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Travel Distribution Summit N. America 2009
September 16-17, The Westin, Michigan Avenue, Chicago
on your 0 Confere nce Pas s! Re gister
before
July 3
Revenue Management & Pricing in Travel 2009
How to Price for Profit and Increase Market Share in a Changing Economy
ORGANIZED BY:
Top speakers from leading travel brands
Two days of networking and learning – a must-attend for senior RM executives in travel • THE ECONOMY: Reinvent your RM & Pricing Strategies to stimulate demand and take advantage of the economic climate • FORECASTING: Discover how to maintain accurate forecasts, make optimal pricing decisions and achieve higher revenues • PRICING: Get expert advice on setting the right prices for the right customer at the right time
Sharon Duffy, VP Revenue Management, Hilton Hotels Corporation
Dr. Bill Brunger, Internal Consultant, Continental Airlines (retired)
Chinmai Sharma, VP Revenue Management, Wyndham Hotels Group
Julie Szudarek, VP Revenue Management, Orbitz Worldwide
Scott Nason, VP Revenue Management, American Airlines (retired)
Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology (MIT)
Mark Molinari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Jeff Roy, Director – Air Revenue Management, Collette Vacations
Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide
• DISTRIBUTION: Optimize the synergy between distribution and RM to increase profits • MARKET SHARE: How do you steal it from others while protecting your own? • DISCOUNTING: What are the alternatives, and should you embrace them? • THE ROLE OF THE RM: Why is your contribution more important now than ever before – and how do you train and retain your top people? SPONSORS
MEDIA SPONSORS
One Pass Gives You Unlimited Access to 3 Conferences Travel Distribution Summit
Revenue Management and Pricing
Mobile Strategies for Travel
Reinventing your Revenue Management Strategies: How can US travel businesses profit from the worst recession since The Great Depression? Reserve your place at the Conference that shows you how to help your business survive – and thrive – during the economic crisis… and prepare for the green shoots of recovery 2009 will go down as the year that Revenue Managers in travel industry firms across America realized their forecasts based on historical data were no longer worth the paper they were printed on. So what now? The name of the game is reinvention. Quietly yet confidently, a small percentage of travel Revenue Managers are switching strategies. By thinking differently – and acting differently – they are turning economic challenge into brilliant opportunity. It makes the timing of this year’s Revenue Management and Pricing in Travel USA Conference better than ever before. Because this year, our mission is to show you how to: • Adapt fast to today’s enormously tough business climate • Get ready for the economic upturn – and have your own RM Recovery Plan waiting in the wings Make sure you understand why Revenue Managers can be more valuable now than ever before Quite simply, the value of Revenue Managers does not need to plummet during hard times.
On the contrary. Effective RM processes can still make all the difference to your organization’s bottom line – and perhaps now, a bigger difference ever. The fact is, you need to give direction not take direction. To positively impact revenue, you need to know how to convince senior management to adopt new, and perhaps even initially unpopular strategies. And this Conference will give you the ammunition you need to do just that. For example, the issue of whether or not to discount is becoming increasingly contentious as the weeks go past. Should you continue to cut your rates? What are the alternatives? How much is at risk if you make the wrong choice? And is it fair to say that today’s shortterm decision will affect your organization’s profitability for years to come? This is the one proven event in America where you’re guaranteed expert answers to these and other equally pertinent questions. We’ll demonstrate what the travel leaders are doing to quickly change strategies and policies to reflect current conditions. Come and find out which channels and demand segments are performing better than average… what that implies about current sales targets and pricing… and how to zone in on specific marketing programs that deliver top results.
Beyond discounts: What are the smartest Revenue Managers doing – and should you be concerned? When you come to check out the Conference Agenda you’ll see that as well as evaluating the value of opaque pricing you’ll also be able to fully investigate alternatives to discounting. In particular, we’ll focus on stealing market share. After all, since demand has plummeted, one of the few ways left to grow your business is to capture business from your rivals. Solely by discounting? That’s great for customers, but what about your brand? Find out how to communicate the true value of your products and services. And how to improve customer relationships… boost loyalty initiatives… improve direct marketing revenues… and not even think about cutting back on service. None of the above can be achieved effectively without optimizing cost centers and profits – making RM an operational imperative. It’s all knowledge and market intelligence you cannot afford to ignore. Otherwise, it’s YOUR market share that Revenue Managers will be chasing. This event will sell out. Immediate booking is strongly recommended. We look forward to seeing you in Chicago, 16 – 17 September 2009.
One Pass Gives You Access to Three Co-Located Conferences
Revenue Management & Pricing
mobile strategies for travel
Supplier & OTA Relations
Adapting RM in the Current Economy
Mobile in Travel: What’s the Hype All About?
Industry Analysis
Monetizing Online Programs
Market Share vs Profitbility Integrating RM and Distribution
Case Studies: Experiments in Mobile
Initial Trials and Future Developments
LU N C H B R E A K
AFTERNOON
Social Media Pricing
Mobile for Search, Marketing and Analysis
Forecasting
Mobile Content that Sells
Trip Planning Tools
Airlines: GDSs and Ancillary Revenue
Travel Products that Sell via Mobile
Travel Distribution summit
Keynote: Meta-Search MORNING
Travel Distribution summit
DAY 2
Innovations in Search
Revenue Management & Pricing
The Evolution of RM
mobile strategies for travel Mobile Transaction Payments Keeping Your Customers Through Mobile
Ancillary Revenue Customer-Centric RM & Loyalty
Integrate Mobile into Your Systems
LU N C H B R E A K
AFTERNOON
MORNING
DAY 1
Networking Cocktail Party 5-7pm at the close of day one
Choose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology
A Holistic Approach to Marketing and Distribution
Independant Hotels
Where does Mobile Fit into Distribution
Alternative Lodging Options
Find, Train and Retain Revenue Managers
Merchandising Through the Mobile Channel New Technology for Travel Distribution
This is a visual representation and is not a timed agenda
Register now Online at: www.eyefortravel.com/rmusa
“A great opportunity to stay current with ever-changing industry trends Chairmen: Tom Walker, Managing Director, RoomRevenew Steve Pinchuk, VP Profit Optimization, SAS Institute
Day One: September 16, 9am – 7pm Session 1: Presentations and Panel
Keynote Presentation:
Growing Market Share vs Growing Profits: Which Strategy is Best for the Current • How do your customers perceive discounts and promotions? Climate? • What are the pros and cons of these 2 strategies?
