Business Communication

Business Communication 2.0/Winter09/COMPANY DATA MATRIX

Year COMPANY

Size

Est.

#of

Industry

Employees

Business

Nationality

Line (s)

Haier is an appliance company which has more than Haier

Starbucks

1984

1971

Medium

Large

50,000

176,000

Household

90 product home appliance categories.

appliances

(Refrigerators, freezers, air conditioners…)

Coffee

The outlets offer coffee drinks and food items, as well as roasted beans, coffee accessories, and teas

P&G

1837

Large

135,000

China

Cosmetics

Personal & Beauty

Shampoo

House & Home

baby

Health & Wellness

US

US

accessories

Baby & Family Pet nutrition & Care

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)

Major Services

Major Products

COMPANY

Haier

Past

Current Projects

Achievements

Production of

Refrigerator,

home

Air-Conditioner,

appliances

Dish washer, Washing machine…

1993 Haier listed 1995 Haier fluorine-free refrigerator exhibition at the World Earth Day.

Goals

An effort to create a global brand. 2009 Haier take

1997 Haier into the color TV industry.

part in a financing

1999 Haier established a production

program of New

plant in US. 2001 Haier global sales exceeded 60

Future

Zealand.

Create the No.1 competitive enterprise.

billion Yuan. 2002 Haier into air conditioner industry. 2004 Haier into computer industry. 2005 Haier Middle East Industrial Park held its opening ceremony. Britain`s “Financial Time” published the” China Top Ten Enterprise” Haier topped. 2006 Haier without detergent washing machine birth. Dec. Haier water heater birth. 2007 Haier signed a cooperation agreement with Intel Corporation. 2008 Haier become NBA`s appliance sponsor.

Starbucks

Sell coffee

Caffè Mocha

1970 Starbucks was born.

To

Caramel Macchiato

1991, Starbucks began implementing standard

Caffè Americano

the "coffee bean stock," So that Starbucks

Caffè Latte

every employee shareholding

Cappuccino

1992 Starbucks listed and stared than expand their

espresso

profit. Financing amounted to 28 territory.

the

million U.S. dollars. Caramel Coffee Jelly

1993,Barnes

Vanilla Frappuccino

cooperation

coffee Frappuccino

Starbucks in the bookstore set up

mocha Frappuccino

their own retail business

Frappuccino

1996 Starbucks has opened more

Blended Tea

than 1,000 stores in the United

Decaf

States. And the first store in Japan

non-fat

was opened. And Starbucks and Pepsi's

&

Noble with

alliance

as

began

in

Starbucks,

"the

North

American Coffee Partnership. 1999 Starbucks entered the Chinese

improve

world,

the Brewed excellent of coffee for each guests

around rather

mainland 2000-2008 Starbucks have opened around the world. 2009 Starbucks Coffee Company donated to the earthquake-stricken area in Sichuan five million Yuan (about 73.3 million dollars)

Olay Rejoice P&G

Production of

VS

family use

Pantene SK-II Clairol

Gillette

The 1880s, Procter & Gamble is the first U.S. company to do a national advertising companies The 1930s, Procter & Gamble developed the "brand management"

P & G plans to spin

1.Procter & Gamble

off part of the

plans within the next

business. And focus on beauty and health

five years (2008-2012) , produce products in relatively small impact

concept.

care products---

on environment

1946 Launch of the "Tide"

growing faster,

Cumulative 200billion.

1961 launch of the "Pampers”

higher-margin

2. In the next five years

business.

(2008-2012), Procter &

1993 Procter & Gamble in sales over

Safeguard

30 billion U.S. dollars.

Gamble is committed to

Tide

1993-94 P & G re-enter the South

its global charity,

……

African market

namely, "to help 0-13

1996 Procter & Gamble launched a

year-olds live, learn,

non-calorie cooking oil-Olean, for a

grow," the world's more

variety of salty snacks.

than 250 million

1997 Procter & Gamble acquired the

children will benefit

company Tambrands to expand its

from it.

Women's Health Products Market 1999 Acquired lams Co., began to enter the field of pet health and nutrition products. 2001 Procter & Gamble acquired Clairol series from Bristol-Myers 2003

Procter

&

Gamble

Olay

became the thirteenth brand annual which sales more than one billion

U.S. dollars. 2004 P & G

acquired Germany's

Wella AG Company 2005 Hope primary schools aided by P&G up to 100 2007

Procter

&

Gamble

Sales

revenue of 110 billion Yuan, an increase of 5%

Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3)

COMPANY

Why I think this company is “great”

1. Haier start with refrigerator industry later developed into more than 90 product categories. Haier`s diversification strategy made it to the No.1 in China. 2. Haier never satisfied with what they have dong. They always keep forward-looking.

Haier

3. Haier developing new management technologies and had made a clock building company.

1. In addition to Starbucks employees can enjoy excellent wages and benefits, but also

can follow the provisions buy the company`s stock with low-price. By this way, every employee will work hard for their own company. Starbucks

2. Starbucks set up a people can come to enjoy coffee and a place to enjoy quality service, has established emotional ties with consumers so that consumers know that Starbucks cares about them. 3. Starbucks`s human target made it goes so far than others. Starbucks let us believed that there are something more important than profits.

1. Stressed the values within the high degree of unity. Only make middle and top slots available to those who grow up in the company. 2. Leading consumers` trends. P & G's market philosophy is "the early detection of a P&G

trend, and then leading this trend." 3. P & G refused to accept the traditional concept of product life cycle; they believe that as long as they do the brand management and continuous innovation, the product will be able to maintain the loyalty of consumers.