively impact revenue, you need to know how to convince senior management to adopt new, and perhaps even initially unpopular strategies. And this Conference will give you the ammunition you need to do just that. For example, the issue of whether or not to discount is becoming increasingly contentious as the weeks go past. Should you continue to cut your rates? What are the alternatives? How much is at risk if you make the wrong choice? And is it fair to say that today’s shortterm decision will affect your organization’s profitability for years to come? This is the one proven event in America where you’re guaranteed expert answers to these and other equally pertinent questions. We’ll demonstrate what the travel leaders are doing to quickly change strategies and policies to reflect current conditions. Come and find out which channels and demand segments are performing better than average… what that implies about current sales targets and pricing… and how to zone in on specific marketing programs that deliver top results.
Beyond discounts: What are the smartest Revenue Managers doing – and should you be concerned? When you come to check out the Conference Agenda you’ll see that as well as evaluating the value of opaque pricing you’ll also be able to fully investigate alternatives to discounting. In particular, we’ll focus on stealing market share. After all, since demand has plummeted, one of the few ways left to grow your business is to capture business from your rivals. Solely by discounting? That’s great for customers, but what about your brand? Find out how to communicate the true value of your products and services. And how to improve customer relationships… boost loyalty initiatives… improve direct marketing revenues… and not even think about cutting back on service. None of the above can be achieved effectively without optimizing cost centers and profits – making RM an operational imperative. It’s all knowledge and market intelligence you cannot afford to ignore. Otherwise, it’s YOUR market share that Revenue Managers will be chasing. This event will sell out. Immediate booking is strongly recommended. We look forward to seeing you in Chicago, 16 – 17 September 2009.
One Pass Gives You Access to Three Co-Located Conferences
Revenue Management & Pricing
mobile strategies for travel
Supplier & OTA Relations
Adapting RM in the Current Economy
Mobile in Travel: What’s the Hype All About?
Industry Analysis
Market Share vs Profitbility
Monetizing Online Programs
Integrating RM and Distribution
Case Studies: Experiments in Mobile
Initial Trials and Future Developments
LU N C H B R E A K
AFTERNOON
Social Media Pricing
Mobile for Search, Marketing and Analysis
Forecasting
Mobile Content that Sells
Trip Planning Tools
Airlines: GDSs and Ancillary Revenue
Travel Products that Sell via Mobile
Travel Distribution summit
Keynote: Meta-Search MORNING
Travel Distribution summit
DAY 2
Innovations in Search
Revenue Management & Pricing
The Evolution of RM
Ancillary Revenue Customer-Centric RM & Loyalty
mobile strategies for travel
Mobile Transaction Payments Keeping Your Customers Through Mobile
Integrate Mobile into Your Systems
LU N C H B R E A K
AFTERNOON
MORNING
DAY 1
Networking Cocktail Party 5-7pm at the close of day one
Choose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology
A Holistic Approach to Marketing and Distribution
Independant Hotels
Alternative Lodging Options
Find, Train and Retain Revenue Managers
Where does Mobile Fit into Distribution
Merchandising Through the Mobile Channel New Technology for Travel Distribution
This is a visual representation and is not a timed agenda
Register now Online at: www.eyefortravel.com/tdsusa
“An unparalleled and forward-looking educational experience; extraor Chair: Susan Black, President, Susan Black Consulting
• What opportunities does the downturn present – and how do you capitalize?
Day One: September 16, 9am – 7pm
Diane Clarkson, Travel Industry Analyst, Forrester Research Mark Mahaney, Director, Internet Research, Citigroup Investment Research
Session 1: Presentations & Panel
The Distribution Landscape: Who’s Running the Show Now – Suppliers or OTAs? • Given the recession and changes in customer behavior, who’s got more leverage now intermediaries or suppliers? Who will win? And why? • How can suppliers lessen their dependence on OTAs by optimizing their websites and building a robust direct online distribution strategy? • Why do customers frequently prefer a supplier’s direct website over an OTA? What are the pre and post-booking customer benefits? • Why are opaque channels, such as Priceline and Hotwire, thriving? What is their unique value proposition for suppliers and consumers? • How come Expedia’s earnings have fallen from $51 million to $39 million? Why does one OTA succeed over another? How will the balance of power shift over the next 12 months? And how long will the Big Four last? • What new tools and services are the OTAs about to launch to capture market share? • When Priceline dropped their air fees, their airline business soared, prompting Expedia, Travelocity and Orbitz to follow suit. How do the OTAs rationalize this decision? And what impact is this strategy having on suppliers’ direct channels? • Will the major OTAs’ decision to cut fees and refund promotions pay off? Or are they risking profitability in a futile attempt to steal market share? Jeff Davidoff, CMO, Orbitz Matthew Crummack, SVP Lodging, Expedia Julie Atkinson, Sr. Director Global Online Sales and Distribution, Starwood Hotels & Resorts Worldwide
Networking Coffee Break Session Two: Presentations & Panel
Expert Industry Analysis: How to Survive the Recession and Position Yourself for Future Success • Hear the latest news on key economic trends • Survive or thrive: Understanding value in this new economy • How is the economy affecting travelers’ attitudes and behaviors? How can you benefit? • Where does travelers’ brand loyalty fit into this new economy? • How well is the online channel delivering on the customer experience? • Are the OTA fee cuts likely to prove a short-term strategy or a permanent fixture? • Consolidation: Why is it now a time for consolidation in the travel industry?
