Consumer Needs And Motivation...by Shahid Elims

Consumer needs and Motivation

Needs Goals and Motives  

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Needs: innate & Acquired Goals : Generic, Product specific, Brand specific, store specific Motives: Strength , degree , direction or state

Needs in Modern society quadruple needs    

Need for affiliation Need for power Need for achievement Need for uniqueness

Maslow’s need hierarchy     

Self Actualization Ego Needs Social Needs Safety and security needs Physiological needs

Motivation theories   

Instinct Theory of Motivation Drive theory Expectancy theory

Motivational conflict  

approach - approach approach - avoidance

Defense mechanism        

Aggression Rationalization Regression Withdrawal projection Autism Identification Repression