Eut 123: Business Communication

EUT 123: BUSINESS COMMUNICATION SUFFIAN HADI AYUB

ADMINISTRATION Ice Breaking  Appoint class monitor  Breaking into groups (class activities & coursework  Appointing a leader/head in each group 

CONTACT DETAILS Consultation hours: TBD  Office : Top Floor, Block A, P3K  TEL : 012-611 2601  EMAIL : [email protected] 

INTRODUCTION  

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Course code : EUT123 Course title : KOMUNIKASI PERNIAGAAN /BUSINESS COMMUNICATION Number of unit : 3 ( 3 + 0) Course type : Teras/Core Prerequisite : Tiada/Nil Lecture : Wednesday / 11 – 2 pm / DKD 5 (21B)

COURSE SYNOPSIS 

This course applies the tools of economic analysis to issues in business management, developing the student’s abilities to problem solving using microeconomic and macroeconomic concepts. The module will focus on the operation of markets for goods and services using demand and supply analysis, entrepreneurship, the emergence and growth of firms, the costs of production, the different forms of competition and game theory, the macroeconomic environment and government policy.

TEXT BOOKS & REFERENCES 

Text book : 

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Mary Ellen Guffey. Business Communication: Process & Product. South Western College Publishing.

Reference Books :  Griffiths

(2007). Applied Economics. Yuha Publications. ISBN 9780273708223  Rivers (2002). Economics in the Business Environment. Collins Business. ISBN 9781741030532

EVALUATION Final Examination : 40%  Mid-Semester Examination : 20%  Course Work* : 40%  Total : 100% 

*Details of course work distribution: Individual Assignment : 10%  Quiz : 5%  Group Assignment : 15%  Presentation : 10% 

COURSEWORK & REPORT SUBMISSION 

FO

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RE

RMAT: 1. 2. 3. 4.

Font: Times New Roman Size: 12 points Double Spacing A4 Paper

FERENCES (if any): 1. 2.

Minimum of 3 references (books, journal, article, academic writing) APA style citation

AGIARISM IS STRICTLY PROHIBITED**

**PL

WEEKLY SCHEDULE WEEK

TOPICS

1 2

Ice breaking & introduction

3

PURPOSE OF BUSINESS COMMUNICATION • Relationship development & maintenance • Business networking • Managing purposes

INTRODUCTION TO BUSINESS COMMUNICATION • Definition of communication • Importance of communication in global business PURPOSE OF BUSINESS COMMUNICATION •Information sharing

WEEKLY SCHEDULE WEEK

TOPICS

4 5

INTERPERSONAL COMMUNICATION IN BUSINESS • Superior-subordinate communication • Social Relationships in business • Communication climate in an organisation • Factors affecting interpersonal communication • Effective interpersonal communication strategies

6 7

INTERCULTURAL COMMUNICATION • Understanding of intercultural context in business • Communication across culture

WEEKLY SCHEDULE WEEK

8 9 10 11 12

TOPICS SMALL GROUP COMMUNICATION • Small group formation in business • Group dynamics and non-verbal communication • Problem solving and decision making • Conflict management in group

COMMUNICATION SKILLS IN BUSINESS COMMUNICATION Listening • Speaking • Writing • Presentation • Meetings • Discussions • Negotiations •

WEEKLY SCHEDULE WEEK 13 14

TOPICS INFORMATION TECHNOLOGY COMMUNICATION • Intranet

COMMUNICATION IN BUSINESS

• Internet • E-mail • Business Websites • Computer Practice with Manipulating Website Pages Browsing search engines

15 16 17

REVISION WEEK FINAL EXAMINATION