Presentation
Maximizing and Monetizing Your Online Programs • Maximize the performance of your paid search and SEO programs by conquering seasonality and restructuring campaigns • Monetize your online elements – from photo and video assets to mash-up applications • Eliminate budget waste by successfully geo- and re-targeting your ideal customer • Learn which onsite elements are worthwhile, and which will not recoup your investment • Determine how to stretch your budget to secure and build your brand strength
Ashwini Karandikar, VP Client Services, Range Online Media
Roundtable Lunch Break Session Three: Presentations & Panel
How Can You Deploy Social Media to Improve Distribution? • How do travel suppliers harness the breadth of social networks? Is it about brand building? Or are measurable transactions more important? • Do people really use social networks to improve their travel planning? How can travel players insert themselves into conversations without turning off potential customers? • What are the benefits of Twitter over Facebook? What’s the most powerful way to use Twitter to promote marketing messages and build brand identity? • Is 2009 the Year of Twitter? What are the rules of engagement? How do you attract followers? How do you identify the right topics to cover and create a two-way dialogue? • How can you use differences in behavioral patterns to customize social media campaigns, and reach specific segments at optimal times? • How can you manage TripAdvisor to your advantage? And what new tools are available, especially for independent hotels? • How can you demonstrate the ROI and tangible benefits of social media marketing to key stakeholders? • TripAdvisor, Kayak, Travelpost… Who’s best positioned to win big in exploiting social media? And will the advertising model supersede the transactional model?
Scott Hyden, President, STA Travel Roseanne Landay, Director of Strategy and Business Development, Pleasant Holidays Anil Aggarwal, CEO, MileStone Internet Marketing Virginia Suliman, VP Web Design and Development, Hilton Hotels Corporation
Session Four: Presentations & Panel
What Role and Value Do Trip Planning Tools Provide in the Customer Travel Cycle? • What type of online trip planning tools exist? And how can you utilize them? • Discover how trip planning tools support sharing, collaboration and the use of social media • How do these tools work with travel suppliers, agencies and websites? • How can offline distribution take advantage of consumers using online trip planning and trip inspiration services?
John Peters, CEO, Tripology Gregg Brockway, CEO, TripIt
Networking Coffee Break Session Five: Presentations & Panel
Airlines, GDSs & Ancillary Revenue • How are the OTAs and GDSs accommodating airlines as they continue to drive ancillary revenues? Are the GDSs actually capable of unbundling? • Is GDS technology flexible enough for complex fare structures like those of Air Canada? And are fare-families here to stay? • How can your ancillary revenue program benefit your direct distribution strategy? • Merchandising and upselling via a GDS: What new opportunities are in the pipeline? • What new technology developments are poised to facilitate ancillary revenue in the leisure and corporate environment? • Now the OTAs have cut their fees, how else can they generate revenues? • How can you track and measure your ancillary revenue strategy? • Settlement of ancillary revenues: How can the fee collection process be simplified?
Cory Garner, Director of Merchandising Strategy, American Airlines Kyle Moore, VP Air and Ground Content and Shopping, Sabre Travel Network Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines
OpenTravel Pre-Conference Workshop September 15, The Westin, Chicago Followed by The Pre-Conference Drinks Reception in the exhibition hall, sponsored by OpenTravel www.opentravel.org More information about this workshop will be announced shortly *There will be an additional charge for this event
“The event was current, insightful and very informative, plus it w
rdinary networking and a great use of my time” Day Two: September 17, 9am – 4pm Keynote Presentation:
Expert Insight on Crucial Distribution Trends • Will the traditional online travel transaction revenue model wither away? With selfimposed transaction fee cuts on the one hand, and suppliers wanting to cut commissions on the other, can the OTA transaction model survive long-term? And does this shift provide opportunities for smaller firms to better compete against the giants? • How should online travel companies position themselves to take maximum advantage of rocketing social media usage? Traditional travel agencies used to be the information gate-keepers. Then OTAs displaced them. And now, social networks are bypassing OTAs to deliver travel information peer-to-peer. How do you provide value in a way that can actually be monetized? • Travel information overload is becoming the norm – potentially making it harder for customers to plan and purchase travel. How do you ensure authentic reviews? Who will be the winners in sorting, filtering, and ranking the information to guide customers through data overload? • Radical changes: Is this the right moment? In the travel business, is it better for a company to pull back during recessionary times or to boldly move forward? Is now the time to take risks? If not now, when?
Glenn Fogel, EVP Corporate Development, Priceline.com
Session Six: Presentations & Panel
How to Take Advantage of Travel Comparison Sites: Optimizing MetaSearch in Your Distribution Strategy • Even with 40 million searches a month, can Kayak continue to dominate? Does their business model need to change? • What are the benefits for suppliers of metasearch? How can you maintain control over your inventory and lower your distribution costs? • How much business is actually generated by sites like Kayak? What’s the potential share for this type of traffic given the low level of consumer awareness? • What’s the real cost of meta-search transactions for suppliers? And what about the risk that they deliver a distorted picture? • TripAdvisor versus Kayak in terms of brand, traffic, search and technology: What are the strengths and vulnerabilities of the two companies? How are they encroaching on one another’s space? Who’s most likely to win? • Are suppliers correct to be worried about commoditization? Can the meta-search sites overcome this with rich media and UGC?
