Consumer Awareness Of Website By Soumyaranjan Sethy

ILEX MEDIA SOLUTION PVT LTD

Summer Training On CONSUMER AWARENESS OF WEBSITE Prepared by Soumyaranjan Sethy MBA (2008-2010) Roll No: B/08/90 Reg. No: 0806281044 Mr. D. S. Senapati (Internal Guide) Mr. Animesh Mohapatra (External Guide)

Institute of Professional Studies & Research (IPSAR)

iLEX Media Solution Pvt. Ltd

DECLARATION I do hereby indemnify my research work to be authentic and original in all respects of the process carried out in this project under any evitable circumstances, if my project could be scrutinized and screened which evades of copying; I am liable for any demarcation /variation of marks Whatsoever my guide of this project deems fit.

Soumyaranjan Sethy Institute of Professional Studies & Research (IPSAR)

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iLEX Media Solution Pvt. Ltd

ACKNOWLEDGEMENT

I would like to heart fully acknowledge my gratitude and thanks to all the panelists who took active part in accomplishing my project. To begin with, I would like to acknowledge my sincere thanks to Mr.Anemesh Mohapatra (Manager) for providing me the opportunity to do my summer training in iLEX Media Solutions Pvt. Ltd. My heartfelt gratitude also goes to my Company guide Mr.Anemesh Mohapatra who initiated a midas touch to all the queries and actually made the project possible by edge. Thankfulness by its expression perhaps could not be compiled in a couplet and mentioning all could be a recluse, yet I cannot wind up without the few without whom this acknowledgement note would not be justified.

Soumyaranjan Sethy Institute of Professional Studies & Research (IPSAR)

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iLEX Media Solution Pvt. Ltd

ABSTRACT ABSTRACT Title of the project:

“CONSUMER AWARENESS OF WEBSITE”.

Name of the Organization:

iLEX Media Solutions Pvt. Ltd.

Name of the Institute:

Institute of Professional Studies & Research (IPSAR)

Name of the guide: Internal:

Mr. D. S. Senapati

External:

Mr. Animesh Mohapatra (Manager) iLEX Media Solutions Pvt. Ltd.

Project Period:

29th June 09 TO 15th Aug 09

Major objective of the study:
To find out about the awareness level of website among the customers of Cuttack.
To find out the most effective media for accelerating awareness level of website in Cuttack.
To find out the key for denial & acceptance for website in Cuttack.
To find out the reasons for positive & negative attitude towards website in Cuttack.
To find out consumer awareness about iLEX among various other competitive brands lined up in Cuttack.
To find out which category of customers mostly accept the website (Organization wise / Industry wise) in Cuttack.
To find out satisfaction level of consumers who are already using website in Cuttack.

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Methodology:

The study was qualitative in nature and based primarily on consumers opinion survey.

Data source:

Primary & Secondary.

Research Approach:

Descriptive Data (Survey Data & Observational & other data)

Research instruments:

Well structured questionnaires comprising of Open and close ended questions.

Sampling plan: plan:

All respondents surveyed were selected in Random order and the same were taken from Cuttack.

Major findings: findings:
A direct analysis proves that a great percentage of people are aware of websites but people’s perception about this is not to the expectation.
It is found that newspapers & internet as a medium of advertisement, friends &relatives & promotion procures a higher percentage in influencing a brain work in deciding factors.
It is seen that a higher class people prefer website designing and website creation as it creates a status level to their organization and fastest way to reach the customers.
It is also seen that SME’s are now preferring website creation & designing
It is also found that people are still very reluctant to accept modernism and like to continue with the conventional methodology of advertising.
Many people from higher class also interested in creating personal website to create a higher status in the society.

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CONTENTS Certificate Declaration Acknowledgement Abstract 1.1 Industry Profile iLEX Media solutions ---A profile of the Company CHAPTER - 1 INTRODUCTION

1.2 website --- A brief 1.3 Web design --- A brief 1.4 Project Details 1.5 Statement of Problem 1.6 Objective, scopes & limitations

CHAPTER - 2 METHODOLOGY

CHAPTER - 3 ANALYSIS & FINDINGS

CHAPTER - 4

2.1 Research Methodology 2.2 Methods of collecting data 3.1- Quantification of organizations in different industries who are aaaaahaving website 3.2- Analysis of those sectors who are having Website 3.3- Analysis of those sectors who don’t have Website 4.1 CONCLUSION 4.2 RECOMMENDATION 4.3 SUGGESTIONS TO STEP A STEP AHEAD Questionnaires

APPENDICES Bibliography

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iLEX Media Solution Pvt. Ltd

CHAPTER -1 INTRODUCTION

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1.1 COMPANY iLEX is a professional services firm that helps companies to leverage strategy, analytics and technology to make better decisions. We specialize in identifying high impact problems and opportunities where we can generate quick results, creating immediate and lasting value. We use our strong base of research, analytical thinking and endless pursuit for creativity and innovation, to develop solutions for our clients.

