Pepejeans

 In

1973 was started by three brothers Nitin Shah, Arun Shah, Milan Shah in London  In India Pepe jeans were launched in 1989  Today it is no.1 international premium denim brand in India  Pepe jeans is market leader with 25 % market share in premium international jeans and casual wear market.  which makes upto 15-20% of 2000 crore denim market

Primary target audience for Pepe youth collection are 16-25 years old belonging to B. SEC A + C. SEC A section  They are english speaking  Brand and fashion conscious individuals 

Pepe Jeans london is the No.1 international premium denim and casual wear brand in India  With the highest market share of more than 25 % 

Pepe jeans London is available in more than 80 countries and is exploring newer territories as well.

Pepe Jeans London are priced agressively as against its competitors in the international premium denim market.  offer great styles at an affordable price. 

Pepe Jeans London has shown a growth of approximately 35 % since last 4 years where as industry is growing at the rate of 15 %  Retail expansion plans and penetration into mini metros and smaller towns shall be the focus . 

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A brand for the youth with strong attitude  A brand not only for youth but also for everyone who is young at heart  An attitude that sets one apart from the group is the characteristic of every garment  Pepe Jeans London offers fashion that is best described as  young  Cool  Extrovert  Casaul 

 Football

player- Cristiano Ronaldo  Supermodel- Jessica Miller