Chris Shaver, BookingWiz.com
• How do consumers benefit from vertical search rather than general search? Noreen Courtney-Wilds, VP Sales, JetBlue Airlines Sam Shank, CEO, Dealbase Tammy Peter, VP Channel Management, Wyndham Hotel Group
Networking Coffee Break Session Seven: Presentations & Panel
Innovations in Search: How is Online Travel Evolving to Meet the Demands of Increasingly Sophisticated Web Users? • How can you build a keyword list that’s based on consumer behaviour and purchasing habits – and accurately measure ROI? • EyeforTravel research shows the number of keywords used in the travel search phrase is increasing – sometimes to five words or more. How can you embrace this opportunity and provide more relevant ads for long tail keywords? • What really impacts how Google sees your site; Maps, videos, mash-up applications, keyword-rich content, inbound links, UGC, long-tail content…? Which of these components will make your SEO strategy more successful? And how do you monetize these various online elements? • How do you engage customers on your websites for the best conversion rates?
then translate this uniqueness into all your marketing messages? • How can travel content converge to provide a better service to consumers? • The demographic of online travellers is becoming increasingly diverse. How can you ensure your web marketing engages all potential customers? • Get a complete view into self-service functionality and enhanced customer service delivery across all self-service channels: Mobile, Kiosk & Web • How can individual technologies come together to improve your business? • Is online advertising failing? Does today’s customer respond to advertising or will social media replace traditional marketing? • Standardization: Which tools will help you overcome obstacles currently inhibiting the aggregation of content, and streamline the transaction process?
Paula Twidale, EVP, Collette Vacations Doug Miller, VP Global Media, Expedia Jan Wood, Travel Industry Consultant Business Consultant, Teradata Corporation Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts
Networking Coffee Break Session Nine: Presentations & Panel
Vacation Rental Market: Can You Cash In On a Booming Sector?
• What do travel companies need to do now to • What key factors are driving – and inhibiting prepare for the Semantic Web? How does your growth – in the vacation rental market? website need to change to ensure optimized • How are stay restrictions responding to results in semantic search? economic factors and changes in customer • Mobile search: How is search evolving for the booking patterns? mobile channel? How does mobile search • How can OTAs and airlines partner with differ from internet search? vacation rental distributors? • Search and the Geospacial Web: How many • Tips on aggregating content across owners people now search by maps as opposed and appealing to an online audience to text? Which travel products are right for • Who has ownership of the booking and geosearch? payment processes? How can you make this Ted Souder, Head of Travel – Central Region, more efficient? Google • How can the vacation rental industry use Anne Payne, CEO, BeDynamic social media to grow their business? Yen Lee, President, Uptake • Who rents properties? Who’s looking for a Roundtable Lunch Break rental? And how do you profit from a better understanding of the marketplace?
Session Eight: Presentations & Panel
The Holistic Approach: How Do You Deliver a Consistent Message Across all Your Channels, Maximize Sales and Cut Costs? • Practical advice on measuring your performance across all distribution channels and ensuring all parts of your marketing campaign are delivering a return on investment
Kate Burda, VP Sales, Extended Stay Hotels Jessica Kornacki, VP Marketing, Endless Vacation Rentals Bob Barnes, CEO, Zonder Carl Shepherd, Co Founder and Chief Strategy and Development Officer, HomeAway
• How do you avoid commoditization, differentiate your products and brands, identify your strengths and selling points – and
was very well organized and executed”
Stuart Cerullo, Wyndham Worldwide
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Travel Distribution Summit
N. America 2009
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“It was the perfect opportunity to keep abreast of current trends. It also provides the chance to network with fellow RM professionals across a variety of hospitality industries”
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This report is perfect for those who value stats, and want to understand how North American travel consumers are currently behaving and what changes are expected in the next few years. It’s packed full of in-depth original data and detailed analysis, identifying trends within the airline, hotel, car rental, cruise, rail, bus, package and online intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and outbound travel segments. NB: Full payment must be received before the event © Copyright 2009 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.
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Travel Distribution Summit N. America 2009 September 16-17, The Westin, Michigan Avenue, Chicago
AMPLE OPPORTUNITY TO NETWORK WITH THE BEST IN THE INDUSTRY Travel distribution is based on partnerships and at this event deals are initiated, refreshed and most importantly sealed. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:
ONLINE NETWORKING CENTER - For two weeks leading up to the event, you can network online with fellow delegates with our purpose built messaging service. Arrange meetings and avoid missing those crucial contacts PRE-CONFERENCE RECEPTION – Pick up your badge, catch up with old friends and avoid the morning rush before heading out for the evening
WHO YOU WILL MEET
