Communicating The Museum Javier Espadas

Museums Internet Research From Linked Documents to Linked People Javier Espadas Bardón IT Manager at Thyssen Bornemisza Museum 9th Internatinal Conference Communicating the Museum Malaga, June 09

1. Internet Today 2. Figures about Web 1.0 and Web 2.0 3. Motivations 4. The Research a) Indicators b) General Ranking 5. Conclusion

Index

#Principal source of business, educational and leisure information #Global coverage #High competitive environment #Extremely dynamic #Exponential growth #Millions of publishers #World coverage #English is the universal language on the Internet

1.Internet today

2.Millions of interconnected computers

2.Millions of documents

Over 1.6 billion of Internet users. (Internet World Stats, 2009)

Internet world penetration rate higher than 23%: US (74%), India(4%), China (19%) (Internet World Stats, 2009)

Over 13 millions of Social networks users in Spain. (comScore Wold Metrix, Marzo 2008)

2.Millions users

> 9.3 million visitors/month Twitter grew un 131%. (comScore Mediatrix, marzo 2009 )

2. Blogs

> 100 million Blogs (Technorati, junio )

Facebook y Youtube Have entered in top ten (Alexa, junio 2009)

2. Web 2.0: Top sites in terms of visitors

Unique visitors (000) March 2009

Visitors march 2009 (000). Source: comScore Media Metrix

2. Threats to Google hegemony

Such a competitive environment raises many questions: #Have

the

museums

efficiently

joined

the

Web

community? #Do they use blogs? #Are they visible in social networks? #Which museums have the best visibility on this new web? #and many others

3. Motivations

2.0

To answer these questions we have conducted an statistical analysis to evaluate the visibility of museums on the internet (Web 1.0 and Web 2.0) and identify which might be used as benchmarks. The characteristics of the analysis are as follows: #100 sites analysed #Data collected from 22 sites #Data collection period: May – June 2009

4. The analysis

The purpose of each indicator is to answer a question associated with the visibility of a website on the internet.

4. The analysis: Indicators

Which website has the most contents?

4.a. Page

Which website has the best-known and most referenced contents on the internet?

4.a. Links to the domain

Which site has the most to offer in terms of graphics?

4.a. Indexed images

Which site has the most pdf files?

4.a. Rich Files in PDF format

Which site has the most interactive flash files?

4.a. Rich Files in SWF format

Which site is the most discussed in forums?

4.a. References in forum posts

Which site is the most mentioned in blogs?

4.a. References in blog entries

Which site is the most mentioned in micro-blogs?

4.a. References in microblooging

Which website appears most often in association with images published by users?

4.a. References in images 2.0

Which website has the most references in videos published in internet?

4.a. References in videos

Which website is the most mentioned in social networks?

4.a. References in social networks

Which website has been most bookmarked and annotated by users?

Bookmar ks

Annotatio ns

4.a. Social bookmars and notes

Which website has the most references in professional networks?

4.a. References in profesional networks

Which website is the most mentioned in presentations published by users?

4.a. References in shared presentations

4.b. General ranking

#The social web is global and grow fast. #The museums Web 2.0 is dominated by US and British museums. #The visibility in the Web 2.0 environment represents a great opportunity to capture new virtual audiences. #Be a Museum 2.0 involve all the institution not only the web site. #Is a strategic approach to spread our collections and activities all around the world. #Web 2.0 means the opportunity of reach new audiences but also demand big effort. focus on; create, publish and share high quaility contents , and user management.

5. Conclusions

Javier Espadas Bardón IT Manager Fundación Colección ThyssenBornemisza Contact me at [email protected] [email protected] javier.espadas.bardon http://www.linkedin.com/pub/javier-espadas-bardón/0/85/b78 Follow me at http://www.slideshare.net/jespadas http://twitter.com/javier_espadas http://www.jesba.com http://www.museothyssen.org/blogs/tecnologico/ Download the “Museums Web 2.0 Ranking Analysis” from: http://www.museothyssen.org/blogs/tecnologico/

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