Example - Appendix (questionnaire).pdf

Appendix: Questionnaire: FOOTWEAR SURVEY Welcome to our footwear survey! Thank you for considering this questionnaire. Please remember that all of your responses are confidential, and your individual information will be shared with nobody. For the following questions, we would like to know a little about your background. Please answer all of the questions honestly. 1. Are you a student at the University of Wisconsin-Milwaukee? __Yes __No (Skip logic: if "no", subject skips to the end of the survey) 2. Are you at least 18 years of age? __Yes __No (Skip logic: if "no", subject skips to the end of the survey) 3. Are you a student athlete at the university? If so, are you involved in NCAA Division I programs, club sports, or both? __Yes, Division I sports __Yes, club sports __Yes, both __I am not a student athlete (Skip logic: if "I am not a student athlete", subject skips to question 5) 4. Which sports do play? Please check all that apply: __Basketball __Soccer __Volleyball __Track/Cross-country __Swimming __Other, please specify: 5. What is your gender? __Male __Female __Prefer not to answer 6. What is your year in school? (Please check only one) __Freshman __Sophomore __Junior __Senior __4+ year senior __Graduate student 7. Please the following information: Age: ____________________ Major or Program: ____________________ 8. Finally, which of the following would best describe you? __Traditional student living on campus __Traditional student commuting __Non-traditional student living on campus __Non-traditional student commuting

Now we would like you to answer some questions about your choice of footwear. Please advance to the next page of the survey and answer the questions honestly and to the best of your knowledge. (Page break here)

9. On a scale of 1-10, how important is brand to you when purchasing shoes? Not Importa nt 1

Very Importa nt 2

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10. Please answer the following questions regarding how you feel about the quality of Adidas footwear: Strongly disagree

Disagree

Somewhat Neutral Disagree

Somewhat Agree Agree

Adidas is a brand I view to be of higher quality than most shoe brands

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In terms of shoes, Adidas is the most trusted brand name

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Adidas shoes satisfy my needs more than all other brands of shoes.

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Strongly Agree

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I feel as though I can always count on Adidas to be a premium brand of footwear.

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11. What is the most important aspect of your footwear? __That it looks good __That it is functional in my daily life __That it lasts long __That it is comfortable __That it is from a popular brand 12. Please rank the following footwear brands based on which one you think is the most popular, #1 being the highest. __Adidas __Nike __Reebok __Puma __VANs __Converse __DC __Other, please specify:

13. Please answer the following questions regarding how you feel about the price of Adidas footwear: Strongly disagree

Disagree

Somewhat Neutral Disagree

Somewhat Agree Agree

Adidas footwear is well worth the cost that I pay for it.

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With all factors considered, such as availability and purchase

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Strongly Agree

cost, Adidas shoes are a good value With all other brands considered, Adidas shoes are a good value.

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When I wear Adidas footwear, they feel like they are worth the cost.

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14. All in all, I would consider Adidas footwear to be my most purchased brand of shoes. __Yes __No (Skip logic: if "no", subject goes to the end of the survey) 15. What has influenced your decision to purchase Adidas footwear the most within the last year? (Please check only one) __Advertisement __Celebrity endorsement __Word of mouth suggestion __I have been an Adidas customer for more than one year THANK YOU You have reached the end of this survey. Thank you for your participation, and we will gladly consider your input. Have a great day!