Our Focus Areas Research and Advisory Industry Research Service iLEX's Industry Research Service (IRS) provides comprehensive analyses of various industries & their dynamics towards assessing the growth potential and profitability in the broad regulatory & policy environment. Our services highlight specific aspects of the industry in detail, bound by the overall objective of assessing the industry's attractiveness:







Industry Structure Regulatory & Policy Environment Demand & Supply Dynamics Competition Analysis Risk & Financial Analysis Strategic Implication & Outlook

Customized Research Services The Advisory team from iLEX works with Industry Associations, Government agencies, Advisory firms and corporate to provide solutions to sector specific, business driven, and company specific research questions. iLEX deploys an integrated analysis framework built on the triad of economic research, financial analysis and sector expertise, and employs primary & secondary sources to substantiate and validate the research hypothesis. The broad areas under Customized Research Solutions are:






Growth & Demand Assessment Market Penetration Strategy Market Development Strategy Product Development Strategy Diversification Strategy

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Competitive & Strategic Benchmarking Small and Medium Enterprises (SME) Business Advisory Services The SME Advisory Services (SMEAS) leverages iLEX longstanding experience of working with SMEAS to provide them an integrated solution offering. SMEAS provides assistance to SME businesses across their life cycle - from the point of idea generation to facilitating funding for new products, and for businesses and related or unrelated business diversifications.








SME Training and Development Process Improvement Financial Benchmarking Cost Reduction Business Plan Preparation Project Risk Assessment Valuation and Funding Support

Education and Training Project Management and Implementation From strategy to implementation to maintenance on a per project basis or as a fulltime member of your team, regardless of your needs, ILEX can help you throughout your full project lifecycle with consulting services designed specifically to suit your needs and requirements.










University Affiliation New course launch Course feasibility Study Process Improvement Corporate relationship Management Vision Development Alumni Development Program Admissions/ Enrollment Management Studies Awareness and Image Studies

Technology based based Skill Development The Skill shortage in India showcases an opportunity to create innovative and sustainable models for academia and industry. iLEX designs and deploys solutions to develop students into a ready to use manpower for industries. From infrastructure, resource utilization to capacity building, we undertake all projects concerned with Skill Development Programmes.

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University and College Portals Educator Tools and Course Plans Training and Support College Management Systems Skill Development Programmes E-learning Services Online Admission Systems Industry Academia Interactions Academics Optimization College Management System Alumni Management System Faculty Management System Result Management System Placement Management System

Research Services Services As the higher education market becomes more complex and more competitive, colleges and universities have an increasing need for current, in-depth information about their stakeholders and students. iLEX offers a variety of research solutions that can help institutions of higher education develop plans and programs which respond to student needs, position themselves to attract the students they want, and to keep graduates as active alumni. We provide comprehensive, easy-to-use research and educational solutions to power high-end research, K-12 learning, and increase student achievement at all levels.







Alumni/ Development Studies Admissions/ Enrollment Management Studies Government Proposal Writing Awareness and Image Studies Employer Surveys Satisfaction Surveys

Technology led Brand Development iLEX creates innovative ideas, builds brand names around it, and manages the platforms enabling entertainment, information, trading opportunities around them. We work towards building communities and enhancing participation opportunities in various mediums of communication. The guiding principles in our ideas revolve around following factors;





Building Digital Subscriber Base Growing Internet Businesses Maintaining Local Approach Providing Quality Service

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Board of Directors Directors & Advisory

Dr Sanjay Seth Dr Sanjay is an Associate Professor at the Graduate School of Business Science, Tsukuba University besides doing MR consulting support work for research agencies around the world. He has vast experience in the area of customer loyalty related modeling for American financial companies, auto makers etc. Prof Jagpal Singh Former Senior Scientific Officer and Scientific Officer at IIT-Delhi. He has published 60 research papers and has developed economic concepts, development plans for India. C Sendil Meiyappan Sendil has earlier worked in Business Consulting with Deutsche Post World Net in Germany. Prior to his Post Graduation, he had worked for 3.5 years with Henkel-Spic India Ltd in Brand Management and Supply Chain. Sendil holds a Bachelors degree in Commerce & a Post graduate Diploma in Marketing Management from Loyola college, Chennai and did his MBA from SDA Bocconi School of Management, Milan, Italy