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39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies Below is a detailed breakdown16% of Technology/ last year’s attendees Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 2008 Attendees by Seniority3% Press, Academics, Consultants
39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies 16% Technology/ Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 39% Resort/ Accommodation 3% Hotel Press,/Academics, Consultants Provider 25% Online Travel Agencies
39% 25% 16% 17% 3%
Hotel / Resort/ Accommodation Provider Online Travel Agencies Technology/ Marketing Solution Providers Other suppliers (Cruise, Car, Airlines) Press, Academics, Consultants
16% Technology/ Marketing Solution Providers
2008 Attendees by Company Type 17% Other suppliers (Cruise, Car, Airlines) 3% Press, Academics, Consultants
40% 24% 17% 14% 5%
NETWORKING DRINKS PARTY - At the end of an information-packed first day this informal reception is the perfect opportunity for you to meet your fellow attendees, see the products on offer and discuss the issues that have been raised 40% Director 24% VP 17% Manager 14% CEO/MD/President 5% EVP/SVP 40% Director
Director VP Manager CEO/MD/President EVP/SVP
40% Director 24% VP 17% Manager 14% CEO/MD/President Sameer Poonja, VP Online Distribution Andrew Goldstone, Sr. Director, 5%of Capri EVP/SVP & E-Commerce, Kiwi Collection Inc. Revenue Management, Isle
OVER 80 EXPERT SPEAKERS INCLUDING: Travel Distribution Summit
24% VP
Sharon Duffy, VP Revenue 17% Manager Management, Hilton Hotels Matthew Crummack, SVP Lodging, 14% CEO/MD/President Corporation Sam Shank, CEO, Dealbase Expedia 5% EVP/SVP Jeff Roy, Director – Air Revenue Tammy Peter, VP Channel Julie Atkinson, Sr. Director Global Management, Collette Vacations Management, Wyndham Hotel Group Online Sales and Distribution, Jim Rozell, Revenue Optimization Starwood Hotels & Resorts Noreen Courtney-Wilds, VP Sales, Leader, Carlson Hotels Worldwide Worldwide JetBlue Airlines Melissa Skluzacek, Director of Revenue Scott Hyden, President, STA Travel Ted Souder, Head of Travel – Central Management, Midwest Airlines Virginia Suliman, VP Web Design and Region, Google Julie Szudarek, VP Revenue Development, Hilton Hotels Corp. Yen Lee, President, Uptake Management, Orbitz Worldwide Anil Aggarwal, CEO, MileStone Chinmai Sharma, VP Revenue Jeff Davidoff, CMO, Orbitz Internet Marketing Management, Wyndham Worldwide Roseanne Landay, Director of Strategy Anne Payne, CEO, Be Dynamic Chris Anderson, Assistant Professor, and Business Development, Pleasant Sharon McAuliffe, Sr. Director Cornell University, School of Hotel Holidays E-Commerce, Aston Hotels & Resorts Administration John Peters, CEO, Tripology Doug Miller, VP Global Media, Expedia Matt Busch, Director of Pricing Gregg Brockway, CEO, TripIt Paula Twidale, EVP, Collette Vacations Strategy, InterContinental Hotels Group Cory Garner, Director of Merchandising Jan Wood, Travel Industry Consultant Strategy, American Airlines Kristi White, Director, Revenue Business Consultant, Teradata Optimization, TravelCLICK Kyle Moore, VP Air and Ground Content Corporation and Shopping, Sabre Travel Network Charles Vuono, VP Revenue Kate Burda, VP Sales, Extended Stay Management, United Airlines Diane Clarkson, Travel Industry Hotels Analyst, Forrester Research Greg Weiss, VP Revenue Management, Jessica Kornacki, VP Marketing, Joie de Virve Hospitality Mark Mahaney, Director, Internet Endless Vacation Rentals Research, Citigroup Investment Kim Nugent, Corporate Director Bob Barnes, CEO, Zonder Research Revenue Management, Benchmark Hospitality International Ashwini Karandikar, VP Client Revenue Management and Scott Nason, VP Revenue Management, Services, Range Online Media Pricing Chris Amenichi, Sr. Director Dr. Peter Belobaba, Principal Research American Airlines (retired) Dr. Bill Brunger, Internal Consultant, International eCommerce and Scientist, Massachusetts Institute of Continental Airlines (SVP Network, Distribution Planning, Continental Technology retired) Airlines Glenn Fogel, EVP Corporate Development, Priceline.com
Casinos
Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino Juston Parker, CEO, Parker Hospitality Tammy Farley, Principal, The Rainmaker Group
Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines Greg Brockway, CEO, TripIt Michael Perhaes, Assistant VP Marketing, MGM Grand Hotel
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Ken Bostock, MD Airport Strategy and Continuous Improvement, United Airlines
Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels
Chris La Rose, Director Web Product Strategy, Hilton Hotels Corporation
Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corp.
Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation
Mobile Strategies for Travel
Michael Dalesandro, CEO, Where I’ve Been
Gareth Morgan, Director of Product Management, InterContinental Hotels Group Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation Josh Steinitz, CEO, NileGuide Deanne Dale, VP Sales and Account Management, Travelocity Business
Tom O’Neil, Account Executive, Google
Mike Daly, VP Travel Services, Rearden Commerce Fraser Campbell, CEO, Wcities Koen Bavinck, Sales Manager, Sound of Data April Bridgeman, Senior Vice President, BCD Travel Bill Bernahl, VP eCommerce, Hyatt
Register now at: www.eyefortravel.com/tdsusa
Travel Distribution Summit N. America 2009
September 16-17, The Westin, Michigan Avenue, Chicago
on your 0 Confere nce Pas s! Re gister
before
July 3
How to Cut Costs and Grow Profits in the Changing World of Online Travel Seize Opportunities, Create Innovative Campaigns and Steal Market Share North America’s key networking event for online travel suppliers and distributors. Meet and do business with 700+ of your potential customers and partners in just 2 days! • Latest Distribution Trends: What’s new when it comes to managing your channels, evaluating ROI and achieving significant cost reduction?