• What are the alternatives to discounting?
• Are these two strategies mutually exclusive?
• How can you protect your brand and provide value-added components instead of discounting?
• Should you reduce rates to steal market share? What is the danger here?
Adapt & Update Your Revenue • Once you have reduced your rate to steal market share, how do you build forecasts that examine Management & Pricing Strategy to Profit profitability? in the Current Economic Climate It’s essential to protect profitability and generate ancillary revenues during the recession – and that means you need to adapt your strategies on an ongoing basis. Just dropping rates is no good. You need to communicate the value of your product more than ever, whilst appealing to different segments and stealing market share wherever you can. Your customers, meanwhile, are demanding the best value from every dollar they spend, and are willing to take bigger risks. In this session you’ll get tips on analyzing your performance, measuring your success and achieving your goals in this difficult time. • In an economic downturn should you chase profit or revenue? • Lessons from history: How does this recession differ from previous periods of downturn? • What signs will herald the end of the recession and which markets are leading indicators? • How can hotels and airlines exploit opportunities and actually thrive right now? • How can you appeal to different segments and steal market share? • Which channels will profit from changes in consumer behavior brought on by the recession? • Providing value to your customers: How can you build value into your marketing campaigns – and deliver an emotional appeal to your customers? • How do you need to change your revenue management processes during this recession? • What channels or demand segments are performing better than average? What does this imply about your current sales targets and pricing? • How can you use RM data to determine which marketing programs are generating incremental revenue – and claim maximum profit from the most successful campaigns? Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology Sharon Duffy, VP Revenue Management, Hilton Hotels Corporation Jeff Roy, Director – Air Revenue Management, Collette Vacations Doug Hesley, Corporate Director of Revenue Management, Norwegian, Cruise Lines Networking Coffee Break
• How do you segment customers by price sensitivity and gauge the likely effect discounting will have on their current and future purchases?
• Other than discounting, how else can you steal market share?
• What things can you do to drive up RevPAR? How do you gain new exposure that separates you from your competitors?
• Should you reduce rates to steal market share? How could this affect your profitability? • What are the advantages of lowering your rates? • Exactly how hard is it to increase prices after a downturn? • How can you integrate marketing with yield to optimize promotion and marketing spend? • Of all the online agencies, Priceline and Hotwire are reporting the highest profits:
Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide
-W hy are opaque channels are so popular with customers in the current climate?
Session 2: Presentations and Panel
- How can you use opaque channels as an alternative to discounting, while still maintaining rate integrity?
Increase Profits by Optimizing the Synergy Between Distribution & Revenue Management • How is the distribution landscape changing – and how are the changes affecting revenue management and pricing? • How do you create seamless interaction between distribution, CRM and revenue management data? • What’s the most lucrative way to manage channels when demand is low? • How can you keep track of every channel? • What data is essential to make profitable revenue management and pricing decisions? • How is innovation in distribution methods impacting RM and pricing? • How can you review third-party distribution agreements to retain control of rates and availability? • Reservations costs, rates and availability: How do you balance the numbers for maximum profitability? • Effective channel management: What are the secrets of limiting revenue leakage and maintaining rate integrity? Chinmai Sharma, VP Revenue Management, Wyndham Worldwide Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration Roundtable Lunch Break
Session 3: Presentations and Panel
Expert Advice on Setting the Right Prices for the Right Customer at the Right Time: Should You Respond to the Elasticity of Demand by Reducing Prices? To discount or not to discount? It’s an increasingly contentious issue as companies struggle to compete. What’s more, the decisions you make today will affect your profitability for years to come. So cutting prices may delay your ability to benefit when the economy does bounce back. Should you cut your rates? What are the alternatives? And how much damage could you do?
• Fare families, like those used by Air Canada, offer customers a multiple of differentiated products, each with different price points: - How can you replace traditional notions of fares with fare families to increase conversion and improve profitability? - Is there something inherently advantageous in the fare family structure? - If so, how do you need to change your RM strategy? - How should you look at demand when people can book in multiple fare classes? Julie Szudarek, VP Revenue Management, Orbitz Worldwide Melissa Skluzacek, Director of Revenue Management, Midwest Airlines Kristi White, Director, Revenue Optimization, TravelCLICK Matt Busch, Director of Pricing Strategy, InterContinental Hotels Group Networking Coffee Break
Session 4: Presentation and Panel
Forecasting: Integrating the Effects of Distribution and Pricing to Achieve Higher Revenues Bad news for Revenue Managers: The economic slowdown has rendered forecasts based on historical data pretty useless. So what do you do now to make smarter pricing decisions, identify ways to maximize profit and apply pricing restrictions? Knowing when customers buy your products is a crucial factor in savvy RM right now, and this session shows you how to generate accurate forecasts that use the correct blend of historical data and latest trends. • Demand forecasting: How do you identify demand by segment and time, and marry the findings to your RM and pricing strategy? • Forecasts: To what extent can you rely on technology – and how much is down to the human touch?
