Company Histories Lou

IN-CLASS EXERCISE: Company Histories Questions and Answers. Team name: beyond slk

Name:lou qian

StudentID: 20075746

1) What was Hitler’s and Porche’s visionary goal for Volkswagen? Answer：Hitler’s and Porche’s visionary goal for Volkswagen was to produce a small,low-price car for the ordinary consumer since the early 1920s.By 1938 his roundish,odd-looking car had become the center of a plan to build ab ideal worker`s city ,and a factory was started at Wolfsburg.During the war,plant produced vehicles for the German military,and Hitles`s car` never materialized. 2) How did Volkswagen enter the US market with its Beetle model? Answer: Volkswagen used to take over the advertising for the car to enter the US market with its Beetle model.In a series of award-winning advertisements, the ad angency took what had been the car drawbacks and turned them into selling points with such slogans. 3) What business activities did Volkswagen undertake to avoid bankruptcy in the mid 1970s? Answer: 1>A development program was instituted to create a successor to the Ribbit, the company`s majjor automobile after the Beetle. 2>Meanwhile in 1981 Volkswagen`s US .workforce was cut from 10,000to6,000 and a plant in Michgan was sold to Chrysler. 3>In April 1982 Carl H.Hahn,took over as company chairman. 4) What two business strategies is Volkswagen pursuing to compete in the auto industry at the turn of the century? Answer： 1〉The nostalgic model helped jumpstart sales in the United States. 2>Another goal of Piech`s was to take Volkswagen upmarket,and went the acquisition route.