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Management Team

Sanjay Jadhav Sanjay brings experience of 16 years in corporate Companies in Institutional design, Public Policy. He has expertise in taxes, Economics of Infrastructure/ Service Industry. Sanjay is B Tech (Mechanical Engineering) from IIT-Bombay and MBA (Operations Management) from IIT- Kanpur. Sumit Sumit Kanu Sumit has consulting experience with Indian/ international corporate houses like in the field of concept planning, retail roll outs, organizational structure planning, consumer/market research and business development. Sumit is B.E. (Industrial and Production Engineering) from Delhi College of Engineering. Manish Prasad Manish has advised several large financial services clients in USA. His primary areas of expertise are IT infrastructure strategy and management of corporate IT functions. Manish holds a B.E. in Electronics Engineering from the Delhi College of Engineering, India and an MBA from the Wright State University, USA.

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Products Vaktvya Vaktvya serves the online data collection needs of the companies in various industries and help companies by gathering consumer feedback. With Vaktvya we provide consumers with the ability to voice their opinions by participating in online research surveys and focus groups. We also provide Industry Sector Insights and Innovative Research Solutions to many leading companies across the world. For more details<www.vaktvya.com>

I-Network I-Network empowers organizations to increase their employee engagements and customer loyalty by providing result oriented instruments. It provides an integrated human resource solution for the companies. We use I-Network to provide our client companies with the data to enhance organizational effectiveness. For more details<>

Nri Voice This networking and communication application offers a platform to Nri’s to voice their opinion and concerns regarding Indian scenarios. Ilex team conceptualized, developed and deployed the technology interface for its client. For more details <www.nrivoice.org>

Gyantaru Gyantaru is an integrated platform that offers the best elearning contents, quality teachers, flexible quizzes and innovative study groups at just one place. For more details<www.gyantaru.com>

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iLEX Media Solution Pvt. Ltd

Partners Ilex has been fortunate to associate itself with various eminent bodies of great repute and credibility at such a nascent stage of inception. We constantly endeavor to strive hard in shaping a better future. • • • • • •

• • • • • • • • • • •

Bharat Shodh ICHA Leaff Foundation Golden Arch Skill Development Alliance Citizen’s commission

Clients Bharat Shodh National Rainfed Area Authority Educomp Solutions Ltd MDI Gurgaon Indian Confederation of Healthcare Accreditation Pragya Educom Government of Uttarakhand European Council Boss Group (Poland) Indian News Feature Agency(A PIB Member) Golden Arch International

Contact Details Corporate Office

Overseas Offices

2nd floor, A-66 Sector 65, Noida Uttar Pradesh 201307 Ph- 0120 4232516 Email: [email protected]

USA 56 Hillcrest Street Waltham, MA 02451 Contact Number +1-937-232-2669

Branch Offices

London Office

Dehradun B-201 Doon Paradize Apartment Near Osho Gallary Dehradun - 248001

Langton Close, Gray’s Inn Road Wren Street, London, UK WC1X0HD Ph +44 7887790947

Japan Office 1-5-8-509, Sailer Komatsugawa, Edogawa Ku Tokyo (Japan) 132002 Ph- +81-80-3311-4179

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1.2 Website A website (or web site) site is a collection of related web pages, images, videos or other digital assets that are addressed with a common domain name or IP address in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via the Internet or a private local area network. A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other web sites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal. The pages of a web site can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organize them into a hierarchy, although hyper linking between them conveys the reader's perceived site structure and guides the reader's navigation of the site. Some web sites require a subscription to access some or all of their content. Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, web-based e-mail, services, social networking web sites, and sites providing real-time stock market data.

History The World Wide Web was created in 1990 by CERN engineer Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone. Before the introduction of HTML and HTTP other protocols such as file transfer protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting or were encoded in word processor formats.

Overview Organized by function, a website may be
a personal website
a commercial website
a government website
a non-profit organization website It could be the work of an individual, a business or other organization, and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred. INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

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Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones. A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these systems and that retrieves and delivers the web pages in response to requests from the website users. Apache is the most commonly used web server software (according to Net craft statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.

