Cv Pedro Neira F 09/11/2008

NEIRA FERRAND, Pedro +34 93 213 4655

[email protected]

C/ Pi I Margall 22, 6º 3ª Esc. Izq. 08025 – Barcelona - Spain

+34 600 518151

[email protected]

EDUCATION 2004 - 2006 1996 - 2001

IESE BUSINESS SCHOOL – Full Time MBA Master of Business Administration UNIVERSIDAD DEL PACÍFICO Bachelor Degree in Business Administration

BARCELONA, SPAIN LIMA, PERU

EXPERIENCE 2006 - 2008 Jun.06-Jul.08

IMPRIMAONLINE GENERAL MANAGER - ENTREPRENEUR Internet Start-Up. Online printing company based on an innovative “Low Cost” business model • Developed Business Plan, presented it to potential investors, negotiated capital premium and completed the company's fund raising in only three months. Presented the project and obtained several government grants, awards and soft-loans at regional and state level (see details below). • Raised 280,000 EUR€ of capital, achieved annualized sales of 500,000 EUR€ 12 months after starting operations (average quarterly growth of 30%). • Responsible for all the implementation of the start-up, from fund raising and legal set-up of the company, to personnel hiring, design of logistics, website architecture and development, pricing algorithms, contracts with developers and printing companies, and running day to day operations. • Prepared and implemented the overall marketing plan. A multi-channel campaign with special emphasis on online media, including CRM, weekly e-mailing campaigns and other direct marketing elements. Achieved customer base average quarterly growth of 39%. • Extensive and advanced use of Search Engine Optimization (SEO), Search Engine Marketing (SEM) techniques on a day to day basis. Also, very advanced user of Google Adwords and Google Analytics interfaces. Obtained a Google Page Rank 5 after 5 months and top ten positioning (first page) in more than 70% of the relevant keywords for the business.

2005 BERTELSMANN - CÍRCULO DE LECTORES Jun.05-Sep.05 MBA INTERNSHIP Bertelsmann AG is a multinational media corporation operating in 63 countries • Developed a feasibility study to open a new online book-selling company in Spain. Specific tasks included extensive market research supervision, defining competitive strategy, creating business model and developing financial projections working significantly with direct marketing measures. 2001 - 2004 GRUPO APOYO – Headquarters Mar.03-Aug.04 PROJECT MANAGER - Strategy & Planning Headquarters Grupo APOYO is Peru's largest business services group (400+ personnel) consisting of the Headquarters office and nine subsidiaries: Consulting, HR, Accounting, Publishing, Fund Management, Market Research, Image and PR, Web Services and an NGO (www.apoyo.com) • Fast-track promotion from Analyst to Project Coordinator after 1.5 years in the company (instead of the normal 3-4 year program). EMPLOYEE OF THE YEAR AWARD (2003) • Designed and implemented a turn-around marketing plan for the Business Publishing subsidiary, converting a 3-year consecutive 20% loss into a 5% profit in 11 months.

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Led the initiative to open a new Internet Consulting subsidiary, which successfully launched market at the beginning of 2005 and today has annual revenue of over one million USD. Developed the initial Business Plan and drove the project to create and launch its first product: a Website evaluation tool. Formulated short/long term strategy plans for each of the operating subsidiaries, working in small teams reporting to CEO. Contributed to develop the core tasks of the newly formed corporate headquarters, such as brand management, Internet services, internal auditing, business development, corporate social responsibility strategy and conflict mediation at senior management level. Led a team of 5 IT professionals from development to launch stage of a website (www.20enmate.com), a mathematics portal targeting children between 10 and 15 years old. Had overall project responsibility for personnel hiring, market research, budget control, supervision of scheduling and delivery, web design and programming. Completed with a budget under 15,000 USD, to date the website has more than 150,000 registered users, and is ranked at 226th in overall traffic amongst all websites in Peru. Website winner of 5 prestigious awards (below).*

Jul.01-Mar.03 ANALYST - Strategy & Planning Headquarters • Analysed each subsidiary’s core task to redesign and develop a Web based Balanced Scorecard (BSC), constantly reviewing strategy and performance measure alignment. The BSC is currently the key decision tool used by the General Managers and board room level meetings for strategic planning purposes. • Structured a fund-raising marketing campaign for NGO project "Matemáticas para Todos". Raised more than US$500,000 in 2002/03 (over 120% above initial objectives) which was used to provide text books to Peru's poorest children. • Interviewed each of the subsidiary’s General Managers to create the initial set of metrics and Key Performance Indicators (KPI) for the first Balanced Scorecard of the organization. 1999 PRICEWATERHOUSECOOPERS (INTERNSHIP) Jan.99-Mar.99 Successfully won an Internship - the youngest intern in the history of programme in Peru • Delivered ad-hoc salary reports for the PwC Management Services Division. Improved Salary database security by discovering hidden flaws in the system. GENERAL INFORMATION • •

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OTHER QUALIFICATIONS: Professional Web Designer, CEPI BASE, Barcelona SPAIN 2006. LANGUAGES: - Spanish: Native. - English: Fluent (oral and written). TOEFL CBT score: 293 (0 to 300 scale). Financing and Government funding obtained for www.imprimaonline.com: - “Capital Genesis” (non-refundable grant, Regional Government of Catalonia); “CEIPAR” (nonrefundable grant, Technological Parks Association), “Avanza Plan” (soft loan, state-owned corporate entity attached to the Ministry of Economy and Finance of Spain). Awards received for the development of www.20enmate.com: - International: "Crystal Obelisk Award for Social Responsibility" (For profit campaign under $100,000 Category). Project chosen and presented at the "Education and Information Systems, Technologies and Applications: EISTA 2004" and "Cybernetics and Information Technologies, Systems and Applications CITSA 2004" technology conferences, Orlando, U.S.A. July 2004. - In Peru: "PC World 2003, Best Technological Initiative with Social Responsibility" (PC World Magazine); "Creatividad Empresarial 2003" (Communications Category); "Top IT, Best Educative Website 2003; Best Educative Software Development, 2004" (IT Users Magazine), "Best Peruvian Website of 2004" (Education and Science Category ADEPSEP).