“A diverse list of topics which are highly relevant to the travel
s while affording excellent networking opportunities” • How can you know if your forecasts are going to be inaccurate – and what should you do to protect revenues? • If traditional RM systems produce inaccurate forecasts, what other methods can you use to track demand? • How will cancellations and no-shows impact your forecasts? • How much data do you need to forecast accurately? Do you really need a full year? How can you create a “booking pattern” database? • Can you use algorithms to process your historical demographic data to produce accurate forecasts? • How can you use technology to gain a greater understanding of competitor prices? • Will it pay to put your competitors’ pricing at the heart of your forecasting strategy? • What’s the best way to work with the marketing team and use your forecasts to identify need periods and opportunities? Greg Weiss, VP Revenue Management, Joie de Virve Hospitality Kim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International Networking Drinks Party
Day Two: September 17, 9am – 4pm Cornell University Breakfast - Open to All Q&A Breakfast with Chris K. Anderson, Ph.D. Cornell University Office of Executive Education invites attendees of EyeforTravel´s Revenue Management and Pricing conference to a Q&A breakfast with Chris Anderson, Ph.D. Chris is an Assistant Professor at the Cornell School of Hotel Administration. This breakfast will allow for an indepth discussion surrounding revenue management within the hospitality industry.
What’s more, airlines have been surprised by the lack of customer backlash, so this is becoming the norm. So is generating ancillary revenue a better alternative to discounts?
• Opaque channels are becoming more popular with rate-hungry consumers. Does brand loyalty inevitably diminish in a recession? And what can you do to maintain customer loyalty?
• Which ancillary revenue products and services will deliver maximum profitability for your particular business?
Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino
• Hotels: How do you identify the most profitable guests and include non-room revenue in your strategy?
Juston Parker, CEO, Parker Hospitality
• How do you effectively manage your ancillary revenue partnerships – and overcome technological challenges? • What are the secrets of creating a program that’s consistent with your brand and avoids alienating customers? • How should you profile your customers to target them with the most relevant ancillary revenue offerings?
Dr. Bill Brunger, Internal Consultant, Continental Airlines (SVP Network, retired) Andrew Goldstone, Sr. Director, Revenue Management, Isle of Capri Casinos
• How can small and independent hotels build guest loyalty with a rational pricing strategy? • How do you increase revenues when you’ve got high occupancy rates? • How do you raise your appeal to higher-rated segments?
Networking Coffee Break
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Session 6: Presentations and Panel
Customer-Centric RM & Pricing Strategy: Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels Why it Pays You to Target Specific Customer Segments & Nurture Loyalty: Keynote Presentation:
• How do you address a customer’s willingness to pay?
When US airlines posted enormous losses last year, they began looking at all parts of their operations to generate cash… now United Airlines expects to make $1.2 billion this year through fees and charges.
• How do you overcome the unique challenges posed by small and independent hotels?
• How can hotels price competitively to gain exposure and revenue while maintaining rate integrity?
• What roles did Information Technology and Operations Research play in bringing RM to the current state of the art?
Maximize Profits by Selling Ancillary Products & Services
Spotlight on Revenue Management for Small & Independent Hotels
• Maximum profitability: How do you analyze ancillary revenue behavior by customer segment and use your RM system to squeeze out extra dollars?
• How much will it cost you to improve synergy between your CRM and RM data – and how big is the potential reward
Session 5: Presentations and Panel
Session 7: Presentations and Panel
• What revenue management technology is suitable and affordable for your business?
• How are Revenue Managers responsible for loyal customers? How can you avoid doing harm?
Scott Nason, VP Revenue Management, American Airlines (retired)
Roundtable Lunch Break
• Total Revenue Management: How do you maximize revenue across all revenue streams?
• Over the past 25 years, the term “Revenue Management” has become closely associated with pricing in the airline business. How did airlines “invent” this science and progress it to where it is today?
• And what does the future hold for us?
Hariharan Subramanian, Director, Sabre Holdings
• Should you look to reservations managers as potential revenue managers?
The Evolution of Revenue Management: Where Have We Been and Where are We Going?
• What are the major shortcomings of the current state of revenue management?
Tammy Farley, Principal, The Rainmaker Group
• How can hotels, casinos and other suppliers jump onto this lucrative, airline-led bandwagon?
In a recession, retaining loyal customers is priority No. 1. Today’s travel leaders are those who not only understand their customers, but are also rolling out customer-centric pricing strategies that reflect this knowledge (not all customers are cutting their travel budgets right now) and putting the right options in front of them at the right time:
Keynote Presentation:
Eric Zaner, Leisure Link
• What’s the most profitable way to segment your customer data and target specific groups? • Should you segment customers differently in a recession? • Airlines are charging lowest-fare customers fees for checking baggage, whereas high-fare customers are exempt. Which segments should receive consistent pricing and which should experience elasticity? • How do you overcome the challenge of aligning CRM and Revenue Management departments? • What does your guest look like? What does your guest value? What do you have that is of value to a specific guest?
industry and provided value to all participants”
Finding, Training & Retaining Talented Revenue Managers This is NOT the time for your Revenue Management department to hunker down and survive. On the contrary, it’s a great opportunity to add value to your organization and thrive! But with more pressure than ever on Revenue Managers to keep a company profitable, where do you find the best people, train them, and keep them loyal? • How do you prevent your best people from being stolen? • What skills are imperative – are they instinctive or can they be taught? • How do you keep up with the latest trends and ensure your staff are well educated in the face of cost-cutting? • How can you use technology to enable your team to devote more time to marketing and sales? • How can you decentralize RM so your people can make faster decisions? Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corporation Networking Coffee Break
Ben Druce, WestJet
Register on the Secure Website at www.eyefortravel.com/rmusa
Travel Distribution Summit
N. America 2009
September 16-17, The Westin, Michigan Avenue, Chicago
Revenue Management & Pricing in Travel 2009
Jacki Marks, Director of Pricing and Inventory, Funjet Vacations
“It was the perfect opportunity to keep abreast of current trends. It also provides the chance to network with fellow RM professionals across a variety of hospitality industries”
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This report is perfect for those who value stats, and want to understand how North American travel consumers are currently behaving and what changes are expected in the next few years. It’s packed full of in-depth original data and detailed analysis, identifying trends within the airline, hotel, car rental, cruise, rail, bus, package and online intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and outbound travel segments.