Website styles Static website A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML). Simple forms or marketing examples of websites, such as classic website, a fivepage website or a brochure website are often static websites, because they present predefined, static information to the user. This may include information about a company and its products and services via text, photos, Flash animation, audio/video and interactive menus and navigation. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time. They are edited using four broad categories of software:
Text editors, such as Notepad or Text Edit, where content and HTML markup are manipulated directly within the editor program
WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver (previously Macromedia Dreamweaver), with which the site is edited using a GUI interface and the final HTML markup is generated automatically by the editor software
WYSIWYG online editors, where any media rich online presentation like websites, widgets, intro, blogs etc. are created on a flash based platform
Template-based editors, such as Rapid weaver and i-web, which allow users to quickly create and upload websites to a web server without having to know anything about HTML, as they just pick a suitable template from a palette and

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add pictures and text to it in a DTP-like fashion without ever having to see any HTML code Dynamic website A dynamic website is one that changes or customizes content automatically and/or frequently based on certain criteria. The page composition is usually data-driven and collates information ad hoc each time a page is requested. A website can be dynamic in one of two ways. The first is that the web page code is constructed dynamically. The second is that the web page content displayed varies based on certain criteria. The criteria may be pre-defined rules or may be based on variable user input. The main purpose of a dynamic website is that it is much simpler to maintain a few template pages and a database than it is to build and update hundreds or thousands of individual web pages and links. A dynamic website also describes its construction or how it is built, and more specifically refers to the code used to create a single web page. A dynamic web page is generated on the fly by piecing together certain blocks of code, procedures or routines. A dynamically-generated web page would call various bits of information from a database and put them together in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' previous history, session variables, server side variables etc., or by using direct interaction (form elements, mouseovers, etc.). A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. Some countries, for example the U.K. and the U.S., have introduced legislation regarding web accessibility.

Software systems There are a wide range of software systems, such as Java Server Pages (JSP), the PHP and Perl programming languages, Active Server Pages (ASP), YUMA and Cold Fusion (CFM) that are available to generate dynamic web systems and dynamic sites. Sites may also include content that is retrieved from one or more databases or by using XML-based technologies such as RSS. Static contentmay also be dynamically generated either periodically, or if certain conditions for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic engine on a per-user or per-connection basis. Plug ins are available to expand the features and abilities of web browsers, which use them to show active content, such as Flash, Shockwave or applets written in Java. Dynamic HTML also provides for user interactivity and real-time element updating within web pages (i.e., pages don't have to be loaded or reloaded to effect any changes), mainly using the DOM and JavaScript, support which is built-in to most modern web browsers.

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Turning a website into an income source is a common practice for web developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below. ContentContent-based sites Some websites derive revenue by selling advertising space on the site. ProductProduct- or serviceservice-based sites Some websites derive revenue by offering products or services for sale. In the case of e-commerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web. Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income.

Types of websites There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways. A few such classifications might include;        

Affiliate Archive site Blog (or web log) site Content site Corporate website Electronic commerce (e-Commerce) site Community site City Site

        

Information site Java applet site Mirror site News site Personal homepage Phish site Political site Porn site Rating site

         

School site Video sharing Search engine site Shock site Warez Web portal Wiki site Humor site Review site Gripe site

Some websites may be included in one or more of these categories. For example, a business website may promote the business's products, but may also host informative documents, such as white papers. There are also numerous sub-categories to the ones listed above. For example, a porn site is a specific type of e-Commerce site or business site (that is, it is trying to sell memberships for access to its site). A fan site may be a dedication from the owner to a particular celebrity.

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Websites are constrained by architectural limits (e.g., the computing power dedicated to the website). Very large websites, such as Yahoo!, Microsoft, and Google employ many servers and load balancing equipment such as Cisco Content Services Switches to distribute visitor loads over multiple computers at multiple locations. In February 2009, Net craft, an Internet monitoring company that has tracked Web growth since 1995, reported that there were 215,675,903 websites with domain names and content on them in 2009, compared to just 18,000 websites in August 1995.

1.3 Website design Web design is similar (in a very simplistic way) to traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's world. "Design Issues for the World Wide Web". Public domain. World Wide Web Consortium. 2009-06-09. http://www.w3.org/DesignIssues/. Retrieved on 2009-06-10. For the typical web sites, the basic aspects of design are: • • • •

The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with. The usability: the site should be user-friendly, with the interface and navigation simple and reliable. The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant. The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.

A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned. Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google, Bing or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.

