Executive Summary

EXECUTIVE SUMMARY Fuhao Sa,Senior Analyst,BOMBS Team,Nov. 24,2009 Through emerging technologies of Nokia to gain more benefits Our study investigates through emerging technology of Nokia to gain more benefits.Specifically,we examine two emerging techonlogies: 1. Advanced Power Sources.Nanotechnology holds out the possibility that the

surface of a device will become a natural source of energy via a covering of “Nanograss” structures that harvest solar power. 2. Flexible & Changing Design.Nanotechnology enables materials and components

that are flexible, stretchable, transparent and remarkably strong. Fibril proteins are woven into a three dimensional mesh that reinforces thin elastic structures. Nokia's continuous high investment in R&D is one of our key success factors. As of December 31, 2008, we had strong R&D presence in 16 countries and employed 39 350 people in research and development, representing approximately 31% of Nokia's total workforce. R&D expenses totaled EUR 5 968 millio in 2008, representing 11.8% of Nokia's net sales in 2008, up from 11% of net sales in 2007. Nokia's market share has been for many years occupied the first position. In 2005, Nokia's shipments of approximately 264 million, is located in second-place Motorola's 1.8 times (which shipped 145 million units, the market share of about 17.7%), accounting for

a global market share of 32.1%. In 2007, Nokia achieved net sales of 51.1 billion euros (about 76.1 billion U.S. dollars), profits of 72 billion euros (10.6 billion). Our study finds that investing in these emerging techonlogies will make our company in the next 10-15 years, high-end technology to obtain very high returns, is conducive to the company's long-term development. Furthermore, nanotechnology can be used in many global industries, if we are to master these technologies, brings in the development of more powerful force in the near future can expand our business scope and to achieve higher interests. The findings of this reports forwards three recommendations: ☞Strengthen the company's focus on emerging industries in particular,

Nano

technology. ☞ Investment for nokia, jointly developed high-tech. ☞Companies

to

set

up

special

organizations

for

the

application

emergingtechnologies.

Key Words: Emerging technologies,Nanotechnology,Flexible&Changing Design,R&D,global industries,Investment, application of emerging technologies

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