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Dan Skodol, Director of Revenue Management, Trump Entertainment Resorts
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Sarah Bergeron, Regional Director of Revenue Management, Intrawest Corp
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Travel Distribution Summit
N. America 2009
September 16-17, The Westin, Michigan Avenue, Chicago
Revenue Management & Pricing in Travel 2009
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AMPLE OPPORTUNITY TO NETWORK WITH THE BEST IN THE INDUSTRY Travel distribution is based on partnerships and at this event deals are initiated, refreshed and most importantly sealed. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:
ONLINE NETWORKING CENTER - For two weeks leading up to the event, you can network online with fellow delegates with our purpose built messaging service. Arrange meetings and avoid missing those crucial contacts PRE-CONFERENCE RECEPTION – Pick up your badge, catch up with old friends and avoid the morning rush before heading out for the evening
r befor e July 3
WHO YOU WILL MEET
39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies Below is a detailed breakdown16% of Technology/ last year’s attendees Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 2008 Attendees by Seniority3% Press, Academics, Consultants
39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies 16% Technology/ Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 39% Resort/ Accommodation 3% Hotel Press,/Academics, Consultants Provider 25% Online Travel Agencies
39% 25% 16% 17% 3%
Hotel / Resort/ Accommodation Provider Online Travel Agencies Technology/ Marketing Solution Providers Other suppliers (Cruise, Car, Airlines) Press, Academics, Consultants
16% Technology/ Marketing Solution Providers
2008 Attendees by Company Type 17% Other suppliers (Cruise, Car, Airlines) 3% Press, Academics, Consultants
40% 24% 17% 14% 5%
NETWORKING DRINKS PARTY - At the end of an information-packed first day this informal reception is the perfect opportunity for you to meet your fellow attendees, see the products on offer and discuss the issues that have been raised
Director VP Manager CEO/MD/President EVP/SVP
40% Director 24% VP 17% Manager 14% CEO/MD/President 5% EVP/SVP 40% Director
40% Director 24% VP 17% Manager 14% CEO/MD/President 24% VP Sharon Duffy, Revenue Management, Andrew Goldstone, Sr. Director, 17%VP Manager 5% EVP/SVP Sameer Poonja, VP Online Distribution
OVER 80 EXPERT SPEAKERS INCLUDING: Travel Distribution Summit
Glenn Fogel, EVP Corporate Development, Priceline.com
Matthew Crummack, SVP Lodging, Expedia
Hilton Hotels 14%Corporation CEO/MD/President
Jeff Roy, Director – Air Revenue 5% EVP/SVP Tammy Peter, VP Channel Management, Management, Collette Vacations Julie Atkinson, Sr. Director Global Jim Rozell, Revenue Optimization Wyndham Hotel Group Online Sales and Distribution, Leader, Carlson Hotels Worldwide Starwood Hotels & Resorts Worldwide Noreen Courtney-Wilds, VP Sales, Melissa Skluzacek, Director of Revenue JetBlue Airlines Scott Hyden, President, STA Travel Management, Midwest Airlines Virginia Suliman, VP Web Design and Ted Souder, Head of Travel – Central Sam Shank, CEO, Dealbase
Development, Hilton Hotels Corp.
Region, Google
Anil Aggarwal, CEO, MileStone Internet Marketing
Yen Lee, President, Uptake
Roseanne Landay, Director of Strategy and Business Development, Pleasant Holidays
Anne Payne, CEO, Be Dynamic
John Peters, CEO, Tripology
Jeff Davidoff, CMO, Orbitz Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts Doug Miller, VP Global Media, Expedia
Gregg Brockway, CEO, TripIt Cory Garner, Director of Merchandising Strategy, American Airlines Kyle Moore, VP Air and Ground Content and Shopping, Sabre Travel Network Diane Clarkson, Travel Industry Analyst, Forrester Research
Paula Twidale, EVP, Collette Vacations Jan Wood, Travel Industry Consultant Business Consultant, Teradata Corporation Kate Burda, VP Sales, Extended Stay Hotels
Mark Mahaney, Director, Internet Research, Citigroup Investment Research
Jessica Kornacki, VP Marketing, Endless Vacation Rentals
Ashwini Karandikar, VP Client Services, Range Online Media
Revenue Management and Pricing
Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines
Bob Barnes, CEO, Zonder
Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology
Revenue Management, Isle of Capri Casinos
Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino Juston Parker, CEO, Parker Hospitality
Julie Szudarek, VP Revenue Management, Orbitz Worldwide
Tammy Farley, Principal, The Rainmaker Group
Chinmai Sharma, VP Revenue Management, Wyndham Worldwide
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration Matt Busch, Director of Pricing Strategy, InterContinental Hotels Group Kristi White, Director, Revenue Optimization, TravelCLICK Hariharan Subramanian, Director, Sabre Holdings Greg Weiss, VP Revenue Management, Joie de Virve Hospitality Kim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International Scott Nason, VP Revenue Management, American Airlines (retired) Dr. Bill Brunger, Internal Consultant, Continental Airlines (SVP Network, retired)
Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels
& E-Commerce, Kiwi Collection Inc. Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines Greg Brockway, CEO, TripIt Michael Perhaes, Assistant VP Marketing, MGM Grand Hotel
Ken Bostock, MD Airport Strategy and Continuous Improvement, United Airlines Chris La Rose, Director Web Product Strategy, Hilton Hotels Corporation Tom O’Neil, Account Executive, Google
Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corp.
Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation
Mobile Strategies for Travel
Michael Dalesandro, CEO, Where I’ve Been
Gareth Morgan, Director of Product Management, InterContinental Hotels Group Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation Josh Steinitz, CEO, NileGuide Deanne Dale, VP Sales and Account Management, Travelocity Business
Mike Daly, VP Travel Services, Rearden Commerce Fraser Campbell, CEO, Wcities Koen Bavinck, Sales Manager, Sound of Data April Bridgeman, Senior Vice President, BCD Travel Bill Bernahl, VP eCommerce, Hyatt
Register now at: www.eyefortravel.com/rmusa
Travel Distribution Summit N. America 2009
September 16-17, The Westin, Michigan Avenue, Chicago
on your 0 Confere nce Pas s! Re gister
before
July 3
Revenue Management & Pricing in Travel 2009
How to Price for Profit and Increase Market Share in a Changing Economy
ORGANIZED BY:
Top speakers from leading travel brands
Two days of networking and learning – a must-attend for senior RM executives in travel • THE ECONOMY: Reinvent your RM & Pricing Strategies to stimulate demand and take advantage of the economic climate • FORECASTING: Discover how to maintain accurate forecasts, make optimal pricing decisions and achieve higher revenues • PRICING: Get expert advice on setting the right prices for the right customer at the right time
Sharon Duffy, VP Revenue Management, Hilton Hotels Corporation
Dr. Bill Brunger, Internal Consultant, Continental Airlines (retired)
Chinmai Sharma, VP Revenue Management, Wyndham Hotels Group
Julie Szudarek, VP Revenue Management, Orbitz Worldwide
Scott Nason, VP Revenue Management, American Airlines (retired)
Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology (MIT)
Mark Molinari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Jeff Roy, Director – Air Revenue Management, Collette Vacations
Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide
• DISTRIBUTION: Optimize the synergy between distribution and RM to increase profits • MARKET SHARE: How do you steal it from others while protecting your own? • DISCOUNTING: What are the alternatives, and should you embrace them? • THE ROLE OF THE RM: Why is your contribution more important now than ever before – and how do you train and retain your top people? SPONSORS
MEDIA SPONSORS
One Pass Gives You Unlimited Access to 3 Conferences Travel Distribution Summit
Revenue Management and Pricing
Mobile Strategies for Travel
Reinventing your Revenue Management Strategies: How can US travel businesses profit from the worst recession since The Great Depression? Reserve your place at the Conference that shows you how to help your business survive – and thrive – during the economic crisis… and prepare for the green shoots of recovery 2009 will go down as the year that Revenue Managers in travel industry firms across America realized their forecasts based on historical data were no longer worth the paper they were printed on. So what now? The name of the game is reinvention. Quietly yet confidently, a small percentage of travel Revenue Managers are switching strategies. By thinking differently – and acting differently – they are turning economic challenge into brilliant opportunity. It makes the timing of this year’s Revenue Management and Pricing in Travel USA Conference better than ever before. Because this year, our mission is to show you how to: • Adapt fast to today’s enormously tough business climate • Get ready for the economic upturn – and have your own RM Recovery Plan waiting in the wings Make sure you understand why Revenue Managers can be more valuable now than ever before Quite simply, the value of Revenue Managers does not need to plummet during hard times.
On the contrary. Effective RM processes can still make all the difference to your organization’s bottom line – and perhaps now, a bigger difference ever. The fact is, you need to give direction not take direction. To positively impact revenue, you need to know how to convince senior management to adopt new, and perhaps even initially unpopular strategies. And this Conference will give you the ammunition you need to do just that. For example, the issue of whether or not to discount is becoming increasingly contentious as the weeks go past. Should you continue to cut your rates? What are the alternatives? How much is at risk if you make the wrong choice? And is it fair to say that today’s shortterm decision will affect your organization’s profitability for years to come? This is the one proven event in America where you’re guaranteed expert answers to these and other equally pertinent questions. We’ll demonstrate what the travel leaders are doing to quickly change strategies and policies to reflect current conditions. Come and find out which channels and demand segments are performing better than average… what that implies about current sales targets and pricing… and how to zone in on specific marketing programs that deliver top results.
Beyond discounts: What are the smartest Revenue Managers doing – and should you be concerned? When you come to check out the Conference Agenda you’ll see that as well as evaluating the value of opaque pricing you’ll also be able to fully investigate alternatives to discounting. In particular, we’ll focus on stealing market share. After all, since demand has plummeted, one of the few ways left to grow your business is to capture business from your rivals. Solely by discounting? That’s great for customers, but what about your brand? Find out how to communicate the true value of your products and services. And how to improve customer relationships… boost loyalty initiatives… improve direct marketing revenues… and not even think about cutting back on service. None of the above can be achieved effectively without optimizing cost centers and profits – making RM an operational imperative. It’s all knowledge and market intelligence you cannot afford to ignore. Otherwise, it’s YOUR market share that Revenue Managers will be chasing. This event will sell out. Immediate booking is strongly recommended. We look forward to seeing you in Chicago, 16 – 17 September 2009.
One Pass Gives You Access to Three Co-Located Conferences
Revenue Management & Pricing
mobile strategies for travel
Supplier & OTA Relations
Adapting RM in the Current Economy
Mobile in Travel: What’s the Hype All About?
Industry Analysis
Monetizing Online Programs
Market Share vs Profitbility Integrating RM and Distribution
Case Studies: Experiments in Mobile
Initial Trials and Future Developments
LU N C H B R E A K
AFTERNOON
Social Media Pricing
Mobile for Search, Marketing and Analysis
Forecasting
Mobile Content that Sells
Trip Planning Tools
Airlines: GDSs and Ancillary Revenue
Travel Products that Sell via Mobile
Travel Distribution summit
Keynote: Meta-Search MORNING
Travel Distribution summit
DAY 2
Innovations in Search
Revenue Management & Pricing
The Evolution of RM
mobile strategies for travel Mobile Transaction Payments Keeping Your Customers Through Mobile
Ancillary Revenue Customer-Centric RM & Loyalty
Integrate Mobile into Your Systems
LU N C H B R E A K
AFTERNOON
MORNING
DAY 1
Networking Cocktail Party 5-7pm at the close of day one
Choose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology
A Holistic Approach to Marketing and Distribution
Independant Hotels
Where does Mobile Fit into Distribution
Alternative Lodging Options
Find, Train and Retain Revenue Managers
Merchandising Through the Mobile Channel New Technology for Travel Distribution
This is a visual representation and is not a timed agenda
Register now Online at: www.eyefortravel.com/rmusa
“A great opportunity to stay current with ever-changing industry trends Chairmen: Tom Walker, Managing Director, RoomRevenew Steve Pinchuk, VP Profit Optimization, SAS Institute
Day One: September 16, 9am – 7pm Session 1: Presentations and Panel
Keynote Presentation:
Growing Market Share vs Growing Profits: Which Strategy is Best for the Current • How do your customers perceive discounts and promotions? Climate? • What are the pros and cons of these 2 strategies?