ORGANIZED BY:
Senior speakers from the world’s biggest travel brands
Matthew Crummack, SVP Lodging, Expedia
Scott Hyden, President, STA Travel
Virginia Suliman, VP Web Design & Development, Hilton Hotels Corporation
Cory Garner, Director of Merchandising Strategy, American Airlines
Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines
Glenn Fogel, EVP Corporate Development, Priceline.com
Tammy Peter, VP Channel Management, Wyndham Hotel Group
Noreen Courtney-Wilds, VP Sales, JetBlue Airlines
Ted Souder, Head of Travel – Central Region, Google
Jeff Davidoff, CMO, Orbitz Worldwide
• Customer Behavior: What can you do differently to engage potential customers? • Consolidation & Convergence: As major players attack one another’s space, who will win? And how do you profit? • Airline Focus: How are the GDSs adapting to the new fare structures – and how are the airlines looking to boost their ancillary revenues? • Direct vs Indirect Distribution: Who’s got more leverage now, suppliers or OTAs? • Search Engine Marketing: What simple changes can you make to increase conversion rates? • Social Media & Trip Planning Tools: Can you demonstrate the ROI and tangible benefits to key stakeholders? • Holistic Distribution: What are the practicalities of broadcasting a consistent message across all channels to maximize sales and minimize costs? • Vacation Rentals: Can you cash in on a booming sector? SPONSORS
One Pass Gives You Unlimited Access to 3 Conferences Travel Distribution Summit
Revenue Management and Pricing
Mobile Strategies for Travel
Reinventing your Revenue Management Strategies: How can US travel businesses profit from the worst recession since The Great Depression? Reserve your place at the Conference that shows you how to help your business survive – and thrive – during the economic crisis… and prepare for the green shoots of recovery 2009 will go down as the year that Revenue Managers in travel industry firms across America realized their forecasts based on historical data were no longer worth the paper they were printed on. So what now? The name of the game is reinvention. Quietly yet confidently, a small percentage of travel Revenue Managers are switching strategies. By thinking differently – and acting differently – they are turning economic challenge into brilliant opportunity. It makes the timing of this year’s Revenue Management and Pricing in Travel USA Conference better than ever before. Because this year, our mission is to show you how to: • Adapt fast to today’s enormously tough business climate • Get ready for the economic upturn – and have your own RM Recovery Plan waiting in the wings Make sure you understand why Revenue Managers can be more valuable now than ever before Quite simply, the value of Revenue Managers does not need to plummet during hard times.
On the contrary. Effective RM processes can still make all the difference to your organization’s bottom line – and perhaps now, a bigger difference ever. The fact is, you need to give direction not take direction. To positively impact revenue, you need to know how to convince senior management to adopt new, and perhaps even initially unpopular strategies. And this Conference will give you the ammunition you need to do just that. For example, the issue of whether or not to discount is becoming increasingly contentious as the weeks go past. Should you continue to cut your rates? What are the alternatives? How much is at risk if you make the wrong choice? And is it fair to say that today’s shortterm decision will affect your organization’s profitability for years to come? This is the one proven event in America where you’re guaranteed expert answers to these and other equally pertinent questions. We’ll demonstrate what the travel leaders are doing to quickly change strategies and policies to reflect current conditions. Come and find out which channels and demand segments are performing better than average… what that implies about current sales targets and pricing… and how to zone in on specific marketing programs that deliver top results.
Beyond discounts: What are the smartest Revenue Managers doing – and should you be concerned? When you come to check out the Conference Agenda you’ll see that as well as evaluating the value of opaque pricing you’ll also be able to fully investigate alternatives to discounting. In particular, we’ll focus on stealing market share. After all, since demand has plummeted, one of the few ways left to grow your business is to capture business from your rivals. Solely by discounting? That’s great for customers, but what about your brand? Find out how to communicate the true value of your products and services. And how to improve customer relationships… boost loyalty initiatives… improve direct marketing revenues… and not even think about cutting back on service. None of the above can be achieved effectively without optimizing cost centers and profits – making RM an operational imperative. It’s all knowledge and market intelligence you cannot afford to ignore. Otherwise, it’s YOUR market share that Revenue Managers will be chasing. This event will sell out. Immediate booking is strongly recommended. We look forward to seeing you in Chicago, 16 – 17 September 2009.
One Pass Gives You Access to Three Co-Located Conferences
Revenue Management & Pricing
mobile strategies for travel
Supplier & OTA Relations
Adapting RM in the Current Economy
Mobile in Travel: What’s the Hype All About?
Industry Analysis
Market Share vs Profitbility
Monetizing Online Programs
Integrating RM and Distribution
Case Studies: Experiments in Mobile
Initial Trials and Future Developments
LU N C H B R E A K
AFTERNOON
Social Media Pricing
Mobile for Search, Marketing and Analysis
Forecasting
Mobile Content that Sells
Trip Planning Tools
Airlines: GDSs and Ancillary Revenue
Travel Products that Sell via Mobile
Travel Distribution summit
Keynote: Meta-Search MORNING
Travel Distribution summit
DAY 2
Innovations in Search
Revenue Management & Pricing
The Evolution of RM
Ancillary Revenue Customer-Centric RM & Loyalty
mobile strategies for travel
Mobile Transaction Payments Keeping Your Customers Through Mobile
Integrate Mobile into Your Systems
LU N C H B R E A K
AFTERNOON
MORNING
DAY 1
Networking Cocktail Party 5-7pm at the close of day one
Choose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology
A Holistic Approach to Marketing and Distribution
Independant Hotels
Alternative Lodging Options
Find, Train and Retain Revenue Managers
Where does Mobile Fit into Distribution
Merchandising Through the Mobile Channel New Technology for Travel Distribution
This is a visual representation and is not a timed agenda
Register now Online at: www.eyefortravel.com/tdsusa
“An unparalleled and forward-looking educational experience; extraor Chair: Susan Black, President, Susan Black Consulting
• What opportunities does the downturn present – and how do you capitalize?
