Executive Summary New.docx

LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

EXECUTIVE SUMMARY

Our Mission MaSACCA Incorporation is dedicated in providing the highest quality of products in the agriculture industry as well as meeting the demands of the clients, while providing a valuable atmosphere to the employees who contributes to an effective and efficient production.

The Company and Management MaSACCA Incorporation is incorporated and based in the city of General Trias, Cavite. The management is headed by a general manager who has a strong sense of leadership, possesses essential skills and ability to work and communicate effectively. Officers who participate in directing and coordinating all divisional department activities to develop and implement long-range goals and objectives to meet business profitability growth objectives.

Our Product MaSACCA Incorporation’s organic fertilizer with a tag “A Healthier Soil for a Happier Soul” is made from a substantial decomposition of raw materials chicken manure, grass clippings, and food wastes. The product provide the nutrients to the soil and contains a variety for basic nutrients that plants require for healthy growth. The

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LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

product is effective at increasing the nutrient of the soil, helping to control erosion, runoff and help increase he intake of naturally occurring materials in the soil. Our Competitive Advantage While there are a number of competitors in the market, the Monsanto and Plantmate for example, MaSACA Incorporation offers unique product to lift up its competitive skills. The government offers or distributes organic fertilizer in the form of chicken manure for free, in short, they considered as one of our competitors. But the interesting side is that MaSACCA’s organic fertilizer composed of three different raw materials that slowly releases soil amendments and contains the NPK, vitamins and other needed nutrients offered at an affordable and reasonable price. Furthermore, based on survey it has an acceptability rate of 81% in Cavite, 70% in Batangas and 89% in Laguna.

Financial Projections Based on the size of the market and the defined market area,the sales projection for the first year is 23,498,984.00. The projected average growth rate is -2.93%.

Start - up Financing Requirement MaSACCA Inc. will require a total capital of 30,000,000.00 to fund the capital requirement and working capital.

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