• What are the alternatives to discounting?
• Are these two strategies mutually exclusive?
• How can you protect your brand and provide value-added components instead of discounting?
• Should you reduce rates to steal market share? What is the danger here?
Adapt & Update Your Revenue • Once you have reduced your rate to steal market share, how do you build forecasts that examine Management & Pricing Strategy to Profit profitability? in the Current Economic Climate It’s essential to protect profitability and generate ancillary revenues during the recession – and that means you need to adapt your strategies on an ongoing basis. Just dropping rates is no good. You need to communicate the value of your product more than ever, whilst appealing to different segments and stealing market share wherever you can. Your customers, meanwhile, are demanding the best value from every dollar they spend, and are willing to take bigger risks. In this session you’ll get tips on analyzing your performance, measuring your success and achieving your goals in this difficult time. • In an economic downturn should you chase profit or revenue? • Lessons from history: How does this recession differ from previous periods of downturn? • What signs will herald the end of the recession and which markets are leading indicators? • How can hotels and airlines exploit opportunities and actually thrive right now? • How can you appeal to different segments and steal market share? • Which channels will profit from changes in consumer behavior brought on by the recession? • Providing value to your customers: How can you build value into your marketing campaigns – and deliver an emotional appeal to your customers? • How do you need to change your revenue management processes during this recession? • What channels or demand segments are performing better than average? What does this imply about your current sales targets and pricing? • How can you use RM data to determine which marketing programs are generating incremental revenue – and claim maximum profit from the most successful campaigns? Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology Sharon Duffy, VP Revenue Management, Hilton Hotels Corporation Jeff Roy, Director – Air Revenue Management, Collette Vacations Doug Hesley, Corporate Director of Revenue Management, Norwegian, Cruise Lines Networking Coffee Break
• How do you segment customers by price sensitivity and gauge the likely effect discounting will have on their current and future purchases?
• Other than discounting, how else can you steal market share?
• What things can you do to drive up RevPAR? How do you gain new exposure that separates you from your competitors?
• Should you reduce rates to steal market share? How could this affect your profitability? • What are the advantages of lowering your rates? • Exactly how hard is it to increase prices after a downturn? • How can you integrate marketing with yield to optimize promotion and marketing spend? • Of all the online agencies, Priceline and Hotwire are reporting the highest profits:
Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide
-W hy are opaque channels are so popular with customers in the current climate?
Session 2: Presentations and Panel
- How can you use opaque channels as an alternative to discounting, while still maintaining rate integrity?
Increase Profits by Optimizing the Synergy Between Distribution & Revenue Management • How is the distribution landscape changing – and how are the changes affecting revenue management and pricing? • How do you create seamless interaction between distribution, CRM and revenue management data? • What’s the most lucrative way to manage channels when demand is low? • How can you keep track of every channel? • What data is essential to make profitable revenue management and pricing decisions? • How is innovation in distribution methods impacting RM and pricing? • How can you review third-party distribution agreements to retain control of rates and availability? • Reservations costs, rates and availability: How do you balance the numbers for maximum profitability? • Effective channel management: What are the secrets of limiting revenue leakage and maintaining rate integrity? Chinmai Sharma, VP Revenue Management, Wyndham Worldwide Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration Roundtable Lunch Break
Session 3: Presentations and Panel
Expert Advice on Setting the Right Prices for the Right Customer at the Right Time: Should You Respond to the Elasticity of Demand by Reducing Prices? To discount or not to discount? It’s an increasingly contentious issue as companies struggle to compete. What’s more, the decisions you make today will affect your profitability for years to come. So cutting prices may delay your ability to benefit when the economy does bounce back. Should you cut your rates? What are the alternatives? And how much damage could you do?
• Fare families, like those used by Air Canada, offer customers a multiple of differentiated products, each with different price points: - How can you replace traditional notions of fares with fare families to increase conversion and improve profitability? - Is there something inherently advantageous in the fare family structure? - If so, how do you need to change your RM strategy? - How should you look at demand when people can book in multiple fare classes? Julie Szudarek, VP Revenue Management, Orbitz Worldwide Melissa Skluzacek, Director of Revenue Management, Midwest Airlines Kristi White, Director, Revenue Optimization, TravelCLICK Matt Busch, Director of Pricing Strategy, InterContinental Hotels Group Networking Coffee Break
Session 4: Presentation and Panel
Forecasting: Integrating the Effects of Distribution and Pricing to Achieve Higher Revenues Bad news for Revenue Managers: The economic slowdown has rendered forecasts based on historical data pretty useless. So what do you do now to make smarter pricing decisions, identify ways to maximize profit and apply pricing restrictions? Knowing when customers buy your products is a crucial factor in savvy RM right now, and this session shows you how to generate accurate forecasts that use the correct blend of historical data and latest trends. • Demand forecasting: How do you identify demand by segment and time, and marry the findings to your RM and pricing strategy? • Forecasts: To what extent can you rely on technology – and how much is down to the human touch?
