IN-CLASS EXERCISE: Company Histories Questions and Answers.
1) What was Boeing’s first two business lines? Building “B&W”seaplaen Mail delivery 2) What major products did Boeing produce during WWII? B-17 B-29 3) What products did Boeing contribute to the development of space exploration? Lunar Roving vehicle 4) What did Boeing do to become the world leader in the aerospace industry in the late 1990s? In AuGust 1997 Boeing completed a $14 billion acquisition of Mcdonnell Douglas, Vaulting Boeing into the number one position worldwide in the aerospace industry. 5) Which company is Boeing’s main competitor and which product are they competing to commercialize? Air bus is Boeing’s main competitor and A-380 are they competing to commercialize.
1) How did Rolex revolutionalize the watch industry in its early years as Wilsdorf &Davis? Improved the standards for watch making as he did strive for smaller and more Accurate movements that transformed style and fashion from larger pocket Watches to smaller more practical wristwatches. 2) What technology breakthroughs did Rolex develop in the watch industry? A case that was impervious and waterproof.
3) What did Rolex do to survive the Japanese invention of the quartz watch? Rolex stuck resolutely to its mechanical guns.
4) What corporate philosophy has Rolex always adhered to? Always been to let the product speak for itself.
1) What was Hitler’s and Porche’s visionary goal for Volkswagen? Odd-loking car had become the center of a plan to build an ideal worker’s city, And a factory was started at wolfsburg. 2) How did Volkswagen enter the US market with its Beetle model? The firm of Doyle Dane Bernbach took over the advertising for the car, that it Began to appeal to large numbers of Americans. 3) What business activities did Volkswagen undertake to avoid bankruptcy in the mid 1970s? A development program was instituted to create a successor to the Rabbit, the company’s major automobile after the beetle.
4) What two business strategies is Volkswagen pursuing to compete in the auto industry at the turn of the century? One is the VW Lupo ,a car featuring an economical three-cylinder engine and marking the company’s entry into the subcompact segment. Another goal of piech’s was to take Volkswagen upmarket.