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1.4 Consumer Awareness Anyone who consumes goods and services is a consumer. Consumer awareness is the knowledge that a consumer should have about his/her legal rights and duties. It is a must for a consumer to follow these rights. It is implemented for the protection of the consumer, so that the consumer is not exploited by the seller of the products. Consumers get exploited in the market. They respond to advertisements and buy goods. Generally advertisements do not give all the information that a consumer needs to know or wants to know about a product. Some of the common methods of exploitation are 1. Under weight and under measurements -- not measured or weighed correctly 2. Substandard Quality -- defective home appliances and medicines beyond expiry date 3. High prices -- charging above the retail price 4. Duplicate Articles -- selling fake items in the name of the original 5. Adulteration and Impurity -- is done to get higher profits 6. Lack of safety Devices -- absence of inbuilt safeguards in appliances 7. Artificial Scarcity -- hoarding and black marketing 8. False and Incomplete Information -- misleading information on quality, durability, and safety. 9. Unsatisfactory after sales Service -- high cost items like eletronics and cars require constant and regular service. 10. Rough behaviour and Undue conditions -- harassment in getting LPG connection or a telephone connection. Factors causing exploitation of Consumers. 1. Limited Information -- providing full and correct information will help in the choice 2. Limited Supplies -- when goods and services are in short supply then price shoots up 3. Limited Competition -- single producer may manipulate the market in terms of price and stocks. 4. Low Literacy -- illiteracy leads to exploitation. Hence Consumer Awareness is essential. Rise of consumer Awareness Kautilya was one of the earliest to write in his Arthasastra about the need for Consumer awareness and protection. With the growth of private sector there is a greater need for discipline and regulation of the market. Consumers must be aware of the sale and purchase of goods, the health and security aspects also. Ensuring the safety of food items sold in the market is essential these days.

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Legal measures for consumer safety and consumer awareness must be uniform, and transparent in terms of prices, quality of goods, and stocks. Consumers must have the tools to combat malpractices and protect their rights.

Rights and Duties of Consumers As codified under the Indian Laws the Consumers have the following Rights 1. 2. 3. 4. 5.

Right to Safety -- to protect against hazardous goods Right to be Informed -- about price, quality, purity Right to choose -- access to a variety of goods and services at competitive prices. Right to be Heard -- consumers interest and welfare must be taken care of Right to seek Redressal -- protection against unfair trade practices and settling genuine grievances. 6. Right to Consumer Education. -- Knowledge about goods and issues related to consumers.

Duties 1. 2. 3. 4. 5.

Get a bill for every important purchase and also the Warranty card Check the ISI mark or Agmark on the goods Form consumer awareness groups Make a complaint on genuine grievances. Consumers must know to exercise their rights.

Consumer protection Measure 1. Legislation concerning concerning Consumer Rights. The Consumer Protection Act 1986 provides for consumer disputes redressal at the state and national level. With the help of this law the agencies can solve grievances in a speedy, simple and inexpensive manner. A separate department of consumer affairs was set up at the state and central government. A three tier system of consumer courts at the National, State and District levels were set up. These agencies have done good work by handling lakhs of cases. 2. Public Distribution System System. To protect the poor from price rise and black marketing the government food security to the poor by supplying essentials through the ration or Fair price shops.

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3. Standardization of Products. Products. These are done to assure the quality of products. The ISI stamp on goods is placed by the Bureau of Indian standards. This caters to industrial and consumer goods. These goods can be trusted to confirm to specific standards. Agmark is meant for Agricultural products. At the International level the International Organization for Standardization (ISO) located in Geneva sets common standards. The FAO and WHO provide food standards. Legal formalities for filing a complaint. complaint. The complaint can be written on plain paper. The supporting documents like the warranty card must be attached. A lawyer is not required. We can argue our case. Consumers are always exploited by traders and sellers. Consumer awareness is needed to prevent the exploitation of consumers by traders and manufacturers. Consumers must also be made aware of their rights and duties.

1.5 PROJECT DETAILS This project was designed keeping in mind the prime criteria’s as to the reasons of how and why a market condition is actually analyzed. Analysis could not be enumerated on the basis of anticipations, but real statistics. Statistics which is based on product acceptance in any market and that too on the basis of certain segmentations. A product launched without a thorough market research is sure to face a disaster. This project would actually help in ascertaining certain facts which would help in understanding the actual reasons of the product’s upward or downward sales graph. The product which sees its consumer as a part of its origin dictates consumer behaviour, and hence market research of the given product would even reveal as to how a developed strategy would also yield avenues of a better sales graph. This project encircles round the queries of a consumer enquiring about questions of why he or she should take or not take the product. It also speaks of the accepted product’s comfortability. It would also talk about the acclimatization of the product with the consumer.

