ColorPlus Set up in 1993, Colorplus is one of India’s leading casual wear brands. The nation saw one of the first retail brands of international quality grow, attain national acclaim and a distribution that spread not only all over the country but crossed borders to the Middle East; it continues to grow with each year with now
ColorPlus have 180 stores in India , Srilanka , South and West Asia. 1000 Crore Raymond Ltd acquired 74% stake in Chennai based ColorPLus Fashion Pvt Ltd. To strengthen its position in the premium branded apparel market. The textile major Raymond’s branded apparel is pegged at around Rs. 180 crore By the end of the financial year 2008-09 , ColorPlus is aiming at a turnover of Rs. 192 crore.
Brand USP ColorPlus
uses high quality fabrics and product engineering techniques that give the user the unique comfort and tactile feel the no other brand offers. This is clubbed with the use of colors to give the sophisticate, yet colorful look that is unique to the brand. The Brand is known for its distinct Product focused advertising that is clutter free and shows the product as the hero, highlighting the unique features of the garments.
Things you didn’t know about ColorPlus The
name ColorPlus is a happy accident. It was coined after the production of a batch of over-dyed shirts, early in the life of the brand. The ColorPlus logo is actually a stylised rendition of the Greek letter Phi. It was designed on a cocktail napkin by Rajan Mudaliar, one of the founders of the company, during a flight across the pacific. During a press conference to launch the revolutionary stain - free,wrinkle - free range,the ColorPlus CEO ‘accidentally’
ColorPlus – Shirts Range Purple club. Range- Rs. 1440 to Rs. 2800
Xnovation . Price- Rs. 1755 and Rs. 2070
Figured
fabrique . Price- Rs. 1620 and Rs.
2250
Fine Matrix. Price- Rs. 1998 and Rs.2250
Cotton
Rich Linen. Price Rs 1692
18 Wales Corduroy. Price Rs. 1387 and Rs. 1486
ColorPlus- Trousers Range Satin
Amsler . Price Rs. 2178
Trilobar
Dobby. Price Rs. 1980, RS. 2178, Rs. 2214, Rs. 2250
Purple
2
Club . Price Rs. 2499
Ply Swing Checks. Price Rs. 1854, Rs. 2250
Linen
Rich Stripes. Price Rs. 1962, Rs. 2592, Rs. 2817, Rs. 2961
Diet
Chinos. Price Rs. 1998
ColorPlus- Acessories Ties Price – Rs. 1278, Rs. 2250
BeltsPrice – Rs. 1098, Rs. 1162, Rs. 1260, Rs. 1450
Wallets Price- Rs. 820, Rs. 999, Rs. 1098, Rs. 1152