Day One: September 16, 9am – 7pm
Diane Clarkson, Travel Industry Analyst, Forrester Research Mark Mahaney, Director, Internet Research, Citigroup Investment Research
Session 1: Presentations & Panel
The Distribution Landscape: Who’s Running the Show Now – Suppliers or OTAs? • Given the recession and changes in customer behavior, who’s got more leverage now intermediaries or suppliers? Who will win? And why? • How can suppliers lessen their dependence on OTAs by optimizing their websites and building a robust direct online distribution strategy? • Why do customers frequently prefer a supplier’s direct website over an OTA? What are the pre and post-booking customer benefits? • Why are opaque channels, such as Priceline and Hotwire, thriving? What is their unique value proposition for suppliers and consumers? • How come Expedia’s earnings have fallen from $51 million to $39 million? Why does one OTA succeed over another? How will the balance of power shift over the next 12 months? And how long will the Big Four last? • What new tools and services are the OTAs about to launch to capture market share? • When Priceline dropped their air fees, their airline business soared, prompting Expedia, Travelocity and Orbitz to follow suit. How do the OTAs rationalize this decision? And what impact is this strategy having on suppliers’ direct channels? • Will the major OTAs’ decision to cut fees and refund promotions pay off? Or are they risking profitability in a futile attempt to steal market share? Jeff Davidoff, CMO, Orbitz Matthew Crummack, SVP Lodging, Expedia Julie Atkinson, Sr. Director Global Online Sales and Distribution, Starwood Hotels & Resorts Worldwide
Networking Coffee Break Session Two: Presentations & Panel
Expert Industry Analysis: How to Survive the Recession and Position Yourself for Future Success • Hear the latest news on key economic trends • Survive or thrive: Understanding value in this new economy • How is the economy affecting travelers’ attitudes and behaviors? How can you benefit? • Where does travelers’ brand loyalty fit into this new economy? • How well is the online channel delivering on the customer experience? • Are the OTA fee cuts likely to prove a short-term strategy or a permanent fixture? • Consolidation: Why is it now a time for consolidation in the travel industry?
Presentation
Maximizing and Monetizing Your Online Programs • Maximize the performance of your paid search and SEO programs by conquering seasonality and restructuring campaigns • Monetize your online elements – from photo and video assets to mash-up applications • Eliminate budget waste by successfully geo- and re-targeting your ideal customer • Learn which onsite elements are worthwhile, and which will not recoup your investment • Determine how to stretch your budget to secure and build your brand strength
Ashwini Karandikar, VP Client Services, Range Online Media
Roundtable Lunch Break Session Three: Presentations & Panel
How Can You Deploy Social Media to Improve Distribution? • How do travel suppliers harness the breadth of social networks? Is it about brand building? Or are measurable transactions more important? • Do people really use social networks to improve their travel planning? How can travel players insert themselves into conversations without turning off potential customers? • What are the benefits of Twitter over Facebook? What’s the most powerful way to use Twitter to promote marketing messages and build brand identity? • Is 2009 the Year of Twitter? What are the rules of engagement? How do you attract followers? How do you identify the right topics to cover and create a two-way dialogue? • How can you use differences in behavioral patterns to customize social media campaigns, and reach specific segments at optimal times? • How can you manage TripAdvisor to your advantage? And what new tools are available, especially for independent hotels? • How can you demonstrate the ROI and tangible benefits of social media marketing to key stakeholders? • TripAdvisor, Kayak, Travelpost… Who’s best positioned to win big in exploiting social media? And will the advertising model supersede the transactional model?
Scott Hyden, President, STA Travel Roseanne Landay, Director of Strategy and Business Development, Pleasant Holidays Anil Aggarwal, CEO, MileStone Internet Marketing Virginia Suliman, VP Web Design and Development, Hilton Hotels Corporation
Session Four: Presentations & Panel
What Role and Value Do Trip Planning Tools Provide in the Customer Travel Cycle? • What type of online trip planning tools exist? And how can you utilize them? • Discover how trip planning tools support sharing, collaboration and the use of social media • How do these tools work with travel suppliers, agencies and websites? • How can offline distribution take advantage of consumers using online trip planning and trip inspiration services?
John Peters, CEO, Tripology Gregg Brockway, CEO, TripIt
Networking Coffee Break Session Five: Presentations & Panel
Airlines, GDSs & Ancillary Revenue • How are the OTAs and GDSs accommodating airlines as they continue to drive ancillary revenues? Are the GDSs actually capable of unbundling? • Is GDS technology flexible enough for complex fare structures like those of Air Canada? And are fare-families here to stay? • How can your ancillary revenue program benefit your direct distribution strategy? • Merchandising and upselling via a GDS: What new opportunities are in the pipeline? • What new technology developments are poised to facilitate ancillary revenue in the leisure and corporate environment? • Now the OTAs have cut their fees, how else can they generate revenues? • How can you track and measure your ancillary revenue strategy? • Settlement of ancillary revenues: How can the fee collection process be simplified?
Cory Garner, Director of Merchandising Strategy, American Airlines Kyle Moore, VP Air and Ground Content and Shopping, Sabre Travel Network Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines
OpenTravel Pre-Conference Workshop September 15, The Westin, Chicago Followed by The Pre-Conference Drinks Reception in the exhibition hall, sponsored by OpenTravel www.opentravel.org More information about this workshop will be announced shortly *There will be an additional charge for this event
“The event was current, insightful and very informative, plus it w
rdinary networking and a great use of my time” Day Two: September 17, 9am – 4pm Keynote Presentation:
Expert Insight on Crucial Distribution Trends • Will the traditional online travel transaction revenue model wither away? With selfimposed transaction fee cuts on the one hand, and suppliers wanting to cut commissions on the other, can the OTA transaction model survive long-term? And does this shift provide opportunities for smaller firms to better compete against the giants? • How should online travel companies position themselves to take maximum advantage of rocketing social media usage? Traditional travel agencies used to be the information gate-keepers. Then OTAs displaced them. And now, social networks are bypassing OTAs to deliver travel information peer-to-peer. How do you provide value in a way that can actually be monetized? • Travel information overload is becoming the norm – potentially making it harder for customers to plan and purchase travel. How do you ensure authentic reviews? Who will be the winners in sorting, filtering, and ranking the information to guide customers through data overload? • Radical changes: Is this the right moment? In the travel business, is it better for a company to pull back during recessionary times or to boldly move forward? Is now the time to take risks? If not now, when?