1.6 STATEMENT OF PROBLEM The nuclear intention in designing such a project was to understand factual benefits and acceptance of website. Its unawareness is a cause that it sells less. Its less popular statistics in Cuttack evidently is a consequence of the reason that people here are adapted to their own life style and no new circumstantial changes are even accepted by this section. Nevertheless, a theory runs of “change”. Nothing in this world is “absolute” except the word itself. Hence an attempt is reconciled to put forth the fact that an acceptance of such kind of service actually can change life. The analysis of this subject would be an effort that however strong promotions could be its only important, how the niche or the requirement of that need is created and mankind faces erratic changes. He should INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

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envisage at a time that without website, an organization could sustain but would be really difficult. The objective also speaks about just, not a requirement in a corporate sector, but also its accessibility modes & availability in all sections of people. Life should never be categorized on the basis of a service that it’s not meant for us! It should be there, used proportionately to equate lifestyles and hence then the brand would reign in the kingdom called “MARKET” and hence it steps into an arena called “SUCCESS”. Specification is perhaps, a mirror which gives us clarity of thought in a right direction. If website has to spoken with consumer behavior, let’s take iLEX as the spokesperson amongst the hardcore loyalist who made iLEX directly proportional to website, beyond several of its other services which it might be catering. Its technical viabilities are specific in accordance with Indian corporate psychology. Sometimes, financial constraint comes out to be a reason that service class or if correctively spoken, the lower middle class finds it to be a hindrance in having website.

1.7 1.7 Objective, Scope & Limitations Objective: • • • • • • •

To find out the awareness level of website among the customers. To find out the most effective media for accelerating awareness level of website. To find out the key for denial & acceptance for website. To find out the reasons for positive or negative response towards website. To find out consumer awareness about iLEX among various other competitive brands lined up. To find out in which category of customer mostly accept the website. To find out satisfaction level of persons who are already using website.

Scope: Scope This study was conducted to find out the awareness of website and consumer behavior in respect of iLEX, so the scope of this study is very wide.

Limitations: Website as a service are still new in the market and yet to get its acceptance globally. People are Lack of interest and enthusiastic responses may have allowed biases in this report. Test of sampling error could not be done due to the absence of data regarding the total population size. Correctness of this report is restricted and limited by the degree of authenticity of data collected and sincerity and honesty of respondents.

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CHAPTER -2 METHODOLOGY

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2.1 RESEARCH METHODOLOGY The methodology adopted to accomplish this project was in accordance with the topic assigned. The study was based on data collected mainly from primary as well as secondary sources. Descriptive research methodology was adopted for the purpose of study. DESIGNING THE QUESTIONNAIRES This study was conducted in two parts and accordingly questionnaires are also set categorically:  Questionnaire for different organization (who have website).  Questionnaire for different organization (who don’t have website). The method adopted for developing the above mentioned questionnaires followed the following sequential order: 1. 2. 3. 4. 5. 6. 7.

Determining the objective of the project and specific data to be sought. Determining the process of interviewing. Scrutinizing the question content. Setting the response format. Setting the wording of the questions. Setting the questionnaire structure. Pre-testing, revising, redesigning and final draft.

The questionnaires were prepared in consultation with the Company guide as well as the institutional guide. PREPRE-TESTING THE QUESTIONNAIRE Before implementing the questionnaires in the field, it was pre-tested to avoid any ambiguous questions and to see the effectiveness of the questionnaires. For this reason a pilot survey with 10 consumers was conducted. After Pre-Testing it was found that, few questions were not apprehend able by the respondents; these were accordingly redesigned and revised so as to make them more understandable. Finally the questionnaires were printed and used in collecting responses for the survey.

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SAMPLING PLAN Sample size: The total sample size is 175 numbers. Which is further divided as follows?       

Small Scale Industries Large Scale Industries Hospitals Institutions Government Organizations Builders & Promoters Travel Agencies ----------------------------Total

25 25 25 25 25 25 25 ----------------------175

SAMPLING METHOD: Stratified random sampling was done for each of the specified category mentioned above, so as to ensure that the sampling represents all sections of users as well as non users. 2.2 METHODS OF COLLECTING DATA The data was collected mostly from primary sources. During the period (1-062009 to 15-07-2009) the survey was conducted in CUTTACK. During the period of this study I got the responsibility to give demonstrations to consumers and thus I got the opportunity to talk to the consumers directly and check their awareness level about website. During my interactions with the consumers I always tried my best to make them understand that how working of an organization can be well developed & how it affects the life business and tried to reveal various relative advantages of website.

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CHAPTERCHAPTER-3 ANALYSIS & FINDINGS

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The actual fact seen in the process of executing this project was a social, behavioral, psychographic & economic segmented reason. The area, Cuttack, under persistent development is really lagging behind in its social & behavioral potentials. A lay back attitude or perhaps a life not harnessed by restricted Professionalism has been a curse to bridge such gap, a benedicts aroused with the psychological variances of people. The mass may seem to adapt changes, yet the nominal value of their thoughts & ideologies if given a priority also would be seen that the social status may have improvised but the behavioral patterns would not coordinate with the rest of parameters. SURVEY METHOD Personal Interviewing 1) Mall Intercept. 2) Computer Assisted. The entire project has been divided into 7 different parts. They are written as follows; 1. Small Scale Industry. 2. Large Scale Industry. 3. Hospitals. 4. Institutions. 5. Government Organizations. 6. Builders & Promoters. 7. Builders & Promoters Again these 7 parts are further divided in two parts by considering two criteria. These are; • •

Those who are having website. Those who aren’t having website.

