Consumer Research..by Shahid Elims
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Consumer Research
What???
Set of methods used to identify the needs and then develop products and services to satisfy that needs. Focus is to explore consumer behavior
Consumer Research Process 1. 2. 3. 4. 5. 6.
Define research objectives Collecting and evaluating secondary data Primary research design Collecting primary data Analyzing data Report preparation
What???
Set of methods used to identify the needs and then develop products and services to satisfy that needs. Focus is to explore consumer behavior
Consumer Research Process 1. 2. 3. 4. 5. 6.
Define research objectives Collecting and evaluating secondary data Primary research design Collecting primary data Analyzing data Report preparation
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