“A diverse list of topics which are highly relevant to the travel
s while affording excellent networking opportunities” • How can you know if your forecasts are going to be inaccurate – and what should you do to protect revenues? • If traditional RM systems produce inaccurate forecasts, what other methods can you use to track demand? • How will cancellations and no-shows impact your forecasts? • How much data do you need to forecast accurately? Do you really need a full year? How can you create a “booking pattern” database? • Can you use algorithms to process your historical demographic data to produce accurate forecasts? • How can you use technology to gain a greater understanding of competitor prices? • Will it pay to put your competitors’ pricing at the heart of your forecasting strategy? • What’s the best way to work with the marketing team and use your forecasts to identify need periods and opportunities? Greg Weiss, VP Revenue Management, Joie de Virve Hospitality Kim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International Networking Drinks Party
Day Two: September 17, 9am – 4pm Cornell University Breakfast - Open to All Q&A Breakfast with Chris K. Anderson, Ph.D. Cornell University Office of Executive Education invites attendees of EyeforTravel´s Revenue Management and Pricing conference to a Q&A breakfast with Chris Anderson, Ph.D. Chris is an Assistant Professor at the Cornell School of Hotel Administration. This breakfast will allow for an indepth discussion surrounding revenue management within the hospitality industry.
What’s more, airlines have been surprised by the lack of customer backlash, so this is becoming the norm. So is generating ancillary revenue a better alternative to discounts?
• Opaque channels are becoming more popular with rate-hungry consumers. Does brand loyalty inevitably diminish in a recession? And what can you do to maintain customer loyalty?
• Which ancillary revenue products and services will deliver maximum profitability for your particular business?
Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino
• Hotels: How do you identify the most profitable guests and include non-room revenue in your strategy?
Juston Parker, CEO, Parker Hospitality
• How do you effectively manage your ancillary revenue partnerships – and overcome technological challenges? • What are the secrets of creating a program that’s consistent with your brand and avoids alienating customers? • How should you profile your customers to target them with the most relevant ancillary revenue offerings?
Dr. Bill Brunger, Internal Consultant, Continental Airlines (SVP Network, retired) Andrew Goldstone, Sr. Director, Revenue Management, Isle of Capri Casinos
• How can small and independent hotels build guest loyalty with a rational pricing strategy? • How do you increase revenues when you’ve got high occupancy rates? • How do you raise your appeal to higher-rated segments?
Networking Coffee Break
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Session 6: Presentations and Panel
Customer-Centric RM & Pricing Strategy: Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels Why it Pays You to Target Specific Customer Segments & Nurture Loyalty: Keynote Presentation:
• How do you address a customer’s willingness to pay?
When US airlines posted enormous losses last year, they began looking at all parts of their operations to generate cash… now United Airlines expects to make $1.2 billion this year through fees and charges.
• How do you overcome the unique challenges posed by small and independent hotels?
• How can hotels price competitively to gain exposure and revenue while maintaining rate integrity?
• What roles did Information Technology and Operations Research play in bringing RM to the current state of the art?
Maximize Profits by Selling Ancillary Products & Services
Spotlight on Revenue Management for Small & Independent Hotels
• Maximum profitability: How do you analyze ancillary revenue behavior by customer segment and use your RM system to squeeze out extra dollars?
• How much will it cost you to improve synergy between your CRM and RM data – and how big is the potential reward
Session 5: Presentations and Panel
Session 7: Presentations and Panel
• What revenue management technology is suitable and affordable for your business?
• How are Revenue Managers responsible for loyal customers? How can you avoid doing harm?
Scott Nason, VP Revenue Management, American Airlines (retired)
Roundtable Lunch Break
• Total Revenue Management: How do you maximize revenue across all revenue streams?
• Over the past 25 years, the term “Revenue Management” has become closely associated with pricing in the airline business. How did airlines “invent” this science and progress it to where it is today?
• And what does the future hold for us?
Hariharan Subramanian, Director, Sabre Holdings
• Should you look to reservations managers as potential revenue managers?
The Evolution of Revenue Management: Where Have We Been and Where are We Going?
• What are the major shortcomings of the current state of revenue management?
Tammy Farley, Principal, The Rainmaker Group
• How can hotels, casinos and other suppliers jump onto this lucrative, airline-led bandwagon?
In a recession, retaining loyal customers is priority No. 1. Today’s travel leaders are those who not only understand their customers, but are also rolling out customer-centric pricing strategies that reflect this knowledge (not all customers are cutting their travel budgets right now) and putting the right options in front of them at the right time:
Keynote Presentation:
Eric Zaner, Leisure Link
• What’s the most profitable way to segment your customer data and target specific groups? • Should you segment customers differently in a recession? • Airlines are charging lowest-fare customers fees for checking baggage, whereas high-fare customers are exempt. Which segments should receive consistent pricing and which should experience elasticity? • How do you overcome the challenge of aligning CRM and Revenue Management departments? • What does your guest look like? What does your guest value? What do you have that is of value to a specific guest?
industry and provided value to all participants”
Finding, Training & Retaining Talented Revenue Managers This is NOT the time for your Revenue Management department to hunker down and survive. On the contrary, it’s a great opportunity to add value to your organization and thrive! But with more pressure than ever on Revenue Managers to keep a company profitable, where do you find the best people, train them, and keep them loyal? • How do you prevent your best people from being stolen? • What skills are imperative – are they instinctive or can they be taught? • How do you keep up with the latest trends and ensure your staff are well educated in the face of cost-cutting? • How can you use technology to enable your team to devote more time to marketing and sales? • How can you decentralize RM so your people can make faster decisions? Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corporation Networking Coffee Break
Ben Druce, WestJet
Register on the Secure Website at www.eyefortravel.com/rmusa
Travel Distribution Summit
N. America 2009
September 16-17, The Westin, Michigan Avenue, Chicago
Revenue Management & Pricing in Travel 2009
Jacki Marks, Director of Pricing and Inventory, Funjet Vacations
“It was the perfect opportunity to keep abreast of current trends. It also provides the chance to network with fellow RM professionals across a variety of hospitality industries”
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NB: Full payment must be received before the event © Copyright 2009 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.