For the different categories of respondents mentioned above, different set of questionnaires has been designed and as such the analysis of each segment is formulated differently, such as – 3.1- Quantification of organizations in different industries who are having website 3.2- Analysis of those sectors who are having Website 3.3- Analysis of those sectors who don’t have Website

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3.1.1: Quantification of organizations in different industries who are having website

Through this chat it is clear that the over 50% of Small & Medium industries, Large scale industries, Hospitals, Institutions, Government Organizations, Real estate are having websites. So there is opportunity for website developers to establish their market. For that company have to create awareness among the customers of different sectors.

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3.2.1: Awareness of concept & benefits of website

Here 'a' refers to yes, 'b' refers to not fully known, 'c' refers to less known, 'd' refers to no. Through this graph an attempt was made to gauge the awareness level of website among respondents of different sectors. As we can see that all the sectors have sound knowledge of website but it is not 100%.

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3.2.2: Most effective media for creating awareness of website

Through this analysis we can know the most effective media for creating the awareness of website. In this chart ‘a’ refers to print media, ‘b’ refers to internet, ‘c’ refers to friends & relatives, ‘d’ refers to others. It is clear that for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective media for creating awareness of website.

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3.2.3: Need for website in different sectors

As sectors are different so the quantity of need is also different. It is sure that there is need for website. It is the way of operation of work that affects the need of website. Here ‘a’ refers to advertising, ‘b’ refers to consume less time, ‘c’ refers to to globalize the network and ‘d’ refers to others.

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3.2.4: Popularity of website developers

In Cuttack the popularity of website differs from sector to sector. In this analysis major website developers taken into consideration. Here ‘a’ refers to Versatile IT services, ‘b’ refers to Softweb technologyy,’c’ refers to iLEX Media Solution, ‘d’ refers to None. In this graph it is clear that website developers in Cuttack are less popular than others who are present in other state.

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3.2.5: Satisfaction by having website

This chart shows that all the sectors are satisfied by having website which is over 90% satisfaction. Here ‘a’ refers to yes, ‘b’ refers to not fully, ‘c’ refers to less, ‘d’ refers to no.

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3.3.1: Awareness of concept & benefits of website

Here ‘a’ refers to yes, ‘b’ refers to Not fully known, ‘c’ refers to Less known, ‘d’ refers to No. In this chart it is clear that those who don’t have website most of them are not aware of website & those who know, knowledge is less. So there is opportunity to increase the awareness level of website in the mind of every customer so that at least they can know how much important is this for their business. Therefore through this they can increase the demand of website in different sectors.

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3.3.2: Most effective media for creating awareness of website

Through this analysis we can know the most effective media for creating the awareness of website. In this chart ‘a’ refers to print media, ‘b’ refers to internet, ‘c’ refers to friends & relatives, ‘d’ refers to others. It is clear that for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective media for creating awareness of website.

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3.3.3: The cause for not having website

In this chart ‘a’ refers to Not aware of website, ‘b’ refers to Afraid of hacking, spam’s etc, ‘c’ refers to Expensive, ‘d’ refers to others. Through this chart it is clear that major reason behind not having website is their less awareness level of website. Beside this there is another reason is that it is expensive. It is true website is expensive if the service taken for short period. But the website service is for long period. So long range of period it can be acceptable and cheaper than other communication media.

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3.3.4: Popularity of website developers

In Cuttack the popularity of website differs from sector to sector. In this analysis major website developers taken into consideration. Here ‘a’ refers to Versatile IT services, ‘b’ refers to Softweb Technology, ’c’ refers to iLEX Media Solution, ‘d’ refers to None. Here is also majority of website developers are known from outside or others. Behind this iLEX has popularity comparison to other to. So the market is less aware of website but iLEX as a website developer known in the market. Therefore the next step is built awareness level from iLEX to all the sectors.

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3.3.5: Finding out who can be potential customer & also sector

Here 'a' refers to In near future, 'b' refers to Within 3 to 4 months, 'c' refers to Not now, 'd' refers to No. In this chart it is clear that there is less people who don’t like to have website. But opportunity is there for website developers to create their market. Because there is more than 95% customers are ready for having website. Some are like to have later but if website companies increase the awareness in the market then the customers hesitate to do have website, they are more attracted do website.