Glenn Fogel, EVP Corporate Development, Priceline.com
Session Six: Presentations & Panel
How to Take Advantage of Travel Comparison Sites: Optimizing MetaSearch in Your Distribution Strategy • Even with 40 million searches a month, can Kayak continue to dominate? Does their business model need to change? • What are the benefits for suppliers of metasearch? How can you maintain control over your inventory and lower your distribution costs? • How much business is actually generated by sites like Kayak? What’s the potential share for this type of traffic given the low level of consumer awareness? • What’s the real cost of meta-search transactions for suppliers? And what about the risk that they deliver a distorted picture? • TripAdvisor versus Kayak in terms of brand, traffic, search and technology: What are the strengths and vulnerabilities of the two companies? How are they encroaching on one another’s space? Who’s most likely to win? • Are suppliers correct to be worried about commoditization? Can the meta-search sites overcome this with rich media and UGC?
Chris Shaver, BookingWiz.com
• How do consumers benefit from vertical search rather than general search? Noreen Courtney-Wilds, VP Sales, JetBlue Airlines Sam Shank, CEO, Dealbase Tammy Peter, VP Channel Management, Wyndham Hotel Group
Networking Coffee Break Session Seven: Presentations & Panel
Innovations in Search: How is Online Travel Evolving to Meet the Demands of Increasingly Sophisticated Web Users? • How can you build a keyword list that’s based on consumer behaviour and purchasing habits – and accurately measure ROI? • EyeforTravel research shows the number of keywords used in the travel search phrase is increasing – sometimes to five words or more. How can you embrace this opportunity and provide more relevant ads for long tail keywords? • What really impacts how Google sees your site; Maps, videos, mash-up applications, keyword-rich content, inbound links, UGC, long-tail content…? Which of these components will make your SEO strategy more successful? And how do you monetize these various online elements? • How do you engage customers on your websites for the best conversion rates?
then translate this uniqueness into all your marketing messages? • How can travel content converge to provide a better service to consumers? • The demographic of online travellers is becoming increasingly diverse. How can you ensure your web marketing engages all potential customers? • Get a complete view into self-service functionality and enhanced customer service delivery across all self-service channels: Mobile, Kiosk & Web • How can individual technologies come together to improve your business? • Is online advertising failing? Does today’s customer respond to advertising or will social media replace traditional marketing? • Standardization: Which tools will help you overcome obstacles currently inhibiting the aggregation of content, and streamline the transaction process?
Paula Twidale, EVP, Collette Vacations Doug Miller, VP Global Media, Expedia Jan Wood, Travel Industry Consultant Business Consultant, Teradata Corporation Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts
Networking Coffee Break Session Nine: Presentations & Panel
Vacation Rental Market: Can You Cash In On a Booming Sector?
• What do travel companies need to do now to • What key factors are driving – and inhibiting prepare for the Semantic Web? How does your growth – in the vacation rental market? website need to change to ensure optimized • How are stay restrictions responding to results in semantic search? economic factors and changes in customer • Mobile search: How is search evolving for the booking patterns? mobile channel? How does mobile search • How can OTAs and airlines partner with differ from internet search? vacation rental distributors? • Search and the Geospacial Web: How many • Tips on aggregating content across owners people now search by maps as opposed and appealing to an online audience to text? Which travel products are right for • Who has ownership of the booking and geosearch? payment processes? How can you make this Ted Souder, Head of Travel – Central Region, more efficient? Google • How can the vacation rental industry use Anne Payne, CEO, BeDynamic social media to grow their business? Yen Lee, President, Uptake • Who rents properties? Who’s looking for a Roundtable Lunch Break rental? And how do you profit from a better understanding of the marketplace?
Session Eight: Presentations & Panel
The Holistic Approach: How Do You Deliver a Consistent Message Across all Your Channels, Maximize Sales and Cut Costs? • Practical advice on measuring your performance across all distribution channels and ensuring all parts of your marketing campaign are delivering a return on investment
Kate Burda, VP Sales, Extended Stay Hotels Jessica Kornacki, VP Marketing, Endless Vacation Rentals Bob Barnes, CEO, Zonder Carl Shepherd, Co Founder and Chief Strategy and Development Officer, HomeAway
• How do you avoid commoditization, differentiate your products and brands, identify your strengths and selling points – and
was very well organized and executed”
Stuart Cerullo, Wyndham Worldwide
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Travel Distribution Summit
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“It was the perfect opportunity to keep abreast of current trends. It also provides the chance to network with fellow RM professionals across a variety of hospitality industries”
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This report is perfect for those who value stats, and want to understand how North American travel consumers are currently behaving and what changes are expected in the next few years. It’s packed full of in-depth original data and detailed analysis, identifying trends within the airline, hotel, car rental, cruise, rail, bus, package and online intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and outbound travel segments. NB: Full payment must be received before the event © Copyright 2009 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.