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Revenue Management & Pricing in Travel 2009
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AMPLE OPPORTUNITY TO NETWORK WITH THE BEST IN THE INDUSTRY Travel distribution is based on partnerships and at this event deals are initiated, refreshed and most importantly sealed. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:
ONLINE NETWORKING CENTER - For two weeks leading up to the event, you can network online with fellow delegates with our purpose built messaging service. Arrange meetings and avoid missing those crucial contacts PRE-CONFERENCE RECEPTION – Pick up your badge, catch up with old friends and avoid the morning rush before heading out for the evening
r befor e July 3
WHO YOU WILL MEET
39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies Below is a detailed breakdown16% of Technology/ last year’s attendees Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 2008 Attendees by Seniority3% Press, Academics, Consultants
39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies 16% Technology/ Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 39% Resort/ Accommodation 3% Hotel Press,/Academics, Consultants Provider 25% Online Travel Agencies
39% 25% 16% 17% 3%
Hotel / Resort/ Accommodation Provider Online Travel Agencies Technology/ Marketing Solution Providers Other suppliers (Cruise, Car, Airlines) Press, Academics, Consultants
16% Technology/ Marketing Solution Providers
2008 Attendees by Company Type 17% Other suppliers (Cruise, Car, Airlines) 3% Press, Academics, Consultants
40% 24% 17% 14% 5%
NETWORKING DRINKS PARTY - At the end of an information-packed first day this informal reception is the perfect opportunity for you to meet your fellow attendees, see the products on offer and discuss the issues that have been raised
Director VP Manager CEO/MD/President EVP/SVP
40% Director 24% VP 17% Manager 14% CEO/MD/President 5% EVP/SVP 40% Director
40% Director 24% VP 17% Manager 14% CEO/MD/President 24% VP Sharon Duffy, Revenue Management, Andrew Goldstone, Sr. Director, 17%VP Manager 5% EVP/SVP Sameer Poonja, VP Online Distribution
OVER 80 EXPERT SPEAKERS INCLUDING: Travel Distribution Summit
Glenn Fogel, EVP Corporate Development, Priceline.com
Matthew Crummack, SVP Lodging, Expedia
Hilton Hotels 14%Corporation CEO/MD/President
Jeff Roy, Director – Air Revenue 5% EVP/SVP Tammy Peter, VP Channel Management, Management, Collette Vacations Julie Atkinson, Sr. Director Global Jim Rozell, Revenue Optimization Wyndham Hotel Group Online Sales and Distribution, Leader, Carlson Hotels Worldwide Starwood Hotels & Resorts Worldwide Noreen Courtney-Wilds, VP Sales, Melissa Skluzacek, Director of Revenue JetBlue Airlines Scott Hyden, President, STA Travel Management, Midwest Airlines Virginia Suliman, VP Web Design and Ted Souder, Head of Travel – Central Sam Shank, CEO, Dealbase
Development, Hilton Hotels Corp.
Region, Google
Anil Aggarwal, CEO, MileStone Internet Marketing
Yen Lee, President, Uptake
Roseanne Landay, Director of Strategy and Business Development, Pleasant Holidays
Anne Payne, CEO, Be Dynamic
John Peters, CEO, Tripology
Jeff Davidoff, CMO, Orbitz Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts Doug Miller, VP Global Media, Expedia
Gregg Brockway, CEO, TripIt Cory Garner, Director of Merchandising Strategy, American Airlines Kyle Moore, VP Air and Ground Content and Shopping, Sabre Travel Network Diane Clarkson, Travel Industry Analyst, Forrester Research
Paula Twidale, EVP, Collette Vacations Jan Wood, Travel Industry Consultant Business Consultant, Teradata Corporation Kate Burda, VP Sales, Extended Stay Hotels
Mark Mahaney, Director, Internet Research, Citigroup Investment Research
Jessica Kornacki, VP Marketing, Endless Vacation Rentals
Ashwini Karandikar, VP Client Services, Range Online Media
Revenue Management and Pricing
Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines
Bob Barnes, CEO, Zonder
Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology
Revenue Management, Isle of Capri Casinos
Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino Juston Parker, CEO, Parker Hospitality
Julie Szudarek, VP Revenue Management, Orbitz Worldwide
Tammy Farley, Principal, The Rainmaker Group
Chinmai Sharma, VP Revenue Management, Wyndham Worldwide
John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group
Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration Matt Busch, Director of Pricing Strategy, InterContinental Hotels Group Kristi White, Director, Revenue Optimization, TravelCLICK Hariharan Subramanian, Director, Sabre Holdings Greg Weiss, VP Revenue Management, Joie de Virve Hospitality Kim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International Scott Nason, VP Revenue Management, American Airlines (retired) Dr. Bill Brunger, Internal Consultant, Continental Airlines (SVP Network, retired)
Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels
& E-Commerce, Kiwi Collection Inc. Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines Greg Brockway, CEO, TripIt Michael Perhaes, Assistant VP Marketing, MGM Grand Hotel
Ken Bostock, MD Airport Strategy and Continuous Improvement, United Airlines Chris La Rose, Director Web Product Strategy, Hilton Hotels Corporation Tom O’Neil, Account Executive, Google
Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corp.
Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation
Mobile Strategies for Travel
Michael Dalesandro, CEO, Where I’ve Been
Gareth Morgan, Director of Product Management, InterContinental Hotels Group Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation Josh Steinitz, CEO, NileGuide Deanne Dale, VP Sales and Account Management, Travelocity Business
Mike Daly, VP Travel Services, Rearden Commerce Fraser Campbell, CEO, Wcities Koen Bavinck, Sales Manager, Sound of Data April Bridgeman, Senior Vice President, BCD Travel Bill Bernahl, VP eCommerce, Hyatt
Register now at: www.eyefortravel.com/rmusa