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Chapter - 4

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4.1: CONCLUSION The overall study & observation done, findings & other hypothetical issues as well reveals a message --- message of development, more development would energize, more awareness. More awareness should also promote, more acquaintance with the product, more acquaintance should lead to more presence of this product. The word "More ", redefined here equates to mass & proportionate to the jury, Nevertheless contradictions may occur, and has occurred also. Coalitions, actually occurs with differentiated ideologies, two different ideologies fighting to come down to a single conclusion. History evades that such conclusions do not occur. But with such conflicts, erupts newer brain wares, potential thoughts, minds that credential’s updates & thereby a market is reborn, which drapes along with veils of augmented sales strategies that resulted to a wide product acceptance. Product presence everywhere whispers tales of product success. It's just that a mind which do not do different things, but does a strategy differently. A good percentage of people accepted the service & many users accepted iLEX as a service unit.

4.2: RECOMMEMDATIONS The gradual penetration rates of website are a definite indication of the need for creating more awareness of the service and also highlighting its feature, performance levels and usefulness. Earlier high organizations group & now as the era is changing towards more competitive market the main customers is always the business organizations and are the biggest users of website, their views assume paramount importance in drawing any inference on the acceptability of the same. From the research it is seen that, although there is an awareness of the service, but many of the people still behind.

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4.3: SUGGESTIONS TO STEP A STEP AHEAD: It is vitally required to identify peripherals of influencing growth & development of the market. Website being, relatively a new service, five characteristics have to be emphasized which are especially important in influencing the rate of adoption. The 1st is the service compatibility, the degree to which it matches the values and experience of individuals in organization. The website is basically designed keeping the communication media in mind. But now, it is more than a communication is observed. 2nd is the service relative advantage – a degree to which it appears superior to existing communication media. It may be expensive than print media at one time but website is a service for life time compare to print media. It may be less reliable than TV & radio but it is developing much faster rate than any other media. So all in one it is more than good. The concept is new and move to maturity stage at a faster rate at more than expectation. The 3rd is service divisibility, a degree to which it can be tried on a limited basis. It is the only one kind communication media which provide service according to the need of the customer. It may be sms service, portal creation, unlimited space in web and it can provide customized communication service for any class of people The 4th is the service complexity; Yes it too difficult to understand characteristic & operation of service until you have thorough about the knowledge of website. When one understands the basic feature of this service he can also easily access his/her own website. He/she have to authorization. Apart from this the company in this service industry can provide the operation on the behalf of owner.

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Questionnaire for survey of Consumer Awareness of Website Name of the sector Name of the Organization Name of the Person Address

: : : :

3.1: Do you have website? No

Yes

Go to Questionnaire 3.3

Continue to Questionnaire 3.2

Questionnaire 3.2 3.2.1: Do you aware of concept & benefits of website? a) Yes

b) Not fully known

c) Less known

d) No

3.2.2: How did you know about the website for the first time? a) Print media

b) Internet

c) Friends & Relatives

d) Others

3.2.3: For which major criteria do you have website? a) Advertising

b) Consume less time

c) To globalize the network

d) Others

3.2.4: Do you know / heard about any website developers in cuttack? a) Versatile IT services

b) Softweb Technology

c) iLEX Media Solution

d) None

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3.2.5: Are you satisfied by having website?/ a) Yes

b) Not fully

c) Less

d) No

Questionnaire 3.3 3.3.1: Do you aware of concept & benefits of website? a) Yes

b) Not fully known

c) Less known

d) No

3.3.2: How did you know about the website for the first time? a) Print media

b) Internet

c) Friends & Relatives

d) Others

3.3.3: Why you don’t have website? a) Not aware of it

b) Afraid of hacking & spams etc

c) Expensive

d) Others

3.3.4: Do you know / heard about any website developers in Cuttack? a) Versatile IT services

b) Softweb Technology

c) iLEX Media Solution

d) None

3.3.5: Are you satisfied by having website? a) Yes

b) Not fully

c) Less

d) No

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Bibliography Books Marketing Management Author- Philip Kotler and Kevin Lane Keller -13TH Edition Publisher- Dorling Kindersley Place of Publication- India Year of Publication- 2009 Consumer Behavior Author J.Olson Place of Publication- India Year of publication- 2008 Marketing Management 1st Edition Author- C.N. Sontakki Publisher- Kalyani Publishers Place of Publication- India Year of publication- 2007 Website www.wikipedia.com www.economypedia.com www.pdfcoke.com

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