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Travel Distribution Summit N. America 2009 September 16-17, The Westin, Michigan Avenue, Chicago
AMPLE OPPORTUNITY TO NETWORK WITH THE BEST IN THE INDUSTRY Travel distribution is based on partnerships and at this event deals are initiated, refreshed and most importantly sealed. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:
ONLINE NETWORKING CENTER - For two weeks leading up to the event, you can network online with fellow delegates with our purpose built messaging service. Arrange meetings and avoid missing those crucial contacts PRE-CONFERENCE RECEPTION – Pick up your badge, catch up with old friends and avoid the morning rush before heading out for the evening
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39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies Below is a detailed breakdown16% of Technology/ last year’s attendees Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 2008 Attendees by Seniority3% Press, Academics, Consultants
39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies 16% Technology/ Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 39% Resort/ Accommodation 3% Hotel Press,/Academics, Consultants Provider 25% Online Travel Agencies
39% 25% 16% 17% 3%
Hotel / Resort/ Accommodation Provider Online Travel Agencies Technology/ Marketing Solution Providers Other suppliers (Cruise, Car, Airlines) Press, Academics, Consultants
16% Technology/ Marketing Solution Providers
2008 Attendees by Company Type 17% Other suppliers (Cruise, Car, Airlines) 3% Press, Academics, Consultants
40% 24% 17% 14% 5%
NETWORKING DRINKS PARTY - At the end of an information-packed first day this informal reception is the perfect opportunity for you to meet your fellow attendees, see the products on offer and discuss the issues that have been raised 40% Director 24% VP 17% Manager 14% CEO/MD/President 5% EVP/SVP 40% Director
Director VP Manager CEO/MD/President EVP/SVP
40% Director 24% VP 17% Manager 14% CEO/MD/President Sameer Poonja, VP Online Distribution Andrew Goldstone, Sr. Director, 5%of Capri EVP/SVP & E-Commerce, Kiwi Collection Inc. Revenue Management, Isle
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Sharon Duffy, VP Revenue 17% Manager Management, Hilton Hotels Matthew Crummack, SVP Lodging, 14% CEO/MD/President Corporation Sam Shank, CEO, Dealbase Expedia 5% EVP/SVP Jeff Roy, Director – Air Revenue Tammy Peter, VP Channel Julie Atkinson, Sr. Director Global Management, Collette Vacations Management, Wyndham Hotel Group Online Sales and Distribution, Jim Rozell, Revenue Optimization Starwood Hotels & Resorts Noreen Courtney-Wilds, VP Sales, Leader, Carlson Hotels Worldwide Worldwide JetBlue Airlines Melissa Skluzacek, Director of Revenue Scott Hyden, President, STA Travel Ted Souder, Head of Travel – Central Management, Midwest Airlines Virginia Suliman, VP Web Design and Region, Google Julie Szudarek, VP Revenue Development, Hilton Hotels Corp. Yen Lee, President, Uptake Management, Orbitz Worldwide Anil Aggarwal, CEO, MileStone Chinmai Sharma, VP Revenue Jeff Davidoff, CMO, Orbitz Internet Marketing Management, Wyndham Worldwide Roseanne Landay, Director of Strategy Anne Payne, CEO, Be Dynamic Chris Anderson, Assistant Professor, and Business Development, Pleasant Sharon McAuliffe, Sr. Director Cornell University, School of Hotel Holidays E-Commerce, Aston Hotels & Resorts Administration John Peters, CEO, Tripology Doug Miller, VP Global Media, Expedia Matt Busch, Director of Pricing Gregg Brockway, CEO, TripIt Paula Twidale, EVP, Collette Vacations Strategy, InterContinental Hotels Group Cory Garner, Director of Merchandising Jan Wood, Travel Industry Consultant Strategy, American Airlines Kristi White, Director, Revenue Business Consultant, Teradata Optimization, TravelCLICK Kyle Moore, VP Air and Ground Content Corporation and Shopping, Sabre Travel Network Charles Vuono, VP Revenue Kate Burda, VP Sales, Extended Stay Management, United Airlines Diane Clarkson, Travel Industry Hotels Analyst, Forrester Research Greg Weiss, VP Revenue Management, Jessica Kornacki, VP Marketing, Joie de Virve Hospitality Mark Mahaney, Director, Internet Endless Vacation Rentals Research, Citigroup Investment Kim Nugent, Corporate Director Bob Barnes, CEO, Zonder Research Revenue Management, Benchmark Hospitality International Ashwini Karandikar, VP Client Revenue Management and Scott Nason, VP Revenue Management, Services, Range Online Media Pricing Chris Amenichi, Sr. Director Dr. Peter Belobaba, Principal Research American Airlines (retired) Dr. Bill Brunger, Internal Consultant, International eCommerce and Scientist, Massachusetts Institute of Continental Airlines (SVP Network, Distribution Planning, Continental Technology retired) Airlines Glenn Fogel, EVP Corporate Development, Priceline.com
Casinos
Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino Juston Parker, CEO, Parker Hospitality Tammy Farley, Principal, The Rainmaker Group
Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines Greg Brockway, CEO, TripIt Michael Perhaes, Assistant VP Marketing, MGM Grand Hotel
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Ken Bostock, MD Airport Strategy and Continuous Improvement, United Airlines
Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels
Chris La Rose, Director Web Product Strategy, Hilton Hotels Corporation
Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corp.
Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation
Mobile Strategies for Travel
Michael Dalesandro, CEO, Where I’ve Been
Gareth Morgan, Director of Product Management, InterContinental Hotels Group Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation Josh Steinitz, CEO, NileGuide Deanne Dale, VP Sales and Account Management, Travelocity Business
Tom O’Neil, Account Executive, Google
Mike Daly, VP Travel Services, Rearden Commerce Fraser Campbell, CEO, Wcities Koen Bavinck, Sales Manager, Sound of Data April Bridgeman, Senior Vice President, BCD Travel Bill Bernahl, VP eCommerce, Hyatt
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